By Allen White
Small groups are no longer making disciples at the rate they once were. For many churches, the purpose of groups is to assimilate new people and keep them connected so they won’t leave. Everyone needs to go where everybody knows their name, and they’re always glad you came… But, if the purpose of small groups ends with assimilation, host homes, and the church-wide campaign, then how are disciples being made? Host homes and campaigns are great to get groups going, but not so great for on-going discipleship.
Disciple Making is Not Complex.
Programs are complex. Disciple making is not. Jesus told us what we need to know to make disciples.
First, Jesus gave us the Great Commandment: “Love the Lord your God with all your heart and with all your soul and with all your mind. This is the first and greatest commandment. And the second is like it: ‘Love your neighbor as yourself. All the Law and the Prophets hang on these two commandments” (Matthew 22:37-40, NIV). Jesus boiled 613 commands down to two: Love God and Love your neighbor. God is easy to love. But, neighbors, which neighbors? Look out the window.
Second, Jesus gave us the Great Compassion in Matthew 25. “Whatever you did not do for one of the least of these, you did not do for me” (Matthew 25:45). Feed hungry people. Clothe those in need. Show hospitality to strangers. Visit the prisoner. Care for the sick. Essentially, love your neighbor as yourself. See #1.
Third, Jesus gave us the Great Commission. Read this and try not to “yada, yada, yada” it. “Then Jesus came to them and said, ‘All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age’” (Matthew 28:18-20). Jesus told us to “Go.” How well are we scattering? We’re pretty good at gathering. Jesus didn’t say the lost should come to our seeker services. That’s not working as well as it once did.
Does this seem too simple? If our lives were focused on these things, we would grow. Our people would grow. As Jim Collins says in Good to Great, “If you have more than three priorities, you don’t have any.”
Disciple Making is Customized.
Disciple Making relies on a system to produce disciples. When we hear the word system, we often resort to a manufacturing process, a catechism, or a training program. While some of these methods might add to disciple making, there is a considerable flaw in the thinking. People don’t come to us as raw materials. They aren’t blank slates. They have a past. They are different – genders, races, backgrounds, educations, experiences, personalities, gifting, callings, opportunities, abuses, and so many other things contribute to who people are. I’m not like you. You’re not like me. Yet, we are called to be like Jesus.
While we must all know basic things about the Bible and what it teaches, how we reflect more of Jesus is a different journey for all of us. I grew up in church. That’s a funny statement, but we were there so often that at times it felt like we lived there. I learned all of the Bible stories in Sunday school. Our church was more of the Arminian persuasion, so I’ve gone to the altar more than 100 times to make sure I was saved. I called this eternal insecurity.
I learned to live by a code of conduct which included no smoking, no alcohol, no dancing, no movies, no playing cards, and the list went on. In my church we couldn’t belly up to the bar, but we could belly up to the buffet. That’s how we got the bellies!
In a holiness tradition, there is a fine line between setting yourself apart for God and becoming legalistic. Legalism defined the don’ts for me, but not all of the don’ts. The don’ts seemed more significant than the do’s. But, if I lived better than other people, then God would bless me. The others got what they deserved. I didn’t need to understand people from other backgrounds. They were sinners. They were going to hell. There wasn’t a lot of love going around.
Now, put me in your church. How could you help me become more like Jesus? How can I learn to love my neighbor as myself? How can I see people who are different from me as people who God loves? I don’t need to know more of the Bible. I know it. Bring on the Bible Jeopardy!
How would you affect my attitudes and my behavior? How could I think more like Christ? How could I act more like Christ? By the definition set in the church I grew up in, I’m a model citizen. I fit with the tribe. They’re proud of me. Yet, I lack so much.
This is where cookie cutter disciple making goes wrong. We produce rule followers with cold hearts and no actions to demonstrate God’s love to those who are far from Him.
Fortunately, I’m much different now than where I was when I graduated from high school. But, it wasn’t college, seminary, or another church’s process that got me there. It was something unique that God is doing in my life. I’m not the exception here.
My friend John Hampton, Senior Pastor of Journey Christian Church, Apopka, FL lost a ton of weight recently. By ton, I mean, 50-60 lbs. and he’s kept it off. How did he do it? He joined a gym who gave him a personal trainer. The trainer’s first question was “What do you want to work on?” The trainer didn’t prescribe a standard course of physical fitness. The trainer connected with what John was motivated to change. In turn, John’s team is now sitting down with people at their church and asking them, “What do you want to work on?” Then, offering a next step to get them started.
There is nothing outside of us that can motivate us more than what is inside of us. For the believer, God is inside of us – in case you didn’t know where I was going there. What we are motivated to change right now should be the thing we focus on changing. If we don’t sense a need to change, then we need to bring that question to God: “What do you want to work on?”
Disciple Making is Obedience.
