Archive for category Small Group Strategy
By Allen White
Exponential Groups is not so much a strategy or model as it is a focus and an attitude. Your focus determines your result. Exponential results require exponential thinking. What are you thinking about?
1. Are You Focused on Group Members?
If your focus is connecting people into groups, you are not thinking exponentially. Your groups are growing by addition. Think about it. You handpick the leaders and train them. You collect sign up cards or have a website to connect people into groups. It’s not a bad way to go, except that you work hard to start a few groups at a time or to plug people into groups only to find the leader doesn’t call the prospective members, the new members don’t show, or they do show, but they don’t stick with the group.
Now, you can arrange the connections by geography, affinity, age, hobby, and so on, but let’s face it: growth by addition is a lot of work with very few results. Just the administrative task of processing all of those sign up cards is nightmare enough. Then, you face the heartbreaking result of how ineffective all of your efforts were. It’s time to change your focus.
2. Are Your Focused on Group Leaders?
If your focus is on group leaders developing apprentices and multiplying, dividing, or splitting your groups, your focus is not exponential. Your groups might be growing by multiplication…maybe. At one point, I had encouraged, challenged, and possibly threatened my group leaders to find an apprentice for seven years. They couldn’t find one. No one in their groups looked like an apprentice. The irony was that I recruited members out of their group to train to become leaders, so we could at least continue growing by addition. Finally, one of my leaders, Carlos, trained an apprentice and launched a new group. After seven years of effort, that was the only one. Some multiplication, huh?
Now there are places where this focus is successful, but I have found this is less common. If this is what you’re doing, and it’s working for you, then you might not need to listen to me. Multiply away, but you’re still not thinking exponentially.
3. Are Your Focused on Church-wide Campaigns?
If your focus is on recruiting leaders, you still aren’t thinking exponentially. Maybe your pastor makes the cattle call for leaders or hosts to lead your next church-wide campaign. Now this thinking is more exponential than addition or multiplication, it’s on the right track, but it’s still not there.
On the positive side, church-wide campaigns delay the requirements for leadership, so there are more potential leaders. These leaders self-identify, which eliminates the task of recruiting. They can even gather their own groups. After all, followers are the requirement for leadership. As John Maxwell says, “If you think you’re a leader and have no followers, you’re only taking a walk.”
The other thing a campaign brings is a easy to use tool, like a video-based curriculum, which enables the new leader to be more friendly than scholarly, but it also maintains quality, because you have determined what is being taught in the group. The non-teacher feels good about teaching, and pastors feel good about letting them lead.
But, when the campaign ends, even if the groups continue on with another study, this growth is still more like multiplication and less like exponential. It has the potential to be exponential, but it’s not there. The goal is usually to connect 100 percent of the people into groups. But, what if this thinking is too small?
4. Are You Thinking Exponentially?
Exponential thinking is a shift in how we view our congregations. Are they sheep who need a shepherd? Can their needs only be met by a pastor? Careful: that might betray some co-dependency on your part. Is your congregation full of people who are unqualified to lead? How do you see them?
Some pastors see their congregations as an audience. The people are given worship and teaching on Sunday. They receive Bible studies throughout the week. The pastors direct the ministries they serve in. The people are cared for by the pastors: hospital visits, counseling sessions, cups of coffee. For some pastors this is a comfortable situation. Then, your church grows beyond 10 people, and you have a problem.
But, what if your congregation wasn’t an audience to be served, but an army to be empowered? What if every person in your church was empowered to gather a few people, maybe just one person, and do something intentional about their spiritual growth? What if pastors focused more on equipping people and not doing the ministry themselves? Please keep your excuses at bay for a minute and dream with me.
If everyone — church member or attender — is leading a group, who is in their groups? Good question. People who are not in your church. This doesn’t mean stealing sheep from another flock. There are plenty of people with stressful lives, marriage problems, parenting challenges, life controlling problems, and spiritual questions who could be invited to these groups. The challenge is providing resources that are biblical, yet less churchy to those who need help.
