Posts Tagged brett eastman

Why Video Curriculum?

By Allen White 2015-08-21 10.10.02

Video-based small group curriculum has been with us for a while now. Early innovators like Rick Warren and the team at Saddleback Church brought the local pastor into the living room. This proved to be an easy way to start groups and an easy way for group leaders to prepare for meetings.

With all of the professionally produced video curriculum out there, why would a church want to create their own? While well-known pastors have produced some excellent studies, your pastor’s face on the screen presents some strong advantages for your congregation.

Help People Take Their Weekend Experience into the Week.

The hustle and bustle of life tends to edge out the Sunday morning sermon after a day or so. While some sermons are remembered better than others, most are long forgotten by mid-week. By providing small groups with studies based on the weekend message, the points made on Sunday can take deeper root.

By creating space in the small group to review the weekend message via a short video (no more than 10 minutes), the group has a chance to review the points, ask questions, discuss issues, and make a specific application to their lives. Giving groups the opportunity to think about the message and what it means to them causes the group members to retain more. In groups they can involve more of themselves in the teaching. Rather than simply listening and maybe taking notes, group members can wrestle with hard questions and get the encouragement and accountability they need to live out the message.

Producing Your Own Curriculum Engages the Senior Pastor.

A senior pastor without a teaching gift is not a senior pastor for long. This is the most public and most personal role of any senior pastor. Speaking is hard work. Even the most gifted teachers spend hours gathering material, studying, collecting illustrations, and polishing their messages. Once Sunday is finished, for most pastors, the countdown clock to next week’s sermon begins. The one they worked so hard on for this week is now a thing of the past. But, it doesn’t have to be.

What if the pastor could sit down in a living room with his church members and teach them the part he couldn’t get to on Sunday morning? What if in that circle the pastor could share his heart about what the Bible passage means and what it would mean if people started obeying it? A video-based curriculum can breathe new life into a message destined for the archives. Not only will the congregation learn more, but the message will go farther through the group.

The Senior Pastor’s Involvement Elevates the Role of Groups.

For most churchgoers, the initial draw to a church is the pastor’s teaching and the music. As hard as the other church staff work in their roles, this is the simple truth. The senior pastor plays a highly significant role in the spiritual lives of his congregation.

By connecting the small group study to the weekend message, you can leverage the influence of the senior pastor in leading his people to connect in small groups. Once the pastor has created a video curriculum, his next question will be “How do we use this? How do we recruit more leaders? How do we get people into groups?” Don’t you want your senior pastor asking those questions?

What’s important to the senior pastor will be what’s important to the congregation. Bulletins, video announcements, website – none of these come close to having the #1 influencer in the church direct the congregation. When the pastor asks for people to host groups, people will host groups. When the pastor invites members to join groups, members will join groups. When E.F. Hutton talks…

I learned this lesson over a decade ago. I had spent seven years recruiting and training leaders to find only 30 percent of our congregation in groups. But, the first time our senior pastor stood up and asked for host homes, we doubled our groups in one day. I never looked back. He did all of the recruiting and leading from that point forward. I have not recruited a group leader myself since 2004, even though I have served in another church since then.

Take the Weekend Message Beyond the Church Walls.

When church members invite their friends, neighbors, co-workers, relatives and others to join them for a church-produced Bible study, the senior pastor is introduced to many more people than actually attend the church on Sunday. In homes, workplaces, Starbucks and even commuter trains, the pastor’s teaching goes out to many new people.

Often new people will meet the pastor via video before they meet him in person. But, the transition from the living room to the church auditorium now is not quite as daunting. New folks feel they’ve already met the pastor through the weekly group studies. And, don’t tell the group hosts and leaders, but they’re actually doing evangelism. Shhh.

A Simple Teaching Tool Multiplies Small Group Potential.

A video curriculum is easy to use. In fact, someone who has never led before simply needs to follow the instructions. The teaching on the video provides the wisdom and expertise. The questions in the book provide the pathway for a great discussion. Pushing play and reading questions is not so hard.

Think about this: every person in your church has friends. The people who are less involved in the church will actually have far more friends outside of the church. What if your church members each gathered a group of 8-10 people for a video-based study featuring your senior pastor? Could a church of 100 members reach 1,000 people? What about a church of 1,000 going after 10,000? What about a church of 13,000 reaching over 100,000? Is it possible? The Bible says all things are possible with God.

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Multiply Small Groups, But Don’t Divide Them

By Allen White

Photo by 123rf.com. Used by permission.

Multiplying small groups is difficult. Multiplication involves developing leaders within a group in an effort to start new groups. Some methods of multiplication involve group members leaving the group to start new groups. “Multiplication” really becomes a euphemism for division. For many groups in North America, multiplication like this is unwelcome.

Many churches I’ve coached and the two churches I served on staff have experienced multiplication efforts as subtraction. We weren’t multiplying groups. We were losing groups because no one wanted to multiply. Or, more accurately, we were losing the opportunity to multiply.

In my days of handpicking group leaders, pushing an apprentice model, and encouraging group multiplication, I faced considerable pushback. Members didn’t want to leave groups. Group leaders couldn’t identify an apprentice. I ran out of people to handpick. Our groups were stuck with only 30 percent of our congregation connected into groups. Then, out of frustration, we discovered something that worked.

1. Stop Recruiting Leaders.

I have not personally recruited a small group leader since 2004 (and I served a whole other church since then). How do you multiply groups without recruiting leaders? You engage the senior pastor. Whether you hand a copy of Transformation Groups to your pastor to show him how groups can solve most of your church members’ needs or create video-based curriculum with your senior pastor’s teaching, there is no better spokesperson for groups than the senior pastor.

When we created a video-based curriculum that aligned with my pastor’s message series, we were giving our people more of what they already wanted – our pastor’s teaching. When he stood up on a Sunday morning and invited people to open their homes and host a group, we doubled our groups in one day. Semantics aside, we had never seen groups multiply so fast.