The last phrase in the Great Commission punched me between the eyes not long ago: “teaching them to obey everything I have commanded you” (Matthew 28:20). Read the phrase again. What did Jesus tell us to teach disciples? Hint: Jesus did not say to teach his commands. Jesus instructed us to teach obedience.
In the area where I live, everyone goes to church. There are more than 75 other churches within 10 miles of the church I attend. It’s part of the culture. While these church-going folks are faithful to church attendance, it doesn’t stop them from being hateful, passive-aggressive, and racist. There’s a high incidence of domestic violence here. The daily news is not good news. Now, this isn’t everybody. But, with so much access to church, you’d expect people to be a little more like Jesus. Bible knowledge is there, but changes in attitudes and behaviors are lacking.
Recently, a man who grew up here, told me about his family history in the area. His family has lived here for over 100 years. It’s a colorful family history – running moonshine and other illegal activities. At one point, he told me, “My grandmother was a fine Christian woman, well, except for running a brothel.” I had no response.
How’s your disciple making? What results are you seeing? What’s missing?
There is so much to unpack here. Please join me in the comments for a discussion. We’ve got to get our people beyond just coping with life. We’re on a mission. How can your members join that mission?
By Allen White
Most churches are organized to preserve the institution. The institution may be the church as a whole, a paradigm embraced 25 years ago, or a worship style that fit a previous generation well. I’m not just speaking of traditional churches. This also applied to churches which are contemporary to 1995 or 2005. What worked for the last 25 years will not work for the next 25 years.
Ministry is Simpler
A stark difference lies between simpler and simplistic. Simplistic means offering just a few things to easily assimilate busy people into the life of the church. That’s not bad. But, perpetuating ministries based merely on the length of their existence or on its success in other churches are insufficient reasons to continue them in your church (or even to start them).
In most cases, the basis of this thinking is a system of staff-led ministries created to move people from the parking lot, through the front door, into a commitment to the church, and finally assigned to ministry. Henry Ford would be proud. But, the people who leave their cars in the parking lot to step into church for the first time are not raw materials or blank slates. They have different backgrounds, education, gifts, abilities, and spiritual experiences. If and when they complete the church’s process, they won’t be uniform products lined up neatly in rows. We aren’t manufacturing widgets.
Ministry is complex when those in authority decide what the church’s ministry should be, then attempt to recruit members into ministries which are not well suited for them. The purpose of many of these ministries is to serve the institution: park cars, shake hands, take up the offering, watch the children, and so forth. The focus of ministry is centered on the weekend experience, not the gifts and passions of the members. The end result is the constant need to feed the beast, that is, the weekend service.
As Rick Rusaw asks, “What if we gave as much attention to scattering as we give to gathering?” The seeker service is fading. The missional movement gets the church part way there, but lacks building relationships with those who are served. Incarnational is next. What is incarnational? Jesus’ words in Matthew 22:37-40 — “Love the Lord your God with all your heart and with all your soul and with all your mind. This is the first and greatest commandment. And the second is like it: ‘Love your neighbor as yourself. All the Law and the Prophets hang on these two commandments.” Jesus gave his followers only two things to do: Love God and Love Neighbors. An M.Div. is not necessary for either of those. (I have an M.Div.)
There is merit to keeping what works and tossing what doesn’t. Every ministry has a time to thrive, and a time to die, especially when it’s not aligned to Jesus’ mission.
When we give people permission and opportunity, they become very creative. Ministry is simpler by starting only the things our people currently are gifted and called to do. When there is no longer a leader carrying that vision, then the ministry ends. Then, we get behind the next group of leaders with the gifts and passion for what is next. It’s simpler.
The System is Simpler
Most people don’t need an elaborate strategy to connect with a church. They only need someone who genuinely cares about them. They need a friend.
This is a function of multiplication, which I wrote about here. A simpler system is a system of multiplication. You must multiply yourself in order for your church to grow. We must realize that ministry is not something we do to people. The people are our ministry. Their development is both the future of our ministry and the future of the church.
But, when does a busy pastor have time for multiplying themselves when the tasks of ministry are overwhelming already? Give some of those tasks away. Develop people to fulfill those roles. Stop doing things which are not multiplication factors. Everyone has the same amount of time – whether they are multiplying or not.
Only 15 percent of Millennials and only 4 percent of GenZ are Christians. We have heard for years that the church is only one generation away from extinction. This could be the generation.
You don’t need to become an expert in Millennials or GenZ. You just need to engage them. Talk to them about what Jesus said and help them discover the application for their context. Instead of approaching them as their grandfather, engage them as a missionary. This is a cross cultural experience within our own culture.
I am 53 years old. I am not the future of the church. Neither are you. But, I’m not planning on quitting any time soon. I do plan to continue in relevant ways and to celebrate what the next generations come up with. What will it take to empower and encourage the next generations? How can we give them permission to serve in their cultural context?