I’ve seen glimpses of this. Neighbors gathered. People with similar hobbies and interests. Whether the group is the Holy Smokers in South Carolina who make barbeque or the Holy Smokes in Colorado who light up cigars. I’ve seen commuters on the same morning train doing a Bible study and coworkers meeting at lunch.
This doesn’t need to be coerced. This doesn’t require a grand strategy. It only requires a shift in the pastor’s thinking and an opportunity for their people to lead a “group.”
Not everyone will do this all at once. In fact, I’ve never seen 100 percent of any church do anything all at once. Start with your innovators — that 4 percent who are willing to try anything. Then, tell their stories to your early adopters, the next 12 percent. Now, you have 16 percent of your church leading. If you’ve got 16 percent leading, then you’re becoming exponential already. They will influenced the next 34 percent of early mid-adopters. You’ve made it past 50 percent. The other half will take a little more time, but it’s worth it.
God wants to use your people. Whether you focus on addition or multiplication, imagine how God could use them. But, imagine if the impact of your people touching the lives a four, six, ten, or twelve people outside of your church. Imagine. That’s exponential.
By Allen White
Many methods of connecting people into groups fail. By fail, I mean they don’t create lasting connections, which means every time you launch groups, you’re recruiting new leaders and connecting people to new groups. Here’s how this usually goes:
Step 1. A prospective group member turns in a sign up card, or requests a group on the church’s website, or selects a group from a small group directory.
Step 2. The church staff must either place the person in a group or send their information to the leader of an open group.
Step 3. The group leader may or may not contact the prospective member.
Step 4. If the prospective members are contacted, they may or may not show up to the group.
Step 5. If the prospective members show up for the group, they may or may not continue with the group.
Step 6. The Small Group Pastor/Director wants to jump out the nearest window.
At least this is how it’s gone in the churches I’ve been a part of. Typically, each step down the list cuts the previous number in half — 100 people sign up, then 50 are contacted, then 25 show up to a group, and then 12.5 continue with the group. Talk about diminishing returns!
But, this isn’t the worst of it.
In my zeal to connect people into groups, I’ve said things like, “Join a group. You’ll make some of the best friends you’ve ever had.” Yikes! I’ve actually had to go back and apologize for statements like that. Besides most people already have friends.
So, how do we connect people into groups if sign up cards, websites, and directories don’t work very well?
Everyone who has friends should start a group.
“Everyone is already in a group.” That’s the first sentence in my book, Exponential Groups. People have friends, neighbors, co-workers, relatives, and others they can do a study with. The people in your church are already connected. They just need some direction in intentionally doing something about their spiritual growth. An easy to use curriculum and an experience leader to coach them will take these leader-friends a long way in developing a “small group.”
If they don’t want to “lead”…
Then, they should join the group led by their friend. Personal invitation is an amazing tool for connecting people into groups that last. Even groups who will be open to new members should start with the leader personally inviting people.
Now, if you have someone who wants to lead a group but excepts you to give them a group, they probably have a teaching gift and need a class to instruct. This will not make for a good small group.
As Steve Gladen says, “Leaders have followers.” Encourage them to bring together their own group.
If they don’t have friends…
A group may not be the answer for them. Okay, let’s face it, counseling could go a long way. But, this isn’t everybody. Some folks are new to the community or new to the church, and they legitimately don’t know anybody. How do they get in a group? If they don’t know anyone, they can’t invite people, and they won’t get invited. Now what?
This is where a Connection event or Sampler comes in. By this, I mean an Open House environment where prospective members can meet group leaders face to face. They may recognize the leader from somewhere or vice versa. At a minimum, they get a sense of whether or not the leader is someone they want to hang out with for the next 6-12 weeks. Once they’ve decided, the prospective members sign up for the specific group they want to be a part of. No cards. No cold calls. The relationship has started. They know whose house they’re going to, and the leader knows who’s coming.
