The True Size of Your Church

The True Size of Your Church

Most pastors realize their church’s Easter attendance is a better indicator of the church’s true size than its weekly attendance. Albeit there are a significant number of visitors on Easter Sunday, the reality is many of these visitors are not visiting. This is their church. They don’t attend another church. They claim yours.

In his new book, Connect: How to Grow Your Church in 28 Days-Guaranteed, Don Corder writes, “On any given Sunday, eighty percent are regular attendees and twenty percent are non-regular attendees” (p. 30). He goes on to explain that the 80 percent attend about 33 times per year, while the 20 percent of non-regular attendees are there only 2.4 times per year based on researching The Provisum Group’s database of church clients. What does this mean?

An Attendance of 100 is Really More Like 559.

A church of 100 people is really made up of 559 people. By Corder’s calculation, 126 people attend 33 times per year on average, while another 433 make up the other 20 percent of weekly worship attendance. So, how many people actually attend your church?

If your church averages 1,000 people on the weekend, then your actual attendee number is somewhere around 5,590. By the same calculation used above, 1,260 of your people attend about 33 times per year, while another 4,333 attend about 2.4 times per year. If you have any doubts, look at the total number of records in your church’s database. It’s not so farfetched, is it?

What Does This Mean for Discipleship?

Often the measuring stick for groups is compared group membership to the weekend attendance. If you’re in a church of 500 and have 250 people in groups, then you could claim that 50 percent of your people are connected into groups. But, that’s not realistic in light of this new calculation.

A worship attendance of 500 really represents 2,167 people who attend your church over the course of the year. If you have 250 people in groups, you actually have about 12 percent of your people in groups. Well, you weren’t supposed to be proud of numbers anyway, right?

The church’s mission is to “go and make disciples…” (Matthew 28:18-20). Sermons don’t make disciples. How do you engage the 77.46% of your congregation who only attends an average of 2.4 times per year?

Get Them While They’re There.

What are your church’s peak worship services of the year? Christmas and Easter, right? The first pastor I served would often say in Easter services, “Well, if I don’t see you for a while, I want to wish you a Merry Christmas” and the reverse at Christmas. Rather than ridicule your infrequent attendees, why not invite them to something?

A pastor’s immediate reaction is “But, it’s impossible to get any airtime on Easter Sunday (or Christmas)…” That’s true. And, it’s okay. If you could get airtime in the worship service, that would be great. But, what’s more important than airtime is a plan.

Make a Plan to Connect Your Infrequent Attendees.

Your infrequent attendees took a step to attend a service. You just need to give them another step. What are their needs? Where do they need help? What issues in their lives do they need answers to? If they checked their children into your children’s ministry on Easter, then a parenting group which is appropriate to their stage of parenting might be of interest. Are they married or single? How far do they live from the church? Is there a small group in their neighborhood? What groups could you promote to these folks? As long as you have their contact information, you can promote a group that meets their needs. Or, better yet, a group leader could call and invite a few to their group. Better still, a person who knows an infrequent attendee could call and invite them to a group (or start a group).

It doesn’t matter if an announcement wasn’t made in the service or didn’t appeared in the bulletin on Easter Sunday. For most parents, their children have overdone the sugar and just want to get home. They’re not thinking of signing up for a group on Easter or Christmas anyway. But, since they’ve just attended a recent service, the church is on their mind. Then, when they receive an invitation by email or a phone call from a warm, friendly group leader, they might be open to join a group.

While You Have Their Email Addresses…

Remember, infrequent attendees are only coming to your church for the most part. They may not attend very often, but they aren’t going anywhere else. If you invite them to a group launch or connection event, they just might join a group.

Many pastors look at that overly bloated part of the church database and wonder why they keep all of those records anyway. Many folks don’t appear to attend much or give anything, so why not purge the database? Don’t purge the database. These folks are familiar with your church. They are more likely to attend a service or join a group than people who have never attended. Invite them to your next connection event. Use the Summer for groups to host open houses and invite infrequent attendees who live in their neighborhoods.

How Many People Actually Attend YOUR Church?

If you want to make the calculation for yourself, then you’ll need to check out Don Corder’s book, Connect: How to Grow Your Church in 28 Days-Guaranteed . In the meantime, don’t write off your infrequent attendees. They need to join groups and be discipled too.

Don’t rest on your laurels. Your connection percentage just got blown out of the water. Start thinking about turning every group member into a group leader (or every church member into a group leader). The harvest is plentiful. The workers are few.

Allen White helps Take the Guesswork Out of Groups. We offer booksonline coursescoaching groups, and consulting.

Should Groups Take a Break During Christmas?

Should Groups Take a Break During Christmas?