Word of Caution
Before you go and wreck your church, remember you have a lot of people that it’s working for. You can’t afford to lose them. Love Millennials all day long, but remember, they’re broke, and you’re not ready to retire.
Am I speaking out of both sides of my mouth? Maybe. You can be the judge. Your current church members were brought into the current ministry of your church with a certain understanding of how things would be – a contract, if you will. If you attempt to change that contract in an autocratic, mandatory fashion, then you’re done. But, what if you could begin to make changes without threatening the base?
In a recent episode of Carey Nieuwhof’s Leadership Podcast, Todd Wilson from Exponential shared the idea of churches creating R&D labs and setting aside funds for it. This would allow for pilots and “skunk works” without upsetting the apple cart. I’m not talking about creating services like we did for GenX that ended up splitting our churches. R&D is a portion of funds, staffing, energy, and creativity applied to the future without radically disrupting the status quo until new concepts are proven out.
It will take a long time for our members to give up the worship style and ministry that they love for the sake of the next generation. Wasn’t this our argument to the traditional folks when we wanted to implement seeker services? But, time is short. A generation is at stake.
What is your church discovering?
By Allen White
Multiplying small groups is difficult. Multiplication involves developing leaders within a group in an effort to start new groups. Some methods of multiplication involve group members leaving the group to start new groups. “Multiplication” really becomes a euphemism for division. For many groups in North America, multiplication like this is unwelcome.
Many churches I’ve coached and the two churches I served on staff have experienced multiplication efforts as subtraction. We weren’t multiplying groups. We were losing groups because no one wanted to multiply. Or, more accurately, we were losing the opportunity to multiply.
In my days of handpicking group leaders, pushing an apprentice model, and encouraging group multiplication, I faced considerable pushback. Members didn’t want to leave groups. Group leaders couldn’t identify an apprentice. I ran out of people to handpick. Our groups were stuck with only 30 percent of our congregation connected into groups. Then, out of frustration, we discovered something that worked.
1. Stop Recruiting Leaders.
I have not personally recruited a small group leader since 2004 (and I served a whole other church since then). How do you multiply groups without recruiting leaders? You engage the senior pastor. Whether you hand a copy of Transformation Groups to your pastor to show him how groups can solve most of your church members’ needs or create video-based curriculum with your senior pastor’s teaching, there is no better spokesperson for groups than the senior pastor.
When we created a video-based curriculum that aligned with my pastor’s message series, we were giving our people more of what they already wanted – our pastor’s teaching. When he stood up on a Sunday morning and invited people to open their homes and host a group, we doubled our groups in one day. Semantics aside, we had never seen groups multiply so fast.
Small group pastors and directors at best will recruit only 30 percent of the leaders that the senior pastor is able to recruit. How do I know? After seven years of personally making the invitation to lead, our church had only 30 percent in groups. When my senior pastor made a similar invitation, our groups jumped from 30 percent to 60 percent the first time around. Within six month, we had 125 percent of our average adult attendance in groups. My pastor recruited every leader from 31-125 percent.
2. Stop Coaching Leaders.
Up until the day our groups doubled, I coached all of the leaders myself. In many ways, I had become the “lid” on our small group ministry. The limited number of groups we had at that point was a true reflection of my leadership. As Andy Stanley says our system was perfectly designed to achieve the results we were getting. We were stuck because I was the bottleneck, so I stopped coaching the leaders.
Instead, I handpicked a leadership team of six coaches to help me lead the small group ministry. This felt like a risky move because things were moving so fast that I couldn’t keep up. As their pastor, I had to admit that I didn’t have it all figured out and that I needed them to figure this out with me. They were up for the challenge. We led together, and it’s one of the best things I’ve ever done. They coached the leaders. I led the leadership team. Our groups multiplied.
3. Stop Assigning People to Groups.
There are a lot of reasons to assign people to groups. It’s efficient. It’s easy. It helps to prevent combinations of troublemakers from meeting together. It’s a pure expression of control. Yikes!
Assigning people to groups, sign up cards, websites, and group directories are all efficient ways to place people in groups, but they aren’t effective. The wheels fall off these efforts simply because these are task-oriented approaches in forming relationally-based groups. Do you see the problem?
By placing people into groups, we are setting them up on a blind date, if you will. Most people don’t enjoy blind dates. It’s awkward. It’s stressful. It rarely works out. The same is true of small group “blind dates.”
Instead, when people offer to host a new group, their first job is to recruit people to join their group. By making a list of people they know, praying over the list, and personally inviting these folks, groups filled up quickly and stayed together for a second study. Make opportunity for those who aren’t invited to a group to meet the group leaders and join a group. In a church of 800 adults, we connected 1,000 into groups without sign up cards, websites, or directories. In the churches I coach (both larger and smaller) this has proved effective in forming lasting groups.