Efficient means of connecting people are not the same as effective means. Usually a task-oriented approach to forming relationally-based groups falls short. Forget group formation as a task. By forming groups in a relational way, groups will outlast how you were forming groups previously.
This last weekend, Tim Twigg, Small Group Pastor at Victory Worship Center, Tucson, AZ, held an awesome Connection event for prospective members to join groups (pictured). As a result of this event, around 500 people were connected to groups. Now, we’ll check back with him on this blog in a few weeks and see how many continued.
By Allen White
Everyone is already in a group.
When I say “group,” something from years of church Bible studies come to mind. You might protest that there are plenty of people who aren’t in groups like this. But it’s true. Everyone is already in a group, it’s just not the group you have in mind. People are in groups called families, friends, coworkers, neighbors, soccer moms, and many others. If your question is how are these church groups? I want to suggest you change your question to what can these groups do intentionally about their spiritual growth?
When Pastor Troy Jones from New Life Church, Renton, WA, stood up and invited his 2,500 adults to gather their friends for a six-week study, 300 adults responded to lead a group. At first glance, hundreds and hundreds of people immediately “joined groups.” But the truth is, they were already in these groups. The addition was a sermon-aligned curriculum, on-the-job training, and a support structure to help them, but, overall, these groups weren’t strangers who became friends. They were friends becoming closer to each other and closer to God.
I’ve seen this happen in churches of 50 members and churches of over 20,000, but I didn’t start thinking about groups this way.
Over twenty years ago, when we first launched groups at New Life Christian Center in Turlock, CA, I believed all of our “sheep” were lost without a “shepherd,” and there is definitely some truth to that. I looked out at our congregation of 250 or so adults and felt we needed to do something to get our people connected, as our church had rapidly grown from eighty-five to 250. As Rick Warren says, “Our church must always be growing larger and smaller at the same time. . . . there must be a balance between the large group celebrations and the small group cells.”
My senior pastor and I handpicked nine mature couples to join me and start groups. We invited our congregation to sign up for one of these groups for twelve months. Every group chose their own curriculum. I led a monthly huddle and, for the most part, was the sole coach. The groups went strong for twelve months, then all ten of them quit, including mine.
Not only was my method not multiplying groups, it wasn’t even adding. It was time to get serious about groups if they were ever going to work at our church.
I spent the summer of 1997 on sabbatical and studied churches and their groups. I attended fifteen different church services and interviewed a dozen pastors. I read about a dozen books. At the end of that research effort, our church set out to start groups in a dif-ferent way from our previous attempt. We decided to start groups using the findings Carl George presents in Prepare Your Church for the Future that were popularized by the small group model at Willow Creek Community Church. I recruited two mature lead-ers to coach and ten more leaders to lead, and we started a turbo group—a temporary group designed to give leaders a crash course in group life, then help them launch groups of their own. In the six weeks of the turbo group, we covered all of the basics of group life. (Well, at least as many basics as you can cover in six weeks.) Then we launched groups.
People filled out sign up cards to join groups, and all of the groups started on the same study about building community. This time all of the groups were starting from the same DNA. All of our leaders were expected to identify apprentice leaders who would be trained, then eventually released to start their own groups. This time we were going to move from a group method that produced no new groups to a system that would give us new groups hand over fist. Our total number of groups would grow by double or better every year. We dreamed that in just five years all of our adults would be connected into groups.
But none of my leaders could find an apprentice.
I plugged along with a new turbo group every year. I would handpick the new recruits. Some years we launched ten new groups. Other years, we launched only two. A couple of years we launched none. After seven years of pounding this nail, we had thirty percent of our eight hundred adults in groups, but we were stuck.
The thought of connecting everybody in a group was my dream, but we weren’t growing past thirty percent. We were slugging it out the old-fashioned way—raise up an apprentice, birth a group, and deal with the aftermath—but we were headed nowhere.
To download the full introduction and first chapter of Exponential Groups: CLICK HERE.