Small group pastors and directors at best will recruit only 30 percent of the leaders that the senior pastor is able to recruit. How do I know? After seven years of personally making the invitation to lead, our church had only 30 percent in groups. When my senior pastor made a similar invitation, our groups jumped from 30 percent to 60 percent the first time around. Within six month, we had 125 percent of our average adult attendance in groups. My pastor recruited every leader from 31-125 percent.

2. Stop Coaching Leaders.

Up until the day our groups doubled, I coached all of the leaders myself. In many ways, I had become the “lid” on our small group ministry. The limited number of groups we had at that point was a true reflection of my leadership. As Andy Stanley says our system was perfectly designed to achieve the results we were getting. We were stuck because I was the bottleneck, so I stopped coaching the leaders.

Instead, I handpicked a leadership team of six coaches to help me lead the small group ministry. This felt like a risky move because things were moving so fast that I couldn’t keep up. As their pastor, I had to admit that I didn’t have it all figured out and that I needed them to figure this out with me. They were up for the challenge. We led together, and it’s one of the best things I’ve ever done. They coached the leaders. I led the leadership team. Our groups multiplied.

3. Stop Assigning People to Groups.

There are a lot of reasons to assign people to groups. It’s efficient. It’s easy. It helps to prevent combinations of troublemakers from meeting together. It’s a pure expression of control. Yikes!

Assigning people to groups, sign up cards, websites, and group directories are all efficient ways to place people in groups, but they aren’t effective. The wheels fall off these efforts simply because these are task-oriented approaches in forming relationally-based groups. Do you see the problem?

By placing people into groups, we are setting them up on a blind date, if you will. Most people don’t enjoy blind dates. It’s awkward. It’s stressful. It rarely works out. The same is true of small group “blind dates.”

Instead, when people offer to host a new group, their first job is to recruit people to join their group. By making a list of people they know, praying over the list, and personally inviting these folks, groups filled up quickly and stayed together for a second study. Make opportunity for those who aren’t invited to a group to meet the group leaders and join a group. In a church of 800 adults, we connected 1,000 into groups without sign up cards, websites, or directories. In the churches I coach (both larger and smaller) this has proved effective in forming lasting groups.

4. Stop Training Apprentices.

We broke the rule of attempting to recruit and train one apprentice. I learned from Brett Eastman and Lifetogether to “apprentice” the entire group. Everyone chose a responsibility to host the group in their home, lead all or a portion of the study, bring refreshments, plan outreach events and parties. Potential leaders were much easier to identify when they were put into action rather than picked out of a lineup.

As groups grew, some left to start a new group. There was no mandatory splitting of groups. They just got too big for the houses they were meeting in.

Concluding Thoughts

Honestly, 14 years ago, I didn’t believe this would be my story. Once we implemented the principles I shared here, I couldn’t believe how easy it was to multiply groups. Now, I’ve seen this story multiplied across over 1,500 churches that I’ve had the privilege of coaching.

This could be your story.

Schedule an assessment to get insights into how to accomplish this in your church.

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The Future of Church

By Allen White

Photo by yarruta via 123rf. Used with permission.

[Dear Readers – Do you ever have thoughts that you can’t get away from? For a few years now, I have almost resisted writing about some things that have been stirring deep inside me. Also, over that time period, a number of events as well as ministry startups in various sectors have confirmed many of the things I’ve been sensing. Over the next month or so, I will post some of these thoughts. What I am writing should not be taken as an indictment of any ministry or methodology. I am sincerely inviting you to wrestle with some things I’ve been wrestling with. I would appreciate having you join the conversation.]

Megachurch, as we know it, is not the future. In an increasingly secularized society, the tolerance for more “big box” churches will decrease. Churches are already viewed by municipalities as heavily reliant on city resources, yet do not pay taxes. In fact, some of their prime locations could generate more revenue as a Costco. I foresee zoning as a continual obstacle.

Speaking of taxes, while I don’t see tax deductions for charitable contributions disappearing, the new tax law makes most people’s charitable contributions irrelevant in regard to their taxes. Since the standard deduction has increased to $24,000, for many households their mortgage interest, charitable giving, and medical expenses aren’t going to top that amount. Now, I’m not a CPA, but the math is pretty simple to pencil in. If giving no longer offers a tax advantage, then how will giving be impacted? If giving decreases, then what happens to capital campaigns and building projects?

Then, we could go back and ponder the question asked by Rick Rusaw and Eric Swanson in The Externally-Focused Church (Group Publishing 2004): If your church disappeared from your community would you be missed? Does your community rely on your church? Do you pick up the slack where government services lack? Can you serve the under-served in your community? Or, does your building provide a meeting place for weekend gatherings, then sit empty the rest of the week?

The climate is changing. I haven’t even mentioned those churches who are fighting a culture war that’s already been lost. I also didn’t bring up a moral majority that’s become an oxymoron.

The strategies that served us well over the last 25 years are not going to do the same in the next 25 years. It’s time for a shift.

Decentralized Organization

The “hero” in any church is the member, not the pastor. The best representation of the impact and ministry of the church is the individual member. Members will determine the effectiveness of the church’s outreach. While churches can have a great location, in the churches I’ve served, we found that less than 2 percent found their way into our church from merely passing by. About the same went for paid advertising, social media, or other forms of advertising. How well does your church make disciples? There is nothing more attractive than a believer whose life has been transformed inviting a friend who’s noticed their life change.

When you look out at your congregation on Sunday morning, do you see an audience or an army? If it’s an audience, then they need to be entertained. The concern is over comfort and convenience. If you perform well and offer a good experience, then the hope is they will return.

But, if you see them as an army, that’s a different story. Your army needs to be equipped and empowered to serve. They don’t need to be catered to. They don’t need to be fretted over. They need marching orders. They need permission and opportunity to live out what God has called them to do.

The focus changes from gathering to scattering. For the last 25 or more years, we have gathered well, but scattered poorly. It’s time for a change.

Flexible, Unrestricted Gatherings

About six years ago, in a conversation with Josh Surratt, Lead Pastor at Seacoast Church, he mentioned a family from their church who had moved to Maine. Every Sunday morning, they gathered with about 40 friends and neighbors in their living room to watch the service at Seacoast together. My immediate reaction, “Well, maybe it’s time to redefine a ‘campus.’”