4. Stop Training Apprentices.
We broke the rule of attempting to recruit and train one apprentice. I learned from Brett Eastman and Lifetogether to “apprentice” the entire group. Everyone chose a responsibility to host the group in their home, lead all or a portion of the study, bring refreshments, plan outreach events and parties. Potential leaders were much easier to identify when they were put into action rather than picked out of a lineup.
As groups grew, some left to start a new group. There was no mandatory splitting of groups. They just got too big for the houses they were meeting in.
Honestly, 14 years ago, I didn’t believe this would be my story. Once we implemented the principles I shared here, I couldn’t believe how easy it was to multiply groups. Now, I’ve seen this story multiplied across over 1,500 churches that I’ve had the privilege of coaching.
This could be your story.
Then Jesus went with his disciples to a place called Gethsemane, and he said to them, “Sit here while I go over there and pray.” He took Peter and the two sons of Zebedee along with him, and he began to be sorrowful and troubled. Then he said to them, “My soul is overwhelmed with sorrow to the point of death. Stay here and keep watch with me.” Matthew 26:36-38
Jesus consented to His mission long before He was wrapped in swaddling clothes. As God, He knew that there was no other way to redeem anyone except that He would lay down His life.
One of the mysteries of faith is that Jesus is fully God and fully man. This is not a 50/50 equation. He is 100 percent God and 100 percent man. That is difficult to wrap our minds around, but that’s okay.
As His crucifixion neared, Jesus went to the Gethsemane to pray and to work through some intense feelings. One might think that the Son of Man who so brashly proclaimed His divinity to the religious leaders would approach His death with more of a “git ur done” attitude. But, Jesus was overwhelmed with sorrow.
As a man, Jesus had never experienced death, especially a death accompanied by such torture and humiliation. Anyone who can sit through the scenes in the movie, The Passion of the Christ, without falling apart, must have a heart of stone. The agony is overwhelming. Jesus knew what was coming.
As God, Jesus faced taking on “the iniquity of us all” (Isaiah 53:6). This may have brought more anguish than the prospect of physical pain. Jesus had never been separated from the Father, not even in a small degree. Now, the Holy One, who had always been set apart from evil, would take on all of it and face separation from the Father.
The driving aspect of Jesus’ sorrow was over the lostness of people. He viewed us as “harassed and helpless like sheep without a shepherd” (Matthew 9:36). Jesus knew that there was no other way for us to be reconciled with God. We certainly couldn’t save ourselves.
At Gethsemane, Jesus proves many things to us. He gives us the most extreme example of fully surrendering ourselves to God. Jesus doesn’t present obedience to the Father as the path to a problem-free life. He shows us that there is something better than a life devoid of troubles; namely, a blessed life.
Jesus expressed that real men experience real emotions. It’s okay to be overwhelmed. It’s okay to feel sorrowful. It’s okay to take those things to the Father.
Jesus showed us how important we are to Him. At great personal sacrifice, He died for our sins. “God so loved the world that He gave His One and Only Son…” (John 3:16).
Where do these words intersect with your life today? What are you feeling deeply that you need to lay before God? What are you struggling with that you need might need to surrender to Him?
By Allen White
How easily can you multiply your ministry? Let’s say tomorrow you are given the opportunity to duplicate your church in another location. How quickly could you assemble an exact replica of the church you currently serve? What leaders would you need? What budget? What buildings? Could you turn on a dime, or what kind of lead time would you need?
Let’s go the other way. Let’s say your church has hit a low point (or is starting from scratch). You have no building, no money, and no staff. How would you do church? How would you reach your community?
Multiplication is key to mission. The mission, we know well, “All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age” (Matthew 28:18-20, NIV). Did you read it, or did you “yada, yada, yada” it? Maybe read it again.
Simply put, we have Jesus’ authority and presence to carry out his mission. What else do we need? Motivation, yes. Obedience, for sure. Multiplication, absolutely – generationally and ethnically. What’s holding us back? The only thing slowing many of us down is the lack of focus on multiplication. We’ve become skilled at distributing fish. Now’s the time to raise up fishermen.
Throughout the seeker movement, we gave people a pass on discipleship. We invited them to sit back, relax, and get comfortable. For the boomer generation who is chief interest was self-interest, this formula actually worked. (Other generations also have similar interests). But then we ran into a dilemma: when we needed people to help, we discovered that everyone had taken us up on the offer to be comfortable. No one wanted to help.
Now much has been said in lowering the bar on small group leadership. Some people despise that thought. But the heart of lowering the bar comes from I thought by Neil Cole where he said we need to lower the bar on what it means to be a leader and raise the bar on what it means to be a disciple. We are all called to go and make disciples.
By allowing members to gather a group of friends and facilitate a discussion with an easy-to-use video-based curriculum (initially), we’re not creating a multiplicity of shallow rooted people. We are helping our people become obedient to the Great Commission. Everyone is called to make disciples. No one is exempt. And yet we have created such a convoluted, unclear method of discipleship, which I hesitate to even call a method, because there’s no systemization to it. We will take up this issue in another post over the next month.