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I sat down recently with my publisher, Hendrickson Publishers, for a live interview about Exponential Groups. Well, my part was live. Their part was in print, so I have to basically interview myself. I hope you enjoy this and hear my heart for equipping and empowering our people to lead groups. The video is 15 minutes, but if you want to skip around, I’ve listed the questions below along with their time stamps.
- What is your background? (0:00)
- Who is the audience for Exponential Groups and what is the book about? (0:50)
- What has made you so passionate about expanding churches’ small groups? (1:45)
- What do you think is the biggest factor hindering churches from successful group-making? (2:47)
- What advice would you give to someone who would like to start a small group but doesn’t want to be considered its “leader”? (3:45)
- What are ways that a church can be creative in its approach to creating groups? (4:35)
- In chapter 1 you mention that a desire for control will hinder the growth of groups. For those who haven’t read the book yet, what are some other examples of factors or mental blocks that typically hold groups back from their potential to expand that you discuss in Exponential Groups? (5:42)
- What’s the best piece advice you’ve received about small groups? (8:02)
- What’s a sticky situation or failed plan that you have learned from? (9:15)
- What projects are you working on now or have planned for the future? (11:05)
For More Information on:
The Neighboring Church: theneighboringchurch.com
By Allen White
You’ve either just launched groups in your church; you’re about to launch groups; or you don’t know what you’re doing. How does that feel? If you just launched groups, you’re coming up for air. Your January fire drill has come to an end. The sprint you just ran has left you panting. Once you catch your breath, you’ll be at it again. But, what if you didn’t have to lose your mind every 12 weeks to have the leaders and groups you needed? It’s simple math: 12 months gives you more time than 12 weeks. The challenge is that it’s hard to work in it and on it at the same time. Here are some reasons to focus on 2018 instead of 2017:
1. Plan for Four Times Your Current Groups in 2018.
Many of us run our group launches hand to mouth. We get the groups going that we need, then have to start getting ready for the next go ’round hoping that many of the groups will stick, but not knowing for sure. What you do know is that you’ll have to recruit leaders again in a few weeks. You just don’t know how many yet. It’s hard to think ahead when you’re living “paycheck to paycheck.” It’s hard to come up for air.
But, what happens when your church grows larger and your groups well outnumber what you’re dealing with now? Imagine that you’re a church of 200 people and your growth takes you to 800 people. You can’t hire a bunch of staff. At least, I never could. Would you stop placing people into groups, or would you ignore your family working late nights? Would you twist the arms of the usual suspects to lead groups and get another short term win? How are you going to manage four times as many groups when you probably don’t feel like you’re doing a great job managing them now?
Stop and do the math. What does 4 times look like in your church? What would you stop doing that you’re currently doing? Stop placing people into groups. Stop handpicking leaders. Start asking your senior pastor to recruit leaders. Start your coaching structure and build on it. You would definitely need to change your process.
Here’s the point: Start leading like you have 4 times as many groups now. If you wouldn’t place people into groups then, then stop placing them into groups now. If you would ask your senior pastor to recruit leaders from the pulpit, then start doing that now. If you would back off of coaching leaders yourself, then write down three names right now of people you would invite to help you coach new leaders. Write them down.
2. Build a Coaching Structure Over Time.
If you have 10 groups, you don’t need 8 coaches today, but when you have 40 groups you will. Start preparing your group leaders to coach new leaders. Observe how they handle issues in their groups. Notice the ones who genuinely care. Effective coaching is built on a relationship. Who’s good at forming and maintaining relationships? You can train on skills, but you can’t make people care.
Don’t worry about your current leaders. If they have successful lead a group without a coach, then they will be great potential coaches. Don’t feel obligated to attach every leader to a coach just to fill in an organizational chart. The chart will look pretty, but the coaching will be pretty ineffective.
Give new leaders a coach. Remember, you’re headed to 4 times as many groups next year. How many coaches will you need? Start preparing them now.
3. Think Sequence, Not Series.
Any church can generate a lot of excitement over a six week series. It’s like inflating a balloon. Building up to a six week campaign, the balloon gets bigger and bigger and bigger, then it POPS! Now what? If your balloon has already popped, then you’re asking the “Now what?” question too late.
