Posts Tagged church-wide

Is the Church Wide Campaign a Dinosaur?

By Allen White 13533000_s

The church wide campaign was introduced 14 years ago most famously by the 40 Days of Purpose and The Purpose-Driven Life by Rick Warren. Boy, the innovators and influencers who jumped into that one hit it big. I’ve heard stories of churches actually connecting more people into groups than they had on Easter Sunday. Those were crazy times.

There’s something great about being first. The first church to implement a new idea in a community usually reaps deep dividends. The first church in your town to introduce contemporary worship was probably looked upon with suspicion by other churches, but that church also outgrew all of their critics. Today, you can throw a rock and hit a church with contemporary worship. The same goes for seeker services, sermon note-taking sheets, or drama sketches in the service. (Okay, we gave up on drama sketches a long time ago. Not many could pull that off.)

But after all of these years, is the church-wide campaign still relevant?

1. Does Your Church Suffer from Church Wide Campaign Fatigue?

Some churches have overdone the church-wide campaign. They are aligning everything all of the time with the weekend service and making one big push after another. While the pastor will be preaching a sermon every weekend and small groups will be studying something, continuing to launch one church-wide campaign after another leads to campaign fatigue. The pastor just gets tired of promoting it, and the people get tired of hearing it.

If your church has successfully connected 30-50 percent or more of your groups using a church-wide campaign and the Host strategy, a church-wide campaign has probably lost its luster with your congregation. You’re not seeing the results you used to. While there are some exceptions, most churches can start off strong by running three church-wide campaigns in their first year, then they need to back off to one church-wide aligned series per year.

In the first year, groups need the continuity of starting with one campaign, then continuing into the next. But, once groups have made it through that first year, it’s harder to get them to align, which is okay. After all, the beauty of small groups is in the variety of things they can study, not in uniformity. There are some exceptions.

2. Who Should Continue Using Church Wide Campaigns?

Rapidly growing churches must continue running campaigns to recruit new leaders and form new groups just to keep up with the church’s dramatic growth. People who are new to the church need new groups to help them grow and find their way. Small groups are the best solution to the assimilation dilemma created in rapidly growing churches.

Churches in college towns or near military bases usually experience high turnover every year. Manna Church, Fayetteville, NC sits next to Fort Bragg. This church of 4,000 adults must replace 1,000 adults every year to maintain their current attendance. Church-wide campaigns have helped them start as many as 700 small groups at a time. What’s cool about this is the groups started at Manna Church are reassigned or deployed throughout the world. These small groups will soon become microsite churches. Churches with a revolving door like Manna’s can run church-wide campaigns from now until the cows come home.

3. Pre-Packaged Church Wide Campaigns Have Run Their Course.

Let’s face it. There is only one Rick Warren and one 40 Days of Purpose. I doubt we will ever see a phenomena like that again. While we cannot argue with the success of the second bestselling non-fiction book of all time, only part of the success of those church-wide campaigns came from the topic.

Granted a church must have a great topic to appeal to the community at large, but other factors also lead to the success of that first major church-wide campaign. Linking a small group study to the pastor’s sermon was certainly a key to success. While some might attribute connecting Rick Warren to the pastor’s sermon as the key here, I see it the other way.

Let’s face it, if people aren’t connected to each other, the reason they attend your church, other than Jesus Christ, is because of your Senior Pastor. They like his personality, jokes, and teaching. Now, don’t mention this to your worship pastor, it will break his heart. The Senior Pastor’s involvement with promoting 40 Days of Purpose and promoting small groups was the “It Factor” in the success of that campaign and any other. But, there is one more thing you can do for even more success.

4. Create Your Own Church Wide Campaign.

As I said, people like their Senior Pastors. If a church does a church-wide campaign with their pastor’s invitation for groups, they will recruit leaders and connect people into groups like never before. It’s a guaranteed home run, but it could be a grand slam home run.

