Fall is a prime season to launch groups in churches across the country. In my consulting work with Lifetogether Ministries, I am working with churches from Florida to Washington and Southern California to New York City. Among churches of various sizes and denominations, we are seeing some tremendous results. But, not every church hits a home run with their group launch. Here are some reasons why.
- You picked the wrong topic.
Small groups are a great vehicle for people to grow spiritually. But, in order for people to grow in a group, they need to actually be in a group. If a church’s goal is to connect their congregation into groups, then a felt needs topic is very attractive. If you give people something they want to study, they will jump right in. If you offer something they “should” study, it may not go so well.
Let me go on the record: Healthy, balanced small groups cannot live by felt needs topics alone. But, kicking off groups usually doesn’t go well with series on evangelism, stewardship, fasting, or other self-sacrificial studies. You need to establish your goal. If you want to increase the number of groups, then go felt needs. If you want to grow your people deeper, then offer these topics to your established groups.
- You set the bar too high.
The more requirements for group leadership, the fewer leaders you will recruit. If you required all of your new leaders to be church members, complete a lengthy leadership training process, or graduate with their Master of Divinity, you certainly limited the number of groups you could launch this Fall.
Your level of acceptable risk will greatly determine the reward. If you invite people to do a study with their friends, then you are only limited to people with friends. If you increase the requirements, you lessen the impact.
If you choose to lower the bar next time, then lessen the risk by forming “unpublished” groups. If the groups don’t appear on your church’s website, group listing, or bulletin, you are not implying any kind of official endorsement of the groups. If friends invite friends, you will form good, lasting groups, and if someone gets in a bad group, well, it was their friend’s group after all.
- You focused on recruiting group members.
As a pastor, if the invitation is for potential group members, you may or may not actually start groups. You will certainly give yourself a lot of busy work trying to find enough leaders to accommodate the prospects or trying to place people in the right group. But, you’ve missed the mark and the point.
If you have a bunch of prospective group members, you might have a group. If you have a leader, you WILL have a group. In fact, the best way to get into a group is to start a group — you’re automatically in! When the focus is on recruiting leaders, you will greatly increase your number of groups. If your focus is on members, you will probably just end up with a mess.
- You put too much distance between the invitation and the response.
When you or your senior pastor made the invitation for people to start a group, how and when did they respond?
If they were sent to the church website to register, they didn’t go.
If they were sent to the church lobby, they walked right by.
If they were invited to a meeting in the near future, they forgot.
If they had a sign up card in their hand during the service, bingo, they’re in!
If they were sent an email to remind them to sign up at church on Sunday, they forgot again.
If they were sent an email with a registration link, then they signed up.
The less distance between the invitation and the response, the greater the result.
- You gave too many steps from “Yes” to starting the group.
If the pathway from the response to the group starting took too many steps, then you lost leaders at every phase.
If you recruited months in advance of your group launch, there were too many days before they started. Cold feet and good intentions didn’t get them there.
If you required a training class, a membership class, a pastoral interview, a group orientation, a group connection, and a final debrief meeting, you lost, lost, lost, lost and lost new group leaders.
If you kept the steps to a minimum, based on your own acceptable level of risk, you kept far more than any of the above scenarios.
- Your recruitment period was too short.
A few years ago, I was working with two churches of similar size who were launching groups on the same week. One church recruited 20 new leaders. The other recruited 60. The first church recruited leaders for one week. The second church recruited for three weeks in a row. Triple the recruiting equaled triple the result. You do the math.
- Your senior pastor was not on board.
If your senior pastor was hesitant about your next series in any way, it hurt you. Half-hearted appeals and hit or miss invitations lead to lackluster results.
If your senior pastor didn’t make the invitation for leaders, that was a huge miss. The senior pastor will get three times the result of any other staff member. I’ve served as an associate pastor for 20 of my 24 years of ministry. As soon as I learned this, I never made the invitation again.
How do you get your senior pastor on board with the series you recommend? You don’t. If you want your group launch to succeed, you have to get on board with where your senior pastor wants to go. If you respect your senior pastor’s direction, you will see respectable results. If you try to pressure your senior pastor into a series that is not his idea, you are on your own (literally).
Last Sunday, I worshipped with a church who had never had small groups. Their senior pastor decided it was time. He cast vision for groups. He kept the response close to the invitation. He focused on recruiting leaders. He did it all right. Then, on Sunday afternoon, 360 new group leaders showed up for training (and they have two more weeks to recruit!)