Start groups with an expectation that they will continue. In order for them to continue, they need a next step. Before you launch the first series, plan for what they will study next. If you offer the next step during the first six week study, then 80 percent or better should continue. If you offer the next step after the series has ended, you won’t do so well.
The best seasons of the year to launch groups are Fall, New Year, and Easter. But, to retain groups, you need to plan for 52 weeks, not just three 6 week series. Now, it’s not 52 weeks of meetings. There’s variety. There’s ebb and flow. Keep the groups informed on what’s next, and they will take the next step.
I would even go so far as to say if you don’t plan a next step for your groups, then abort your group launch now. Don’t get into the Ground Hog Day phenomena. Don’t connect them into groups only to watch them ungroup, then later try to regroup them. If this is what you’ve been doing, no wonder they’re turning you down now.
Launch. Next Step. Repeat. (except for Summer)
4. Recruit Leaders for 12 Months, Not Just a Few Weeks.
If you’re focused only on your next group launch, then you need to recruit leaders for your next launch. You’re playing the short game. If they won’t lead for this round, then maybe you ask them again for the next round. But, won’t you need leaders 6 months from now? Won’t you need leaders a year from now?
Years back I was recruiting a member of our church to oversee our support groups. He was a great guy who led groups well. He was also a licensed counselor, which would be perfect for coaching our support groups. I called him and invited him to help these groups. He told me he couldn’t do it. Between completing a degree and the season his family was in, he just couldn’t do it. But, he might be able to take on the role in 2 years. I put a date on the calendar.
Two years passed, then I called him. He said, “I knew you were going to call me.” The timing was better, so he said yes. He was the right person for the right position, but it was the wrong timing when I asked the first time. Rather than twist his arm, I waited for the right timing. It was certainly better than having someone lead under duress or not have time to lead at all. It was also better than having the wrong person in the role because I was running a fire drill.
Ask yourself this: Am I interested in achieving my goals, or am I committed? There’s a difference. John Assaraf says, ” “If you’re interested, you come up with stories, excuses, reasons, and circumstances about why you can’t or why you won’t. If you’re committed, those go out the window. You just do whatever it takes.”
I know that you are committed. You have given your whole life over to God to be used for His service. I understand. I have too. But, I spent so many years spinning my wheels in season after season only to find rather pathetic, incremental results. Out of that frustration was born a more impactful way of doing things. I would love to join you in your journey.
“All In” is a pledge and commitment at Clemson University. The Tigers and the fans are “All In.” Of course, this commitment led to Clemson to become the 2017 National Champions! Go Tigers! Even if you’re not a Clemson fan, you have to admit, that was quite a game.
What does it mean for a church to be All In with small groups? A church being “All In” with small groups doesn’t necessarily mean that everyone is in groups or that the church doesn’t offer anything else for connection and discipleship. Being All In speaks more to the church’s focus.
If a church’s focus is connecting people into groups, then the strategy is to recruit group leaders and assign people to groups. If the focus is developing group leaders in the traditional sense, then the strategy is typically training an apprentice and dividing the group into two groups. Both of these methods can get a church part-way in, but not All In.
All In speaks to equipping and empowering every member to lead others. While pastors would love to see all of their people serving, the reality in the church world is that we’ve made leadership, discipleship, and service far too complex. Let’s face it, by the time church members complete their training and fulfill the requirements, they have probably convinced themselves that ministry is beyond them, and they need more training! We don’t have that kind of time. We need leaders now.
Small groups are the number one way of equipping and empowering your people for service. In fact, I would even say while groups are great at connecting, discipling, and caring for people, the primary purpose of groups is leadership development. The more groups you have, the more leaders you develop.
But, how do you do this in a way that’s not watered-down or just plain scary?
Get Your Church “All In” This Easter.