In addition to their Senior Pastor’s leadership in recruiting group leaders and aligning a sermon series with a group study, if the Senior Pastor created a study with his own teaching, the church can hit the ball out of the park. Just in the last 12 months, I’ve seen churches recruit 20-25 percent of their adults to lead groups, which has put group participation well over 100 percent. By offering the pastor’s teaching on a video-based curriculum, the congregation is getting more of what they already like — their pastor’s teaching!

That might seem like a of work and a lot to figure out. I want to help you. I am putting together a six month coaching group specifically focused on creating your own curriculum and then launching the campaign in your church. You don’t need to pay someone tens of thousands of dollars to create curriculum for you. I can show you how you can do it yourself. If you would like more information, I am presenting a webinar called “Create Your Own Curriculum.” For specific times and registration: allenwhite.org/webinars or contact me at info@allenwhite.org.

Not everyone will see things this way. And, that’s okay. But, to state it honestly, not everyone is seeing the results I’ve seen in the last year. Last year, the average church I worked with launched 277 groups. This could be you (provided you have 277 people!).

For most churches, the pre-packaged campaign has gone the way of the dinosaur. If you’re still experience great success and have over 100 percent of your folks in groups, please correct me. For churches who’ve never tried a campaign, then buying one might help you make a good start. But, creating your own materials with your pastor’s teaching is the way of the future — it’s affordable, flexible, and best of all, it’s yours!

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The 3 Biggest Mistakes in a New Year’s Group Launch

By Allen White TETRRF-00013166-001

The new year is an awesome time for new starts. Everyone is planning to lose weight, lose debt, learn a foreign language, and of course, grow in their faith. The new year is an ideal time to start new groups too. Why not leverage the momentum before mid-February hits and new year’s resolutions crash and burn?

The way you launch groups in the new year, however, will greatly affect your success. While this is an ideal time to form new groups, how and when you form groups will largely determine whether or not those groups last for more than one series, or in some cases, even get started. Here are some mistakes to avoid in new year’s launches.

Mistake #1: Launching in Early January.

Senior pastors love to start new sermon series after the first of the year. While the first Sunday of the year may be for vision casting or giving a “State of the Church” address, when it gets to the second Sunday, they are ready to get their preach on and dive into a new series. This is great for sermon series timing, but terrible for group timing.

If your church launches groups in early January, it forces you to form groups in December. Have you lived through a December at church? No one is thinking about January. If they were, then they wouldn’t be buying so many Christmas presents on their credit cards.

Over the years, I’ve tried to recruit and train new small group leaders in December. I’ve also found myself standing in an empty room wondering if I had missed God’s calling on my life.

People don’t think about the new year until they are actually in the new year. To effectively launch groups in January, you need to use the first three weeks to form groups, then launch in late January, or better yet, launch in early February.

Mistake #2: Failing to Leverage the Christian Holiday of Super Bowl Sunday.

I know some of you might immediately be objecting to associating something as holy and spiritual as a small group with something as hedonistic as Super Bowl Sunday. After all, promoting anything about the Super Bowl will only weaken the attendance of the Sunday night service. At least, that’s the way I grew up.

But, think about this: how would your members respond to the idea of small groups if it resembled something that looked more like their Super Bowl parties and less like what they fear a small group might be? No one calls the church to see who they should invite to a Super Bowl party. They invite their friends, co-workers, neighbors and family members. That’s the same group they should invite to their, well, group. In fact, if groups were launched after the Super Bowl, maybe the Super Bowl party could serve as an “open house” for a group and then the next week, the study could start.

You may be saying, “Well, not every Super Bowl party would be suitable to introduce people to small groups. They might overeat or something and be a bad witness.” These things could happen. But, what if a small group became more “normal” to the average Christian’s life?. That would be a huge win.

Mistake #3: Launching Groups in January without an Easter Plan.

The downfall of most church-wide campaigns, including some I’ve launched over the years, is you can experience great success for 6 weeks, then the whole thing falls off the cliff. But, it doesn’t have to. If in the middle of your post-Super Bowl series (formerly called “New Year’s series”), you announced a next step series which would run between the Christian holidays of Easter Sunday and Memorial Day, you could easily retain 80 percent of the groups that start in your Super Bowl series. By offering a next step, your groups are given a good reason to stay together.

Now, if your church is about to launch groups this Sunday, it might be time to take a timeout and regroup. Call an audible. Do what you need to do before you have to throw a Hail Mary or punt!

If you try this, you should get at least 50 percent of your people connected into groups. If you don’t, call me. We’ll figure something out!

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Avoiding Disposable Small Groups

By Allen White Image

I caused a bit of a ruckus this week by proposing the idea of Disposable Small Groups. I used the analogy of disposable diapers versus cloth diapers. Here’s the bottom line (so to speak): diapers are useful for a brief period of time, but the goal is to potty train our children. If our small group ministries stay in diapers, we’re all in trouble.

While some small group strategies unfortunately produce groups that are short-lived or a system is not in place to sustain these groups beyond one series, the reality is this phenomena of “disposable groups” can be completely avoided, if the right things are in place.

1. Groups Require Coaching

I will admit coaching is a tough one. It’s hard to find the right people. Most small group pastors are unclear about the role of a coach. And, to top it all off, when you launch a church-wide campaign, whatever coaching system you did have in place is completely overwhelmed. I’ve been there. In fact, in our church in California we doubled our small groups in a day. Here’s how we figured out coaching.

Do the math: if you double your groups, then half of your groups are new and half of your groups have experience. We implemented the buddy system. We matched up an experienced leader with a new leader for the six week campaign. We didn’t call them “coach.” We called them “buddy” or “helper.” What we found was more of our new groups sustained and fewer of our groups were, uh, disposable.

At the end of the six weeks, we asked the experienced leaders if they enjoyed helping a new leader. If they did and they were effective, we invited them to coach a few new leaders during the next campaign while they continued to lead their existing groups.

Over time, this structure developed levels of Community Leaders, Coaches and Group Leaders similar to what Carl George advocates in Prepare Your Church for the Future. Just as Jethro instructed Moses in Exodus 18, we had leaders of tens, leaders of fifties, leaders of hundreds, and leaders of thousands. Or, in the case of that church, leader of thousand (singular).

A coaching structure may seem daunting, but without it, you are destined to produce disposable small groups.

2. Groups Need Training

People hate meetings. Meetings are inconvenient. People are busy. So, we really need to ask the question: What is training?

Training can be a blog post. In fact, that’s how this blog got started. I would answer one of my leader’s questions each week and send it to all of the rest.

Training can also appear on the curriculum DVD. By adding weekly training to the DVD, a leader has what they need when they need it as they go through the materials.

Training can be sent by video through an email. Any small group pastor/director with a smartphone, an iPad, or a laptop can record a 2 minute video (not longer) and send it out to his/her small group leaders each week. This is even better than training on the DVD, because you can answer timely questions as they are asked rather than anticipating what questions they might ask.

Yes, we still need initial training to get a group started. This could happen between services or even during a service, but we need to rethink small group training. If our leaders are learning through blogs, books, articles or video emails, then that IS training.

3. No EGR Left Behind

Every group sooner or later will encounter a difficult person. Personally, I am only comfortable in a group where I am the difficult person. No one is comfortable when a challenging person shows up to their group. But, there is help.

Identifying needs, even challenging ones, presents a great opportunity to offer help maybe in a way you weren’t able to before. Changes are the church staff may not have even known about the need. Don’t shy away from these opportunities to serve. While the group doesn’t need to turn into that individuals support group, you can direct them to support through actual support groups in the church or community as well as counseling resources. Of course, any person should be welcome to stay in your group, but they need to be reminded that the purpose of the group is for fellowship and Bible study not for group therapy.

4. There Are Always More Groups in the Sea, But Don’t Reinvent the Wheel

Growing churches have great potential to recruit new hosts during every church-wide campaign. But, don’t turn this into a numbers game. Rather than merely celebrating in your group total, we need to celebrate whose groups are continuing and how these groups are growing deeper in relationship with each other and with God.

I hope you were disgusted with the idea of disposable small groups. While some groups will form for only one series, then disappear until the next church-wide campaign, this should be the exception and not the rule. By following these principles, disposable groups can be avoided.

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Disposable Small Groups

By Allen White disposable diapers

Some things in life are just as effective and more efficient in their disposable form. Think about diapers. Our family has cloth diapers and disposable diapers. Both serve the same purpose. Yet the cloth diapers require a great deal of maintenance and care. The disposables serve their purpose, then find their way to the landfill. The added bonus to disposable diapers is the dad in our family will actually change those. Cloth diapers? Well forget it.

What if we offered small groups in a disposable form? Before the relationships get messy, before the leader needs training, before you need to assign a coach, just reboot the group. Dispose of the group before any of the usual group tensions take place. Think about it. Rather than enduring through the conflict and struggle of the small group lifecycle, we could just enjoy the first six weeks of the honeymoon phase, then cast the other problems aside.

Let’s face it. Maintaining groups for the long haul is exhausting.

1. Disposable Groups Don’t Require Coaching.

Most small group pastors feel overwhelmed by the thought of a coaching structure. Even if you can actually fill out the org chart, most coaches don’t even really know what to do. They like the title. They carry a certain amount of guilt from not coaching. For most churches, even if there is some sort of coaching structure in place, the small group leaders are basically on their own anyway. With disposable small groups, there is no need for coaching. If the group is really that bad off in the first six weeks, then you probably just need to dispose of it sooner rather than later.
2. Disposable Groups Don’t Need Training.

People hate meetings. Pastors feel their calling in life is to hold meetings. But, most small group pastors are frustrated by the low attendance and general apathy toward their meetings. Disposable groups don’t need training. Seriously, how much could they possibly mess up in only six weeks? And, if they do, then see the last sentence in Point #1.

After a long day’s work, people don’t have time to drive home, eat dinner, drive to the church, attend a meeting, then drive home and collapse into bed so they can do the same thing all over again in a few hours. Some small group pastors expect their leaders to give up part of their Saturday. Chances are slim to none leaders will show up then.
3. Why Deal with an EGR, If You Can Just Leave Them Behind?

John Ortberg’s book says it all, “Everybody’s Normal Until You Get to Know Them.” If that’s the case, then disposable groups will keep the group relationships as normal as possible — You don’t really get to know people. You do a six week Bible study. There’s plenty of value in that. But, before people feel comfortable enough to share their idiosyncrasies, you’re outta there.

What’s better is if you end up with an Extra Grace Required person, a.k.a. “weirdo,” you can cut them (and yourself)loose in only six weeks. After all, this group came together for only one series, and now you’re done! Whew! Dodged that bullet.
4. There Are Always More Groups in the Sea.

While there may be some practical aspects of sustaining groups for the long term and not reinventing the wheel during church-wide campaigns, the beauty of disposable groups is an endless supply of potential group leaders/hosts/gatherers in your congregation. If you could have the same number of groups (or more) next Fall as you have this Spring, then why do all of the hard work of helping them survive the Summer, manage group dynamics, or select follow up Bible studies? After all, if you can say you have 50 groups now, and then you can post 65 groups in the Fall, why does it matter who’s actually leading the group? Numbers don’t lie. Whether your 65 groups in the Fall is made up of 50 Spring groups + 15 Fall groups or 65 brand new groups, you’ve still grown your small group ministry.

Now, disposable small groups aren’t for everyone. Some prefer the cloth diaper approach, and that’s ok. Go ahead and spend the time avoiding sticks from safety pins and sloshing number two’s in the toilet. You’ll have continuity for sure. But, for the rest of us, we’ll just show up with a big case of Pampers in the Fall, and then we’ll see who has the most groups.

Next up: Avoiding Disposable Small Groups

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Why Should Our Church Produce Our Own Video Curriculum?