Conversations like this led to the idea of microsite churches. In my initial brainstorming with my friend, Brett Eastman, we imagined smaller communities or places where multisite churches wouldn’t build a campus. What if the service via steaming video was brought into homes, restaurants, or smaller meeting places to serve these areas? The microsites would rely on unpaid staff to manage them, but with connection and support from larger organization.

One of the first places we saw develop these microsites was NewSpring Church in South Carolina. They took a little different spin on the idea by using “houses campuses” as a trial balloon to determine whether a community could support a viable multisite campus eventually. It was essentially planting a multisite campus with a less expensive, less risky trial run. We also interacted with the folks at The Rock Church in San Diego, who had heard from people who were not comfortable walking onto their main campus on Sunday morning. So, they multiplied 50 microsites in venues where these folks felt more comfortable gathering. This included bars, night clubs, and other locations. Read more about the early days of microsites.

By developing a microsite strategy with online video and support, there is no limit to a church’s potential to reach any community that can provide someone to pioneer the work. Once the strategy has created a unit of one, then the sky’s the limit. Locations can easily be rolled out in same language communities or translated into other languages and cultures. Potentially, these flexible, unrestricted gatherings can multiply without church-owned property or paid staff. As long as their kept small and taught to multiply, securing larger gathering spaces is unnecessary.

Meaningful, “Volunteer” Ministry

I hate the word “volunteer,” but it’s the word everyone uses, so here we go. With the congregation as an army, the key to deploying the army is gifts-based ministry. God has gifted and called every believer to fulfill his or her mission on the earth. Calling is not limited to clergy. Ministry is not limited to paid staff. For all intents and purposes, the only difference between “volunteers” and paid staff is the source of their income and possibly their availability.

If the church fully embraces the concept of the priesthood of believers, then it can accomplish far more than what it’s currently doing. The key is to champion the member, help them discover their spiritual gifts with a tool like Network, and to support and deploy them as they do the work of the ministry. When believers are operating in their gifts and abilities, empowered by the Holy Spirit, and supported by their pastors and churches, they are unstoppable. They find meaning and purpose beyond what anything else can provide. And, the church functions as it should.

I led the gifts discovery and deployment process at a church I served for 15 years. Every member who attended a discover your ministry type class met with me for a post-class interview. I was always amazed at what people aspired to do and how God had equipped them. In fact, I even identified my future wife this way!

Our church reached a point where we only started new ministries out of these conversations following the gifts discovery class. Some of these ministries, we heard about from sources in the community because our people were serving based on their gifts and hadn’t told us what they were doing. That thought just makes me smile.

The church burdens many of its members with meaningless ministry – parking lot attendants, greeters, coffee servers, and so forth. Potentially the worst staff position in any church is the “guest services coordinator,” because this person must constantly hustle to fill vacant spots every weekend of the year! Why? Because no one is called to this. (Feel free to argue in the comments, but read on).

Yet, believers rise to the occasion in gifts-based ministry. Pastors – do you want your members dragging themselves out of bed to serve or jumping out of bed to serve? The difference is organizing ministry around spiritual gifts rather than filling slots.

Multiplication

Microsites are easier to multiply than megachurches. Microsites don’t require church-owned property, elaborate budgets, or guest services. As someone is welcomed into a member’s home, isn’t that the only guest services needed?

What about training? Who can be trained more quickly – a pastor or a location host? No location host to date has been required to earn a Master of Divinity first.

Most churches will never have the budget, paid staff, or buildings to accomplish what God has called them to do. Well, that’s if we look at the church as an institution. But, in viewing the church as the body of Christ, there is millions of dollars worth of property in the homes of the church’s members. The “staff” originates from gifts-based assessments. There might be a few expenses, but really no budget.

As it becomes harder to fill and maintain the big box church, there are viable options. Examples like the Tampa Underground (tampaunderground.com) are worth considering. After 10 years of developing their model, they are now sharing their learnings with others.

The future of the church is bright, but it is different. While previous models of ministry have served us well, it’s time to reconsider our strategies and redefine our ministries.

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Launch Groups on the Biggest Day of the Year

By Allen White 

Easter is only 12 weeks away. Did I scare you?

Now, you may be one of those pastors who plans everything in advance. Good for you. But, you might be like the pastors at one church I served where Easter always seemed to take us by surprise. How many services? How do we promote? What is our theme? Who is leading worship? How can we get them back after Easter? If those are your questions, you are in good company.

Every pastor wants to see new faces on Easter Sunday, and maybe even a few faces that haven’t been seen for a while. But, once you get them to the service, how do you keep them? How can they be connected? How can new believers be effectively discipled? These are important questions. Let me offer three tips to connecting your Easter crowd.

1. Everyone attends Easter Services.

Easter is the day when everyone who calls your church their home church shows up. Whether they are members, regular attenders or CEOs (Christmas and Easter only), Easter is the day they all come. This presents a unique opportunity for launching groups.

More than any other season, Easter is the time when everyone can hear the invitation for groups at the same time. While Christmas offers a similar opportunity, the end of December is not a great time to talk about the New Year. Your people just aren’t there yet. But, Easter gets everybody in the room and offers a window to start groups and get people to come back on the Sunday after Easter.

A few years ago, we created a video-based curriculum called Hope Rising for Eastside Christian Church, Anaheim, CA with Pastor Gene Appel. They handed out a copy of the study guide to everyone of the 7,000 people who attended Easter series. When it was all said and done, Eastside launched 460 groups for that series. Now you may not have 7,000 people, but you could have 65 percent of your people in groups like Gene did.

While some may have some misgivings about launching groups toward the end of the school year, the reality is when you have everybody present for Easter, you really can’t pass up that opportunity. If you offer these groups a next step, even if it’s in the Fall, as many as 80 percent will take you up on the offer.

2. Bless your CEO’s.

I served one pastor who used to end the Easter services by saying, “And, if I don’t see you in the near future, I would like to wish you a Merry Christmas.” We can have a bad attitude toward our “Christmas and Easter Only” crowd, but let’s not rule them out just yet.