Forming groups is not the only way to align the purposes of our members with the purposes of Jesus’ mission. It’s a start. Often people need a trial run before they can commit to a longer-term role.
The nature of multiplication is that every member should be making disciples of others. Every disciple should make disciples who in turn make disciples. We must multiply disciples.
In the church we are more comfortable with managers than leaders. Managers take direction and implement. They make sure a greeter is posted at every door and a teacher is present in every class. Managers follow the rules and do what they’re told. Leaders show the way.
Often we are threatened by the idea of allowing others to lead, because their leadership proves to be better than ours. But when you think about it, this is actually a good thing. After all, all of us are smarter than anyone of us.
As pastors, our role is to nurture and bring out the best in people. The challenge is that we must grow our own leadership and develop trust to the point where we can allow our people to lead without becoming “helicopter pastors.”
A leader is not someone who merely follows instructions, although they should abide by the vision and mission of the church. A leader is someone who takes initiative. You have plenty of leaders in your church. Some of them you have labeled as problems. The reason they seem to work against you is that you haven’t delegated something to them to help them work for you.
You will never be able to hire enough staff to fulfill all of the needs of your church and community, nor should you. But in your congregation you have a wealth of leadership potential that must be tapped. As you develop leaders, they will multiply the efforts of your church and help you to accomplish far more.
The easiest way to identify leaders in your church is by hosting a leadership seminar. You can lead that seminar. John Maxwell could lead the seminar via video. You could host something like the Chick-fil-A Leadercast. You can bring in a speaker. But as soon as you announce a leadership seminar, your leaders will come out of the woodwork.
Multiply your staff
The ability to hire staff often comes with the relief of no longer depending on volunteer help. When the job is tied to a paycheck, we can bring in a more qualified and more reliable person, right? No one has ever had to terminate staff before.
Over-staffing a church creates two problems. First, the hire eliminates the need for members of the church to exercise their gifts and abilities. As one pastor told me, “Our motto is like Greyhound, ‘Leave the driving to us.’” Secondly, and I’ll tread lightly here, the accumulation of staff often changes the role of pastor to managing rather than leading. You must manage their time, their benefits, their progress, and their ROI. Or, I suppose you could ignore and assume. My point is that staff hires don’t necessarily bring about the relief a pastor needs, unless they are able to multiply themselves.
The future requires staff members to multiply themselves. Every staff member – pastor, assistant, receptionist, custodian – everyone should multiply their lives and ministry. In fact, the true measure of a staff member’s worth should not be how many tasks they can perform, but how many people they can develop. Merely hiring more staff will not help your church fulfill the mission and reach your community effectively.
But, if staff members get other people to do their work, what do they do? You can go one of two ways here. Either you no longer need the staff member, or the staff can delegate responsibilities and authority to others thus giving the opportunity for the staff to explore and develop new things. As staff members work themselves out of their jobs, then direct them toward fulfilling Jesus’ mission by starting another church and doing the same there.
Maybe you are a staff member, or maybe you are the senior pastor, either way, multiplication is not just the church’s future, it’s your future. How do you grow and expand your leadership? How do you prepare for what’s next? Start by working yourself out of a job.
The easiest place to start is by making a list of all of the things you don’t like to do. Those tasks are easy to delegate. You’ll be amazed to find people who will delight in those duties. Not only can you pour yourself into what you’re best at, but you also give others an opportunity to get their gifts in the game. Don’t hoard your worst tasks.
Eventually, you will reach a place, as the ministry grows, where you will have two choose between things you love. Develop apprentices in these areas. Start with asking them to observe. Then, give them responsibilities that you will supervise. Then, give them the authority they need to fulfill their mission. While you must always check in with them, you shouldn’t micromanage them. John Maxwell said years ago, “Find someone who can do something 30 percent as well as you and let them do it.” The reality is they can probably do it 60 percent as well. The motivation is to engage people in meaningful ministry so Jesus’ mission will be accomplished, and they will find significance along the way.
Ministry will always have limitations – not enough money, time, talent, or buildings. If your ministry is flush in these things, then you are not risking enough.
If you disappeared, how would the ministry continue? Who are you developing to duplicate your efforts and eventually take over? Invest yourself in capable people who can multiply what you do. Stop fulfilling tasks and bending over backward for “consumers.” Leaders are your legacy.
Let me know what you think in the comments below. Feel free to disagree with me.
By Allen White
[Dear Readers – Do you ever have thoughts that you can’t get away from? For a few years now, I have almost resisted writing about some things that have been stirring deep inside me. Also, over that time period, a number of events as well as ministry startups in various sectors have confirmed many of the things I’ve been sensing. Over the next month or so, I will post some of these thoughts. What I am writing should not be taken as an indictment of any ministry or methodology. I am sincerely inviting you to wrestle with some things I’ve been wrestling with. I would appreciate having you join the conversation.]
