Posts Tagged all in
By Allen White
Easter is only 12 weeks away. Did I scare you?
Now, you may be one of those pastors who plans everything in advance. Good for you. But, you might be like the pastors at one church I served where Easter always seemed to take us by surprise. How many services? How do we promote? What is our theme? Who is leading worship? How can we get them back after Easter? If those are your questions, you are in good company.
Every pastor wants to see new faces on Easter Sunday, and maybe even a few faces that haven’t been seen for a while. But, once you get them to the service, how do you keep them? How can they be connected? How can new believers be effectively discipled? These are important questions. Let me offer three tips to connecting your Easter crowd.
1. Everyone attends Easter Services.
Easter is the day when everyone who calls your church their home church shows up. Whether they are members, regular attenders or CEOs (Christmas and Easter only), Easter is the day they all come. This presents a unique opportunity for launching groups.
More than any other season, Easter is the time when everyone can hear the invitation for groups at the same time. While Christmas offers a similar opportunity, the end of December is not a great time to talk about the New Year. Your people just aren’t there yet. But, Easter gets everybody in the room and offers a window to start groups and get people to come back on the Sunday after Easter.
A few years ago, we created a video-based curriculum called Hope Rising for Eastside Christian Church, Anaheim, CA with Pastor Gene Appel. They handed out a copy of the study guide to everyone of the 7,000 people who attended Easter series. When it was all said and done, Eastside launched 460 groups for that series. Now you may not have 7,000 people, but you could have 65 percent of your people in groups like Gene did.
While some may have some misgivings about launching groups toward the end of the school year, the reality is when you have everybody present for Easter, you really can’t pass up that opportunity. If you offer these groups a next step, even if it’s in the Fall, as many as 80 percent will take you up on the offer.
2. Bless your CEO’s.
I served one pastor who used to end the Easter services by saying, “And, if I don’t see you in the near future, I would like to wish you a Merry Christmas.” We can have a bad attitude toward our “Christmas and Easter Only” crowd, but let’s not rule them out just yet.
When you think about the people who occasionally or rarely attend your services, wouldn’t you like to get them more engaged? Now think about this, who are their friends? Most likely they have far more friends outside of the church than inside the church. That’s great news for starting small groups. If you invite them to do a study with their friends, you can begin reaching people who’ve barely darkened the door of your church. Rather than inviting your CEO’s to join groups with church people, offer them a way to connect with their unchurched friends and do something intentionally to grow spiritually. The group experience will lead them to the worship experience.
At Harvest Church in Byron, GA, Pastors Jim and Jennifer Cowart used a strategy they called “Grab, Gather, and Grow.” The idea was to grab an easy-to-use curriculum, gather with a group of friends, and grow spiritually. Their congregation of 2,500 took them up on it. Some 5,000 or so friends were gathered for these groups. Many of those friends started attending the weekend services as well.
So often we think of groups as an assimilation strategy or discipleship training, but groups are very effective in reaching out to others in the community who may not have a connection to the church, but do have a connection to someone in your church.
By giving your members, and even your CEO’s, permission and opportunity to form a group with their friends, more people could end up in groups than in your services. Groups can become an entry point to your church.
3. Your Senior Pastor is the Key.
The key to launching groups at both Eastside and Harvest was the senior pastors. At both churches, the senior pastor was the spokesperson for groups. Not only that, the senior pastor was the teacher on the curriculum. While there is a lot to unpack in those two concepts think about this: if your people aren’t connected to each other, the reason they attend your church is because of your senior pastor. They enjoy the pastor’s style, teaching, and even the jokes. (One word of caution: don’t mention this to your worship pastor, it will break his heart.)
If your church creates curriculum based on your pastor’s teaching, you’re just giving your people more of what they already want. There are a variety of ways to do this. You could pay someone tens of thousands of dollars to do this for you. If you’re interested in that, I could recommend someone. But, you could also map out your own series, shoot the video, edit the video, write the study guide, design the study guide, and then duplicate everything yourself. That may sound daunting, but some churches are producing curriculum with an iPhone. A third way is to add your pastors teaching to a series that has already been created like All In.