When you think about the people who occasionally or rarely attend your services, wouldn’t you like to get them more engaged? Now think about this, who are their friends? Most likely they have far more friends outside of the church than inside the church. That’s great news for starting small groups. If you invite them to do a study with their friends, you can begin reaching people who’ve barely darkened the door of your church. Rather than inviting your CEO’s to join groups with church people, offer them a way to connect with their unchurched friends and do something intentionally to grow spiritually. The group experience will lead them to the worship experience.

At Harvest Church in Byron, GA, Pastors Jim and Jennifer Cowart used a strategy they called “Grab, Gather, and Grow.” The idea was to grab an easy-to-use curriculum, gather with a group of friends, and grow spiritually. Their congregation of 2,500 took them up on it. Some 5,000 or so friends were gathered for these groups. Many of those friends started attending the weekend services as well.

So often we think of groups as an assimilation strategy or discipleship training, but groups are very effective in reaching out to others in the community who may not have a connection to the church, but do have a connection to someone in your church.

By giving your members, and even your CEO’s, permission and opportunity to form a group with their friends, more people could end up in groups than in your services. Groups can become an entry point to your church.

3. Your Senior Pastor is the Key.

The key to launching groups at both Eastside and Harvest was the senior pastors. At both churches, the senior pastor was the spokesperson for groups. Not only that, the senior pastor was the teacher on the curriculum. While there is a lot to unpack in those two concepts think about this: if your people aren’t connected to each other, the reason they attend your church is because of your senior pastor. They enjoy the pastor’s style, teaching, and even the jokes. (One word of caution: don’t mention this to your worship pastor, it will break his heart.)

If your church creates curriculum based on your pastor’s teaching, you’re just giving your people more of what they already want. There are a variety of ways to do this. You could pay someone tens of thousands of dollars to do this for you. If you’re interested in that, I could recommend someone. But, you could also map out your own series, shoot the video, edit the video, write the study guide, design the study guide, and then duplicate everything yourself. That may sound daunting, but some churches are producing curriculum with an iPhone. A third way is to add your pastors teaching to a series that has already been created like All In.

However, you create your video-based curriculum, that teaching along with your pastors invitation on Easter Sunday will create more groups than you can imagine. While you’re in the process of calculating how many lilies and eggs your church will need, don’t miss out on the opportunity to launch groups off of Easter. Not only will unchurched people participate, but the Sunday after Easter won’t see the dip in attendance it usually does.

 

Join Allen White and Jeremy Gant from One Ten Pictures for a FREE On Demand Webinar on Effective Easter Launch Strategies: allinsmallgroups.com

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[VIDEO] Announcing Exponential Groups by Allen White

I sat down recently with my publisher, Hendrickson Publishers, for a live interview about Exponential Groups. Well, my part was live. Their part was in print, so I have to basically interview myself. I hope you enjoy this and hear my heart for equipping and empowering our people to lead groups. The video is 15 minutes, but if you want to skip around, I’ve listed the questions below along with their time stamps.

Oh, and buy the book!

  1. What is your background? (0:00)
  2. Who is the audience for Exponential Groups and what is the book about? (0:50)
  3. What has made you so passionate about expanding churches’ small groups? (1:45)
  4. What do you think is the biggest factor hindering churches from successful group-making? (2:47)
  5. What advice would you give to someone who would like to start a small group but doesn’t want to be considered its “leader”? (3:45)
  6. What are ways that a church can be creative in its approach to creating groups? (4:35)
  7. In chapter 1 you mention that a desire for control will hinder the growth of groups. For those who haven’t read the book yet, what are some other examples of factors or mental blocks that typically hold groups back from their potential to expand that you discuss in Exponential Groups? (5:42)
  8. What’s the best piece advice you’ve received about small groups? (8:02)
  9. What’s a sticky situation or failed plan that you have learned from? (9:15)
  10. What projects are you working on now or have planned for the future? (11:05)

For More Information on:

Rooted: experiencerooted.com
The Neighboring Church: theneighboringchurch.com
The Leading an Exponential Group Launch Course

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Celebrating Our First Year!

By Allen White

Photo by Andor Bujdoso

Photo by Andor Bujdoso

One year ago after following a nudge from the Holy Spirit, which felt move like a shove, my wife and I formed our own coaching organization. It was a big step. After working for two churches and then two stints at Lifetogether Ministries with Brett Eastman, it was time to go out on our own. And, what a year it’s been!

Exponential Groups, my first book on small groups, will be released on February 1, 2017 from Hendrickson Publishers. Writing this book was something I just felt compelled to do, even if my mom is the only one who reads it. It’s the stories and best practices from the over 1,500 churches I’ve coached and the two churches I served on staff. Why Exponential Groups? When we recruit individual leaders, we grow by addition. When we train apprentices and “birth” new groups, we grow by multiplication. When we engage our entire congregation in the Great Commission, we grow exponentially. You can preorder Exponential Groups at Christianbook.com, Amazon, Barnes and Noble and other online outlets. Hint: The book is $5 cheaper at Christianbook.com (my publisher owns it). (Download the first chapter Here). But, this isn’t the best part.

I have the privilege of coaching some of the great churches across North American and helping them grow their groups exponentially. Here is a partial list of churches I’ve worked with in the last 12 months in various ways.

Coaching Groups — 19 Churches including:

C4 Church, Ajax, Ontario

Christ Tabernacle, Queens, NY

Discovery Church, Orlando, FL

Eastlake Church, Chula Vista, CA

Manna Church (ARC), Fayetteville, NC

Next Level Church (ARC). Ft Myers, FL

Peninsula Covenant Church, Redwood City, CA

St. Johns Lutheran Church (LCMS), Orange, CA

The Branch Church (COC), Dallas, TX

Victory Worship Church (AG), Tuscon, AZ

Ward Church (EPC), Northville, MI

Onsite Assessments

Bayside Community Church (ARC), Bradenton-Sarasota, FL

LifeBridge Christian Church (ICC), Longmont, CO

St. Matthew Catholic Church, Charlotte, NC

Individual Coaching

Allison Park Church (AG), Pittsburg, PA

Bethesda Pentecostal Church, St. Johns, Newfoundland

Mariners Church, Huntington Beach, CA

The Rooted Network, Mariners Church, Irvine, CA

Venture Church, Los Gatos, CA

Online Courses including:

