I write, consult, strategize and speak to churches, businesses, and groups on groups, staffing, structure, and innovation. I have over 25 years of ministry experience including 15 years at New Life Christian Center, Turlock, CA, 4 years at one of Outreach Magazine's 100 Largest Churches, and over 10 years with Brett Eastman at Lifetogether.com. How can I help you? Contact me at 949-235-7428 or email@example.com
Posted in Small Group Strategy on September 5, 2017
By Allen White
Exponential Groups is not so much a strategy or model as it is a focus and an attitude. Your focus determines your result. Exponential results require exponential thinking. What are you thinking about?
1. Are You Focused on Group Members?
If your focus is connecting people into groups, you are not thinking exponentially. Your groups are growing by addition. Think about it. You handpick the leaders and train them. You collect sign up cards or have a website to connect people into groups. It’s not a bad way to go, except that you work hard to start a few groups at a time or to plug people into groups only to find the leader doesn’t call the prospective members, the new members don’t show, or they do show, but they don’t stick with the group.
Now, you can arrange the connections by geography, affinity, age, hobby, and so on, but let’s face it: growth by addition is a lot of work with very few results. Just the administrative task of processing all of those sign up cards is nightmare enough. Then, you face the heartbreaking result of how ineffective all of your efforts were. It’s time to change your focus.
2. Are Your Focused on Group Leaders?
If your focus is on group leaders developing apprentices and multiplying, dividing, or splitting your groups, your focus is not exponential. Your groups might be growing by multiplication…maybe. At one point, I had encouraged, challenged, and possibly threatened my group leaders to find an apprentice for seven years. They couldn’t find one. No one in their groups looked like an apprentice. The irony was that I recruited members out of their group to train to become leaders, so we could at least continue growing by addition. Finally, one of my leaders, Carlos, trained an apprentice and launched a new group. After seven years of effort, that was the only one. Some multiplication, huh?
Now there are places where this focus is successful, but I have found this is less common. If this is what you’re doing, and it’s working for you, then you might not need to listen to me. Multiply away, but you’re still not thinking exponentially.
3. Are Your Focused on Church-wide Campaigns?
If your focus is on recruiting leaders, you still aren’t thinking exponentially. Maybe your pastor makes the cattle call for leaders or hosts to lead your next church-wide campaign. Now this thinking is more exponential than addition or multiplication, it’s on the right track, but it’s still not there.
On the positive side, church-wide campaigns delay the requirements for leadership, so there are more potential leaders. These leaders self-identify, which eliminates the task of recruiting. They can even gather their own groups. After all, followers are the requirement for leadership. As John Maxwell says, “If you think you’re a leader and have no followers, you’re only taking a walk.”
The other thing a campaign brings is a easy to use tool, like a video-based curriculum, which enables the new leader to be more friendly than scholarly, but it also maintains quality, because you have determined what is being taught in the group. The non-teacher feels good about teaching, and pastors feel good about letting them lead.
But, when the campaign ends, even if the groups continue on with another study, this growth is still more like multiplication and less like exponential. It has the potential to be exponential, but it’s not there. The goal is usually to connect 100 percent of the people into groups. But, what if this thinking is too small?
4. Are You Thinking Exponentially?
Exponential thinking is a shift in how we view our congregations. Are they sheep who need a shepherd? Can their needs only be met by a pastor? Careful: that might betray some co-dependency on your part. Is your congregation full of people who are unqualified to lead? How do you see them?
Some pastors see their congregations as an audience. The people are given worship and teaching on Sunday. They receive Bible studies throughout the week. The pastors direct the ministries they serve in. The people are cared for by the pastors: hospital visits, counseling sessions, cups of coffee. For some pastors this is a comfortable situation. Then, your church grows beyond 10 people, and you have a problem.
But, what if your congregation wasn’t an audience to be served, but an army to be empowered? What if every person in your church was empowered to gather a few people, maybe just one person, and do something intentional about their spiritual growth? What if pastors focused more on equipping people and not doing the ministry themselves? Please keep your excuses at bay for a minute and dream with me.