The Christmas season that starts with Thanksgiving and goes through New Year’s Day is pretty intense for Christmas-party1most of us. (Or does the season start at Halloween now?) Office parties, family gatherings, school functions, church services, shopping, shopping, shopping, cooking, cooking, cooking – boy, the list goes on. With all of this activity going on, should your group take a break? Well, a lot depends on your group. Here are a few things to think about:

1. Ask your group. While some people feel that they can barely come up for air during the holidays, others might experience a great deal of loneliness. Even though it’s a busy time, most people are still working every day and going about their daily routine. Before you decide to cancel, see what your group wants to do. If there are three or four who would like to meet, then you might consider meeting. Please note, however, that if your schedule has gone berserk, then it might be good to take a break for your own sake. But, make sure that your group is taken care of. Will someone spend Thanksgiving alone? Maybe a group member could include them in a family gathering.

2. Have a party. There is a healthy ebb and flow to small groups. Most groups can complete a study or two during the months of August through November, then will start again in January. Your group is not “more spiritual” by persisting in an inductive Bible study through the holidays. But, there is more to group that study. Having just completed a study or two in the Fall, your group has something to celebrate. Throw a party. This might even be a good time to invite prospective members and neighbors to check out the group and possibly join for your next study.

3. Serve together as a group. The holiday season offers many opportunities to serve the underprivileged in the community. Homeless shelters, soup kitchens, and children’s homes have a lot of needs, especially during the holidays. While many groups and organizations will help during the Christmas season, the reality is that these groups have needs year-round. Christmas is a great time to introduce your group to serving together. If they are interested, then plan to serve on a regular basis.

4. Give your group the next step. Some groups continue to meet during the holidays. That’s perfectly okay. Some groups decide to take a break. Some groups will follow one of the suggestions above. Whatever your group chooses to do, you will want to announce to your group when you will start again in January. They need to know that there is a next step. Announce your start date and maybe even your new study.

Should Groups Take a Break During Christmas?

Should Groups Take a Break During Christmas?

By Allen White

The Christmas season that starts with Thanksgiving and goes through New Year’s Day is pretty intense for Christmas-party1most of us. (Or does the season start at Halloween now?) Office parties, family gatherings, school functions, church services, shopping, shopping, shopping, cooking, cooking, cooking – boy, the list goes on. With all of this activity going on, should your group take a break? Well, a lot depends on your group. Here are a few things to think about:

1. Ask your group. While some people feel that they can barely come up for air during the holidays, others might experience a great deal of loneliness. Even though it’s a busy time, most people are still working every day and going about their daily routine. Before you decide to cancel, see what your group wants to do. If there are three or four who would like to meet, then you might consider meeting. Please note, however, that if your schedule has gone berserk, then it might be good to take a break for your own sake. But, make sure that your group is taken care of. Will someone spend Thanksgiving alone? Maybe a group member could include them in a family gathering.

2. Have a party. There is a healthy ebb and flow to small groups. Most groups can complete a study or two during the months of August through November, then will start again in January. Your group is not “more spiritual” by persisting in an inductive Bible study through the holidays. But, there is more to group that study. Having just completed a study or two in the Fall, your group has something to celebrate. Throw a party. This might even be a good time to invite prospective members and neighbors to check out the group and possibly join for your next study.

3. Serve together as a group. The holiday season offers many opportunities to serve the underprivileged in the community. Homeless shelters, soup kitchens and children’s homes have a great deal of needs, especially during the holidays. While many groups and organizations will help during the Christmas season, the reality is that these groups have needs year-round. Christmas is a great time to introduce your group to serving together. If they are interested, then plan to serve on a regular basis.

4. Give your group the next step. Some groups continue to meet during the holidays. That’s perfectly okay. Some groups decide to take a break. Some groups will follow one of the suggestions above. Whatever your group chooses to do, you will want to announce to your group when you will start again in January. They need to know that there is a next step. Announce your start date and maybe even your new study.

Bad Times to Launch Small Groups

Bad Times to Launch Small Groups

By Allen White

42505608 - launch word written on calendar using pen

After launching small groups with church-wide campaigns over the last 14 years, I’ve discovered there are some great times to launch groups, and there are definitely some seasons or situations to avoid. Considering the effort that’s put into a campaign whether you are purchasing someone else’s campaign or creating your own, you want to get the most bang for your buck. Why put all of that time, energy, and effort into something that will end up with a mediocre result? Here are some seasons and situations to avoid:

1. Summer.

My men’s group met 52 weeks of the year. We met at a restaurant for lunch on Wednesdays. Like most guys, we ate lunch 52 weeks of the year, so we did a Bible study too. I’m not sure 52 weeks per year is ideal, but it worked for us. Unfortunately, this doesn’t work for everyone.

Because of the school calendar, which was based on an agrarian society, most schools are in session from Labor Day until Memorial Day as God intended. Some schools, however, start early in August. This pre-Labor Day start is against the natural order of things, in my humble opinion. But, most schools offer the three reasons teachers have entered the profession: June, July, and August.

Families go on vacation. The evenings are longer. Even committed group members tend to forget about small groups. If getting groups to continue meetings is a challenge during the Summer, then starting groups in the Summer is even more difficult.