Love of Christ Church (ARC), Bear, DE

Overlake Christian Church, Redmond, WA

Salem Lutheran Church (LCMS), Tomball, TX

The Life Church, San Angelo, TX

Speaking: Keynote, Retreats, Workshops, Conferences

Thousand Hills Church (AG), Corinth, TX (Leader Retreat)

Georgia District Council (AG), Macon, GA (Pastors’ Conference)

Video Curriculum Production

Chip Ingram and Living on the Edge (multiple projects)

Doug Fields and Intentional Parenting (Discussion Guide)

Lutheran Church of the Atonement (ECLA), Barrington, IL

Kingdom Life Church, Baltimore, MD

Wow, when I stop and look at the list, I realize it truly has been an amazing first year. I also serve churches in some low cost ways:

My Blog: allenwhite.org

An Hour with Allen

We’ve had a great first year and have seen great progress in the churches we have served. My hope in the coming year is not only to help more churches grow their small groups, but also to help more churches grow their people. In the Great Commission, Jesus charges every believer with the responsibility to “Go and make disciples…teaching them to obey everything I have commanded you.” The word we are keying in on for 2017 is “obey.” Jesus didn’t tell his disciples (including us) to “teach them…everything.” He commanded us to “teach them to obey everything.” An obedient church is a growing churches. Priorities will change. Chains will fall off. Communities will be transformed. Believes will be empowered. New leaders will come out of the woodwork. Without building another building or hiring another staff member, we can change the world.

Thanks to all of you who’ve allowed me to play in your sandbox and have taken this work seriously. You and your church will never be the same.

God bless,

Allen

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What Your Senior Pastor Wishes You Knew About Groups

By Allen White

Photo by Blended Images via 123rf.com

Photo by Blended Images via 123rf.com

Over the last 26 years, I’ve served two senior pastors and one Brett Eastman. My titles started as Minister of Christian Education, then Associate Pastor, then Executive Director, then Discipleship Pastor, and at last, Vice President. A year ago I became President of my own organization. Finally, I’m the top dog. Of course, at this point, there are no other dogs, but that’s okay. Leading from the second chair or a shared second chair with half a dozen other pastors has taught me a different style of leadership. From this vantage point, and from working with over 1,500 churches in the last 11 years, I have learned what your senior pastor wishes you knew about their stance toward small groups.

[Please note: I know there are senior pastors who are both men and women. I struggle with gender-inclusive language, so if I refer to the senior pastor with male pronouns, please forgive me.]

1. Senior pastors don’t think a lot about groups, because they hired you.

As the small group pastor, you should be the most passionate person on your team about groups. If you’re not, you might be in the wrong role. Your senior pastor does not have small groups on the brain like you do. Senior pastors don’t have to, they have folks like you. If your pastor was not in favor of groups, you would not have a job. Whisper to yourself: “My pastor must like groups, then.”

I have met many small group folks over the years who have run themselves ragged over the notion that their senior pastor just won’t get on-board with groups. “If only my senior pastor supported groups more…If only he would talk about groups more…If only he was in a group…” I’m from Kansas, so I’m just going to say it —

Your senior pastor doesn’t need to get on-board with you.

It’s his boat!

If you’re not in his boat, then guess where you are?

 

2. When small group pastors ask for “airtime” in the weekend services, you put your senior pastor in a predicament.

Now, I’m not a believer that all ministries in a church deserve equal airtime. Read more here. But, senior pastors wrestle with fairness among ministries. They don’t want to play favorites. They don’t want to be in a position where they have to prefer one ministry over another. When you ask for airtime for groups, you are fighting an uphill battle. It’s a battle you should fight, but you need to learn to be strategic about this.

First of all, how do most of the people in your church keep informed about church events? If you don’t know this, find out ASAP. In the last church I served, we had a variety of ways to communication with the congregation. Through an online survey, I discovered that two communication methods stood out over and above every other one: the weekly bulletin and email. At the time, the darling of our church communication was promotional videos that ran before the service. It didn’t take a survey to understand that less than 10% of our 2,500 seat auditorium was filled when the videos played. When the communications department offered to make a video for my small group launch, I declined saying I would prefer something in the bulletin and an email blast. They thought I was just being humble. I knew what actually worked.

Secondly, nothing beats an invitation from the senior pastor from the stage before/during/after the sermon. How do you overcome your pastor’s overarching need for fairness? Put your pastor’s teaching on the curriculum. (There are a variety of ways to do this). When your pastor makes an investment in the curriculum, you are guaranteed to have airtime for groups.

3. If your senior pastor is not in a group, there is a reason.

The experience of a pastor is abnormal in the life of the church. Pastors and church staff don’t experience church the way the members of the church do. Imagine the characters that would show up if there was an open call to join the pastor’s small group. Yikes! I wouldn’t want to be in that group (and I’m a pastor!). An open group for a senior pastor could be risky. If you pressure your senior pastor too far about getting into a group or leading a group, don’t sit around wondering why your pastor won’t get behind groups.

Every pastor is different. One pastor and his wife opened up their home and invited young couples to join their group. Another pastor met with two close friends and didn’t make an open invitation. In both cases, this was the pastor’s group. You have your own story.

Rather than pressure your senior pastor and other staff members to join a group if “they really support small groups,” help them identify the relationships in their lives that could be considered their group. Some may do a study together. Others may not. Either way, the pastor can talk about his group, regardless of the form.

4. Your senior pastor wishes you would relieve the burden instead of adding to it.

Every senior pastor is in favor of ministries that solve problems instead of those that create problems. Learn to solve your church’s problems with groups. What is your senior pastor concerned about? How could groups meet the need? I’m not saying this in the vein of “Let the youth group do it,” and now it’s “let the groups do it.” Rather, sit with your pastor to hear his passions and concerns, then design a way to connect those passions or concerns to groups.

If your church is growing steadily, the concern is for connection and assimilation. Groups can be the answer.

If your Sunday school and adult electives are declining, the concern is over discipleship. Groups can be the answer.