If everyone — church member or attender — is leading a group, who is in their groups? Good question. People who are not in your church. This doesn’t mean stealing sheep from another flock. There are plenty of people with stressful lives, marriage problems, parenting challenges, life controlling problems, and spiritual questions who could be invited to these groups. The challenge is providing resources that are biblical, yet less churchy to those who need help.
I’ve seen glimpses of this. Neighbors gathered. People with similar hobbies and interests. Whether the group is the Holy Smokers in South Carolina who make barbeque or the Holy Smokes in Colorado who light up cigars. I’ve seen commuters on the same morning train doing a Bible study and coworkers meeting at lunch.
This doesn’t need to be coerced. This doesn’t require a grand strategy. It only requires a shift in the pastor’s thinking and an opportunity for their people to lead a “group.”
Not everyone will do this all at once. In fact, I’ve never seen 100 percent of any church do anything all at once. Start with your innovators — that 4 percent who are willing to try anything. Then, tell their stories to your early adopters, the next 12 percent. Now, you have 16 percent of your church leading. If you’ve got 16 percent leading, then you’re becoming exponential already. They will influenced the next 34 percent of early mid-adopters. You’ve made it past 50 percent. The other half will take a little more time, but it’s worth it.
God wants to use your people. Whether you focus on addition or multiplication, imagine how God could use them. But, imagine if the impact of your people touching the lives a four, six, ten, or twelve people outside of your church. Imagine. That’s exponential.
Posted in Small Group Strategy on August 29, 2017
Courtesy of Church Central.
By Allen White
In conversations with small group pastors from some of the largest small group ministries in the country, I’ve learned that many have completely given up on coaching group leaders. Others are on the other extreme and hire coaches. Whether your approach is the “phone-a-friend” method or the metachurch model, here are some reasons coaching is significant.
More Group Leaders Will Quit BEFORE a Study Begins that After.
From the moment someone offers to be a Leader/Host/Friend and start a group, they need a coach. I have seen more potential group leaders stall between the invitation to lead and the start of the study than at any point in the process. Most groups who actually do the first study or first semester will continue on, but groups that fail to start tend to not continue.
It is mission critical for a leader to have a coach from when they say “Yes,” until the end of the study. You may ask, “But, what about the rest of our group leaders?” Here’s the deal, if your other groups have survived without a coach, put that on the back burner and start coaching your new leaders now.
People Hate Meetings.
You’re probably frustrated that your group leaders don’t show up for your training. The short of it is people simply hate meetings, especially when the topics don’t affect them. How do you train your leaders if they won’t come to meetings? Coach them.
Rather than coaches being your spies or your report-takers, have the coaches train the group leaders on what the leaders actually need training on. It’s not cookie cutter. It’s customized to what the leader is currently facing. If you are answering the questions your leaders are asking, then they will become very interested in training. But, what is training?
What if training, especially on-going training, is not a note sheet and a PowerPoint presentation? Training could be a short video emailed out to your leaders. Training could be a short conversation. Training could be solving a current problem. Training should come from the coach.
But, if the coaches do the training, what do small group pastors/ directors do? Train the coaches and build a small group team. By working at a higher level in your small group structure, you can have a greater impact and get much further faster.
You Can’t Successfully Coach More than 8 Leaders Yourself.
Why eight? That’s my number. I tried to coach 30 leaders once. There’s wasn’t much coaching going on. What I discovered is eight is great. In a church under 1,000 adults, your eight might be your coaches or small group team. In a church over 1,000 adults, your eight is definitely a small group team. Just follow the pattern Jethro gave Moses in Exodus 18.
Let’s face it – most small group pastors/ directors wear more hats than just small group ministry. If that’s the case with you, then you certainly can’t coach all of your leaders by yourself. Consider your best and brightest leaders. Could they coach? Let them give it a try.
