The 3 Biggest Mistakes in a New Year’s Group Launch

By Allen White TETRRF-00013166-001

The new year is an awesome time for new starts. Everyone is planning to lose weight, lose debt, learn a foreign language, and of course, grow in their faith. The new year is an ideal time to start new groups too. Why not leverage the momentum before mid-February hits and new year’s resolutions crash and burn?

The way you launch groups in the new year, however, will greatly affect your success. While this is an ideal time to form new groups, how and when you form groups will largely determine whether or not those groups last for more than one series, or in some cases, even get started. Here are some mistakes to avoid in new year’s launches.

Mistake #1: Launching in Early January.

Senior pastors love to start new sermon series after the first of the year. While the first Sunday of the year may be for vision casting or giving a “State of the Church” address, when it gets to the second Sunday, they are ready to get their preach on and dive into a new series. This is great for sermon series timing, but terrible for group timing.

If your church launches groups in early January, it forces you to form groups in December. Have you lived through a December at church? No one is thinking about January. If they were, then they wouldn’t be buying so many Christmas presents on their credit cards.

Over the years, I’ve tried to recruit and train new small group leaders in December. I’ve also found myself standing in an empty room wondering if I had missed God’s calling on my life.

People don’t think about the new year until they are actually in the new year. To effectively launch groups in January, you need to use the first three weeks to form groups, then launch in late January, or better yet, launch in early February.

Mistake #2: Failing to Leverage the Christian Holiday of Super Bowl Sunday.

I know some of you might immediately be objecting to associating something as holy and spiritual as a small group with something as hedonistic as Super Bowl Sunday. After all, promoting anything about the Super Bowl will only weaken the attendance of the Sunday night service. At least, that’s the way I grew up.

But, think about this: how would your members respond to the idea of small groups if it resembled something that looked more like their Super Bowl parties and less like what they fear a small group might be? No one calls the church to see who they should invite to a Super Bowl party. They invite their friends, co-workers, neighbors and family members. That’s the same group they should invite to their, well, group. In fact, if groups were launched after the Super Bowl, maybe the Super Bowl party could serve as an “open house” for a group and then the next week, the study could start.

You may be saying, “Well, not every Super Bowl party would be suitable to introduce people to small groups. They might overeat or something and be a bad witness.” These things could happen. But, what if a small group became more “normal” to the average Christian’s life?. That would be a huge win.

Mistake #3: Launching Groups in January without an Easter Plan.

The downfall of most church-wide campaigns, including some I’ve launched over the years, is you can experience great success for 6 weeks, then the whole thing falls off the cliff. But, it doesn’t have to. If in the middle of your post-Super Bowl series (formerly called “New Year’s series”), you announced a next step series which would run between the Christian holidays of Easter Sunday and Memorial Day, you could easily retain 80 percent of the groups that start in your Super Bowl series. By offering a next step, your groups are given a good reason to stay together.

Now, if your church is about to launch groups this Sunday, it might be time to take a timeout and regroup. Call an audible. Do what you need to do before you have to throw a Hail Mary or punt!

If you try this, you should get at least 50 percent of your people connected into groups. If you don’t, call me. We’ll figure something out!

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Most Read Posts in 2014

Well, this has been quite a year on the blog. I don’t post much. In fact, my reader feedback tells me that the infrequency of my posts is a plus, which works with my hectic schedule.

This year had one huge surprise. A few days after Robin Williams’ death, I woke up in the middle of the night in a hotel room in Chicago and felt like I should say something to curtail some of the hatefulness I had been reading online. Not only was this post the most read post of all time on my site, it was the most read post of all time on Rick Warren’s pastors.com! We will miss Robin and his talent dearly. What an amazing individual. Here’s the post along with a few other “most read” posts for 2014:

Before Robin Williams Shows Up in Your Sermon, Think Again

Why Small Group Coaching Fails

My Daniel Plan Journey

Why Make Space for a Small Group?

Why Do We Need a Group Agreement?

And, of course, the funnest post of the year:

The Most Difficult On-Camera Interview I’ve Ever Done

And, there was one controversial post I wrote about the Host Home Strategy that I had to take down. Email me if you want to read it.

As long as you guys will read, I will continue to write (infrequently).

Happy New Year!

Allen

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Who’s in Rick Warren’s Small Group?

By Allen White

Rick Warren has talked about his small group in messages at Saddleback Church and at conferences around the country for years. But, who is this small group? I’ve known for quite a while because I work for Brett Eastman, one of the group’s members.