By developing an easy-to-use resource, anyone in your church can gather a few friends and do a study together. How about that? I just gave you a strategy to recruit “leaders” and form “groups” without using either one of those words. You don’t need to. It works as long as your people have friends.
Now, please understand, I am a recovering control freak. For years no one led a group unless I recruited and trained them. And, no one joined a group unless I placed them in the group or approved it. It was safe, but we quickly got stuck. I couldn’t recruit enough leaders. Groups weren’t growing. Then, we tried something.
Put Your Pastor’s Teaching on the Curriculum.
We delivered our pastor’s teaching on a video and made it available to our congregation. Then, we told people if they were willing to get together with their friends, then we would help them. We saw something amazing happen.
First, our pastor was more interested in groups than ever before. He made an investment by creating the video teaching. Now, he wanted to make sure it succeeded. While I had been handpicking leaders for the seven years prior, my pastor made the invitation to this series and we doubled our groups in a day.
Oh, and here’s the second thing — our people were more interested in groups too. If people attend any church, but aren’t connected to each other, the reason they’re there, other than Jesus, is the senior pastor. They connect with the pastors’ teaching and laugh at their jokes. They like their pastors’ style and personality. When pastors offer their people exclusive content for small groups, guess what? You are giving people more of what they already like. It’s an easy sell. When you offer to help them get started, they’re All In.
Isn’t Producing Curriculum a Lot of Work?
Honestly, producing curriculum is a lot of work. But, you don’t have to do all of the work.
But, isn’t it expensive? Well, it all depends on how you go about it.
What if my pastor doesn’t have an idea for the next Purpose-Driven Life? You don’t need one. The team at One Ten Pictures already has a curriculum for you. In fact, the study guide, teaching scripts, graphic design, and template are already done. You just need to add your pastor on video at an affordable cost.
If you think this is too good to be true, then join the next webinar with Joseph Myers, author of The Search to Belong and Organic Community and Allen White, author of Exponential Groups as we explain a simple way to create an easy-to-use resource.
What would happen if everyone in your church joined together to grow spiritually and to reach your community this Easter?
Register Here via SurveyMonkey: https://www.surveymonkey.com/r/Q2L2558
By Allen White
How do you know if your small groups pastor should stay or go? How do you measure success in small groups? Today, I want to give you some milestones for small groups. You might just find a new scorecard for success in your small groups.
1. You have less than 30% in groups.
It’s fairly easy to connect 30% of a church’s adults into groups (unless you have more than 70% in Sunday School). This is the low hanging fruit. Any strategy can help most churches connect at least 30% into groups. Whether you are handpicking leaders, developing apprentices and birthing groups, or launching church-wide campaigns, 30% is a pretty low threshold for connection.
In fact, most churches I’ve coached have become stuck at with 30% in groups. Few have less than 30% if they are giving small groups any effort. Determine whether your groups pastor believes your church is a cruise ship or a battle ship. Is everyone kicking back and relaxing about groups, or is it all hands on deck?
2. Your Groups Pastor spends time connecting people into groups.
Connecting individuals to groups is nearly a complete waste of time. Either the leader never contacts the prospective member, the prospect doesn’t show up, or the prospect leaves the group as soon as the study ends. Why? There is simply not enough affinity if the group only has a neighborhood or night of the week in common. This does not create lasting connection in groups.
Besides, everyone is already in a group. It’s the first sentence of my book. They have neighbors, co-workers, family members, and all kinds of people they do life with. To support unrecognized, yet existing groups is a far more effective way to grow groups. While there will be exceptions, in the wise words of Brett Eastman, “Let the exceptions be the exceptions.” Don’t develop a whole group system to accommodate for possible exceptions.
3. You don’t have a coaching structure.
Developing a coaching structure is where your church will get the most bang for its buck. If you applied the same energy to coaching that you currently exert for recruiting leaders and connecting people into groups, you will have a far more effective small group system. Leadership support and development is the key to healthy small groups.