But, there’s a much bigger reason to invest in coaching – you won’t always have as many groups as you currently have. You’re going to have more! How are you going to serve your group leaders when you have twice as many as you have now? It happened to me in one day! Plan for where you want your groups to grow. Recruit coaches even before you recruit leaders!
Coaching will make all of the difference in both starting and supporting group leaders. No doubt building a coaching structure is the hardest work of small group ministry.
The only thing harder is not having one.
I wrote this post one Fall as a postmortem of a church’s group launch after a colossal failure. They ignored some fundamentals, allowed their communications department to take over the messaging, and the whole thing would have tanked except for an 11th hour appeal. Please take the following into consideration, so they next postmortem won’t be about your launch!
Fall is a prime season to launch groups in churches across the country. In my consulting work with hundreds of churches across North America, I am working with churches from Florida to Washington and Southern California to New Hampshire. Among churches of various sizes and denominations, we are seeing some tremendous results. But, not every church hits a home run with their group launch. Here are some reasons why.
- You picked the wrong topic.
Small groups are a great vehicle for people to grow spiritually. But, in order for people to grow in a group, they need to actually be in a group. If a church’s goal is to connect their congregation into groups, then a felt needs topic is very attractive. If you give people something they want to study, they will jump right in. If you offer something they “should” study, it may not go so well.
Let me go on the record: Healthy, balanced small groups cannot live by felt needs topics alone. But, kicking off groups usually doesn’t go well with series on evangelism, stewardship, fasting, or other self-sacrificial studies. You need to establish your goal. If you want to increase the number of groups, then go felt needs. If you want to grow your people deeper, then offer these topics to your established groups.
- You set the bar too high.
The more requirements for group leadership, the fewer leaders you will recruit. If you required all of your new leaders to be church members, complete a lengthy leadership training process, or graduate with their Master of Divinity, you certainly limited the number of groups you could launch this Fall.
Your level of acceptable risk will greatly determine the reward. If you invite people to do a study with their friends, then you are only limited to people with friends. If you increase the requirements, you lessen the impact.
If you choose to lower the bar next time, then lessen the risk by forming “unpublished” groups. If the groups don’t appear on your church’s website, group listing, or bulletin, you are not implying any kind of official endorsement of the groups. If friends invite friends, you will form good, lasting groups, and if someone gets in a bad group, well, it was their friend’s group after all.
- You focused on recruiting group members.
As a pastor, if the invitation is for potential group members, you may or may not actually start groups. You will certainly give yourself a lot of busy work trying to find enough leaders to accommodate the prospects or trying to place people in the right group. But, you’ve missed the mark and the point.
If you have a bunch of prospective group members, you might have a group. If you have a leader, you WILL have a group. In fact, the best way to get into a group is to start a group — you’re automatically in! When the focus is on recruiting leaders, you will greatly increase your number of groups. If your focus is on members, you will probably just end up with a mess.
- You put too much distance between the invitation and the response.
When you or your senior pastor made the invitation for people to start a group, how and when did they respond?
If they were sent to the church website to register, they didn’t go.
If they were sent to the church lobby, they walked right by.
If they were invited to a meeting in the near future, they forgot.
If they had a sign up card in their hand during the service, bingo, they’re in!
If they were sent an email to remind them to sign up at church on Sunday, they forgot again.
If they were sent an email with a registration link, then they signed up.
The less distance between the invitation and the response, the greater the result.
- You gave too many steps from “Yes” to starting the group.
If the pathway from the response to the group starting took too many steps, then you lost leaders at every phase.
If you recruited months in advance of your group launch, there were too many days before they started. Cold feet and good intentions didn’t get them there.
If you required a training class, a membership class, a pastoral interview, a group orientation, a group connection, and a final debrief meeting, you lost, lost, lost, lost and lost new group leaders.
If you kept the steps to a minimum, based on your own acceptable level of risk, you kept far more than any of the above scenarios.
- Your recruitment period was too short.
A few years ago, I was working with two churches of similar size who were launching groups on the same week. One church recruited 20 new leaders. The other recruited 60. The first church recruited leaders for one week. The second church recruited for three weeks in a row. Triple the recruiting equaled triple the result. You do the math.
- Your senior pastor was not on board.
If your senior pastor was hesitant about your next series in any way, it hurt you. Half-hearted appeals and hit or miss invitations lead to lackluster results.
If your senior pastor didn’t make the invitation for leaders, that was a huge miss. The senior pastor will get three times the result of any other staff member. I’ve served as an associate pastor for 20 of my 24 years of ministry. As soon as I learned this, I never made the invitation again.
How do you get your senior pastor on board with the series you recommend? You don’t. If you want your group launch to succeed, you have to get on board with where your senior pastor wants to go. If you respect your senior pastor’s direction, you will see respectable results. If you try to pressure your senior pastor into a series that is not his idea, you are on your own (literally).
Last Sunday, I worshiped with a church who had never had small groups. Their senior pastor decided it was time. He cast vision for groups. He kept the response close to the invitation. He focused on recruiting leaders. He did it all right. Then, on Sunday afternoon, 360 new group leaders showed up for training (and they have two more weeks to recruit!)
Between January and May this year, we have helped 12 churches launch nearly 3,000 small groups. One church of 2,500 adults now has 500 small groups. Another church of 4,000 adults recruited 1,200 people to LEAD groups. A church in the Harrisburg, PA area has grown by 7.5 percent over last year, and giving has increased by 7 percent because of connecting people into groups. Big things are happening if you follow these principles.
Learn the lessons from your failed attempt. There is no shame in failure, but there is shame in not learning.
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Stop recruiting group leaders. Am I crazy?
If we stop recruiting group leaders, then where will they come from then? From within a group? Maybe. Will they just line up my door and demand to lead? Probably not. Will they just appear from outer space? Definitely not.
In our efforts to connect everyone into groups we forget one basic thing — everyone is already to group. (That’s the premise of my book, Exponential Groups). People are in groups called families or friends or neighbors or coworkers or some combination of those. If our church members would gather these groups for a Bible study, then they are group leaders. As Steve Gladen says, “Leaders have followers.”
Unfortunately these leaders don’t spontaneously appear. They need a little help. They need a little incentive. This is where our Senior Pastors comes in. If we would give the same words we might say to our Senior Pastors, we would have triple the result. How do I know that?
Well, after recruiting group leaders myself for seven years, we managed to connect 30 percent of our adults into groups. When my Senior Pastor recruited leaders, we doubled our groups, then we tripled them. I haven’t personally recruited a group leader since 2004! (And, I served a whole other church since then).
But, how do we get our Senior Pastors interested in recruiting groups? Read more here.
Often our focus in the Fall is to connect as many people in groups as possible. We do a big church wide campaign with the goal of getting a hundred percent or more connected into groups. In order to have groups we have to have leaders. In order to have groups we have to have members. So we focus all of our energy on recruiting leaders and connecting people into groups. Then after the six-week campaign is over we find that we have very little to show for it. We work so hard to connect all these people into group, only to see groups just as easily fall apart.
Stop recruiting group leaders. Spend your time and energy on something that will actually help your groups and leaders last. Namely coaches and training. If you put the same amount of effort into coaching and training as we used to put into recruiting leaders and forming groups, you will keep far more groups for the long term.
By Allen White
People typically don’t find a lot of success in promoting something they fear. They can actually be relieved when they have a poor result. There is less to be afraid of.
On pastor admitted to me, “What if I put myself out there and no one responds? I would be embarrassed.” That is definitely true. The answer is don’t invite people to something you don’t believe in. But, what do you and your church believe in?
First, if you’re a small group pastor or director, ask yourself where does your pastor want to start? If your pastor is more risk averse like I used to be, then ask for your pastor’s help to handpick solid citizens who could lead groups, then promote those groups. You won’t get as far as you would if you threw down the gauntlet to everyone. But, you will get much farther than if you went beyond where your pastor wants to go. Start where your pastor wants to start, then we will see where it goes from there. Once you have the first success under your belt, then your pastor will be open to try other things.
I’ve also seen the reverse. Sometimes the pastor wants to go full bore, but the small group pastor or director are more risk averse. While you definitely don’t want to squander the opportunity, you also have to reach a place where your fear doesn’t impede your success.
A few years ago, we were working with a very large church. This is a great church with a great history of biblical teaching and a solid group ministry, but their groups needed to catch up with their attendance.
In one teleconference, the small group team reported back that their existing group leaders were fearful of the Gather and Grow strategy. They perceived many problems from letting the uninitiated lead a group. Now, part of their concern related to the fact the experienced leaders had paid their dues in the leadership process, and now “You’re just going to let anybody in?”
I said a quick prayer during the teleconference, “God, what do I say to them? This could be dead in the water.”
After I finished listening to the concerns, these words came out of my mouth, “This isn’t a call to leadership. This is a call to obedience, because we are all called to go and make disciples.” The room was quiet. I wasn’t sure what would happen next. Maybe I killed it.
Then someone spoke up and said, “Could you repeat that?”
Suddenly, the light came on for them (and for me). The Gather and Grow strategy was the way to go. The Senior Pastor was already there, but it took his team a little more time. When it was all said and done, hundreds of people offered to gather their friends and grow together using video curriculum based on their senior pastor’s teaching.
I’ve had staff members freak out when their senior pastors have suddenly taken initiative in the staff member’s area of ministry. They’ve said things like, “Why couldn’t we plan ahead on this? We could be better prepared for the response. We could do this in a better way.” Some folks have become downright angry over their pastors meddling in their area of ministry.
If your senior pastor takes an interest in small groups out of the blue, first, thank God your pastor is interested in groups. Then, do whatever you have to do to make it work. After all, you don’t know when this opportunity may come again. Some pastors are strategic and lead with a road map. But, some pastors are more intuitive. Their leadership appears more like a lightning strike. Learn to organize yourself around those lightning strikes and make the most of it.
Excerpt from Exponential Groups: Unleashing Your Church’s Potential by Allen White. Published by Hendrickson Publishers. Copyright (c) 2017 by Allen White Consulting, Inc. All Rights Reserved.
By Allen White
For most churchgoers, the initial draw to a church is the pastor’s teaching and the music. As hard as the other church staff work in their roles, this is the simple truth. The senior pastor plays a highly significant role in the spiritual lives of his congregation.
By connecting the small group study to the weekend message, you can leverage the influence of the senior pastor in leading his people to connect in small groups. Once the pastor has created a video curriculum, his next question will be “How do we use this? How do we recruit more leaders? How do we get people into groups?” Don’t you want your senior pastor asking those questions?
What’s important to the senior pastor will be what’s important to the congregation. Bulletins, video announcements, website – none of these come close to having the #1 influencer in the church direct the congregation. When the pastor asks for people to host groups, people will host groups. When the pastor invites members to join groups, members will join groups. When E.F. Hutton talks…
I learned this lesson over a decade ago. I had spent seven years recruiting and training leaders to find only 30 percent of our congregation in groups. But, the first time our senior pastor stood up and asked for host homes, we doubled our groups in one day. I never looked back. He did all of the recruiting and leading from that point forward. I have not recruited a group leader myself since 2004, even though I have served in another church since then.
The Pastor’s Teaching on Video Curriculum Moves the Weekend Message Beyond the Church Walls.
When church members invite their friends, neighbors, co-workers, relatives and others to join them for a church-produced Bible study, the senior pastor is introduced to many more people than actually attend the church on Sunday. In homes, workplaces, Starbucks and even commuter trains, the pastor’s teaching goes out to many new people.