Last Sunday, Rick and his group did something remarkable — Rick Warren’s small group presented the weekend message together live on the stage of Saddleback Church. Watch this message called “Fighting for Awesome Friendships” and see Rick’s group in action. The group includes: Rick & Kay Warren, Tom & Chaundel Holladay (Tom is the group leader), Glen & Elizabeth Styffe, and Brett & Dee Eastman. Watch here: http://mediacenter.saddleback.com/mc/m/44B1D

rick warren small group

One of the reasons Saddleback Church has maintain an unusually high percentage of its members and attenders in small groups is because of Pastor Rick Warren’s example. He doesn’t just talk the talk, but he walks the walk on small groups. If your pastor is not in a small group, his heart isn’t in small groups either. Think about it.

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7 Reasons Your Fall Group Launch Bombed

By Allen White empty room

Fall is a prime season to launch groups in churches across the country. In my consulting work with Lifetogether Ministries, I am working with churches from Florida to Washington and Southern California to New York City. Among churches of various sizes and denominations, we are seeing some tremendous results. But, not every church hits a home run with their group launch. Here are some reasons why.

  1. You picked the wrong topic.

Small groups are a great vehicle for people to grow spiritually. But, in order for people to grow in a group, they need to actually be in a group. If a church’s goal is to connect their congregation into groups, then a felt needs topic is very attractive. If you give people something they want to study, they will jump right in. If you offer something they “should” study, it may not go so well.

Let me go on the record: Healthy, balanced small groups cannot live by felt needs topics alone. But, kicking off groups usually doesn’t go well with series on evangelism, stewardship, fasting, or other self-sacrificial studies. You need to establish your goal. If you want to increase the number of groups, then go felt needs. If you want to grow your people deeper, then offer these topics to your established groups.

  1. You set the bar too high.

The more requirements for group leadership, the fewer leaders you will recruit. If you required all of your new leaders to be church members, complete a lengthy leadership training process, or graduate with their Master of Divinity, you certainly limited the number of groups you could launch this Fall.

Your level of acceptable risk will greatly determine the reward. If you invite people to do a study with their friends, then you are only limited to people with friends. If you increase the requirements, you lessen the impact.

If you choose to lower the bar next time, then lessen the risk by forming “unpublished” groups. If the groups don’t appear on your church’s website, group listing, or bulletin, you are not implying any kind of official endorsement of the groups. If friends invite friends, you will form good, lasting groups, and if someone gets in a bad group, well, it was their friend’s group after all.

  1. You focused on recruiting group members.

As a pastor, if the invitation is for potential group members, you may or may not actually start groups. You will certainly give yourself a lot of busy work trying to find enough leaders to accommodate the prospects or trying to place people in the right group. But, you’ve missed the mark and the point.

If you have a bunch of prospective group members, you might have a group. If you have a leader, you WILL have a group. In fact, the best way to get into a group is to start a group — you’re automatically in! When the focus is on recruiting leaders, you will greatly increase your number of groups. If your focus is on members, you will probably just end up with a mess.

  1. You put too much distance between the invitation and the response.

When you or your senior pastor made the invitation for people to start a group, how and when did they respond?

If they were sent to the church website to register, they didn’t go.

If they were sent to the church lobby, they walked right by.

If they were invited to a meeting in the near future, they forgot.

If they had a sign up card in their hand during the service, bingo, they’re in!

If they were sent an email to remind them to sign up at church on Sunday, they forgot again.

If they were sent an email with a registration link, then they signed up.

The less distance between the invitation and the response, the greater the result.

  1. You gave too many steps from “Yes” to starting the group.

If the pathway from the response to the group starting took too many steps, then you lost leaders at every phase.

If you recruited months in advance of your group launch, there were too many days before they started. Cold feet and good intentions didn’t get them there.

If you required a training class, a membership  class, a pastoral interview, a group orientation, a group connection, and a final debrief meeting, you lost, lost, lost, lost and lost new group leaders.

If you kept the steps to a minimum, based on your own acceptable level of risk, you kept far more than any of the above scenarios.

  1. Your recruitment period was too short.

A few years ago, I was working with two churches of similar size who were launching groups on the same week. One church recruited 20 new leaders. The other recruited 60. The first church recruited leaders for one week. The second church recruited for three weeks in a row. Triple the recruiting equaled triple the result. You do the math.

  1. Your senior pastor was not on board.

If your senior pastor was hesitant about your next series in any way, it hurt you. Half-hearted appeals and hit or miss invitations lead to lackluster results.