By Allen White

Video-based small group curriculum has been with us for about a decade now. Early innovators like Rick Warren and Brett Eastman at Saddleback Church brought the local pastor into the living room. Brett went on to found Lifetogether.com, which has sold about 4 million units to date. Many other video-based studies have followed and have succeeded.

With all of the professionally produced video curriculum out there, why would a church want to create their own? While well-known pastors have produced some excellent studies, your pastor’s face on the screen presents some strong advantages for your congregation.

1.       Takes the Weekend into the Week.

The hustle and bustle of life tends to edge out the Sunday morning sermon after a day or so. While some sermons are remembered better than others, most are long forgotten by mid-week. By providing small groups with studies based on the weekend message, the points made on Sunday can take deeper root.

By creating space in the small group to review the weekend message via a short video (no more than 10 minutes), the group has a chance to review the points, ask questions, discuss issues and make a specific application to their lives. Giving groups the opportunity to think about the message and what it means to them causes the group members to retain more. In groups they can involve more of themselves in the teaching. Rather than simply listening and maybe taking notes, group members can wrestle with hard questions and get the encouragement and accountability they need to live out the message.

2.       Engages the Senior Pastor’s Teaching Gift.

A senior pastor without a teaching gift is not a senior pastor for long. This is the most public and most personal role of any senior pastor. Speaking is hard work. Even the most gifted teachers spend hours gathering material, studying, collecting illustrations, and polishing their messages. Once Sunday is finished, for most pastors, the countdown clock to next week’s sermon begins. The one they worked so hard on for this week is now a thing of the past. But, it doesn’t have to be.

What if the pastor could sit down in a living room with his church members and teach them the part he couldn’t get to on Sunday morning? What if in that circle the pastor could share his heart about what the Bible passage means and what it would mean if people started obeying it? A video-based curriculum can breathe new life into a message destined for the archives. Not only will the congregation learn more, but the message will go farther through the group.

3.       Elevates the Role of Groups.

For most churchgoers, the initial draw to a church is the pastor’s teaching and the music. As hard as the other church staff work in their roles, this is the simple truth. Other than Jesus Himself, the senior pastor plays a highly significant role in the spiritual lives of his congregation.

By connecting the small group study to the weekend message, you can leverage the influence of the senior pastor in leading his people to connect in small groups. Once the pastor has created a video curriculum, his next question will be “How do we use this? How do we recruit more leaders? How do we get people into groups?” Don’t you want your senior pastor asking those questions?

What’s important to the senior pastor will be what’s important to the congregation. Bulletins, video announcements, website – none of these come close to having the #1 influencer in the church direct the congregation. When the pastor asks for people to host groups, people will host groups. When the pastor invites members to join groups, members will join groups. When E.F. Hutton talks…

I learned this lesson about a decade ago. I had spent seven years recruiting and training leaders only to find 30 percent of our congregation in groups. But, the first time our senior pastor stood up and asked for host homes, we doubled our groups in one day. I never looked back. He did all of the recruiting and leading from that point forward.

4.       Moves the Weekend Message Beyond the Church Walls.

When church members invite their friends, neighbors, co-workers, relatives and others to join them for a church-produced Bible study, the senior pastor is introduced to many more people than actually attend the church on Sunday. In homes, workplaces, Starbucks and even commuter trains, the pastor’s teaching goes out to many new people.

Often new people will meet the pastor via video before they meet him in person. But, the transition from the living room to the church auditorium now is not quite as daunting. New folks feel they’ve already met the pastor through the weekly group studies. And, don’t tell the group hosts and leaders, but they’re actually doing evangelism. Shhh.

5.       Puts Group Multiplication on Steroids.

A DVD curriculum is easy to use. In fact, someone who has never led before simply needs to follow the instructions. The teaching on the DVD provides the wisdom and expertise. The questions in the book provide the pathway for a great discussion. Pushing play and reading questions is not so hard.

Think about this: every person in your church has friends. The people who are less involved in the church will actually have far more friends outside of the church. What if your church members each gathered a group of 8-10 people for a video-based study featuring your senior pastor? Could a church of 100 members reach 1,000 people? What about a church of 1,000 going after 10,000? What about a church of 13,000 reaching over 100,000? Is it possible? The Bible says all things are possible with God.

I’ve created quite a few DVD-based studies in both churches I’ve served at over the last 10 years. If you’d like some help creating your own curriculum, shoot me an email at allen (at) lifetogether.com (For non-Outlook users, replace (at) with @).

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Brett Eastman on Trends in Small Group Ministry

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Most Read Posts for August 2011

These are the Most Read Posts for allenwhite.org in August 2011:

By Allen White

1. How Do You Know When God is Speaking to You? 

2. Are You Discipling Your Online Followers? 

3. Why Bother? (Smallgroups.com article)

4. The Power and Potential of Small Groups By Brett Eastman

5. How Can I Get My Group to Share at a Deeper Level? 

6. How to Beat Small-Group Burnout 

7. Is Pornography Adultery? 

8. Is Worship in Small Groups Even Possible? 

9. Connecting the Last 30 Percent: Engaging Introverts (3-Part Series)

10. How Do We Balance Developing Relationships and Completing Lessons in a Group?  

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Connecting the Last 30 Percent: Including the Isolated

By Allen White

People are isolated for a variety of reasons. Sometimes poor health or a disability limits their participation. Rotating shifts or even certain occupations can work against group participation. Connecting isolated folks takes some creativity, but can lead to some great results.

Some barriers are easy to remove. If a single mom can’t afford to pay for childcare, then figure out a way to cover the costs of childcare for them. In the past, I have given group leaders gift cards to the church bookstore to either purchase childcare vouchers for on-campus childcare or study guides based on the leader’s good judgment of the situation. While the church may not offer free childcare to every group, single moms are really our modern day widows and orphans (James 1:27). If your church lacks the means, then enlist volunteers to provide childcare while these moms meet.

Health problems can greatly limit small group participation. With the aging of our population and the rise of autism and other disorders, this segment of the church body is growing every day. Our son was born with some special needs. When he was little, we would feed him and put him to bed before the group started. The baby monitor was nearby, so we were always close at hand during the group meeting. While we couldn’t allow other group members to host the group in their home, this was the best solution for us to be involved.

If folks can’t get to the group, then bring the group to them. You might need to send someone early to help get their house ready. But, the extra effort to include them will mean a great deal.

Some jobs make small group participation difficult. If a business or agency runs on rotating shifts and varying days off, it’s impossible to commit to a specific day of the week for group. At New Life in California, two couples had this exact situation. They started a group with just the four of them. One week they’d meet on Tuesday. The next week they’d meet on Friday. Since there were only two rotating schedules to coordinate and fewer people involved, they could make the changes they needed to without inconveniencing others or missing meetings.

A few occupations make group life difficult. Recently a group of police officers presented the idea of starting a group specifically for first responders. One dilemma they faced was rotating shifts, so they chose two nights of the week for the group to meet. While members only went to group once per week, their shift schedules dictated which night they could go.

Police officers found some interesting reception in other groups. One couple, after trying several groups finally gave up. In the first group, someone wanted them to fix a ticket. In another group, someone wanted them to intervene for their child who had a brush with the law. These officers needed a group that would give them a level playing field, so they decided to form a group of just first responders. They don’t meet to talk shop, but they have a common understanding of life. No one is asking to get a ticket fixed.

There are many other groups of isolated folks out there. A church in Hilmar, California holds a men’s group at 4:00 am for dairy workers. They get a Bible study before they milk the cows. I had one leader start a group on a commuter train. Rather than reading the paper on the way to work, they gathered every Tuesday morning to study God’s Word. Once they started, word spread and they filled an entire section of the train. Folks who work swing shift may like a group at midnight when they get off work. Others working the graveyard shift might prefer a group at 7:00 am.

Isolated, Independent and Introverted folks don’t fit nicely into typical small groups. Rather than expecting them to get with the program and join a predetermined group, why not give them permission to create biblical community on their own terms? You will be surprised at the ideas that surface.