Often new people will meet the pastor via video before they meet him in person. But, the transition from the living room to the church auditorium now is not quite as daunting. New folks feel they’ve already met the pastor through the weekly group studies. And, don’t tell the group hosts and leaders, but they’re actually doing evangelism. Shhh.
A Simple Teaching Tool Puts Group Multiplication on Steroids.
A video curriculum is easy to use. In fact, someone who has never led before simply needs to follow the instructions. The teaching on the video provides the wisdom and expertise. The questions in the book provide the pathway for a great discussion. Pushing play and reading questions is not so hard.
Think about this: every person in your church has friends. The people who are less involved in the church will actually have far more friends outside of the church. What if your church members each gathered a group of 8-10 people for a video-based study featuring your senior pastor? Could a church of 100 members reach 1,000 people? What about a church of 1,000 going after 10,000? What about a church of 13,000 reaching over 100,000? Is it possible? The Bible says all things are possible with God.
Excerpt from Exponential Groups: Unleashing Your Church’s Potential by Allen White. Published by Hendrickson Publishers. Copyright (c) 2017 by Allen White Consulting, Inc. All Rights Reserved.
Posted in Small Group Strategy on May 31, 2017
By Allen White
Recently a small group pastor asked me, “Where do you stand on the Hosts versus Leaders Debate? People grow in groups, but you don’t have to know anything to be the leader??? I feel like I need to train more but no one wants to sit through training.” This are very important issues. Let me break down this question and offer a few thoughts.
The Hosts versus Leaders Debate
I don’t believe a Hosts versus Leaders Debate is necessary. It’s like a Children versus Adults Debate. At one point in our lives we are children, and then we become adults. Back in 2002 with the launch of 40 Days of Purpose, Rick Warren and the team at Saddleback Church introduced us to the term “Host.” The thought was that most people wouldn’t say they were “leaders,” so the invitation was changed to “host a group” by brewing a pot of coffee and being a “Star with your VCR.” What we discovered were a few problems, but a ton of new leaders who would have never called themselves leaders. “Host” was a great way for people to self-identify as a leader, even if they didn’t know that’s what they were doing.
A host, in turn, becomes a leader. Usually churches will “lower the bar” to allow anyone to host a group. I prefer to say “delay the requirements.” Every church must decide what the minimum requirements would be to allow someone to test drive a small group. If the hosts enjoy leading the group, then they are invited on a pathway to become official small group leaders. This is when the requirements come back into play. But, there is an important loop hole here.
Some people are content to be hosts. They don’t want to become official. Does the church require them to become official? The church could. But, the cat’s already out of the bag. The host doesn’t need the church in order to continue. They just need another video-based curriculum. At that point communication breaks down, and the hosts operate outside of the group system and coaching structure. This doesn’t need to happen, if the church is patient.
The hosts should be given a choice whether to become official or to wait for the next church-wide campaign to come around. It’s not perfect, but it may very well be more than what they were doing before.
Some leaders are children. Others are teenagers. Most become adults. But, all leaders follow that pattern.
“People grow in groups, but you don’t have to know anything to be the leader???”
Years ago I started teaching theology and practical ministry classes at a Bible institute. I was a little intimidated about teaching in my first semester. I felt I needed a better understanding of the subject. I didn’t want to appear foolish. And, I certainly didn’t want to embarrass myself in front of my class. A veteran teacher coached me, “You just have to be one week ahead of the students.”
Granted I had earned a B.A. and an M.Div. I knew the subjects. I just hadn’t taught the subjects. I held the veteran teacher’s secret dearly. I just needed to be one week ahead of my class. And, that’s exactly how I taught at the Bible institute for the next 10 years.
People grow in groups. I absolutely agree. New leaders also grow in groups. They don’t need to have a lot of training to get started. They just need to get started. As issues come up with the group, the new leader should have a coach to turn to. The new leader’s problems become teachable moments. Those lessons will stick with the leaders forever. Put an experienced leader in the life of the new leaders and most of the training will take place on-the-job.