Megachurch, as we know it, is not the future. In an increasingly secularized society, the tolerance for more “big box” churches will decrease. Churches are already viewed by municipalities as heavily reliant on city resources, yet do not pay taxes. In fact, some of their prime locations could generate more revenue as a Costco. I foresee zoning as a continual obstacle.
Speaking of taxes, while I don’t see tax deductions for charitable contributions disappearing, the new tax law makes most people’s charitable contributions irrelevant in regard to their taxes. Since the standard deduction has increased to $24,000, for many households their mortgage interest, charitable giving, and medical expenses aren’t going to top that amount. Now, I’m not a CPA, but the math is pretty simple to pencil in. If giving no longer offers a tax advantage, then how will giving be impacted? If giving decreases, then what happens to capital campaigns and building projects?
Then, we could go back and ponder the question asked by Rick Rusaw and Eric Swanson in The Externally-Focused Church (Group Publishing 2004): If your church disappeared from your community would you be missed? Does your community rely on your church? Do you pick up the slack where government services lack? Can you serve the under-served in your community? Or, does your building provide a meeting place for weekend gatherings, then sit empty the rest of the week?
The climate is changing. I haven’t even mentioned those churches who are fighting a culture war that’s already been lost. I also didn’t bring up a moral majority that’s become an oxymoron.
The strategies that served us well over the last 25 years are not going to do the same in the next 25 years. It’s time for a shift.
The “hero” in any church is the member, not the pastor. The best representation of the impact and ministry of the church is the individual member. Members will determine the effectiveness of the church’s outreach. While churches can have a great location, in the churches I’ve served, we found that less than 2 percent found their way into our church from merely passing by. About the same went for paid advertising, social media, or other forms of advertising. How well does your church make disciples? There is nothing more attractive than a believer whose life has been transformed inviting a friend who’s noticed their life change.
When you look out at your congregation on Sunday morning, do you see an audience or an army? If it’s an audience, then they need to be entertained. The concern is over comfort and convenience. If you perform well and offer a good experience, then the hope is they will return.
But, if you see them as an army, that’s a different story. Your army needs to be equipped and empowered to serve. They don’t need to be catered to. They don’t need to be fretted over. They need marching orders. They need permission and opportunity to live out what God has called them to do.
The focus changes from gathering to scattering. For the last 25 or more years, we have gathered well, but scattered poorly. It’s time for a change.
Flexible, Unrestricted Gatherings
About six years ago, in a conversation with Josh Surratt, Lead Pastor at Seacoast Church, he mentioned a family from their church who had moved to Maine. Every Sunday morning, they gathered with about 40 friends and neighbors in their living room to watch the service at Seacoast together. My immediate reaction, “Well, maybe it’s time to redefine a ‘campus.’”
Conversations like this led to the idea of microsite churches. In my initial brainstorming with my friend, Brett Eastman, we imagined smaller communities or places where multisite churches wouldn’t build a campus. What if the service via steaming video was brought into homes, restaurants, or smaller meeting places to serve these areas? The microsites would rely on unpaid staff to manage them, but with connection and support from larger organization.
One of the first places we saw develop these microsites was NewSpring Church in South Carolina. They took a little different spin on the idea by using “houses campuses” as a trial balloon to determine whether a community could support a viable multisite campus eventually. It was essentially planting a multisite campus with a less expensive, less risky trial run. We also interacted with the folks at The Rock Church in San Diego, who had heard from people who were not comfortable walking onto their main campus on Sunday morning. So, they multiplied 50 microsites in venues where these folks felt more comfortable gathering. This included bars, night clubs, and other locations. Read more about the early days of microsites.
By developing a microsite strategy with online video and support, there is no limit to a church’s potential to reach any community that can provide someone to pioneer the work. Once the strategy has created a unit of one, then the sky’s the limit. Locations can easily be rolled out in same language communities or translated into other languages and cultures. Potentially, these flexible, unrestricted gatherings can multiply without church-owned property or paid staff. As long as their kept small and taught to multiply, securing larger gathering spaces is unnecessary.
Meaningful, “Volunteer” Ministry
I hate the word “volunteer,” but it’s the word everyone uses, so here we go. With the congregation as an army, the key to deploying the army is gifts-based ministry. God has gifted and called every believer to fulfill his or her mission on the earth. Calling is not limited to clergy. Ministry is not limited to paid staff. For all intents and purposes, the only difference between “volunteers” and paid staff is the source of their income and possibly their availability.
