Posts Tagged church-wide campaign
By Allen White
In my last 11 years of coaching over 1,500 churches in North America, I’ve observed that the senior pastor’s attitude and involvement in small group launches is more significant than any other factor in a church’s success. I’ve seen churches of 2,000-2,500 launch 500 small groups or more and keep those groups going forward. Another church recruited 30 percent of their adults on one Sunday to lead groups in their church. Now that wasn’t a church of 100 adults with 30 new leaders. It was a church of 4,000 with 1,200 new leaders. In all of these successes, the senior pastor was leading the charge.
Yet, many pastors have not seen the benefit and have not felt the need to focus on groups in their churches. In conversations with some of these pastors, I have discovered some mistakes in the pastor’s thinking which are holding back the momentum and impact of groups in their churches and communities.
Mistake #1: Relegating Small Groups to a Staff Member.
Most churches that are serious about small groups have already hired a small group pastor or director to oversee the groups. While the commitment to a staff position for small groups is significant, depending on a staff member to grow and maintain a high percentage of the congregation in groups is unlikely. Even the best small group folks out there typically can only maintain about 30 percent of a church’s adults in groups, unless the senior pastor takes a larger role.
Now, some senior pastors will argue that they do care about small groups, after all didn’t they hire staff members to oversee groups? Doesn’t that mean they care? Well, it does, but it doesn’t. If a senior pastor has relegated a small group pastor or director’s ministry to one of many ministries in the church, groups will not grow. If the senior pastor desires to connect the majority of the congregation into groups, then the pastor needs to get involved. While there are many dependable small group pastors out there, should the senior pastor turn the care of the entire congregation over to the small group pastor or director? Absolutely not. Would the senior pastor turn the entire weekend service over to the Worship Pastor? To connect a large percentage of the congregation into groups, the senior pastor must take the lead.
I’ve been an Associate Pastor for most of my 25 years of ministry. Once I discovered the impact my senior pastor had in inviting the congregation to lead groups, I never recruited another small group leader. That means after working seven years to connect 30 percent of our adults in groups, then watching my senior pastor recruit enough leaders to double our groups in a day, I haven’t recruited a single group leader since 2004. (I served two more years in that church, then served a whole other church since then, but I did not recruit any more leaders. My senior pastor did.)
As the senior pastor, you are the key influencer in your church. If you say the very same words your small group pastor/director would say, you will have three times the result. We’re seeing this across the country. Churches of 2,000-2,500 adults are launching 500 groups at a time. Imagine if 20-25 percent of your adults were leading groups. What would discipleship look like in your church? How would that change assimilation? What difference would it make in reaching your community? The answer is a huge difference.
Mistake #2: Using Someone Else’s Curriculum
Your members don’t need Rick Warren’s curriculum. They want your teaching.
The 40 Days of Purpose is by far the granddaddy of all church-wide campaigns. Some 30,000 or more churches went through the series with Rick Warren’s teaching on the curriculum aligned with the pastor’s sermon on the weekend. At first, it seemed the key to the campaign’s massive impact on a congregation was Rick Warren’s curriculum. What we later came to find out was the secret was not in the curriculum. The link to the senior pastor’s messages and leadership in the campaign made the results happen.
While I have nothing against Rick Warren or the 40 Days of Purpose, what I know now is that your congregation wants to be involved with what you are doing, pastor, not with what another senior pastor is doing. In fact, if your members are not already connected to each other in groups of some kind, I would venture to say the reason they attend your church other than Jesus is because of you. They like you. They like your teaching, your jokes, and your personality. When you offer your people more of what they already like — your teaching on a group curriculum — you will find greater interest and involvement in groups than ever before.
Mistake #3: Thinking Everyone Sees Small Groups Like You Do
Many pastors don’t want to be in a small group. Let’s face it. You’re busy. You have essentially a term paper due every week. You get called out at odd hours to help people. I’ve never met a lazy senior pastor. If there was one, then he got fired.
Small groups can be awkward for senior pastors. It’s risky for them and their spouses. If they talk openly about their personal struggles, where will those admissions go? Will open sharing somehow undermine their leadership in the church?
After 25 years of serving churches, I’ve come to understand that church staff, and especially senior pastors, are not normal. We are not like the rest of the congregation. We don’t focus on the things they think about. We aren’t motivated by the same things. Pastors have a unique calling on their lives that can only truly be understood by other pastors. What works for pastors is very different from what works for church members, and what works for church members is very different from what works for their pastors.
