How “Okay” Beats “Better”

By Allen White herjavec_robert

“Nobody ever leaves ‘good enough’ for ‘potentially better'” according to Robert Herjavec of Shark Tank fame in the December 2016 issue of Fortune magazine. He makes a very good point. While Herjavec was starting his software security business, he found difficulty selling something slightly better than what people were currently using. I’m a buyer like that.

A nice young man named Storm calls me once in a while from Citrix. I’ve been their customer for many years, since I’ve found GotoMeeting to be a very stable platform for my coaching groups. Storm would like me to consider Citrix’s version of Dropbox. He’s a very nice young man. He gave a solid presentation. He checks up on me now and then. The only problem is Storm wants me to sign up for Citrix’s version of Dropbox, and I’m a longtime Dropbox user. Good enough wins over potentially better.

Now, if the Citrix’s version came bundled with GotoMeeting and gave me a discount, then maybe. But, I have Dropbox links in my emails, my articles, everywhere. It’s a lot to unlink just to link back up with a similar product. If Dropbox had a catastrophic failure, then maybe I would switch to a different platform. But, until I have a compelling reason, I have no motivation to change.

Let’s pretend you are Storm from Citrix, and I am your church member. You want me to join a small group. I “don’t have time for a group” a.k.a. “it’s not a priority in my life.” Why? I have friends already. I have a regular quiet time. I’m involved with other things at church. Now, without overselling small groups or making them mandatory (both tactics will fail), why should I join a small group? How are groups better than what I’m currently doing?

If you can answer this question, then people might abandon what they’re doing for something they perceive as better.

I’d love to hear your thoughts. Please leave a comment below.

Download Chapter One of Exponential Groups

New_cover_-_exponential_groups_--_small

Once you click the link in the Confirmation email, your ebook will download immediately.

Powered by ConvertKit
Share on Facebook5Share on Google+0Tweet about this on TwitterShare on LinkedIn1Email this to someoneShare on Reddit0Share on Tumblr0Share on StumbleUpon0

, , , , , , , ,

  1. #1 by Elliot Diaz on November 29, 2016 - 4:10 pm

    I would ask them 1 of question:
    1) Are you experiencing spiritual growth with your current group of friends?

    If the person answers yes then I will say, “great, let’s make that a Small Group.” If their
    answer is no, then I will say, “You might want to consider joining a Small Group.”

Leave a Reply

Your email address will not be published. Required fields are marked *

Download Chapter One of Exponential Groups

Join our mailing list to receive Allen's latest thoughts on small groups.

You have Successfully Subscribed!

%d bloggers like this: