Posts Tagged church-wide campaign
By Allen White
Nothing will accelerate your group launch faster than the right topic. When you choose a theme for an alignment series that is a common felt need in your congregation and your community, people will run to join groups. But, the reverse can also be true. Choosing the wrong topic will drive them away.
1. More “Mature” Topics Will Limit Your Launch
Several years ago, I was working with a church that started every year with a 21 day fast. They wanted to design a curriculum to support the fast. While I would never attempt to talk a church out of such a significant initiative, I did caution them that forming new groups might be a little challenging. On the bright side, the refreshments would be very easy. They started a handful of new groups for their members and had a great experience with their fast. But, they were far from involving the entire congregation.
Some topics are for more mature believers rather than for people in the community who may have never darkened the door of your church. Anything to do with money: budgeting, giving, generosity, capital campaigns, and so on are challenging to form groups around. While many people need help managing their finances, too many evangelists desiring $65 million jets have created a poor association between the church and money for most of the world. Don’t go there.
Other topics like evangelism, spiritual disciplines, and spiritual gifts are great for the congregation, but probably won’t draw much interest from the community. There are ways to promote these topics more indirectly.
Instead of creating an alignment series around a capital campaign, why not create a series around what the church is raising money for? If the church is taking new initiatives to help the poor or become a resource in the community, then these are the topics to promote. Maybe the church is investing in the next generation. People are very concerned about the world their children will grow up in. They can get behind the vision of the church to reach the community, and then they might even give.
Instead of creating curriculum to teach your people evangelism, why not produce a series that is evangelistic? Talk about the needs in the community. You could even include a presentation of the Gospel. You could do evangelism with the curriculum rather than teaching how to do evangelism. A series like All In focuses on the story of Jesus and offers the Gospel message.
There are ways to introduce mature topics to a broader group. But, the largest group launches come from topics that touch a nerve.
2. Felt Need Topics Will Attract People Who Need Help
When you talk to your neighbors and others in your community, what are they concerned about? Many people struggle in their relationships, their marriages, and their parenting. These are great felt need topics which can reach a broad audience.
People also deal with anxiety, worry, and stress. Some feel like giving up or are lost in even successful careers. What will bring them meaning and hope? Anthony Bourdain, the celebrity chef who recently committed suicide once asked, “What do you do after your dreams have come true?” Even those who seem to have it all often feel a deep void. How can your series help them?
Of course, the granddaddy of all church-wide campaigns is The Purpose-Driven Life by Rick Warren. Other series which have drawn in the community include Kerry Shooks’ One Month to Live, Live Like Your Dying, and Half Time by Bob Buford. I’ve worked with churches to produce series that deal with leaving a legacy, common fears, hope, or ambition that have helped some churches more than double their current numbers of groups. A couple of churches now have twice as many people in groups than they have in weekend attendance.
3. What is Your Senior Pastor Passionate About?
The best topic you can choose for a successful curriculum and group launch is the idea that your pastor is the most passionate about. Does he have a life message or dominate them he speaks about often? Does she have a clear direction on what the Fall series should be? The best topic is not necessarily the hottest topic to the church, but the hottest topic for your pastor.
Once you have that direction, you don’t have to start with a blank piece of paper. Most pastors have files full of sermons they’ve preached over the course of their ministries. There is no shortage of content. Why not research the pastor’s hot topic in past sermon files? You’ll be surprised what you come up with.
And, remember, you’re not creating the next Purpose-Driven Life! Your study may not make the bestseller list, but your pastor’s teaching on your video-based curriculum will be very popular with your congregation. What’s even better is that when your felt need topic draws in the friends, neighbors, and co-workers of your members into groups, they will be introduced to your pastor through the video curriculum. When these new folks are invited to church, they will feel like they already know your pastor from the videos!
Where are you headed this Fall? If you’re creating your own curriculum, I hope you’ve already started. If not, there are semi-custom offerings from allinsmallgroups.com and other sources that have scripts and study guides already written. The hard work is taken care of. Your pastor just needs to personalize the scripts and shoot the video. If push comes to shove, curriculum you purchase can also help you form new groups as long as your pastor is passionate about it.
The topic will make or break your next alignment. Where are you headed?
I wrote this post one Fall as a postmortem of a church’s group launch after a colossal failure. They ignored some fundamentals, allowed their communications department to take over the messaging, and the whole thing would have tanked except for an 11th hour appeal. Please take the following into consideration, so they next postmortem won’t be about your launch!
Fall is a prime season to launch groups in churches across the country. In my consulting work with hundreds of churches across North America, I am working with churches from Florida to Washington and Southern California to New Hampshire. Among churches of various sizes and denominations, we are seeing some tremendous results. But, not every church hits a home run with their group launch. Here are some reasons why.
- You picked the wrong topic.
Small groups are a great vehicle for people to grow spiritually. But, in order for people to grow in a group, they need to actually be in a group. If a church’s goal is to connect their congregation into groups, then a felt needs topic is very attractive. If you give people something they want to study, they will jump right in. If you offer something they “should” study, it may not go so well.
Let me go on the record: Healthy, balanced small groups cannot live by felt needs topics alone. But, kicking off groups usually doesn’t go well with series on evangelism, stewardship, fasting, or other self-sacrificial studies. You need to establish your goal. If you want to increase the number of groups, then go felt needs. If you want to grow your people deeper, then offer these topics to your established groups.
- You set the bar too high.
The more requirements for group leadership, the fewer leaders you will recruit. If you required all of your new leaders to be church members, complete a lengthy leadership training process, or graduate with their Master of Divinity, you certainly limited the number of groups you could launch this Fall.
Your level of acceptable risk will greatly determine the reward. If you invite people to do a study with their friends, then you are only limited to people with friends. If you increase the requirements, you lessen the impact.
If you choose to lower the bar next time, then lessen the risk by forming “unpublished” groups. If the groups don’t appear on your church’s website, group listing, or bulletin, you are not implying any kind of official endorsement of the groups. If friends invite friends, you will form good, lasting groups, and if someone gets in a bad group, well, it was their friend’s group after all.
- You focused on recruiting group members.
As a pastor, if the invitation is for potential group members, you may or may not actually start groups. You will certainly give yourself a lot of busy work trying to find enough leaders to accommodate the prospects or trying to place people in the right group. But, you’ve missed the mark and the point.
If you have a bunch of prospective group members, you might have a group. If you have a leader, you WILL have a group. In fact, the best way to get into a group is to start a group — you’re automatically in! When the focus is on recruiting leaders, you will greatly increase your number of groups. If your focus is on members, you will probably just end up with a mess.
- You put too much distance between the invitation and the response.
When you or your senior pastor made the invitation for people to start a group, how and when did they respond?
If they were sent to the church website to register, they didn’t go.
If they were sent to the church lobby, they walked right by.
If they were invited to a meeting in the near future, they forgot.
If they had a sign up card in their hand during the service, bingo, they’re in!
If they were sent an email to remind them to sign up at church on Sunday, they forgot again.
If they were sent an email with a registration link, then they signed up.
The less distance between the invitation and the response, the greater the result.
- You gave too many steps from “Yes” to starting the group.
If the pathway from the response to the group starting took too many steps, then you lost leaders at every phase.
If you recruited months in advance of your group launch, there were too many days before they started. Cold feet and good intentions didn’t get them there.
If you required a training class, a membership class, a pastoral interview, a group orientation, a group connection, and a final debrief meeting, you lost, lost, lost, lost and lost new group leaders.
If you kept the steps to a minimum, based on your own acceptable level of risk, you kept far more than any of the above scenarios.
- Your recruitment period was too short.
A few years ago, I was working with two churches of similar size who were launching groups on the same week. One church recruited 20 new leaders. The other recruited 60. The first church recruited leaders for one week. The second church recruited for three weeks in a row. Triple the recruiting equaled triple the result. You do the math.
- Your senior pastor was not on board.
If your senior pastor was hesitant about your next series in any way, it hurt you. Half-hearted appeals and hit or miss invitations lead to lackluster results.
If your senior pastor didn’t make the invitation for leaders, that was a huge miss. The senior pastor will get three times the result of any other staff member. I’ve served as an associate pastor for 20 of my 24 years of ministry. As soon as I learned this, I never made the invitation again.
How do you get your senior pastor on board with the series you recommend? You don’t. If you want your group launch to succeed, you have to get on board with where your senior pastor wants to go. If you respect your senior pastor’s direction, you will see respectable results. If you try to pressure your senior pastor into a series that is not his idea, you are on your own (literally).
Last Sunday, I worshiped with a church who had never had small groups. Their senior pastor decided it was time. He cast vision for groups. He kept the response close to the invitation. He focused on recruiting leaders. He did it all right. Then, on Sunday afternoon, 360 new group leaders showed up for training (and they have two more weeks to recruit!)
Between January and May this year, we have helped 12 churches launch nearly 3,000 small groups. One church of 2,500 adults now has 500 small groups. Another church of 4,000 adults recruited 1,200 people to LEAD groups. A church in the Harrisburg, PA area has grown by 7.5 percent over last year, and giving has increased by 7 percent because of connecting people into groups. Big things are happening if you follow these principles.
Learn the lessons from your failed attempt. There is no shame in failure, but there is shame in not learning.
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“All In” is a pledge and commitment at Clemson University. The Tigers and the fans are “All In.” Of course, this commitment led to Clemson to become the 2017 National Champions! Go Tigers! Even if you’re not a Clemson fan, you have to admit, that was quite a game.
What does it mean for a church to be All In with small groups? A church being “All In” with small groups doesn’t necessarily mean that everyone is in groups or that the church doesn’t offer anything else for connection and discipleship. Being All In speaks more to the church’s focus.
If a church’s focus is connecting people into groups, then the strategy is to recruit group leaders and assign people to groups. If the focus is developing group leaders in the traditional sense, then the strategy is typically training an apprentice and dividing the group into two groups. Both of these methods can get a church part-way in, but not All In.
All In speaks to equipping and empowering every member to lead others. While pastors would love to see all of their people serving, the reality in the church world is that we’ve made leadership, discipleship, and service far too complex. Let’s face it, by the time church members complete their training and fulfill the requirements, they have probably convinced themselves that ministry is beyond them, and they need more training! We don’t have that kind of time. We need leaders now.
Small groups are the number one way of equipping and empowering your people for service. In fact, I would even say while groups are great at connecting, discipling, and caring for people, the primary purpose of groups is leadership development. The more groups you have, the more leaders you develop.
But, how do you do this in a way that’s not watered-down or just plain scary?
Get Your Church “All In” This Easter.
By developing an easy-to-use resource, anyone in your church can gather a few friends and do a study together. How about that? I just gave you a strategy to recruit “leaders” and form “groups” without using either one of those words. You don’t need to. It works as long as your people have friends.
Now, please understand, I am a recovering control freak. For years no one led a group unless I recruited and trained them. And, no one joined a group unless I placed them in the group or approved it. It was safe, but we quickly got stuck. I couldn’t recruit enough leaders. Groups weren’t growing. Then, we tried something.
Put Your Pastor’s Teaching on the Curriculum.
We delivered our pastor’s teaching on a video and made it available to our congregation. Then, we told people if they were willing to get together with their friends, then we would help them. We saw something amazing happen.
First, our pastor was more interested in groups than ever before. He made an investment by creating the video teaching. Now, he wanted to make sure it succeeded. While I had been handpicking leaders for the seven years prior, my pastor made the invitation to this series and we doubled our groups in a day.
Oh, and here’s the second thing — our people were more interested in groups too. If people attend any church, but aren’t connected to each other, the reason they’re there, other than Jesus, is the senior pastor. They connect with the pastors’ teaching and laugh at their jokes. They like their pastors’ style and personality. When pastors offer their people exclusive content for small groups, guess what? You are giving people more of what they already like. It’s an easy sell. When you offer to help them get started, they’re All In.
Isn’t Producing Curriculum a Lot of Work?
Honestly, producing curriculum is a lot of work. But, you don’t have to do all of the work.
But, isn’t it expensive? Well, it all depends on how you go about it.
What if my pastor doesn’t have an idea for the next Purpose-Driven Life? You don’t need one. The team at One Ten Pictures already has a curriculum for you. In fact, the study guide, teaching scripts, graphic design, and template are already done. You just need to add your pastor on video at an affordable cost.
If you think this is too good to be true, then join the next webinar with Joseph Myers, author of The Search to Belong and Organic Community and Allen White, author of Exponential Groups as we explain a simple way to create an easy-to-use resource.
What would happen if everyone in your church joined together to grow spiritually and to reach your community this Easter?
Register Here via SurveyMonkey: https://www.surveymonkey.com/r/Q2L2558
By Allen White
If you haven’t decided what’s next for your groups, then prepare yourself for a hard landing. This is the time of the year where the celebration of new groups ends with a deafening thud, unless you’re prepared for what’s next.
For some reason when we invite people to lead a group for a six week study, they get this crazy idea that once the six weeks is over, they’re done. Where would they get an idea like this? The same is true for a semester-based groups. Where are they headed in the next semester?
You see all of this grouping, de-grouping, and regrouping is really an exercise in futility. It produces an effect I refer to as Ground Hog Day after the namesake movie starring Bill Murray. If people are already meeting together and they like each other, then we should encourage them to continue, not break up.
Now a few folks who signed up to lead for a literal six weeks will object: “This is like bait and switch.” My response is something like, “That’s because this IS bait and switch. Do you like meeting together? Then, continue. If you don’t like meeting together, then go ahead and end the group this week. Life is too short to be stuck in a bad group.” If they really can’t continue with the group, then ask if a group member could take over leading.
If your groups are still in your Fall series or semester, then introduce a next step right now. Whether the next step is an off-the-shelf curriculum you purchase, a church-wide study in the new year, or a weekly sermon discussion guide, invite your new groups, especially, to pursue one next step. Don’t offer 12 different choices to new groups. The decision you want them to make right now is whether the group will continue, not what they will study. Established groups can follow what you’re set in place for a curriculum pathway or library. Established groups need choices. New groups won’t have an opinion, so choose for them.
Before the group disbands at the end of the current series or semester, ask the group to decide about continuing. If you wait until after the study ends, then you have a much lower chance of getting the group back together for the future.
With the Christmas season upon us, have groups focus on group life rather than group meetings. The new series might not start until January, but the group can meet socially, have a Christmas party and invite prospective group members, or serve together. Then, in January, they can continue their regular pattern of meeting. If the group insists on doing a Bible study between Thanksgiving and New Year’s Day, then encourage it. Most groups will not take this option, but a few might.
You can avoid the disaster of Day 41. You can avoid experiencing Groundhog Day for your next series or semester. By offering a next step now, you can retain more groups, then build on what you’ve accomplished this Fall.
By Allen White
Exponential Groups is not so much a strategy or model as it is a focus and an attitude. Your focus determines your result. Exponential results require exponential thinking. What are you thinking about?
1. Are You Focused on Group Members?
If your focus is connecting people into groups, you are not thinking exponentially. Your groups are growing by addition. Think about it. You handpick the leaders and train them. You collect sign up cards or have a website to connect people into groups. It’s not a bad way to go, except that you work hard to start a few groups at a time or to plug people into groups only to find the leader doesn’t call the prospective members, the new members don’t show, or they do show, but they don’t stick with the group.
Now, you can arrange the connections by geography, affinity, age, hobby, and so on, but let’s face it: growth by addition is a lot of work with very few results. Just the administrative task of processing all of those sign up cards is nightmare enough. Then, you face the heartbreaking result of how ineffective all of your efforts were. It’s time to change your focus.
2. Are Your Focused on Group Leaders?
If your focus is on group leaders developing apprentices and multiplying, dividing, or splitting your groups, your focus is not exponential. Your groups might be growing by multiplication…maybe. At one point, I had encouraged, challenged, and possibly threatened my group leaders to find an apprentice for seven years. They couldn’t find one. No one in their groups looked like an apprentice. The irony was that I recruited members out of their group to train to become leaders, so we could at least continue growing by addition. Finally, one of my leaders, Carlos, trained an apprentice and launched a new group. After seven years of effort, that was the only one. Some multiplication, huh?
Now there are places where this focus is successful, but I have found this is less common. If this is what you’re doing, and it’s working for you, then you might not need to listen to me. Multiply away, but you’re still not thinking exponentially.
3. Are Your Focused on Church-wide Campaigns?
If your focus is on recruiting leaders, you still aren’t thinking exponentially. Maybe your pastor makes the cattle call for leaders or hosts to lead your next church-wide campaign. Now this thinking is more exponential than addition or multiplication, it’s on the right track, but it’s still not there.
On the positive side, church-wide campaigns delay the requirements for leadership, so there are more potential leaders. These leaders self-identify, which eliminates the task of recruiting. They can even gather their own groups. After all, followers are the requirement for leadership. As John Maxwell says, “If you think you’re a leader and have no followers, you’re only taking a walk.”
The other thing a campaign brings is a easy to use tool, like a video-based curriculum, which enables the new leader to be more friendly than scholarly, but it also maintains quality, because you have determined what is being taught in the group. The non-teacher feels good about teaching, and pastors feel good about letting them lead.
But, when the campaign ends, even if the groups continue on with another study, this growth is still more like multiplication and less like exponential. It has the potential to be exponential, but it’s not there. The goal is usually to connect 100 percent of the people into groups. But, what if this thinking is too small?
4. Are You Thinking Exponentially?
Exponential thinking is a shift in how we view our congregations. Are they sheep who need a shepherd? Can their needs only be met by a pastor? Careful: that might betray some co-dependency on your part. Is your congregation full of people who are unqualified to lead? How do you see them?
Some pastors see their congregations as an audience. The people are given worship and teaching on Sunday. They receive Bible studies throughout the week. The pastors direct the ministries they serve in. The people are cared for by the pastors: hospital visits, counseling sessions, cups of coffee. For some pastors this is a comfortable situation. Then, your church grows beyond 10 people, and you have a problem.
But, what if your congregation wasn’t an audience to be served, but an army to be empowered? What if every person in your church was empowered to gather a few people, maybe just one person, and do something intentional about their spiritual growth? What if pastors focused more on equipping people and not doing the ministry themselves? Please keep your excuses at bay for a minute and dream with me.
If everyone — church member or attender — is leading a group, who is in their groups? Good question. People who are not in your church. This doesn’t mean stealing sheep from another flock. There are plenty of people with stressful lives, marriage problems, parenting challenges, life controlling problems, and spiritual questions who could be invited to these groups. The challenge is providing resources that are biblical, yet less churchy to those who need help.
I’ve seen glimpses of this. Neighbors gathered. People with similar hobbies and interests. Whether the group is the Holy Smokers in South Carolina who make barbeque or the Holy Smokes in Colorado who light up cigars. I’ve seen commuters on the same morning train doing a Bible study and coworkers meeting at lunch.
This doesn’t need to be coerced. This doesn’t require a grand strategy. It only requires a shift in the pastor’s thinking and an opportunity for their people to lead a “group.”
Not everyone will do this all at once. In fact, I’ve never seen 100 percent of any church do anything all at once. Start with your innovators — that 4 percent who are willing to try anything. Then, tell their stories to your early adopters, the next 12 percent. Now, you have 16 percent of your church leading. If you’ve got 16 percent leading, then you’re becoming exponential already. They will influenced the next 34 percent of early mid-adopters. You’ve made it past 50 percent. The other half will take a little more time, but it’s worth it.
God wants to use your people. Whether you focus on addition or multiplication, imagine how God could use them. But, imagine if the impact of your people touching the lives a four, six, ten, or twelve people outside of your church. Imagine. That’s exponential.
A lot of great things can happen during a 40 Day church-wide campaign, then comes Day 41. If you’ve just launched groups in the last few weeks, it’s time to think about what’s next.
Several years ago a small group pastor joined our coaching program. He had gone from having no small groups in his church to actually launching 233 groups for a 40 day church-wide campaign. At the end of the campaign, when it was all said and done, he ended up with three groups. What a heartbreak!
Over the years, in the laboratory of hundreds of churches across the country, we’ve learned a few things about keeping the momentum going and helping to sustain groups for the long haul.
1. Groups Need a Next Step.
Most new groups do not have an opinion of what they want to study next. How many times has a new group leader presented a selection of curriculum to the group only to hear, “They all look good. Why don’t you pick one.” Happens almost every time.
Of course, the other issue here is the fact you invited folks to join a group for six weeks and not for the rest of their lives. For some strange reason, once the six weeks ends, they feel like their commitment is up – because it is.
We launched groups at our church in California for the first time in the Spring. Our fear wasn’t just Day 41, but also days 42-96. It was a high hurdle over the summer. We gathered the new leaders mid-way through the Spring study and invited them to join our next series which began on the second Sunday of October. Then, we held our breath. It’s a long stretch from mid-May to mid-October. October held a big surprise.
When we gathered groups in the Fall to give them a sneak peek at the Fall curriculum, 80 percent of the groups who started in the Spring were right there to join the Fall study. You could have knocked me over with a feather. By giving the groups a next step, even a huge step over four months, is key to helping groups sustain. If I hadn’t experienced this first hand, honestly, I wouldn’t have believed it.
Wendy Nolasco, Small Group Pastor at New Life Center, Bakersfield, California, found a similar result. After successfully launching 100 groups in the Spring, they gave their groups a heads up on their Fall campaign and then said a prayer. This Fall 75 of those groups are continuing into the next step Pastor Wendy gave them.
If you are in a Fall or New Year’s campaign, the next step is not quite so daunting. They don’t need to wait three months for another study. They can start a new study the following week. Once a group does two back to back six week studies, usually they are good to continue from that point forward.
2. Give Your New Groups One Specific Next Step
If you send your new group leaders to the internet or the local bookstore, they will get lost in the plethora of selections. In fact, it will take them so long to make a decision, more than likely the group will falter before they can choose their next step.
If you started the group with a video-based curriculum, then the next step should involve a video as well. Again, if you invited folks to form groups with the idea that they didn’t have to be a Bible scholar, because the expert was on the video, they will need that strategy again. Whether the next series aligns with the Sunday sermons or not, a specific next step will take them past Day 41 and into a longer group life.
Now, you may ask, “How long can groups continue with video-based curriculum?”
Carl George put it this way, “As long as there are DVDs.”
3. A New Study is a Great Time to Recruit New People to Your Group.
The beginning of a study is a natural time to invite new members into a group. The group could host an open house or a barbecue to invite some friends and neighbors who might be interested in joining the group. Everyone likes to start on the ground floor. A new study certainly provides that opportunity.
4. If the Host Can’t Continue…
Well, you could go the guilt route: “If you love Jesus and want to go to Heaven…” But, I wouldn’t recommend that.
If the hosts legitimately cannot continue, they are probably not considering other possibilities for the group to continue. they think if they can’t go on, then the group can’t either. But, that’s not necessarily true.
When a host informs you around Day 24 of your current campaign that they won’t be able to continue with the group, have their coach begin to investigate whether another member of the group would like to step up and host the group. If the group has been rotating leadership during the study, someone may very easily take over leadership of the group so the group can continue.
Oh, and how do you get your hosts to state their intentions around Day 24 or so? You ask them. I’ve used both a mid-campaign survey as well as a mid-campaign host huddle to determine who is interested in continuing and who isn’t. Before I walk into the huddle meeting, I like to know what to expect. Often I will send the mid-campaign survey first. It serves as what John Maxwell calls the “meeting before the meeting.” Then, when you walk into the room, you know who plans to continue and who needs to be given some options for their group to continue.
All in all, Day 41 is just the beginning of group life. With the right encouragement and next steps, groups who started to only complete a six week study, can find themselves enjoying quality group life for many studies to come.
By Allen White
I was first introduced to Pastor Matthew Hartsfield and Van Dyke Church, Lutz, FL in 2011. We had a great run at getting over 100% of their then 1,800 adults connected into groups. [Read the Original Case Study Here] Five years later, Van Dyke Church has grown to 3,300 members and 2,300 adults in weekly attendance. [Read the Updated Case Study Here] They have maintained 80-90% of their adults in groups. Here is my interview with Matthew Hartsfield:
Trouble viewing? https://youtu.be/VQD88YrL1fM
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By Allen White
If you’ve been following this blog for any amount of time, you are probably wondering:
Does this really work, or is this all talk?
I’ve talked about the churches I’ve served and all of the churches I’ve coached. Today, I want to introduce you to one of those churches.
The Case Study
Back in 2011-2012, I had the privilege of coaching Van Dyke Church in Lutz, FL.
(If you want to read the original case study I wrote about them back in 2012, CLICK HERE).
Why am I using an example that’s five years old? Because I want you to see what happened then, and where things are five years later.
Believe me, it’s easy to create a lot of excitement for one six-week church-wide campaign or 40 Days series, but what happens after that series ends, the number of groups you retain, and the way you support them, is more important than starting dozens or hundreds of new groups for a campaign.
This is a marathon, not a sprint. We want to build things that will last.
Back to Van Dyke Church, in 2011, they had 1,800 adults in their weekend services and about 400 people in groups. After working with them for 9 months, Van Dyke grew to over 2,000 people in groups. That’s 110% of their adult attendance. This is what Pastor Matthew Hartsfield says about the experience.
“Like most churches, Van Dyke Church had a small group ministry for years. However, group ministry was not deeply imbedded in the culture of our church, and we never exceeded 22% of our adult weekend worship attendance in groups.
“That all changed when we started working with Allen White as a coach for our small group ministry. With his help, we created and launched our own sermon-based curriculum and developed a systematic approach to creating a small group culture of adult discipleship. Within one year, we saw dramatic impact:
• Our first launch we moved us from 22% to 56% in groups (1,000 adults)
• Our second launch took us from 56% to 89% in groups (1,600 adults)
• Our third launch went from 89% of adult weekend worship attendance to over 100% (over 2,000 adults).
“Today, four years later, we are still sustaining close to 90% of our adult weekend worship attendance in small groups!
“Allen’s coaching helped us create a small group ministry that generated results across the board:
• People get connected in community.
• People grow in their study of the Bible.
• People serve in mission together through their small group.
• People develop leadership skills as small group hosts.
• People become more evangelistically motivated to invite outsiders to small groups.
“Allen White was used by God in an essential way to help us move to an entirely new level of spiritual growth and impact as a church.”
While Pastor Matthew is very generous about his words regarding my coaching, I would say God had a much bigger role in this than I did. But, then again, the reason I was even coaching this church and so many others is because of what God taught me through the Exponential Group Launches in my own churches.
What made the difference from Van Dyke Church? They were committed to groups, but in 2011, they made some significant changes which produced exponential growth. Here’s what they did:
Tip #1: Focus on a Long Term Win.
Let’s be honest here. Launching one church-wide campaign or series for six weeks creates a lot of excitement, but often it doesn’t produce lasting results. For some strange reason, people get the idea that after the six weeks is over, they’re done. Where would they get an idea like that?
Notice how Van Dyke’s groups few. They went from 400 in groups to 1,000 the first time around. But, they didn’t wait a year to do it again. In fact, the Fall 2011 series ended before Thanksgiving, and the next series began in January. Not only did they add another 600 people in groups, they kept the 1,000 who were in the Fall groups.
Before the Fall series ended, they announced the Winter series. Before the Winter series ended, they announced the Spring series, and ended up with over 2,000 people in groups, which means they had more people in groups than in their worship services.
If you’ve launched one church-wide campaign, then you lost those groups, you would be led to believe that doesn’t work.
And, you are right! It doesn’t work.
But, if you put in the effort the first year, whether you launch in the Fall or in January, your groups will continue, and you will add more groups each time. If you’re only doing one campaign every Fall or every New Year, even though you are committed to groups and campaigns, you have placed your church in an endless cycle of Ground Hog Day.
You know the definition of insanity, right?
The key is a sequence, not just one series.
Tip #2: The Senior Pastor is the Groups Champion.
Pastor Matthew and Van Dyke Church actually created their own curriculum, which is possible for any church, even if you shoot it with an iPhone!
I remember the day after our team coached their first video shoot. Pastor Matthew called us into his office and asked, “Now that we’ve shot this video and are making curriculum, how do we recruit leaders? And, how do we get people connected into groups?”
His Discipleship Pastor had tried to generate this kind of interest in groups for two years. What did it? The senior pastor made the investments.
So, how do you recruit leaders and connect people into groups?
If you’re the small group pastor or director, you don’t recruit leaders. In fact, if you do recruit, you’ll get 30% of what your senior pastor will get.
Pastor Matthew stood up in his weekend series and invited people to open their homes and do a group. Think about this: at that time, he had been the pastor for 18 years. If someone wasn’t connected to other people in the church, why were they there (other than Jesus)? They were there because they connected to the senior pastor! They liked his personality and his teaching. They laughed at his jokes. The senior pastor is the reason they’re there. (Now, don’t tell this to your worship pastor. It will break his heart.)
When Van Dyke Church launched their first study, Pastor Matthew recruited 60 new leaders. When they launched the second time, he recruited 60 more. Then, on the third time around, he recruited over 40 leaders, which put them way over the top in the ratio of groups to service attendance.Their small group director trained and supported the leaders, but their senior pastor did all of the recruiting.
Tip #3: Groups have Remained on the Front Burner of Ministry.
After the first year, Van Dyke Church didn’t offer three self-produced curricula in a single year, but they still kept their energy focused on groups. They offered a weekly discussion guide. They produced one series a year. Their groups went up and down, like everybody’s, but after five years, they still retain a much higher number of on-going groups than where they started.
Pastor Matthew saw the benefit of groups for Van Dyke Church as he stated above: connection, growth, serving, leadership development, and evangelism. What other ministry in the church does all of that? There was no looking back for them.
So, what about you? How do you double, triple, or quadruple your groups? How do you get your senior pastor on-board?
This is why I created the Leading an Exponential Group Launch course. The principles and strategies that brought success to Van Dyke Church can also bring success to your church.
Before we started together, Pastor Matthew was friendly toward groups, but he wasn’t the champion. Let’s get your senior pastor to champion groups in your church.
What are your thoughts?
By Allen White
After launching small groups with church-wide campaigns over the last 14 years, I’ve discovered there are some great times to launch groups, and there are definitely some seasons or situations to avoid. Considering the effort that’s put into a campaign whether you are purchasing someone else’s campaign or creating your own, you want to get the most bang for your buck. Why put all of that time, energy, and effort into something that will end up with a mediocre result? Here are some seasons and situations to avoid:
My men’s group met 52 weeks of the year. We met at a restaurant for lunch on Wednesdays. Like most guys, we ate lunch 52 weeks of the year, so we did a Bible study too. I’m not sure 52 weeks per year is ideal, but it worked for us. Unfortunately, this doesn’t work for everyone.
Because of the school calendar, which was based on an agrarian society, most schools are in session from Labor Day until Memorial Day as God intended. Some schools, however, start early in August. This pre-Labor Day start is against the natural order of things, in my humble opinion. But, most schools offer the three reasons teachers have entered the profession: June, July, and August.
Families go on vacation. The evenings are longer. Even committed group members tend to forget about small groups. If getting groups to continue meetings is a challenge during the Summer, then starting groups in the Summer is even more difficult.
Summer is the weakest season of the year to launch groups. The strongest seasons for group launches are (in order): Fall, New Years, and Spring (after Easter). Summer is in last place by a mile. By launching groups in the Summer, you are faced with two issue. First, you’re not getting your bang for the buck as mentioned earlier. Second, you are taking away from the impact of your Fall campaign. Not only is Fall the start of the school year, but the Summer break before Fall helps to make a Fall launch the strongest of the year.
Now, there will be groups like mine who want to continue through the Summer come hell or high water. Let them meet. But, don’t spend a leadership coin on a Summer launch. Save it until Fall.
2. Capital Campaign.
Growing churches build. Building churches requires a lot of money and usually some sort of capital campaign. We understand this.
People who are in groups tend to give more than people who are not in groups. According to Ed Stetzer and Eric Geiger in Transformational Groups, their research has shown that people not in groups give 6.07 percent of their income, while those who attended a group 4 or more times a month gave 10.34 percent (p 45). If a family earned $35,000 per year, this means their annual giving would increase by $1494.50 per year if they joined a small group.
If the church needs money, and people in groups tend to give more money, then why not get everybody into groups so they’ll give to more the capital campaign. That equation works for the short-term, but not the long term.
Once an association is made between small groups and capital campaigns, then the next time the call is made for people to join small groups, most people will think, “I wonder how much money they need to raise this time.” I’m not saying capital campaigns are wrong. They’re not. They are necessary. But, capital campaigns and small group campaigns simply do not go together.
To avoid a bad associate, get ahead of the capital campaigns. Form groups in the New Year, then start the capital campaign in the Fall. Groups can certainly study something about the church’s vision related to the capital campaign, and they’ve started well enough in advance that the association shouldn’t be made.
3. During a Church Crisis.
When a church is facing a major crisis, like the pastor’s forced resignation, a devastating financial blow, or a scandal of any kind, this is not the time to start small groups. I’m not being glib. My first pastor had to resign after I’d only been on staff for 18 months. While groups will certainly bond people together, disgruntled individuals can become platoons who will march right out of your church together. Wait until the dust settles, then launch groups.
4. Simultaneously with Another Major Initiative.
My friend, Gilbert Thurston says, “If you are casting vision for two things at the same time, you are creating Di-vision or division.” No pastor wants to promote division. The problem is if the best time to launch small groups is in the Fall and the New Year, well, it’s also the best time to launch everything else. Sigh.
To avoid creating di-vision in your church, stagger your announcements. If you’re church has on-going or semester-based groups and ministries like Celebrate Recovery, Financial Peace University, DivorceCare, GriefShare, or others, then start those before you make the call for groups. While it’s nice to have everyone in the church studying the same thing, it’s not necessary for an effective group launch. Once the support groups have started, then gear up for your big Fall or New Year’s launch.
5. If the Majority of Your Adults are in Sunday School.
Some churches don’t need small groups. Maybe they’d like to have groups, but for those churches who still run a thriving adult Sunday school, groups really aren’t necessary. Now, I’m talking about churches with 90 percent of their adults in Sunday school today. This is different from churches with declining Sunday schools who think that promoting Sunday school more will boost attendance. If that’s you, then you need to start groups. Your Sunday school ain’t coming back. But, there are those churches with well established, thriving Sunday schools. My word to you — Keep Sunday School working. If it begins to slip, then think groups.
You really have to ask yourself: Are we in the meeting business or are we in the discipleship business? You can make disciples in Sunday school. You can make disciples in groups. The goal is not groups. The goal is developing leaders and making disciples.
For many of the same reasons as Summer, the weeks between Thanksgiving and New Year’s Day become overloaded with activities for most people in your church. Between school programs, Christmas parties, special Christmas services, shopping, traveling, and whatever else they’ve piled on themselves, the Christmas season is a very difficult time to start groups or for groups to even meet regularly. Groups can have fun together or serve together, but weekly meetings are probably out.
7. Immediately after New Year’s Day.
Most senior pastors want to kick off the new year with a “State of the Church” type of message or “Vision Sunday,” then they want to get right into their series the second Sunday in January. If this is when the church chooses to launch groups, there’s a big problem — there is no time to recruit leaders or form groups. If you think, “We will just recruit leaders in December for the January launch,” then go back and read #6. I’ve tried this. I ended up standing in the briefing room, listening to crickets, and questioning the call of God on my life. You can’t recruit nobody for nuthin’ in December. Save yourself some headaches.
The “New Year’s” launch will go much better if there is time in January to recruit leaders and form groups before the series starts in late January. Better yet, use the whole month of January to recruit and form groups, then run your series between the Christian holidays of Super Bowl Sunday and Easter.
Every church is different. For instance, Canadian churches will want to start their Fall series after Canadian Thanksgiving. If you live in Seattle and the mountain is still out in September, you might want to wait until October to start your series. If your people’s calendars fill up very quickly at the start of the school year, then you’d better launch groups when school starts, so folks still have an evening available.
Use these seven suggestions to guide you. I want you to succeed with your next group launch, but in the end, you need to do what works best in your neck of the woods.
By Allen White
I’ve seen small group launches go really well. And, I’ve had churches come to me after the launch or a series of launches and ask for help. Not so secretly, I really wish I had the opportunity to talk to them first. Any church only has so many opportunities to successfully launch groups and connect the majority of their members. Failure to launch in these circumstances is fatal for future launch attempts.