If your church needs more people to serve or give, well, people in groups tend to serve and give more than people not in groups. (For more information, see pages 45-46 in Transformational Groups by Eric Geiger and Ed Stetzer).

The first time we launched groups in a big way in our church in California, my pastor was passionate about The Passion of the Christ. He had already planned a sermon series. Advertising was set. When I asked if we could launch groups off of The Passion, he was fully on-board. (I jumped on his “ship.”) We even created our own homemade video curriculum. When my pastor invited our people to open their homes and do The Passion study, we doubled our groups in one day.

What is your pastor worried about?

What is your pastor passionate about?

How can groups help to relieve the burden or propel the vision?

By virtue of the senior pastor’s role, God speaks and directs the church through him. Get onboard with that vision. Your groups will thrive.

5. The simpler you can make the senior pastor’s involvement, the more they will be open to what you need.

If your pastor is willing to talk about groups in the weekend services, then script out exactly what you want them to say or create bullet points in advance. Then, wait until they need the direction. Some pastors want it ahead of time. Others want it just before the service. Do what works for your pastor rather than wishing your pastor would do what works for you.

At my last church, on the weeks my pastor offered to promote groups, I trotted up the staircase to his study, gave him the list of bullet points, walked through the points, then left him to execute the announcement. He was always spot on. Then, the next Sunday, I did the same thing. He didn’t need to come up with the invitation. I provided what he needed when he needed it, and it worked.

When I’ve created video curriculum with senior pastors, sometimes they taught on 6 out of 6 sessions. Sometimes, they’ve taught 1 of 6 with other teaching pastors filling in. Sometimes they taught from a script. Others taught with bullets. Still others just stood up and talked. We always scheduled the video shoot around the senior pastor’s schedule. If others had to wait, then they waited. Senior pastors gladly participated if they knew everything was set from them. Some would even prefer someone else to create their scripts from past sermons. As long as they knew they didn’t have to attend 10 meetings about the shoot and sit around for two hours until the crew was ready, they were in.

Your pastor has the ability to write his own scripts and create his own invitation to groups, but your pastor often does not have the time to do these things. Give your pastor something to start with. Make his job easier, and you will have wholehearted participation.

Remember, your senior pastors don’t work for you. You work for them.

You might wish that your senior pastor was more like someone else’s senior pastor. If only my senior pastor led a group, made curriculum, announced groups, and so forth. Be careful what you wish for. If you go about this the wrong way, you will be working for another senior pastor before you know it.

Work with what you have. It’s okay if your senior pastor doesn’t have small groups on the brain as long as you do. Any place where groups can intersect with the needs and passions of your senior pastor, you’ll have success.

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This is the Year to Create Curriculum on Your Own

By Allen White 2015-08-21 10.10.02

Video-based small group curriculum has been with us for a while now. Early innovators like Rick Warren and the team at Saddleback Church brought the local pastor into the living room. Brett went on to found Lifetogether, which has sold about 4 million units of their branded curriculum to date. Many other video-based studies have followed and have succeeded.

With all of the professionally produced video curriculum out there, why would a church want to create their own? While well-known pastors have produced some excellent studies, your pastor’s face on the screen presents some strong advantages for your congregation.

A Group Study Aligned with the Sermon Helps People Take Their Weekend Experience into the Week.

The hustle and bustle of life tends to edge out the Sunday morning sermon after a day or so. While some sermons are remembered better than others, most are long forgotten by mid-week. By providing small groups with studies based on the weekend message, the points made on Sunday can take deeper root.

By creating space in the small group to review the weekend message via a short video (no more than 10 minutes), the group has a chance to review the points, ask questions, discuss issues, and make a specific application to their lives. Giving groups the opportunity to think about the message and what it means to them causes the group members to retain more. In groups they can involve more of themselves in the teaching. Rather than simply listening and maybe taking notes, group members can wrestle with hard questions and get the encouragement and accountability they need to live out the message.

Producing Your Own Curriculum Engages the Senior Pastor’s Teaching Gift.

A senior pastor without a teaching gift is not a senior pastor for long. This is the most public and most personal role of any senior pastor. Speaking is hard work. Even the most gifted teachers spend hours gathering material, studying, collecting illustrations, and polishing their messages. Once Sunday is finished, for most pastors, the countdown clock to next week’s sermon begins. The one they worked so hard on for this week is now a thing of the past. But, it doesn’t have to be.

What if the pastor could sit down in a living room with his church members and teach them the part he couldn’t get to on Sunday morning? What if in that circle the pastor could share his heart about what the Bible passage means and what it would mean if people started obeying it? A video-based curriculum can breathe new life into a message destined for the archives. Not only will the congregation learn more, but the message will go farther through the group.

The Senior Pastor’s Involvement Elevates the Role of Groups.

For most churchgoers, the initial draw to a church is the pastor’s teaching and the music. As hard as the other church staff work in their roles, this is the simple truth. The senior pastor plays a highly significant role in the spiritual lives of his congregation.

By connecting the small group study to the weekend message, you can leverage the influence of the senior pastor in leading his people to connect in small groups. Once the pastor has created a video curriculum, his next question will be “How do we use this? How do we recruit more leaders? How do we get people into groups?” Don’t you want your senior pastor asking those questions?

What’s important to the senior pastor will be what’s important to the congregation. Bulletins, video announcements, website – none of these come close to having the #1 influencer in the church direct the congregation. When the pastor asks for people to host groups, people will host groups. When the pastor invites members to join groups, members will join groups. When E.F. Hutton talks…

I learned this lesson over a decade ago. I had spent seven years recruiting and training leaders to find only 30 percent of our congregation in groups. But, the first time our senior pastor stood up and asked for host homes, we doubled our groups in one day. I never looked back. He did all of the recruiting and leading from that point forward. I have not recruited a group leader myself since 2004, even though I have served in another church since then.

The Pastor’s Teaching on Video Curriculum Moves the Weekend Message Beyond the Church Walls.

When church members invite their friends, neighbors, co-workers, relatives and others to join them for a church-produced Bible study, the senior pastor is introduced to many more people than actually attend the church on Sunday. In homes, workplaces, Starbucks and even commuter trains, the pastor’s teaching goes out to many new people.