If your senior pastor didn’t make the invitation for leaders, that was a huge miss. The senior pastor will get three times the result of any other staff member. I’ve served as an associate pastor for 20 of my 24 years of ministry. As soon as I learned this, I never made the invitation again.

How do you get your senior pastor on board with the series you recommend? You don’t. If you want your group launch to succeed, you have to get on board with where your senior pastor wants to go. If you respect your senior pastor’s direction, you will see respectable results. If you try to pressure your senior pastor into a series that is not his idea, you are on your own (literally).

Last Sunday, I worshipped with a church who had never had small groups. Their senior pastor decided it was time. He cast vision for groups. He kept the response close to the invitation. He focused on recruiting leaders. He did it all right. Then, on Sunday afternoon, 360 new group leaders showed up for training (and they have two more weeks to recruit!)

Learn the lessons from your failed attempt. There is no shame in failure, but there is shame in not learning.

 

Related Posts:

Read how Dr. Tony Evans recruited 500 new group leaders in just 3 weeks.

The Case Against Sign Up Cards

Why Reconnect Members Who Are Already Connected?

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Face to Face is Better than Face to Web

Allen White:

I’m pulling one out of the archives for you to think about as you are forming new small groups this Fall.

Originally posted on Allen White's Blog:

by Allen White

When our family was living in Orange County, California, we had the privilege of being part of Saddleback Church. Saddleback is an awesome church. While they currently have an attendance of about 30,000 people and 3,000-4,000 small groups, my impression is that they are just getting started.

 

As I traveled with Brett Eastman and the team from Lifetogether.com, I was often asked, “So how’s your small group going?” I would sheepishly bow my head and reply, “I’m not in small group right now.” I knew that this “do as I say, but not as I do” thing would not stand up for long. So, I decided to join one of Saddleback’s then 2,000 small groups back in 2006.

I filled out the response card on Sunday morning requesting information on men’s groups. I received a letter in the mail directing me to look on…

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I Never Thought Ministry Would Involve Film Credits

by Allen White ITG Credits

Some of you know me because I was your pastor at one time. Some of you know me as a fellow small group pastor. Some know me as the guy who wrote an article about Robin Williams that half a million people read. And, some know me as the Vice President of Lifetogether Ministries.

Lifetogether has had an amazing 12 months. We’ve created projects The Daniel Plan curriculum for Rick Warren, Destiny and Elijah for Dr. Tony Evans, Lifegiving Relationships for the Association of Related Churches (ARC), I See a Church with Greg Surratt and Josh Surratt at Seacoast Church, What If with Jonathan Falwell at Thomas Road Baptist Church, You Have It in You by Pastor Sheryl Brady at The Potter’s House of North Dallas, Believe with Dr. George O. Wood, General Superintendent of the Assemblies of God, and In the Gap by Pastor Wilfredo (Choco) De Jesus. And, I’m forgetting a bunch of others.

I am not a video producer. I am an executive producer, which means I solve the problems and pay the bills. While it was fun developing these projects, the greater fun for me is coaching churches who are launching small groups using these curriculum titles. It’s not about numbers. For me, it’s about an ordinary believer gathering a few friends around a user friendly curriculum and experiencing God using them to serve others. That’s why I do this every day.

What do you think about video curriculum?

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Rick Warren: My Small Group Pulled Me Through

I found this great video posted by my buddy, Mark Howell. Visit his blog over at http://markhowelllive.com.

 

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How Do I Meet the Emotional Needs of My Group Members?

Originally posted on Allen White's Blog:

By Allen White

Small Groups can meet some of our basic emotional needs. Everyone needs to feel that they belong. This is a high value among Small Groups. The Bible teaches us, “Just as each of us has one body with many members, and these members do not all have the same function, so in Christ we who are many form one body, and each member belongs to all the others” (Romans 12:4-5). We all want to be included by others. Our Small Group is the place where we’re always included. We belong.

We also need to feel accepted. Regardless of where we’ve come from or what we’ve done, Small Group is a place where we can come as we are to learn, to connect and to encourage each other. That doesn’t mean that our group will allow us to stay where we are. If there are things…

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My Ice Bucket Challenge

I received my ice bucket challenge for ALS from my son, Sam White.

I am now issuing a challenge to Brett and Dee Eastman in honor of their 32 wedding anniversary today. Have fun, you crazy kids.

Also I am making my donation to The John Paul II Medical Research Institute, because they only do research with adult stem cells and not embryonic stem cells.