Senior pastors are surrounded by other believers on a daily basis. Every staff meeting is filled with believers. Every person they encounter in the office hallway is a believer. For the most part, the people they hang out with are believers. This is not the case with most people. They don’t have these regular interactions with other believers unless they worship with them, serve with them, and group with them.
Often pastors will feel guilty about promoting groups if they are not in a group. Here’s the deal: find something you can call “your group” and go with it. Whether it’s your foursome at golf or a pastor in a neighboring town you connect with, make that your group. You don’t have to do exactly what your members are doing, but you need to do something in community with other believers to set the example.
Mistake #4: Not Realizing the Benefit of Small Groups in Their Churches
If your church is larger than 250 people, then everybody can no longer know everybody any more. If your church is 400 or more and has two or more services, then your people can’t find the people they do know. But, the good news is everybody doesn’t need to know everyone, as long as everyone knows someone. This is where groups come in.
Much of the burden of care and support in your church could be served in groups. Imagine if the counseling appointments on your calendar disappeared because your people were caring for each other. Now, we all know that serious counseling cases would be referred to a professional counselor most likely anyway. But, those folks who need a listening ear, some encouragement, and prayer can find that in a group.
If groups are helping people grow as they study your curriculum, it may lessen the need for additional Bible studies or classes your congregation expects you to lead. Now, a word of caution here, don’t transition this too abruptly or you could have a mutiny. But, if you turn the heat up and talk for 90 minutes, your midweek Bible study will shrivel up in no time (just kidding…kind of).
Once people find their need for spiritual growth met in a group, some of the other offerings at your church will dwindle. Over time, they will disappear. The needs have changed. Imagine that day.
The pastors I know worry about a number of significant things in their church. Attendance, Spiritual Growth, Closing the Back Door, Outreach, and Finances are just a few. Research has shown that small groups meet all of these needs. In their recent book, Transformational Groups, Ed Stetzer and Eric Geiger show how small groups are the solution for assimilation and spiritual growth. People in groups attend more often and serve more than people who are not in groups. And, group members also give more than other people in your congregation.
How should the senior pastor lead the groups ministry in the church? Take the charge. Create your own curriculum. Challenge your members to lead. By leveraging the weekend service to launch groups who study the pastor’s curriculum during the week, the church will grow and its people will grow. Senior Pastor, do you really think the small group pastor or director can do all of that alone?
Churches I’ve coached who’ve launched hundreds of new groups at a time were led by their senior pastor. Don’t blame your small group pastor for not doing your job. The church has only one leader. It’s time for you to step up.
I am offering a webinar for Senior Pastors on May 3-5, 2016. If you want to go big with groups in your church this Fall, you need to sign up. Don’t send a staff member. Register at allenwhite.org/webinars
By Allen White
The church wide campaign was introduced 14 years ago most famously by the 40 Days of Purpose and The Purpose-Driven Life by Rick Warren. Boy, the innovators and influencers who jumped into that one hit it big. I’ve heard stories of churches actually connecting more people into groups than they had on Easter Sunday. Those were crazy times.
There’s something great about being first. The first church to implement a new idea in a community usually reaps deep dividends. The first church in your town to introduce contemporary worship was probably looked upon with suspicion by other churches, but that church also outgrew all of their critics. Today, you can throw a rock and hit a church with contemporary worship. The same goes for seeker services, sermon note-taking sheets, or drama sketches in the service. (Okay, we gave up on drama sketches a long time ago. Not many could pull that off.)
But after all of these years, is the church-wide campaign still relevant?
1. Does Your Church Suffer from Church Wide Campaign Fatigue?
Some churches have overdone the church-wide campaign. They are aligning everything all of the time with the weekend service and making one big push after another. While the pastor will be preaching a sermon every weekend and small groups will be studying something, continuing to launch one church-wide campaign after another leads to campaign fatigue. The pastor just gets tired of promoting it, and the people get tired of hearing it.
If your church has successfully connected 30-50 percent or more of your groups using a church-wide campaign and the Host strategy, a church-wide campaign has probably lost its luster with your congregation. You’re not seeing the results you used to. While there are some exceptions, most churches can start off strong by running three church-wide campaigns in their first year, then they need to back off to one church-wide aligned series per year.
In the first year, groups need the continuity of starting with one campaign, then continuing into the next. But, once groups have made it through that first year, it’s harder to get them to align, which is okay. After all, the beauty of small groups is in the variety of things they can study, not in uniformity. There are some exceptions.