If the church fully embraces the concept of the priesthood of believers, then it can accomplish far more than what it’s currently doing. The key is to champion the member, help them discover their spiritual gifts with a tool like Network, and to support and deploy them as they do the work of the ministry. When believers are operating in their gifts and abilities, empowered by the Holy Spirit, and supported by their pastors and churches, they are unstoppable. They find meaning and purpose beyond what anything else can provide. And, the church functions as it should.
I led the gifts discovery and deployment process at a church I served for 15 years. Every member who attended a discover your ministry type class met with me for a post-class interview. I was always amazed at what people aspired to do and how God had equipped them. In fact, I even identified my future wife this way!
Our church reached a point where we only started new ministries out of these conversations following the gifts discovery class. Some of these ministries, we heard about from sources in the community because our people were serving based on their gifts and hadn’t told us what they were doing. That thought just makes me smile.
The church burdens many of its members with meaningless ministry – parking lot attendants, greeters, coffee servers, and so forth. Potentially the worst staff position in any church is the “guest services coordinator,” because this person must constantly hustle to fill vacant spots every weekend of the year! Why? Because no one is called to this. (Feel free to argue in the comments, but read on).
Yet, believers rise to the occasion in gifts-based ministry. Pastors – do you want your members dragging themselves out of bed to serve or jumping out of bed to serve? The difference is organizing ministry around spiritual gifts rather than filling slots.
Microsites are easier to multiply than megachurches. Microsites don’t require church-owned property, elaborate budgets, or guest services. As someone is welcomed into a member’s home, isn’t that the only guest services needed?
What about training? Who can be trained more quickly – a pastor or a location host? No location host to date has been required to earn a Master of Divinity first.
Most churches will never have the budget, paid staff, or buildings to accomplish what God has called them to do. Well, that’s if we look at the church as an institution. But, in viewing the church as the body of Christ, there is millions of dollars worth of property in the homes of the church’s members. The “staff” originates from gifts-based assessments. There might be a few expenses, but really no budget.
As it becomes harder to fill and maintain the big box church, there are viable options. Examples like the Tampa Underground (tampaunderground.com) are worth considering. After 10 years of developing their model, they are now sharing their learnings with others.
The future of the church is bright, but it is different. While previous models of ministry have served us well, it’s time to reconsider our strategies and redefine our ministries.
By Allen White
How will your small group ministry look different a year from now than it does today? Where will the new leaders come from? How will you fill the groups? How are you preparing to coach and train your new leaders? How will next year be any different?
I was talking to a small group pastor the other day. The conversation seemed eerily familiar. As the pastor explained the current status of their groups and the church’s goal for new groups, I pulled up the notes from a conversation we had two years ago. It was the same conversation – same number of current groups, same goal, same plan, but no progress. This was not the first time. I hear pastors from around the country with hopes and dreams of a stellar group year only to discover these were the unfulfilled hopes and dreams from previous years.
This would lead me to believe one of two things. Either pastors should stop talking to me (I hope not), or there are many more churches who are stuck than I had imagined. Are you stuck? My groups were stuck for seven years before I figured out how to grow the groups beyond 30% of our adults.
Recently, I had a conversation with a senior pastor who was informed by his small group pastor that there would be no new groups for the Winter semester. Obviously, this was quite a blow. How could he have a full time staff member who wasn’t producing any new leaders? The net of the conversation was that something or someone needed to change. Yikes!
Set a Goal
But, let’s not get stuck on being stuck. How many new groups are you trusting God for in the coming year? Here’s a simple formula:
Start with your Average Adult Weekend Attendance
Subtract your Current Group Members (everything you call a group at your church)
Subtract Members of Other Studies or Groups (other classes, Bible studies, Sunday School, Midweek study, or similar)
Net Potential Group Members
More than likely your potential group members are attending the weekend services, but are not involved in anything else. Notice that I exclude people committed to other types of Bible studies, because what they are doing is working for them, and most likely they won’t add another group.
Now, out of your potential members, how many new groups will you trust God for in the next 12 months? You can simply divide the Potential Group Member number by 8 to get your number. You might increase or decrease that number if you choose. Bottom line: Set a number. Now, let’s make a plan.
Prepare to Meet Your Goal
Take your new group goal, how many group leaders do you need?
Who will they be? Church members? People you know? Anyone who is breathing and willing?
Where will they come from: existing groups, personal invitations, your pastor’s invitation in a service, where?
When you get them, how will you help them get started?
If your groups grow by 20%, 50%, or more between now and next year, how will you prepare for that? How many new leaders do you need? How many coaches do you need to recruit and train between now and then? How will you connect more people into groups? What happens if you church doubles in the next three years? How will you manage that?
While you can never predict the exact number of groups and leaders you’ll have in the next year, you can prepare. What and who will you need to meet your God-sized goal in the next 12 months? How about your senior pastor? Senior pastors promoting groups and participating in a group is a huge factor in gaining new groups. How can you get your pastor more interested in groups?