However, you create your video-based curriculum, that teaching along with your pastors invitation on Easter Sunday will create more groups than you can imagine. While you’re in the process of calculating how many lilies and eggs your church will need, don’t miss out on the opportunity to launch groups off of Easter. Not only will unchurched people participate, but the Sunday after Easter won’t see the dip in attendance it usually does.
Join Allen White and Jeremy Gant from One Ten Pictures for a FREE On Demand Webinar on Effective Easter Launch Strategies: allinsmallgroups.com
“All In” is a pledge and commitment at Clemson University. The Tigers and the fans are “All In.” Of course, this commitment led to Clemson to become the 2017 National Champions! Go Tigers! Even if you’re not a Clemson fan, you have to admit, that was quite a game.
What does it mean for a church to be All In with small groups? A church being “All In” with small groups doesn’t necessarily mean that everyone is in groups or that the church doesn’t offer anything else for connection and discipleship. Being All In speaks more to the church’s focus.
If a church’s focus is connecting people into groups, then the strategy is to recruit group leaders and assign people to groups. If the focus is developing group leaders in the traditional sense, then the strategy is typically training an apprentice and dividing the group into two groups. Both of these methods can get a church part-way in, but not All In.
All In speaks to equipping and empowering every member to lead others. While pastors would love to see all of their people serving, the reality in the church world is that we’ve made leadership, discipleship, and service far too complex. Let’s face it, by the time church members complete their training and fulfill the requirements, they have probably convinced themselves that ministry is beyond them, and they need more training! We don’t have that kind of time. We need leaders now.
Small groups are the number one way of equipping and empowering your people for service. In fact, I would even say while groups are great at connecting, discipling, and caring for people, the primary purpose of groups is leadership development. The more groups you have, the more leaders you develop.
But, how do you do this in a way that’s not watered-down or just plain scary?
Get Your Church “All In” This Easter.
By developing an easy-to-use resource, anyone in your church can gather a few friends and do a study together. How about that? I just gave you a strategy to recruit “leaders” and form “groups” without using either one of those words. You don’t need to. It works as long as your people have friends.
Now, please understand, I am a recovering control freak. For years no one led a group unless I recruited and trained them. And, no one joined a group unless I placed them in the group or approved it. It was safe, but we quickly got stuck. I couldn’t recruit enough leaders. Groups weren’t growing. Then, we tried something.
Put Your Pastor’s Teaching on the Curriculum.
We delivered our pastor’s teaching on a video and made it available to our congregation. Then, we told people if they were willing to get together with their friends, then we would help them. We saw something amazing happen.
First, our pastor was more interested in groups than ever before. He made an investment by creating the video teaching. Now, he wanted to make sure it succeeded. While I had been handpicking leaders for the seven years prior, my pastor made the invitation to this series and we doubled our groups in a day.
Oh, and here’s the second thing — our people were more interested in groups too. If people attend any church, but aren’t connected to each other, the reason they’re there, other than Jesus, is the senior pastor. They connect with the pastors’ teaching and laugh at their jokes. They like their pastors’ style and personality. When pastors offer their people exclusive content for small groups, guess what? You are giving people more of what they already like. It’s an easy sell. When you offer to help them get started, they’re All In.
Isn’t Producing Curriculum a Lot of Work?
Honestly, producing curriculum is a lot of work. But, you don’t have to do all of the work.
But, isn’t it expensive? Well, it all depends on how you go about it.
What if my pastor doesn’t have an idea for the next Purpose-Driven Life? You don’t need one. The team at One Ten Pictures already has a curriculum for you. In fact, the study guide, teaching scripts, graphic design, and template are already done. You just need to add your pastor on video at an affordable cost.
If you think this is too good to be true, then join the next webinar with Joseph Myers, author of The Search to Belong and Organic Community and Allen White, author of Exponential Groups as we explain a simple way to create an easy-to-use resource.
What would happen if everyone in your church joined together to grow spiritually and to reach your community this Easter?
Register Here via SurveyMonkey: https://www.surveymonkey.com/r/Q2L2558