Read More About Connecting the Last 30 Percent: 

Enlisting the Independents

Engaging the Introverts

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Connecting the Last 30 Percent: Engaging Introverts

By Allen White

Another important group in the last 30 percent are Introverts. Like Independents, Introverts don’t fit well in the system that serves the other 70 percent so well. Unlike the Independents, they aren’t going to form an unofficial group on the sly.

Introverts are not like the other 70 percent of members who have already joined groups. Granted some introverts joined a group with their spouse, and in the words of Joseph Myers, each week they endure “forced relational hell” (Read why I hated Joe’s book).

An introvert’s greatest fear is knocking on the door of a stranger’s house and meeting twelve new people. It’s overwhelming. It’s enough to make them pull the covers over their heads and call it a night. But, introverts are not anti-social.

Most introverts have good friends. The difference between an introvert and an extrovert is that introverts just need a few friends while extroverts have never met a stranger. Introverts don’t comfortably fit into the usual structure of a small group. They don’t do groups of 10-12 people. They are far more comfortable with one or two. Can three people count as a group? Jesus seemed to think so (Matthew 18:20).

But, who said that small groups should be comfortable? Shouldn’t we be challenged to grow? Shouldn’t we step out of our comfort zones? Down, pastor. Down. Pastors get up and speak before hundreds to thousands on Sundays. Introverts are back there in the corner. What works for you won’t work for them. But, how do you get introverts connected in groups?

1.       Friends are the Key to Attracting Introverts.

Introverts have friends. They probably have better friends than extroverts, in that, they’ve taken time to get to know a couple of friends very well. A pastor’s invitation to join small groups probably won’t do much to motivate introverts in that direction. It will only reinforce their greatest fear. But, if their friend thinks it’s a good idea and invites them, there’s a much better chance of them going to group.

The nuance here is that introverts connect in groups by relationship, not by strategy. Don’t plan to launch groups where no one has to talk. Instead, encourage current small group members to think about the people in their life – who would enjoy or benefit from the group’s next study. A simple exercise like the Circles of Life from Lifetogether.com is a great way for them to start praying about who to invite.

You won’t connect 100 percent of your introverts this way. But, it’s a much better way than sending them into a connection event.

2.       Rethink Your Small Group Model.

What is a small group? We usually come up with twelve, since Jesus had twelve disciples. But, is twelve the right number. Many small group pastors, like Saddleback’s Steve Gladen, advocate groups of eight and subgrouping when your group exceeds eight (Check out Steve’s book — Small Groups with Purpose). Then, there was the seminary class I took that defined a small group as three to 30 people. What?

Every group doesn’t need to be the exact same size. Sometimes things that happen with two or three in a group can’t happen with 18 members present. If we had a small group of only three men named Peter, James and John, would we give it the green light?

3.       Start Book Clubs instead of Small Groups.

Introverts aren’t friendless folks. They have good friends. In fact, we might even call good friends a small group with purpose. The formula is simple: friends + intention = growth. We provide the intention by directing the group’s focus, usually by offering small group curriculum. If we make the study available to any person who wants to get together with a group of friends, then you have a better chance of including introverts. I’ve even announced on a Sunday, “Some of you haven’t found a group yet. You might not even like our small groups. Why get together with your friends and start your own group?” Curriculum sold like hotcakes.

A women walked up to the “Start Your Own Group” table and said, “Four of us meet together at Starbucks every Thursday morning, could we do the study together?” Absolutely! They were in a group of friends, but they weren’t in a small group. Why not help them become a small group?

4.       Start Online Small Groups.

As more and more of life is pushed toward the intranet, we find ourselves in virtual family reunions and class reunions on Facebook practically on a daily basis. Technology allows us to encourage each other daily (Hebrews 3:13). Through online chat and video conference sites, it’s possible to connect online for a small group. Whether you’re represented by an avatar or your actual video, online small groups offer flexibility and allow members to meet from the comfort of their own homes.