Often new people will meet the pastor via video before they meet him in person. But, the transition from the living room to the church auditorium now is not quite as daunting. New folks feel they’ve already met the pastor through the weekly group studies. And, don’t tell the group hosts and leaders, but they’re actually doing evangelism. Shhh.

A Simple Teaching Tool Puts Group Multiplication on Steroids.

A video curriculum is easy to use. In fact, someone who has never led before simply needs to follow the instructions. The teaching on the video provides the wisdom and expertise. The questions in the book provide the pathway for a great discussion. Pushing play and reading questions is not so hard.

Think about this: every person in your church has friends. The people who are less involved in the church will actually have far more friends outside of the church. What if your church members each gathered a group of 8-10 people for a video-based study featuring your senior pastor? Could a church of 100 members reach 1,000 people? What about a church of 1,000 going after 10,000? What about a church of 13,000 reaching over 100,000? Is it possible? The Bible says all things are possible with God.

If you’re interested in creating your own curriculum this year, join me for a Live Webinar on:

Tuesday, April 5 at 2pm ET/ 11am PT

Wednesday, April 6 at 1pm ET/ 10am PT

Thursday, April 7 at 11am ET/ 8am PT

REGISTER HERE: allenwhite.org/webinars

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4 Keys to an Exponential Group Launch

By Allen White exponential groups

Some launches go better than others. Over the last 10+ years of group launches both in the churches I’ve served as well as churches I’ve coached, we have seen some significant progress and we’ve seen some incremental growth. Whether your launch feels exponential or expected really comes down to your grasp of four keys.

1. Is Your Senior Pastor All In?

Having been an associate pastor for over 20 years, I know that if I invite people to lead groups, I will get 30 percent the result of my senior pastor. How do I know this? Well, after reaching the seventh year of my five year plan, I only had 30 percent of our adults in groups. The first time my senior pastor make the invitation, we doubled our groups in a day, and within six months, we had 125 percent of our average adult attendance in groups. Now, that’s not funny pastor math. Not everyone attends every Sunday, but they will go to their group. And, we had a good number of people who had never darkened the door of our church join groups as well.

Let’s face it, if people aren’t connected to each other, the reason they attend is because of the senior pastor. My family is part of NewSpring Church at the Greenville, SC campus. We don’t know a lot of people there, but Kidspring and Fuse are stellar for our children, and Perry Noble, well, he’s pretty amazing.

When the senior pastor stands up and makes the invitation for people to gather their friends and grow, it’s huge. Now, what will help both your senior pastor and your “unconnected” people get on board with groups is creating your own curriculum with your senior pastor’s teaching. Your pastor’s teaching + your pastor’s invitation + your pastor’s message series aligned with the study is a Win/Win/Win. For more on engaging your senior pastor, check out my free ebook, Exponential Groups.

2. Is Your Topic Relevant to Your Community?

The topic of your series will creating determine who is included and excluded in your launch. Obviously, there has been huge success with topics like 40 Days of Purpose by Rick Warren and One Month to Live by Kerry Shook. What is your community, not your church, but the people in the place you live concerned about? What previous sermon series have had an appeal? The right topic will make a huge difference.

A few years ago, I was coaching a church in Baltimore. I asked the pastor what his series would be for the new year. He said, “I’m thinking about doing a series on dying.”

I said, “You’re killing me, Frank.”

While everybody will die, people usually don’t want to be confronted with that reality. It ended up being a great series, but not one to launch an exponential number of groups. Whether you talk about relationships, stress management, conflict resolution, or something else, think about what would draw the most people into the topic.

3. Will Your Coaching Structure Support a New Influx of Leaders?

More groups will stall before the start of a series than will stop after the series. When someone steps up to lead, they have just painted a huge target on their back, and the enemy will try to discourage them in every way possible. They will invite friends only to discover some can’t come on Tuesday night; others are already in another groups; and a couple of them really aren’t their friends. In that moment, they need someone to encourage them or that group is toast.

A few years ago, a couple in our church, Ray and Pam, left a group they loved to start a new group. (I’m not longer in that forced birthing business by the way). I asked them on a Sunday morning how their group was going. They said, “Not very well. We think it was a mistake to leave our group and try to start our own group. We have invited 20 people to our group, and they all turned us down. We shouldn’t have left the group we loved.”

Trying to contain my panic, I said, “Ok, you guys had an idea of what your group should be. Now let’s pray and see who God wants in your group.”

A week later, Ray and Pam called me, “Pastor Allen, please stop sending people to our group. We have 14 people, so we are maxed out.” Now, how many people had I sent to their group. Well, none. God answered our prayer. Their group started around 2003 and continues under different leadership to this day. But, if I hadn’t had that conversation with Ray and Pam on that particular Sunday, that group never would have happened.

Your coaching structure (or lack of one) will be completely overwhelmed by a successful launch. But, you  cannot leave those baby groups unattended. They need care and encouragement. Ask your existing group leaders and other mature members of your church to check in on the new leaders weekly from when they say “Yes” until the end of the campaign. This will greatly increase the success rate of your group launch. After all groups that don’t start tend to not continue. For more on enlisting new coaches, check out this video interview I did with Steve Gladen and Brett Eastman.

4. What’s Next?

Now that your head is swimming about what the topic of your series should be, you also need to have a next step curriculum ready for groups to continue. The reason so many groups fell off the cliff at the end of 40 days was because they weren’t given a specific next step. If you send them to christianbook.com or a book store, they will get lost in the choices. Most new groups don’t have a real opinion of what to study next. In the middle of your first campaign, give them a next step to continue their group. If you can get a group to complete two back to back six week series, you’ve got them. They will continue from there with some coaching, training, and direction.

Your success in your next group launch will be greatly affected by which of these four keys you implement. If you go four for four, you can certainly see exponential results. If you implement two of these and neglect the other two, you’ve probably halved your result as well.

If you would like to learn more about experiencing your own exponential group launch, I’d like to invite you to a free webinar on Wednesday, August 5 at 1:30pm ET/10:30am PT. Click here to register. Registration is limited to 25 seats, so register now.