Learn the lessons from your failed attempt. There is no shame in failure, but there is shame in not learning.
I’m pulling one out of the archives for you to think about as you are forming new small groups this Fall.
Originally posted on Allen White's Blog:
by Allen White
When our family was living in Orange County, California, we had the privilege of being part of Saddleback Church. Saddleback is an awesome church. While they currently have an attendance of about 30,000 people and 3,000-4,000 small groups, my impression is that they are just getting started.
As I traveled with Brett Eastman and the team from Lifetogether.com, I was often asked, “So how’s your small group going?” I would sheepishly bow my head and reply, “I’m not in small group right now.” I knew that this “do as I say, but not as I do” thing would not stand up for long. So, I decided to join one of Saddleback’s then 2,000 small groups back in 2006.
I filled out the response card on Sunday morning requesting information on men’s groups. I received a letter in the mail directing me to look on…
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Some of you know me because I was your pastor at one time. Some of you know me as a fellow small group pastor. Some know me as the guy who wrote an article about Robin Williams that half a million people read. And, some know me as the Vice President of Lifetogether Ministries.
Lifetogether has had an amazing 12 months. We’ve created projects The Daniel Plan curriculum for Rick Warren, Destiny and Elijah for Dr. Tony Evans, Lifegiving Relationships for the Association of Related Churches (ARC), I See a Church with Greg Surratt and Josh Surratt at Seacoast Church, What If with Jonathan Falwell at Thomas Road Baptist Church, You Have It in You by Pastor Sheryl Brady at The Potter’s House of North Dallas, Believe with Dr. George O. Wood, General Superintendent of the Assemblies of God, and In the Gap by Pastor Wilfredo (Choco) De Jesus. And, I’m forgetting a bunch of others.
I am not a video producer. I am an executive producer, which means I solve the problems and pay the bills. While it was fun developing these projects, the greater fun for me is coaching churches who are launching small groups using these curriculum titles. It’s not about numbers. For me, it’s about an ordinary believer gathering a few friends around a user friendly curriculum and experiencing God using them to serve others. That’s why I do this every day.
What do you think about video curriculum?
I found this great video posted by my buddy, Mark Howell. Visit his blog over at http://markhowelllive.com.
Originally posted on Allen White's Blog:
By Allen White
Small Groups can meet some of our basic emotional needs. Everyone needs to feel that they belong. This is a high value among Small Groups. The Bible teaches us, “Just as each of us has one body with many members, and these members do not all have the same function, so in Christ we who are many form one body, and each member belongs to all the others” (Romans 12:4-5). We all want to be included by others. Our Small Group is the place where we’re always included. We belong.
We also need to feel accepted. Regardless of where we’ve come from or what we’ve done, Small Group is a place where we can come as we are to learn, to connect and to encourage each other. That doesn’t mean that our group will allow us to stay where we are. If there are things…
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I received my ice bucket challenge for ALS from my son, Sam White.
I am now issuing a challenge to Brett and Dee Eastman in honor of their 32 wedding anniversary today. Have fun, you crazy kids.
Also I am making my donation to The John Paul II Medical Research Institute, because they only do research with adult stem cells and not embryonic stem cells.
Most people are well aware of actor Robin Williams’ passing this week. The public outpouring from every sector is tremendous. This man touched a lot of people’s lives. Whether they embraced him as Mork from Ork, or “Captain, my captain,” or a DJ in Vietnam, or a loveable, hope-inspiring doctor in Patch Adams, Robin Williams connected deeply in a lighthearted way with such a broad cross section of people. His inner child was his outer adult, which shows bravery most of us lack. But, pastor, before Robin Williams appears in your sermon, here are a few things to consider:
1. Suicide has had a Personal Effect on Your Congregation.
Somehow, someway, everyone’s lives are touched by suicide. For me, it was a friend who took his life during the last week of Bible college, because he lived in such turmoil he could see no way forward. Most people don’t consider suicide, but some do. Some of the people who hear your words will see a friend or loved one in Robin Williams’ coffin. Others will see themselves.
If you send Robin Williams to Hell, you are also sending their loved ones there. If you send Robin Williams to Heaven, what are you saying to those whose thoughts venture to suicide in their darker moments. I’m intentionally not saying where to take this, but I am encouraging you to think about this.