If you don’t have a coaching structure, then you are limited to just the handful of groups a small groups pastor can manage on his or her own. While many churches, even prominent churches, have abandoned coaching, the truth is an email distribution list or another training meeting is not an effective investment into your small group leaders. Coaching is built on a relationship. Without that relationship, groups will disappear over time.
4. Your Groups Pastor isn’t begging you to create self-produced curriculum.
The best way to connect people into groups is to start new groups. The best way to start new groups is through a church-wide launch using the Senior Pastor’s teaching in the video curriculum. Whether you hire a full production crew and invest tens of thousands of dollars or shoot the video with an iPhone, your people want more of your teaching, Pastor. After all, if they aren’t connected to each other, the reason they attend your church, other than Jesus, is you. They like you. They like your teaching. They laugh at your jokes. If you give them exclusive content through small groups, you are giving more of what they already like. When you encourage them to gather their friends to do the study, that 30% connected in groups will become a small dot in the rearview mirror of your ministry.
Whether you preach in a series or preach standalone messages, there are ways to craft new sermons and even past sermons into a video-based curriculum. Some production companies even offer curriculum that’s already prepared for you — you just need to add your teaching! If your groups pastor isn’t begging for this, then you’ve missed the boat.
A Closing Thought…
There might be another reason your small groups pastor isn’t reaching his or her optimal performance — it might be you. Are you open to talking about groups from the pulpit? Have you made small groups a priority in your church? Are you willing to create curriculum? Do you see small groups as one of many ministries in the church or do you see groups are the chief way to connect, disciple, equip, train, and empower your members for ministry?
Small groups could grow your church like nothing else. What’s blocking your growth?
By Allen White
While we are in the busy Christmas season with special services, parties, and community outreaches, this is also a time to reflect. What worked in 2016 for your groups? What didn’t?
Will 2017 feel like a clean slate or “Ground Hog Day”? You know, the movie with Bill Murray where he keeps waking up to the same day until he can live it right. I’ve spent my fair share of years in Ground Hog Day as well. But then, some things began to come together that broke our groups out of the normal patterns and led to some pretty amazing results.
Trouble Viewing? http://exponentialgroupscourse.com/vlesson1
I hope it inspires you and maybe intrigues you a little bit. I would like to invite you to join a mini-course this week that will help you and your church break the usual pattern and see exponential results in 2017. Want to join me for the video series? Just click here.
P.S. The next episode of the mini-course is called “Breaking the 30% Barrier.” Hint: You have to subscribe to the mini-course in order to receive it. See you soon!
By Allen White
“Nobody ever leaves ‘good enough’ for ‘potentially better'” according to Robert Herjavec of Shark Tank fame in the December 2016 issue of Fortune magazine. He makes a very good point. While Herjavec was starting his software security business, he found difficulty selling something slightly better than what people were currently using. I’m a buyer like that.
A nice young man named Storm calls me once in a while from Citrix. I’ve been their customer for many years, since I’ve found GotoMeeting to be a very stable platform for my coaching groups. Storm would like me to consider Citrix’s version of Dropbox. He’s a very nice young man. He gave a solid presentation. He checks up on me now and then. The only problem is Storm wants me to sign up for Citrix’s version of Dropbox, and I’m a longtime Dropbox user. Good enough wins over potentially better.
Now, if the Citrix’s version came bundled with GotoMeeting and gave me a discount, then maybe. But, I have Dropbox links in my emails, my articles, everywhere. It’s a lot to unlink just to link back up with a similar product. If Dropbox had a catastrophic failure, then maybe I would switch to a different platform. But, until I have a compelling reason, I have no motivation to change.
Let’s pretend you are Storm from Citrix, and I am your church member. You want me to join a small group. I “don’t have time for a group” a.k.a. “it’s not a priority in my life.” Why? I have friends already. I have a regular quiet time. I’m involved with other things at church. Now, without overselling small groups or making them mandatory (both tactics will fail), why should I join a small group? How are groups better than what I’m currently doing?
If you can answer this question, then people might abandon what they’re doing for something they perceive as better.
I’d love to hear your thoughts. Please leave a comment below.