As I’ve worked with churches, large and small, across North America, I have discovered seven things that help churches successfully launch groups. By having these things in place, you have a better chance of recruiting the leaders and coaches you need, forming groups that will last, and make your senior pastor a raving fan of groups.
Insight #1: Choose the Right Topic.
The right or wrong topic will make or break your launch. Think about who you are trying to connect: church members or folks in the community. If you chose a mature topic like tithing or fasting, more than likely you’ll have a tough road getting your members to participate let alone anyone from outside of your church. Think about topics that would be a felt need for your people and your community.
I’ve coached churches who have done a two step strategy with this. The first campaign was used to connect and cast vision to the church body. The second campaign was designed for the church to reach the community. For instance, Capital Area Christian Church in the Harrisburg, PA area launched a New Year’s series in 2015 called Manifesto. This series laid out the vision and mission of the church to their people. Then, after Easter 2015, the launched a second series called Monsters Under the Bed, which addresses the topic of fear — now that’s a significant felt need. In the second series, they connect more in their congregation, but also quite a few in their community.
Insight #2: Lower the Bar on Leadership.
That doesn’t mean throwing people who are completely unprepared with no coach into the deep end. When I say, “lower the bar” I mean temporarily setting aside your requirements for short term series groups. These groups aren’t advertised. You don’t send people to these groups. You invite people who are open to doing a study with their friends give small groups a try. Maybe for the first time.
If they have a good experience leading a group, then invite them to do more. Eventually, you will offer them a leadership track to make them official leaders. If things didn’t go so well for them, then thank them for giving it a try and encourage them to try another ministry.
As Neil Cole says, “We need to lower the bar on what it means to be a leader and raise the bar on what it means to be a disciple.” Not everyone has a leadership gift, but we are all called to “go and make disciples.” No one is exempt from the Great Commission. By giving your people an easy to use tool like a video-based curriculum, you can help your people live in obedience to God by equipping them for what God commands them to do. When did this become an option?
Insight #3: Focus on Recruiting Group Leaders.
If your pastor is willing to give “airtime” in the weekend service to talk about groups, recruit leaders. If your pastor gives you airtime for multiple weekends, recruit leaders. If you are recruiting leaders, people will figure out the church is launching groups or doing a church-wide campaign. Don’t waste this precious airtime promoting groups. And, certainly don’t waste this precious airtime promoting classes and Bible studies that are on their way out. Recruit leaders.
Insight #4: Keep the Invitation and the Response Close Together.
People only think about church when they are in church. When the pastor invites folks to lead a group, then provide a way IN THE SERVICE for them to respond. Don’t send them to the lobby. Don’t send them to the website. Don’t send them out the door without collecting their response.
Whether you use a response card which is placed in the offering, an online survey taken on a smartphone, or texting a message to a designated number, you want to get a “Yes” from every willing person before they head out the door. If you send an email invitation from the Senior Pastor during the week, provide a link for them to sign up online.
Insight #5: Shorten the Distance Between Their “Yes” and Starting the Group.
Since we’ve already waved the requirements, the new leaders are already one step closer to starting their group. Whether the Senior Pastor encourages them in the service to begin inviting people to their groups or they are instructed on how to form their groups in a briefing immediately after the service, don’t allow any time to pass from when they say “Yes” to when the new leaders put things in motion.
The longer you wait, the sooner they will get cold feet. Don’t schedule a briefing or orientation a month from the invitation because it’s efficient. I would rather host three briefs per weekend for three weeks in a row with a handful of people at each than wait a month and lose half of the prospective leaders in the process. You’ve made it easy for people to start groups, now get them started!
Insight #6: Recruit During the Month Prior to Your Launch.
While you can promote well in advance of the series, don’t take signups for months. I learned this from a PTA president. Promote early and often, but only take signups right before the event. Otherwise, you can recruit and recruit only to discover most people will sign up in the last three weeks before the start of the launch.
One month out gather your existing group leaders to give them the first look at the series. I call this a Sneak Peek. This will honor your leaders by giving them an exclusive opportunity to check out the new study. This will also take pressure off of your new leader briefings by briefing your established leaders ahead of time. This is also a great opportunity to recruit your established leaders to coach new leaders.
Then, recruit new leaders for the three weeks leading up to the launch. Not everyone attends every weekend, so you want to ask for more than one weekend. Also, some people will need time to warm up to the idea. The first week they might say “No” to leading a group, but by the third week, their “No” might turn to a “Yes.”
Insight #7: Your Senior Pastor Must be Your Church’s Small Group Champion.
Going back 20 years, I used to personally recruit every small group leader in my church. While I had stellar group leaders, my church also got stuck at 30 percent of our people in groups. Then, I asked my Senior Pastor to invite people to lead groups. We doubled our groups in a day. I have not personally recruited another small group leader since 2004. And, I served in a whole other church since then!
To gain your Senior Pastor’s interest in groups, put your pastor on the curriculum. If you do, your pastor will be more interested in groups because he will want people to use his curriculum. Also, your people will be far more interested in joining a group, because they already like your pastor’s teaching.
I know I gave you these seven insights in rapid fire succession. If you hit these seven points, you will have a great small group launch. If you want to hear more, then register for my next webinar at allenwhite.org/webinars.