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Before Robin Williams Shows Up in Your Sermon, Think Again

By Allen White robin williams

Most people are well aware of actor Robin Williams’ passing this week. The public outpouring from every sector is tremendous. This man touched a lot of people’s lives. Whether they embraced him as Mork from Ork, or “Captain, my captain,” or a DJ in Vietnam, or a loveable, hope-inspiring doctor in Patch Adams, Robin Williams connected deeply in a lighthearted way with such a broad cross section of people. His inner child was his outer adult, which shows bravery most of us lack. But, pastor, before Robin Williams appears in your sermon, here are a few things to consider:

1. Suicide has had a Personal Effect on Your Congregation.

Somehow, someway, everyone’s lives are touched by suicide. For me, it was a friend who took his life during the last week of Bible college, because he lived in such turmoil he could see no way forward. Most people don’t consider suicide, but some do. Some of the people who hear your words will see a friend or loved one in Robin Williams’ coffin. Others will see themselves.

If you send Robin Williams to Hell, you are also sending their loved ones there. If you send Robin Williams to Heaven, what are you saying to those whose thoughts venture to suicide in their darker moments. I’m intentionally not saying where to take this, but I am encouraging you to think about this.

2. Finding Jesus is NOT the Cure for Depression.

God can heal physical and mental diseases. No doubt. Personally, I have prayed for people who have received miraculous healing. I’ve also prayed with people who received miraculous grace that got them through one day at a time.

If Robin Williams had died of cancer or heart disease, we might be more understanding. After all, many physical illnesses are incurable. Mental illness is also incurable. While mental illness can be managed and treated, it never goes away.

For some reason, especially in the church, we often judge people who are mentally ill as making poor choices in their lives or somehow not fully trusting in God. It’s almost as if physical impairments can’t be helped, but mental impairments just require people to simply try harder. If trying hard cured mental illness, then mental illness would be cured, because I don’t ‘know of anyone who tries harder to fit in or just function than people who struggle with these diseases.

There are plenty of Christians who love Jesus with all of their hearts and have committed their entire lives to him, yet they are Schizophrenic, Bipolar, Clinically Depressed or smitten with another illness. There are also Christians who love Jesus, and they struggle with diabetes, heart disease, obesity and a number of other mostly preventable conditions which are actually within their control. Their deaths may not be imminent, but they certainly will come sooner than they should.

Mental and spiritual matters seem more inseparable than physical and spiritual matters. The fine line between the soul and spirit is hard to navigate. Can our souls be saved, while our minds are “lost”? That doesn’t even make sense. We are whole beings. Yet, just as the Apostle Paul prayed for his tormenting illness to disappear, God offered grace instead of healing.

3. The Church Must Do Something.

People suffering from mental illness are often misunderstood and stigmatized. As hard as they try, they often don’t fit in. If they have a family, the family often feels like outsiders as well. Where can they find acceptance and understanding? If it’s not the church, then where?

What help and support does your church offer to those with mental illness and their caregivers and families? Are they welcome through your doors? When they come, are you prepared to accept them? Will you offer support? Are there organizations in your community that your church can partner with? At a minimum, could you offer a meeting room for a NAMI group for free? Are you familiar with Rick and Kay Warren’s conference at Saddleback called The Gathering on Mental Health and the Church?

People with mental illness are exceptional. Certainly every mentally ill person is not a comic genius like Robin Williams, but they are exceptional because they don’t fit into the norm. Institutions are best equipped to serve those in the norm — schools, government, even the church cater to the average Joe. Most institutions are either too small to have resources or are too large to deal with exceptions. Yet, there are families with autistic children (1 in 88 children now) who will never fit into your Sunday school without being a “behavior problem.” Should they just stay home? After all, there are 87 out of 88 to pursue.

No one is doing great work with the mentally ill. They are constantly shuffled back and forth from agency to agency. Most will end up in jail or homeless or dead. The church possesses the hope of the world. If anyone should care, shouldn’t it be the church? Begin to equip yourself, and God will use you. Be open.

Before you mention Robin Williams, do you truly understand his illness? It’s not easy to reconcile a life that brought so much pleasure to so many, yet was tormented by so much pain. Before you go there, what are you willing to do to help the next “Robin Williams” who walks through your church door?

It was probably too soon to write a blog post about Robin Williams. But, so many posts and comments are appearing that are condemning Robin Williams and judging him without truly knowing him or understanding his struggle. I felt I needed to saysomething. This is a tragic loss.

If you need a sermon illustration for Sunday, use something else. It’s too soon. Robin Williams affected many, many lives and means so much to so many. A trite sermon illustration does him a disservice. He was a very special person, exceptional even.

 

Related Post:

How Do I Meet the Emotional Needs of My Group Members?

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