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Van Dyke Church Case Study: From Fundamentals to Phenomenal

By Allen White

“I’m a great believer that everything happens for a reason,” a new member writes, “God sees that I’m seeking Him. Having just moved from out of state and not knowing where to go to church–  to Van Dyke Church a place where I can find comfort — has been a challenge.  You were able to bring it to me here at work, God knows that I’m seeking Him and need Him close in my heart. Not only for me but for my son! Again thank you, I felt great after yesterday’s gathering.”

This man recently joined a workplace group started by a member of Van Dyke Church, Lutz, Florida. The host leader took it on himself to bring the church’s current series and small group study to his workplace. The church staff was so excited. They announced publicly that he already had 20 group members. He only had 10 at the time. Then, he called to say he had 14. He isn’t finished yet. Maybe the platform gaff was actually a self-fulfilling prophecy

Van Dyke United Methodist Church is a 25 year old church in Tampa, Florida pastored by Matthew Hartsfield, who has lead them for 18 of those years. As of this writing, their weekend adult attendance averages 1,800. Three weeks ago, they had 39 home groups with approximately 400 group members. That was three weeks ago. Today, everything has changed.

Align the Weekend Service with a Curriculum

What started as a strong Fall series called Q&A quickly morphed into a discipleship and evangelistic tool placed in the hands of Van Dyke’s members. Pastor Matthew had crafted a series to answer life’s big questions, such as: What is God’s Will for My Life? Why are there so Many Different Religions? and What Happens the Minute After You Die? The weekly messages definitely had a broad appeal. The congregation would be eager to bring their friends to the weekend series. Then, Pastor Matthew created a tool to take the message to the community.

With just four weeks until the series launch, Pastor Matthew with the Van Dyke team created an easy to use DVD-based curriculum in partnership with Lifetogether. In one day, they shot six teaching segments, six session intros, and six leadership training segments. That’s a lot for one day.

In the next 10 days, Lynne Fukutani and Rob Rose used the Lifetogether template to create a complete six-week study guide. In addition to great discussion questions, they included the support and training any new leader would need to start their group. They were off to print.

Recruit an Unlimited Number of Leaders

The day after the shoot, Pastor Matthew engaged in a crucial next step conversation. The video was recorded. Now what? On the next two Sundays, he challenged the entire congregation to host a group in their homes. With a little tongue in cheek humor, he assured his members that “All you need to do is push play and brew a pot of coffee.” In two weeks, 63 new host homes (and host workplaces) were created. From an established base of 39 groups, Van Dyke Church now boasted 103 groups in just two weeks time. And, they’re just getting started.

Support New Leaders with a Coach

The success of new hosts and leaders depends on the encouragement of a coach. Three weeks ago, Van Dyke Church had only one staff member who coached all of the groups. This system was quickly overwhelmed – not to mention the staff member.

We challenged key staff members to think of the influencers in the congregation. Brett Eastman calls them the “E.F. Hutton’s.” (Brett’s getting a little old.) In a matter of 15 minutes, Pastor Matthew and his staff had cherry picked the top candidates in their congregation. Then, the pastor picked up the phone and invited these influential folks to help the new group hosts for the six weeks of the campaign.

They pulled the new coaches together for a 45 minute huddle and outlined the expectations: (1) Call the new host once a week. (2) Answer their questions. (3) Pray for them. They agreed. As soon as the coach meeting ended, the new hosts filed in for a host rally.

We built up the curriculum, built up the team, and built up the church. Then, we introduced the new hosts to some very important people who would help them get their group started – their coaches. A little less awkward than the junior high dance, each new host was paired with a coach. They talked briefly, exchanged contact information, and they were ready to start.

Connect the Congregation into Community

Immediately after each weekend service over the next two weekends, the new hosts were arranged in the church lobby by city and zip code. As prospective group members filed out of the services, they met a group host who lived near them and signed up for their group for the six weeks. While most group prospects found a group to join, a few were lost in the shuffle.

The coaches and church staff were on-hand to direct these lost sheep into the right place. By the end of the first weekend, Van Dyke Church had nearly doubled their group participation. By the second weekend, they were close to tripling that number. Their group members had grown from 400 to right around 1,000 in groups. And, new people are being added daily.

One Size Does Not Fit All

In connecting their congregation into groups, Van Dyke Church leveraged existing groups, formed new host homes, created “family and friends” groups, and marched off the map of what was known as group life in their church. They even discovered a few groups who were meeting under the radar, but identified themselves for this series.

Now, they are tackling the last 30 percent – the independent, the introverted and the isolated (Read more about these groups here). Rather than arranging another week of small group connection in the lobby, the Van Dyke team is giving away DVDs and books to anyone who will do the study with two or three friends. These off-the-record groups will accommodate folks whose schedule doesn’t fit with a typical group. Introverted people can do the study with the friends they already have rather than face a group of relative strangers. Independent folks, well, they can do whatever they want within reason.

Let’s Go International

Lynne Fukutani, VDC’s small group director,  already posts a weekly discussion guide on Van Dyke’s website called the AfterWord. This is available for any group or individual to apply the weekend message in a practical way. Participants in the church’s internet campus viewed the messages from near and far, then downloaded the AfterWord for study and discussion. Who said a Bible study had to come in a book? This led to another question.

Who said a teaching video had to come on a DVD? By uploading the teaching videos to their site, the staff now embeds the video on the AfterWord page of their website. Now, anyone can study along with Pastor Matthew in the Q&A series at no cost to the church or the participant.

Four Weeks Later

What started as a pastor with an interesting sermon series led to the multiplication of those messages through group curriculum and online resources. A pastor who believed in small groups became the champion for groups in his church and increased their group leaders by nearly 200 percent. Faithful members, who have studied God’s Word for years, got their gifts in the game by opening up their homes. And, members, who sometimes got lost in the shuffle after the service, are connected into community by the hundreds. This was just the beginning of the Van Dyke story. By the end of their third series in that ministry year (Fall launch, New Year’s Launch, Easter Launch), they had connect 2,000 adults into groups with only 1,800 in their weekend adult attendance.

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