2. Finding Jesus is NOT the Cure for Depression.
God can heal physical and mental diseases. No doubt. Personally, I have prayed for people who have received miraculous healing. I’ve also prayed with people who received miraculous grace that got them through one day at a time.
If Robin Williams had died of cancer or heart disease, we might be more understanding. After all, many physical illnesses are incurable. Mental illness is also incurable. While mental illness can be managed and treated, it never goes away.
For some reason, especially in the church, we often judge people who are mentally ill as making poor choices in their lives or somehow not fully trusting in God. It’s almost as if physical impairments can’t be helped, but mental impairments just require people to simply try harder. If trying hard cured mental illness, then mental illness would be cured, because I don’t ‘know of anyone who tries harder to fit in or just function than people who struggle with these diseases.
There are plenty of Christians who love Jesus with all of their hearts and have committed their entire lives to him, yet they are Schizophrenic, Bipolar, Clinically Depressed or smitten with another illness. There are also Christians who love Jesus, and they struggle with diabetes, heart disease, obesity and a number of other mostly preventable conditions which are actually within their control. Their deaths may not be imminent, but they certainly will come sooner than they should.
Mental and spiritual matters seem more inseparable than physical and spiritual matters. The fine line between the soul and spirit is hard to navigate. Can our souls be saved, while our minds are “lost”? That doesn’t even make sense. We are whole beings. Yet, just as the Apostle Paul prayed for his tormenting illness to disappear, God offered grace instead of healing.
3. The Church Must Do Something.
People suffering from mental illness are often misunderstood and stigmatized. As hard as they try, they often don’t fit in. If they have a family, the family often feels like outsiders as well. Where can they find acceptance and understanding? If it’s not the church, then where?
What help and support does your church offer to those with mental illness and their caregivers and families? Are they welcome through your doors? When they come, are you prepared to accept them? Will you offer support? Are there organizations in your community that your church can partner with? At a minimum, could you offer a meeting room for a NAMI group for free? Are you familiar with Rick and Kay Warren’s conference at Saddleback called The Gathering on Mental Health and the Church?
People with mental illness are exceptional. Certainly every mentally ill person is not a comic genius like Robin Williams, but they are exceptional because they don’t fit into the norm. Institutions are best equipped to serve those in the norm — schools, government, even the church cater to the average Joe. Most institutions are either too small to have resources or are too large to deal with exceptions. Yet, there are families with autistic children (1 in 88 children now) who will never fit into your Sunday school without being a “behavior problem.” Should they just stay home? After all, there are 87 out of 88 to pursue.
No one is doing great work with the mentally ill. They are constantly shuffled back and forth from agency to agency. Most will end up in jail or homeless or dead. The church possesses the hope of the world. If anyone should care, shouldn’t it be the church? Begin to equip yourself, and God will use you. Be open.
Before you mention Robin Williams, do you truly understand his illness? It’s not easy to reconcile a life that brought so much pleasure to so many, yet was tormented by so much pain. Before you go there, what are you willing to do to help the next “Robin Williams” who walks through your church door?
It was probably too soon to write a blog post about Robin Williams. But, so many posts and comments are appearing that are condemning Robin Williams and judging him without truly knowing him or understanding his struggle. I felt I needed to saysomething. This is a tragic loss.
If you need a sermon illustration for Sunday, use something else. It’s too soon. Robin Williams affected many, many lives and means so much to so many. A trite sermon illustration does him a disservice. He was a very special person, exceptional even.
We are working on a very significant curriculum project for churches, and need feedback from pastors in the Chicago and Dallas areas:
Chicago Pastors: Wednesday 8/13
Dallas Pastors: Thursday 8/14
Lifetogether Ministries is seeking pastors to participate in a focus group in either Naperville or central Dallas to lay the groundwork for our latest project. We’re interested in pastors’ ideas for helping people manage change and transitions in their lives, discover their passions, and dream about their possibilities.
Each participating pastor will receive a nice meal AND will be compensated with a $50 Visa gift card AND a complimentary gift bag which includes a 6 week LIVE version of Lifetogether’s Building Life Together training resource.
This opportunity is open to pastors or a staff member from churches in your area.
CHICAGO PASTORS: Click HERE for more information.
DALLAS PASTORS: Click HERE for more information.