By now most churches have launched their small group semesters, series, or church wide campaigns. Some churches have seen dramatic growth in their groups. For others, their numbers are about the same. And, for a few, their overall group numbers are down.
Regardless of where you are, I can help you take the guesswork out of groups by guiding you in how to recruit new leaders, engage your senior pastor, form longer lasting groups, and develop your coaching and training structure. The strategies have been proven by over 1,500 churches in North America. In just the last 7 years, churches who received this coaching have connected over 125,000 people into groups. God has done some pretty amazing things in these churches. Is your church ready for something like this?
Join me for the 12 Months to Small Group Success Webinar on Thursday, March 1 at 1pm Eastern or Tuesday, March 6 at 2pm Eastern. Click here to register.
I hope to see you at the webinar this week!
Taking the Guesswork Out of Groups
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Great Small Group Ministry Coaches
Brett Eastman: lifetogether.com
Mark Howell: markhowelllive.com
Chris Surratt: chrissurratt.com
Allen White: allenwhite.org
For More Information on Allen’s March 2018 Coaching Group: email firstname.lastname@example.org
By Allen White
An Easter launch has some definite advantages. While I’ve written in the past about the reasons why Easter may be not an optimal time to launch groups, Easter is the biggest Sunday of the year. There are new visitors. Everyone who calls your church home is there. Talk about a captive audience! But, what’s the best way to go about launching at Easter?
1. Start the Series BEFORE Easter.
Starting before Easter has a couple of key advantages. First, you can get more people to your Easter services. As your church members (and attenders) invite their friends, family, co-workers, neighbors, and others to do a study with them, it’s very natural for your members to invite their group to an Easter service. (Notice the invitation is for new leaders to start new groups without using the word “leader” or “group.”) They’ve already committed to a study that involves Easter, so Easter services are a natural part of it. Studies like 30 Days to Easter by Brett Eastman and Lifetogether fit the bill.
The second advantage to starting the series before Easter is to keep people engaged in the weeks following Easter Sunday. The biggest Sunday of the year is often followed by one of the weakest Sundays of the year. The average person in the U.S. attends church 1.6 times per month. If they were there at Easter, you probably won’t see them for a week or two after.
By starting a series before Easter that continues after Easter, you not only get them to Easter services, but you keep them coming back the weekend after Easter. It’s part of the group study. They can’t miss. A study like All In: a small group experience based on the King’s Witness symbols covers five key events in the life of Jesus: He Came. He Died. He Arose. He Ascended He’s Coming Back.
The series starts two weeks prior to Easter, then ends two weeks after Easter. People will follow along with the series regardless of their normal pattern of skipping the Sunday after Easter because the series creates an open loop. Most people feel the need to complete what they’ve started. The pull through will benefit them as they study “He Ascended” about the coming of the Holy Spirit and the start of the Church and will get them to come back the Sunday after Easter to continue the series. For more information: allinsmallgroups.com. To preview and purchase the study guide, click here. (For full disclosure, I had something to do with this one.)
2. Start the Series ON Easter.
As stated earlier, everyone who calls your church their home church attends Easter services. A few years ago we created a study with Gene Appel, Senior Pastor of Eastside Christian Church, Anaheim, CA. Gene’s message on Easter was Hope Rising. We created a full video-based curriculum for Eastside in just 14 days (never again!).
Gene preached the Hope Rising message in their Easter services. On the way out the door, every person who attended Easter services received a copy of the study guide for the series. After distributing some 7,000 books that Easter, Eastside managed to launch 460 groups.
By capitalizing on the Easter attendance, the church formed more groups than they ever had. Attendance held for the weeks to come. After the Easter baskets and bunnies were stored away, the message of Hope Rising continued.
3. Start the Series AFTER Easter.
Now, you’ll notice a theme here…since Easter is the biggest attendance of the year…it’s a great time to advertise groups to your entire congregation in person on the one Sunday, weekend, or week when your Easter services happen. You really only have this one shot in the entire calendar year when everyone is there.
By promoting groups on Easter (and the Sundays leading up to Easter), you can give your people something to come back to the next week. While this does not have the same pull through of the other two strategies, it is an opportunity that is too good to pass up.
Consider a series that will appeal to your infrequent attendars and their unchurched friends. The great thing about CEOs (Christmas and Easter Only) is they have more relationships outside of the church than inside the church. While they could have invited their friends to Easter, for some that may have been too big of a step. But, inviting their friends into their home for a Bible study that meets a felt need is not only a much easier ask, but it’s also a much bigger impact on people seeking spiritual answers.
Don’t Waste the Easter Opportunity
Whether you decide to launch groups before, during, or after Easter, LAUNCH THEM! Some pastors would rather invest in a Fall or New Year launch, but Easter is unique. Everybody is there! You can’t pass that up.
How are you going to assimilate your Easter crowd this year? If you have other ideas to share, please leave your comments below.
Making Every Group a Healthy Group
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