Summer is the weakest season of the year to launch groups. The strongest seasons for group launches are (in order): Fall, New Years, and Spring (after Easter). Summer is in last place by a mile. By launching groups in the Summer, you are faced with two issue. First, you’re not getting your bang for the buck as mentioned earlier. Second, you are taking away from the impact of your Fall campaign. Not only is Fall the start of the school year, but the Summer break before Fall helps to make a Fall launch the strongest of the year.

Now, there will be groups like mine who want to continue through the Summer come hell or high water. Let them meet. But, don’t spend a leadership coin on a Summer launch. Save it until Fall.

2. Capital Campaign.

Growing churches build. Building churches requires a lot of money and usually some sort of capital campaign. We understand this.

People who are in groups tend to give more than people who are not in groups. According to Ed Stetzer and Eric Geiger in Transformational Groups, their research has shown that people not in groups give 6.07 percent of their income, while those who attended a group 4 or more times a month gave 10.34 percent (p 45). If a family earned $35,000 per year, this means their annual giving would increase by $1494.50 per year if they joined a small group.

If the church needs money, and people in groups tend to give more money, then why not get everybody into groups so they’ll give to more the capital campaign. That equation works for the short-term, but not the long term.

Once an association is made between small groups and capital campaigns, then the next time the call is made for people to join small groups, most people will think, “I wonder how much money they need to raise this time.” I’m not saying capital campaigns are wrong. They’re not. They are necessary. But, capital campaigns and small group campaigns simply do not go together.

To avoid a bad associate, get ahead of the capital campaigns. Form groups in the New Year, then start the capital campaign in the Fall. Groups can certainly study something about the church’s vision related to the capital campaign, and they’ve started well enough in advance that the association shouldn’t be made.

3. During a Church Crisis.

When a church is facing a major crisis, like the pastor’s forced resignation, a devastating financial blow, or a scandal of any kind, this is not the time to start small groups. I’m not being glib. My first pastor had to resign after I’d only been on staff for 18 months. While groups will certainly bond people together, disgruntled individuals can become platoons who will march right out of your church together. Wait until the dust settles, then launch groups.

4. Simultaneously with Another Major Initiative.

My friend, Gilbert Thurston says, “If you are casting vision for two things at the same time, you are creating Di-vision or division.” No pastor wants to promote division. The problem is if the best time to launch small groups is in the Fall and the New Year, well, it’s also the best time to launch everything else. Sigh.

To avoid creating di-vision in your church, stagger your announcements. If you’re church has on-going or semester-based groups and ministries like Celebrate Recovery, Financial Peace University, DivorceCare, GriefShare, or others, then start those before you make the call for groups. While it’s nice to have everyone in the church studying the same thing, it’s not necessary for an effective group launch. Once the support groups have started, then gear up for your big Fall or New Year’s launch.

5. If the Majority of Your Adults are in Sunday School.

Some churches don’t need small groups. Maybe they’d like to have groups, but for those churches who still run a thriving adult Sunday school, groups really aren’t necessary. Now, I’m talking about churches with 90 percent of their adults in Sunday school today. This is different from churches with declining Sunday schools who think that promoting Sunday school more will boost attendance. If that’s you, then you need to start groups. Your Sunday school ain’t coming back. But, there are those churches with well established, thriving Sunday schools. My word to you — Keep Sunday School working. If it begins to slip, then think groups.

You really have to ask yourself: Are we in the meeting business or are we in the discipleship business? You can make disciples in Sunday school. You can make disciples in groups. The goal is not groups. The goal is developing leaders and making disciples.

6. Christmas.

For many of the same reasons as Summer, the weeks between Thanksgiving and New Year’s Day become overloaded with activities for most people in your church. Between school programs, Christmas parties, special Christmas services, shopping, traveling, and whatever else they’ve piled on themselves, the Christmas season is a very difficult time to start groups or for groups to even meet regularly. Groups can have fun together or serve together, but weekly meetings are probably out.

7. Immediately after New Year’s Day.

Most senior pastors want to kick off the new year with a “State of the Church” type of message or “Vision Sunday,” then they want to get right into their series the second Sunday in January. If this is when the church chooses to launch groups, there’s a big problem — there is no time to recruit leaders or form groups. If you think, “We will just recruit leaders in December for the January launch,” then go back and read #6. I’ve tried this. I ended up standing in the briefing room, listening to crickets, and questioning the call of God on my life. You can’t recruit nobody for nuthin’ in December. Save yourself some headaches.

The “New Year’s” launch will go much better if there is time in January to recruit leaders and form groups before the series starts in late January. Better yet, use the whole month of January to recruit and form groups, then run your series between the Christian holidays of Super Bowl Sunday and Easter.

Every church is different. For instance, Canadian churches will want to start their Fall series after Canadian Thanksgiving. If you live in Seattle and the mountain is still out in September, you might want to wait until October to start your series. If your people’s calendars fill up very quickly at the start of the school year, then you’d better launch groups when school starts, so folks still have an evening available.

Use these seven suggestions to guide you. I want you to succeed with your next group launch, but in the end, you need to do what works best in your neck of the woods.

c u r r E n t l y

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