When you think about connecting a congregation into community or taking a crowd and turning them into disciples, the task can be quite mindboggling. Sometimes in contemplating the enormity of the task, we expend a lot of energy on things that are either not great investments of our time or are things other people should be doing. There is only so much of any small group pastor or director. Knowing where to apply your efforts will determine your success and possibly your sanity.
I tend to learn best in the school of hard knocks. Please understand while I believe all of my efforts have been well intentioned, I have made quite a number of well intentioned mistakes along the way. The good news is I have learned or am learning from most of those failed attempts, and I am now passing these painful lessons on to you.
Every small group pastor, including myself, who considers how to connect a congregation into community, typically starts with the wrong questions, which lead to the wrong strategies, which ends up with poor results. It typically goes like this:
1. How do I connect people into groups?
This is question comes from the assumption that most people file in and out of church never talking to anybody and have no real friends outside of church. People are far more connected than you might imagine. In fact, I would go so far as to say your people are already in multiple groups. The question is: how are those groups helping them to grow spiritually? What are they doing to intentionally grow in their faith?
The reality is most people don’t have time for a small group and lack the capacity to maintain any more relationships. Now, before you quit your job, there’s a solution. Think about how people can leverage their existing connections to grow spiritually. Could you create an easy to use curriculum available for them to discuss spiritual things with their friends at dinner or their co-workers at lunch? The dilemma is not placing people into groups, but introducing a spiritual growth component to the groups they are already in.
If you feel your main task is to place people into groups via some dreaded system like a sign up card, trust me, you need to get out of that business ASAP. Yes, there are some exceptions to what I described above, but as Brett Eastman would say, “Let the exceptions be the exceptions.” If you build your entire system around the needs of exceptions, you will devote 90% of your energy to less than 5% of your people. For more ideas on how to connect people who are new to your church and who have truly no friends, click here.
2. How do I recruit group leaders?
You don’t. If your senior pastor is willing to create small group curriculum based on his teaching, then he will volunteer to recruit group leaders for you. You may be thinking, “That will never work in my church.” Let me ask you a question, “Has your senior pastor ever created his own curriculum?” Once a pastor has invested his time and energy in producing a small group curriculum, he won’t want to see that investment go to waste.
In just a few short weeks, your pastor can get half or more of your congregation into a study based on his teaching. All he has to do is ask. He will want to ask because he now has skin in the game. I’ve seen this happen in a church of 50 people, churches of tens of thousands of people, and both of the churches I have served on staff.
Small group pastors don’t need to recruit small group leaders. Your senior pastor will take care of this (and get a far better result).
3. How do I support and encourage small group leaders?
This is the right question. The real work of a small group pastor is to implement the systems and strategies to sustain groups over time (Wow, that really sounds like Brett Eastman). When I coach small group pastors in how to launch a church-wide series, the first task is to identify experienced group leaders and mature believers who will serve as a small group team for the first teaching series. Imagine if you suddenly had half or better of your congregation in groups, how would you manage the needs of those leaders?
Sure you could send a few email blasts or have your assistant call them, but the key to developing groups which will continue is a coaching structure to support them. This is a decentralized, one-on-one strategy. It’s the opposite of on-campus training meetings or robocalls. There is a place for training meetings. There is no place for robocalls. Everybody hates telemarketers…everybody. (I actually was a telemarketer for three days once. It was hard to live with myself for those 72 hours).
The hard work of small group ministry lies here. If you skip this step, then you will experience a short-lived, one-time success and then it will devolve into a number of leaders you can personally manage. Again, I’ve lived it. I’ve been there.
This is not a reason to become overwhelmed. This is a reason to pray. God knows what He wants to accomplish in your church during your upcoming launch. God also knows every person who can help you successfully start and sustain groups. If you ask God to direct you to the right small group team, pay attention to who crosses your path. God will answer your prayer. He’s certainly answered mine.
Originally posted on Allen White's Blog:
By Allen White
The temptation to start new groups after Easter is fairly irresistible. Easter is by far the largest Sunday of the year. Why not launch groups from the largest crowd you’ll see all year? You might not see them again until Christmas.
But, there are three group killers after Easter: June, July and August. Why start groups in the Spring only to watch them die out over the Summer? It seems they would have a better chance of survival in the Fall.
I have to admit this is exactly what I used to think about launching groups off of Easter, but I had a change of heart once I discovered ways to sustain 80 percent of those new Spring groups in the Fall. Here’s what I’ve learned:
1. Groups Need a Next Step.
Most new groups do not have an opinion of what they want to study next…
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