2. Who Should Continue Using Church Wide Campaigns?
Rapidly growing churches must continue running campaigns to recruit new leaders and form new groups just to keep up with the church’s dramatic growth. People who are new to the church need new groups to help them grow and find their way. Small groups are the best solution to the assimilation dilemma created in rapidly growing churches.
Churches in college towns or near military bases usually experience high turnover every year. Manna Church, Fayetteville, NC sits next to Fort Bragg. This church of 4,000 adults must replace 1,000 adults every year to maintain their current attendance. Church-wide campaigns have helped them start as many as 700 small groups at a time. What’s cool about this is the groups started at Manna Church are reassigned or deployed throughout the world. These small groups will soon become microsite churches. Churches with a revolving door like Manna’s can run church-wide campaigns from now until the cows come home.
3. Pre-Packaged Church Wide Campaigns Have Run Their Course.
Let’s face it. There is only one Rick Warren and one 40 Days of Purpose. I doubt we will ever see a phenomena like that again. While we cannot argue with the success of the second bestselling non-fiction book of all time, only part of the success of those church-wide campaigns came from the topic.
Granted a church must have a great topic to appeal to the community at large, but other factors also lead to the success of that first major church-wide campaign. Linking a small group study to the pastor’s sermon was certainly a key to success. While some might attribute connecting Rick Warren to the pastor’s sermon as the key here, I see it the other way.
Let’s face it, if people aren’t connected to each other, the reason they attend your church, other than Jesus Christ, is because of your Senior Pastor. They like his personality, jokes, and teaching. Now, don’t mention this to your worship pastor, it will break his heart. The Senior Pastor’s involvement with promoting 40 Days of Purpose and promoting small groups was the “It Factor” in the success of that campaign and any other. But, there is one more thing you can do for even more success.
4. Create Your Own Church Wide Campaign.
As I said, people like their Senior Pastors. If a church does a church-wide campaign with their pastor’s invitation for groups, they will recruit leaders and connect people into groups like never before. It’s a guaranteed home run, but it could be a grand slam home run.
In addition to their Senior Pastor’s leadership in recruiting group leaders and aligning a sermon series with a group study, if the Senior Pastor created a study with his own teaching, the church can hit the ball out of the park. Just in the last 12 months, I’ve seen churches recruit 20-25 percent of their adults to lead groups, which has put group participation well over 100 percent. By offering the pastor’s teaching on a video-based curriculum, the congregation is getting more of what they already like — their pastor’s teaching!
That might seem like a of work and a lot to figure out. I want to help you. I am putting together a six month coaching group specifically focused on creating your own curriculum and then launching the campaign in your church. You don’t need to pay someone tens of thousands of dollars to create curriculum for you. I can show you how you can do it yourself. If you would like more information, I am presenting a webinar called “Create Your Own Curriculum.” For specific times and registration: allenwhite.org/webinars or contact me at email@example.com.
Not everyone will see things this way. And, that’s okay. But, to state it honestly, not everyone is seeing the results I’ve seen in the last year. Last year, the average church I worked with launched 277 groups. This could be you (provided you have 277 people!).
For most churches, the pre-packaged campaign has gone the way of the dinosaur. If you’re still experience great success and have over 100 percent of your folks in groups, please correct me. For churches who’ve never tried a campaign, then buying one might help you make a good start. But, creating your own materials with your pastor’s teaching is the way of the future — it’s affordable, flexible, and best of all, it’s yours!
By Allen White
Today’s guest is Father Charlie Holt, the Rector of St. Peter’s Episcopal Church and School in Lake Mary, FL. He is also the President of Bible Study Media, a non-profit Christian publisher. He is an instructor with the Institute for Christian Studies and serves as a collaborative partner with Pathways to Home, a ministry aiding homeless families in Central Florida. He and his wife, Brooke, have three children.
1. When I first met you a decade ago, your church launched a ridiculous number of groups based on your size for the 40 Days of Purpose. How did that come about? What happened?
Like many other churches, St. Peter’s participated in Rick Warren’s 40 Days of Purpose. At the time we had about 260 people attending on a weekend. After watching the training videos by Rick Warren, our leadership team took Pastor Warren’s inspirational challenge to think exponentially. We added a “0” to our goal of having 10 small groups. So, we set a goal to have 100 small groups and 1,000 people participate. I think the truth is that we didn’t know how big of a goal we had set. We would need 50% of our member households to open up their homes and host a group!
The Lord blessed us abundantly, even though we did not reach the goal. What did happen is that 70 small groups were started with 700 participants–that is 300% of our average weekend attendance participating in the campaign! Over 65% of the people who did that campaign with us were not members of our church. We added 30 new families to our membership that year, and our operating budget grew by $100,000.
The 40 Days of Purpose taught me the evangelistic power of a small group campaign.
2. As an Episcopal priest, what is the uniqueness of launching groups in a liturgical church?
One of the great things about the liturgical church is the emphasis on alignment with the church year. We follow a seasonal approach that walks the entire congregation through the life of Christ. This means that there are certain seasons that really lend themselves to a small group emphasis. The 40-day period of Lent or the Great 50 days between Easter and Pentecost are wonderful times to call the entire church to consider the Gospel in community. A liturgical church is united by common prayer and common practices. This culture of community lends itself to church-wide focus. The challenge is that there are not many small group resources written with the liturgical church in mind.
3. Lake Mary, Florida, where you serve is a rather affluent community. How do you gain and keep your congregation’s attention on small groups with so many distractions in their lives?
This is a challenge of our day for Christianity in general. School, sports, and entertainment dominate the families’ focus and time. I believe the key first step is that I personally as a pastor have to model an alternative way of life for the people of the Lord. I need to live life in a small group so I can authentically experience the challenge and speak of it with my people.
Another strategy is to expose people to the small group concept in shorter bursts and smaller steps. Introduce people to the blessing of life lived in small group community without overwhelming them. A six-week study is a small enough commitment that a busy person could say yes. But it is long enough to break some patterns. The prayer and hope is that the blessings of life in community will outweigh the curses caused by over-commitment and over-scheduling. Always have a second step to offer for those who catch on.
4. You are the author of the Christian Life Trilogy. Why did you create this series for the Lenten, Easter, and Pentecost seasons?
The Christian Life Trilogy comes from a longing and desire to see the heart of the church renewed around the heart of God at the heart of the Christian year. As I said in an earlier answer, I have found it difficult to find solid biblical material that aligns with the patterns of the Christian liturgical calendar. Lent, Easter, and Pentecost tell the greatest story ever! We need some materials that take us through the core message of that journey with Jesus’ death, resurrection, and ascension purposefully, prayerfully, and reflectively. I pray that the individuals and congregations that use the Christian Life Trilogy materials will find themselves centered on the things of first importance—Jesus Christ, and Him crucified and raised from the dead. Let us die with Him, that we too may be raised to new life and filled with all of the fullness of God in the gift of the Holy Spirit.
5. Now that many churches of various sizes (including megachurches) and denominations have participated in the Christian Life Trilogy, what have you learned about launching groups in a church-wide campaign?
In the first year of its publication, the Trilogy had over 50 congregations from various denominations and contexts participate with over 4,000 participants. My observation is that the several congregations that really saw tremendous fruit were the ones that took the time to plan with prayer and intention.
The most impactful Church-wide campaigns take several months in advance of their launch to slowly, prayerfully, and methodically build a momentum toward a movement of God. A strong lay leadership team and the support of the church council is fundamental. It takes time to effectively clear the calendar of meetings and other agenda items without alienating your key leaders. If the senior pastor and a strong leadership team are focused with singular purpose on the Gospel and do a good job casting the vision to the people of God, the Lord will bless the effort and multiply His kingdom. God the Father loves it when His people focus on His Son!
5.5 Out of The Crucified Life, The Resurrected Life, and The Spirit-filled Life, which is your favorite?
I love the Spirit-Filled Life! It was the most fun to write and amazing to see implemented in my own congregation. I had a parishioner tell me that they thought the Crucified Life would be a tough sell. After all who really wants to pick up their cross? I think that is true. However, you can’t get to the Spirit-Filled Life until you have died with Christ. The pathway to full fellowship with God is through the Cross, Resurrection, and Holy Spirit.
By Allen White
The New Year is one of the best seasons to launch a new groups or relaunch an existing group system. Turning to a fresh page on the calendar motivates people to embrace change. Whether they will attempt to break bad habits or start good ones, this is a key time of the year to launch groups. People are very receptive.
But, even in an ideal season to launch groups, you can still encounter some less than ideal factors which can throw off your launch. Here are a few things to think about as you are planning a New Year’s launch.
1. A Narrow Topic Can Limit Your Impact.
Over the years, I have coached quite a few churches who had very different ideas of starting the new year. Some churches begin the new year with a fast. Others will start with a “State of the Church” message. Then, others will dive into evangelism, tithing or some other more mature topic.
A while back I asked the senior pastor what his new year series would be. He said, “I’m doing a series on dying.”
I replied, “You’re killing me, Frank.”
If the goal of your series is to connect as many people as possible, the topic will have a lot to do with who steps up to start a group. One church launched groups with a relationship series and had a huge response. Then, they followed up with a very insider, evangelism series and cut their groups in half.
This does not mean we should avoid “mature” topics. We just need to time them right. Capital Area Christian Church, Mechanicsburg, PA, pastored by Don Hamilton, started this year with a series called “Manifesto” to connect his members into groups and get the group DNA started. He followed the series with a broader topic called “Monsters Under the Bed” where his members invited people in their lives to join the study. It worked.
Whether you choose an “insider” series or a topic with broad appeal, keep your target audience in mind. While the snacks will be very easy for a series on fasting, it’s really not where most people start group life. And, if you start the year with a giving series or a capital campaign, then forget it. Stop reading this post. Give up on your group launch right now.
2. Don’t start the series too early.
In discussing a possible coaching partnership with one church a few years back, I discovered their preaching calendar called for the start of their new series on New Year’s Day. I mean actually January 1st. I considered turning down the partnership.
Pastors like to kick off the New Year with a new series. The problem is you can’t really recruit leaders and form groups between Thanksgiving and New Year’s Day. Believe me, I’ve tried. My pastor would make the call in December for folks to lead groups. I waited in the briefing room after the service…listening to the crickets and questioning the call of God on my life. It just doesn’t work.
Most people don’t think about the new year until they are actually in the new year (just like most people don’t think about the Fall until after Labor Day). So, how do you follow the pastor’s lead with a new year’s series and launch groups? You don’t. Now, before you go and get yourself fired, read on.
Remember the church who wanted to launch new groups with the series on New Year’s Day, well, they launched the series, but not the groups. In fact, they moved their February series to January 1, and their series with the broader topic to the first Sunday in February. Now, we had the whole month of January to recruit, and then successfully launched groups with a Super Bowl Party.
The best time to launch groups in the new year is between the Christian holidays of Super Bowl Sunday and Easter. For some churches that may mean a Lenten series. If your church follows the liturgical calendar, you might consider something like Christian Life Trilogy. Otherwise, come up with a great topic that your buddies at the Super Bowl party will want to study.
Now, please understand, before I attempt to direct Senior Pastors on what series they should do when, I do my best to accommodate what they already have in mind. If your pastor has a January launch in mind, then work with that. You might only have a couple of weeks to recruit, but it’s better than nothing. If the second series of the year is more amenable to a group launch, then recruit during the first series, and start groups in the second series.
3. Think About More Than a Single Launch.
The beauty of early church-wide campaigns like the 40 Days of Purpose was the ability to launch a huge number of new groups with broad appeal. I remember an Episcopal church of 260 people who launched 70 groups. (The pastor is also the author of the Christian Life Trilogy). But, the beauty of the launch potential was paired with the agony of Day 41 and the sudden disappearance of the new groups. This doesn’t have to happen.
The success of a New Year’s launch is not the number of groups you start during that series. Your success lies in how many of those groups take a next step with a series after Easter. If you can get groups to do two back to back series (12 weeks total), then they are very likely to continue on as a group, even over the Summer.
Whether your church chooses to produce its own curriculum, purchase curriculum, or do a combination of things, a New Year’s launch plus an Easter follow up series will give you more groups than you can imagine. And, they will last.
What will it take for your church to pull this off?
By Allen White
The video in this post is from a recent webinar. It is long (50 minutes), but it is loaded with content, content, content on how to Run an Epic Group Launch. You can run one. I know it.
If you would like to have the PowerPoint slides for How to Run an Epic Group Launch: CLICK HERE.
If you want any of the goodies mentioned in How to Run an Epic Group Launch: CLICK HERE.
Some launches go better than others. Over the last 10+ years of group launches both in the churches I’ve served as well as churches I’ve coached, we have seen some significant progress and we’ve seen some incremental growth. Whether your launch feels exponential or expected really comes down to your grasp of four keys.
1. Is Your Senior Pastor All In?
Having been an associate pastor for over 20 years, I know that if I invite people to lead groups, I will get 30 percent the result of my senior pastor. How do I know this? Well, after reaching the seventh year of my five year plan, I only had 30 percent of our adults in groups. The first time my senior pastor make the invitation, we doubled our groups in a day, and within six months, we had 125 percent of our average adult attendance in groups. Now, that’s not funny pastor math. Not everyone attends every Sunday, but they will go to their group. And, we had a good number of people who had never darkened the door of our church join groups as well.
Let’s face it, if people aren’t connected to each other, the reason they attend is because of the senior pastor. My family is part of NewSpring Church at the Greenville, SC campus. We don’t know a lot of people there, but Kidspring and Fuse are stellar for our children, and Perry Noble, well, he’s pretty amazing.
When the senior pastor stands up and makes the invitation for people to gather their friends and grow, it’s huge. Now, what will help both your senior pastor and your “unconnected” people get on board with groups is creating your own curriculum with your senior pastor’s teaching. Your pastor’s teaching + your pastor’s invitation + your pastor’s message series aligned with the study is a Win/Win/Win. For more on engaging your senior pastor, check out my free ebook, Exponential Groups.
2. Is Your Topic Relevant to Your Community?
The topic of your series will creating determine who is included and excluded in your launch. Obviously, there has been huge success with topics like 40 Days of Purpose by Rick Warren and One Month to Live by Kerry Shook. What is your community, not your church, but the people in the place you live concerned about? What previous sermon series have had an appeal? The right topic will make a huge difference.
A few years ago, I was coaching a church in Baltimore. I asked the pastor what his series would be for the new year. He said, “I’m thinking about doing a series on dying.”
I said, “You’re killing me, Frank.”
While everybody will die, people usually don’t want to be confronted with that reality. It ended up being a great series, but not one to launch an exponential number of groups. Whether you talk about relationships, stress management, conflict resolution, or something else, think about what would draw the most people into the topic.
3. Will Your Coaching Structure Support a New Influx of Leaders?
More groups will stall before the start of a series than will stop after the series. When someone steps up to lead, they have just painted a huge target on their back, and the enemy will try to discourage them in every way possible. They will invite friends only to discover some can’t come on Tuesday night; others are already in another groups; and a couple of them really aren’t their friends. In that moment, they need someone to encourage them or that group is toast.
A few years ago, a couple in our church, Ray and Pam, left a group they loved to start a new group. (I’m not longer in that forced birthing business by the way). I asked them on a Sunday morning how their group was going. They said, “Not very well. We think it was a mistake to leave our group and try to start our own group. We have invited 20 people to our group, and they all turned us down. We shouldn’t have left the group we loved.”
Trying to contain my panic, I said, “Ok, you guys had an idea of what your group should be. Now let’s pray and see who God wants in your group.”
A week later, Ray and Pam called me, “Pastor Allen, please stop sending people to our group. We have 14 people, so we are maxed out.” Now, how many people had I sent to their group. Well, none. God answered our prayer. Their group started around 2003 and continues under different leadership to this day. But, if I hadn’t had that conversation with Ray and Pam on that particular Sunday, that group never would have happened.
Your coaching structure (or lack of one) will be completely overwhelmed by a successful launch. But, you cannot leave those baby groups unattended. They need care and encouragement. Ask your existing group leaders and other mature members of your church to check in on the new leaders weekly from when they say “Yes” until the end of the campaign. This will greatly increase the success rate of your group launch. After all groups that don’t start tend to not continue. For more on enlisting new coaches, check out this video interview I did with Steve Gladen and Brett Eastman.
4. What’s Next?
Now that your head is swimming about what the topic of your series should be, you also need to have a next step curriculum ready for groups to continue. The reason so many groups fell off the cliff at the end of 40 days was because they weren’t given a specific next step. If you send them to christianbook.com or a book store, they will get lost in the choices. Most new groups don’t have a real opinion of what to study next. In the middle of your first campaign, give them a next step to continue their group. If you can get a group to complete two back to back six week series, you’ve got them. They will continue from there with some coaching, training, and direction.
Your success in your next group launch will be greatly affected by which of these four keys you implement. If you go four for four, you can certainly see exponential results. If you implement two of these and neglect the other two, you’ve probably halved your result as well.
If you would like to learn more about experiencing your own exponential group launch, I’d like to invite you to a free webinar on Wednesday, August 5 at 1:30pm ET/10:30am PT. Click here to register. Registration is limited to 25 seats, so register now.
The advent of DVD-based curriculum, and its predecessor VHS-based curriculum, sparked the church-wide campaign movement. All of a sudden, the person leading/hosting/facilitating/in-denial-of-leading no longer needed to feel the pressure to teach or lead. The DVD/VHS did it for them. Remember Pastor Rick Warren’s line, “Be a star with your VCR”? Those were great days.
But, now VCRs are long gone. Our family has one built into a TV, but it no longer works. The future is not bright for DVDs either. Just ask Blockbuster Video, except you can’t because they are out of business. Today, we stream video on Hulu, Netflix, On Demand, and Crackle. DVD players are being replaced by Apple TV, Roku, Fire Sticks, and Chromecast. Members of the churches we work with these days are asking if teaching videos are available online because they don’t have a DVD player any more. What do you do?
1. Create Your Own Video Content
Other than Jesus Christ, the reason people attend your church is because of your senior pastor. Now, don’t tell your worship pastor. It will break his heart.
When a senior pastor stands up and invites the congregation to do a series based on his/her curriculum, you are just giving your church more of what they already want. When the pastor invites them to gather a few friends and grow, permission has been given to get very creative with group life. There are many great reasons to create your own curriculum.
By creating your own curriculum, you own the content. You aren’t bootlegging a Christian author and publisher’s project, it belongs to you. You can do whatever you want with it. There are many low cost ways to create curriculum, you don’t need a big budget or even a professional crew. Get creative.
2. Stream Your Content Online.
By streaming curriculum online, you avoid the cost of creating a DVD menu as well as burning and packaging DVDs. Online content enables your groups to access curriculum anywhere in the world on any device. If you had told me five years ago that one day I would be streaming content primarily on my Android phone, I wouldn’t have believed you. Today, I view media on my phone more often than not.
Now your groups would need to choose a medium that best suits the size of your group. After all, 20 people can’t really gather around a phone or tablet. But, they can stream content on their televisions. Maybe you should help them with this.
Back when we were making the transition from VHS to DVD, our new series at New Life in Turlock, CA was exclusively on DVD. A few people would wonder up to the small group table and ask if they could get the video on VHS because they didn’t have a DVD player yet. I told them unfortunately that was not an option, but, then I’d smile and say, “This is your lucky day.” I reached under the table and pulled out a brand new DVD player for them. I’d bought 10 of these for $30 at Walmart just in case. Their eyes lit up. It was their lucky day! You can do the same thing with Amazon Fire Sticks, Chromecast, AppleTV or Roku boxes. If a Fire Stick costs $39 and burning and packaging a DVD is about $2.00 per unit (not to mention the cost of creating the DVD), well, you do the math.
3. Offering Higher Resolution.
As technology continues to advance, the DVD lags further and further behind. Even on our project for The Daniel Plan small group curriculum, the end result was a Standard Definition DVD. Most publisher only produce SD DVDs. Otherwise, like Disney, they would have to offer the Blue Ray combo pack which also contains an SD DVD. Most people with a flat screen TV are consuming content in HD. Some have moved on to Ultra High Definition. Now, imagine watching a Standard Definition DVD on an Ultra High Definition monitor. It’s not looking too good. Now, this is definitely a first world problem, but it is a growing problem. The church cannot afford to offer only second or third rate media to a culture who is consuming the best of the best. Poor video quality takes away from the message. Streaming video can help to resolve this issue.
4. The Advantage of Weekly Content.
When we create DVDs for churches and publishers, we have to capture all of the content for the entire project well in advance of a group launch. By streaming video, you can shoot, edit and post what you need as you need it, even if you are just one week ahead of the groups. Some churches are even shooting 6-8 minute teaching sessions between or after services on Sunday morning while the message is still fresh in the speaker’s mind. Services like MediaFusion offer great solutions for both streaming and on-demand video as well as high quality, low cost video production options.
5. Leave No Late Adopter Behind, aka Old People.
Some folks haven’t made the leap to streaming video. Some folks never will. It’s a good idea to have a few DVDs on hand for those without the ability to stream video. Make this the exception, but not the rule. One church we’re working with actually burns a small group DVD every week for this exact reason. There is no menu. They just pop it in and it plays. There is no need to exclude late adopters who are willing to participate. You should really only have to do this for another 5-6 years, then DVDs should be gone for good.
6. Embrace a Literal World of Possibilities
Streaming video has the power to reach the entire world in an instant. Once a video is posted, there are no boundaries. If you offer a downloadable discussion guide, you could be providing a great service. A few years back we experimented with an online group study sharing site similar to Sermoncentral. An unexpected outcome was receiving thank you emails from people in other parts of the world who no longer had to wait weeks to months for physical products to be delivered. They could go online and download what they needed for their group that night. Now, you can easily add world missions to your church’s discipleship ministry.
When I started into Bible college and then seminary over 30 years ago, I never imagined the role technology would play in ministry. The only available technology back then was really just radio preachers and televangelists. At one point, I was a pretty strong advocate for the separation of church and television. But now, with so many people constantly unavailable for onsite meetings, yet continually available online, it would be irresponsible to not use technology to disciple not only our church members, but also anyone else in the English-speaking world. But, why stop there?
By Allen White
Video-based small group curriculum has been with us for over a decade now. Early innovators like Rick Warren and Brett Eastman at Saddleback Church brought the local pastor into the living room. Brett went on to found Lifetogether.com, which has sold about 4 million units to date. Many other video-based studies have followed and have succeeded.
With all of the professionally produced video curriculum out there, why would a church want to create their own? While well-known pastors have produced some excellent studies, your pastor’s face on the screen presents some strong advantages for your congregation.
1. Takes the Weekend into the Week.
The hustle and bustle of life tends to edge out the Sunday morning sermon after a day or so. While some sermons are remembered better than others, most are long forgotten by mid-week. By providing small groups with studies based on the weekend message, the points made on Sunday can take deeper root.
By creating space in the small group to review the weekend message via a short video (no more than 10 minutes), the group has a chance to review the points, ask questions, discuss issues and make a specific application to their lives. Giving groups the opportunity to think about the message and what it means to them causes the group members to retain more. In groups they can involve more of themselves in the teaching. Rather than simply listening and maybe taking notes, group members can wrestle with hard questions and get the encouragement and accountability they need to live out the message.
2. Engages the Senior Pastor’s Teaching Gift.
A senior pastor without a teaching gift is not a senior pastor for long. This is the most public and most personal role of any senior pastor. Speaking is hard work. Even the most gifted teachers spend hours gathering material, studying, collecting illustrations, and polishing their messages. Once Sunday is finished, for most pastors, the countdown clock to next week’s sermon begins. The one they worked so hard on for this week is now a thing of the past. But, it doesn’t have to be.
What if the pastor could sit down in a living room with his church members and teach them the part he couldn’t get to on Sunday morning? What if in that circle the pastor could share his heart about what the Bible passage means and what it would mean if people started obeying it? A video-based curriculum can breathe new life into a message destined for the archives. Not only will the congregation learn more, but the message will go farther through the group.
3. Elevates the Role of Groups.
For most churchgoers, the initial draw to a church is the pastor’s teaching and the music. As hard as the other church staff work in their roles, this is the simple truth. Other than Jesus Himself, the senior pastor plays a highly significant role in the spiritual lives of his congregation.
By connecting the small group study to the weekend message, you can leverage the influence of the senior pastor in leading his people to connect in small groups. Once the pastor has created a video curriculum, his next question will be “How do we use this? How do we recruit more leaders? How do we get people into groups?” Don’t you want your senior pastor asking those questions?
What’s important to the senior pastor will be what’s important to the congregation. Bulletins, video announcements, website – none of these come close to having the #1 influencer in the church direct the congregation. When the pastor asks for people to host groups, people will host groups. When the pastor invites members to join groups, members will join groups. When E.F. Hutton talks…
I learned this lesson about a decade ago. I had spent seven years recruiting and training leaders only to find 30 percent of our congregation in groups. But, the first time our senior pastor stood up and asked for host homes, we doubled our groups in one day. I never looked back. He did all of the recruiting and leading from that point forward.
4. Moves the Weekend Message Beyond the Church Walls.
When church members invite their friends, neighbors, co-workers, relatives and others to join them for a church-produced Bible study, the senior pastor is introduced to many more people than actually attend the church on Sunday. In homes, workplaces, Starbucks and even commuter trains, the pastor’s teaching goes out to many new people.
Often new people will meet the pastor via video before they meet him in person. But, the transition from the living room to the church auditorium now is not quite as daunting. New folks feel they’ve already met the pastor through the weekly group studies. And, don’t tell the group hosts and leaders, but they’re actually doing evangelism. Shhh.
5. Puts Group Multiplication on Steroids.
A DVD curriculum is easy to use. In fact, someone who has never led before simply needs to follow the instructions. The teaching on the DVD provides the wisdom and expertise. The questions in the book provide the pathway for a great discussion. Pushing play and reading questions is not so hard.
Think about this: every person in your church has friends. The people who are less involved in the church will actually have far more friends outside of the church. What if your church members each gathered a group of 8-10 people for a video-based study featuring your senior pastor? Could a church of 100 members reach 1,000 people? What about a church of 1,000 going after 10,000? What about a church of 13,000 reaching over 100,000? Is it possible? The Bible says all things are possible with God.
I’ve created quite a few DVD-based studies in both churches I’ve served at over the last 10 years. If you’d like some help creating your own curriculum, shoot me an email: firstname.lastname@example.org