“I feel like I need to train more but no one wants to sit through training.”
I used to feel the same way. Seminary prepared me to lead training meetings. Then, I discovered real ministry. I would carefully plan my training meetings and advertise them well in advance only to stand in an empty room questioning the call of God on my life.
Training with centralized meetings didn’t work for me. I had to stop and ask myself, “What is training?” What I discovered was that training could be a two minute conversation in the hallway or a two minute video sent out to all of the group leaders. (If you need topics and content for your training videos, check out the training section of my book, Exponential Groups, on pages 178-200). Training can be a text message or a voice mail. The best training comes in the relationships between leaders and their coaches.
There is a place for formalized training. A one-time basic training event could be held after each six week campaign to give the new leaders or hosts instruction on how to lead a group at your church. Beyond this, the leaders will gauge what training they need regardless of what small group pastors like me think they should have.
I finally reached a place where I only held two centralized training events per year. I gathered all of the group leaders each Fall to introduce them to the new curriculum and to recruit coaches from our established leaders. In the book, I refer to this as the “Sneak Peek.”
The second meeting was often a group leaders’ retreat early in the year. We would choose a place that was an hour and a half or so away. (In California, this retreat was in Monterey, so if you have that option, take it!) The leaders would pay for their lodging and some of their meals. I would budget for the speaker. This became a very popular event for our leaders. The best part was the leaders could articulate things they learned at the retreat six months after the retreat, because the training was set apart from the normal routine of life.
I appreciate honest questions like this. I don’t believe the hosts versus leaders thing needs to be an either/or. I see it more like Stage 1 and Stage 2. If people don’t respond to an invitation to lead, then an invitation to “host” might do the trick. Personally, I think the term “host” is a bit dated at this point. There are other ways to invite people to lead without using the word “leader.”
Training is not a dinosaur, but the form of centralized training might be. Someone asked me once why I thought their leaders didn’t come to their training. Having no knowledge of this person’s training, I said, “Well, they don’t come because your training is boring and irrelevant.” He was taken aback. How could I make such an accusation about his training? I told him I knew it because that’s why people didn’t come to my training meetings. The good news is there are so many ways to communicate with people these days, there are many training opportunities, we just need to update our methods.
Posted in Book Reviews on May 16, 2017
By Allen White
I am not a Pantheist, regardless of what Amazon thinks.
A lady called me a couple of years ago and asked if I was “Allen White.” Naturally, I responded, “Yes.” She went on to say how much she loved my book. At the time, I hadn’t written a book. I explained my confusion. She then asked if I was the Allen White who wrote God Is All. I told her I was not, and we ended our conversation.
Now I was curious. Allen White the Theist (Monotheist, Trinitarian Allen White, to be exact) needed to see what Allen White the Pantheist was up to. I did a search and ordered a copy of God Is All, by Allen White (the Pantheist). It was a small, self-published paperback written by an Allen White from Kentucky. My family lived in Kentucky a few generations back, so who knows, maybe this was a distant cousin. If we traced the family tree back far enough, Pantheist Allen White would probably say we were also related to the tree itself.
I really didn’t think much about Pantheist Allen White until last week. I discovered that Amazon had linked my book, Exponential Groups, to the author profile of one Pantheist Allen White. Great, now my potential audience thinks I’m forming groups with people and chairs and coffee tables as members. Churches will have “home groups” because the home is also a member of the group!
My publisher snapped into action and contacted Amazon ASAP. Theist Allen White’s book was unplugged from Pantheist Allen White’s author profile. Heresy was overted.
Maybe I should have published as “Rudolph,” my first name and also the name of a certain reindeer. <Sigh>
If you’re interested in Exponentials Groups: Unleashing Your Church’s Potential by Theist Allen White, please check out the endorsements and reviews at exponentialgroupsbook.com.