Some object to online small groups saying that people can pretend to be someone else online and don’t have to be themselves. If you’ve been in small group ministry for very long, you understand that this behavior is not limited to online small groups. Self-disclosure is an issue in both online and off-line groups.

Years ago, Robert Schuller started a church in a drive-in movie theater because people wouldn’t attend church because they didn’t have nice clothes to wear. He figured if they stayed in their cars at the drive-in, it didn’t matter what they wore. Online small groups can also provide a level of comfort that will get introverts into the game. Besides, if the leader asks a tough question, Google is but a click away.

Introverts will join small groups. But, most likely they won’t sign up to join a group of strangers. By innovating and taking a different approach, connecting introverts into groups or helping introverts start groups will close the gap on the last 30 percent.

I am an introvert, and I am in a group. But, I’m also a small group pastor, so there’s a little pressure there. I hope that I haven’t offended any of my introverted friends. For a more thorough and insightful perspective, check out Introverts in the Church by Adam S. McHugh.

More on Connecting the Last 30 Percent tomorrow…

Connecting the Last 30 Percent: Enlisting Independents

Including the Isolated

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Finding (More) Great Coaches

By Allen White

Rapidly growing groups during a church-wide campaign has a very positive upside. New leaders get their gifts in the game. New people are connected into new groups. Relationships are developed. Believers are disciple. There are awesome results all around. The problem comes in caring for new leaders when your coaching structure is already overwhelmed. Where do you get new coaches?

 

I ran into this problem a few years ago, when we doubled the number of our small groups in one day. We didn’t feel we were adequately coaching the first half. Now, we needed to help an equal number of newbies. Then, the light bulb turned on – if half of the groups are new and half of the groups are experienced, we just needed to match them up. We created a “buddy system” with experienced leaders helping new leaders. Never let a good crisis go to waste.

Over the years, this coaching strategy was finessed into an intentional approach rather than a last ditch effort. In advance of a new church-wide campaign, we expect dozens, if not hundreds, of new leaders or hosts to step forward. Otherwise, why would we do a church-wide campaign? In anticipation of this new growth, we also know that we will need new coaches to encourage the new leaders. Where do we get the new coaches?

At least a month before we start recruiting new leaders and host homes, we gather all of our existing leaders for a “Sneak Peek” event to reveal the Fall campaign curriculum. This is a great way to rally the troops and get our existing groups in on the new series. We explain all of the details of the series. We cast vision for new people connecting in groups and for new leaders starting new groups. Then, we present an opportunity for our existing leaders to walk alongside a new leader just for the six week campaign. Notice that we don’t use the word “coach” at this point.

The ask goes like this: “Once upon a time, you were a brand new leader who had a lot of questions and a few fears about starting a new group. Some of you had a coach. Some did not. All of us need someone in our corner to encourage us, to pray for us, and to answer our questions. Would you be willing to do that for a new leader or group host during this next series? The commitment starts when the leader attends the host briefing and goes through the six week campaign.” And, our existing leaders sign up to help every time.

The job description is simple. We ask them to do three things: (1) Pray for the new leaders. (2) Contact them every week in a way that’s meaningful to the new leader (not in a way that’s merely efficient for the new coach). (3) Answer their questions.

During the New Host Briefing, I match the new leaders and group hosts with their new “coach.” Usually I start the meeting by introducing the series content and the timeline, then I tell the new leaders, “Now, I would like to introduce some very important people to you who are going to help you get your group started. They will be available to answer all of your questions as you’re getting started.” I introduce the new “coaches” and pair them up with the new leaders according to the type of group they are starting or the geographical region where they live. The “coaches” take over the meeting at this point and give the new leaders all of the details of how to gather their group, what to do the first night, and answer any questions they have already. They exchange contact information and the “coaching” begins.

After the six week campaign, we check in with the new “coaches” about their experience. We ask three key questions:

  1. How important do you feel you were to the new leaders?
  2. How easy was it to keep in contact with the new leaders?
  3. Which of the new groups plan to continue?

The results are uncanny. If the new “coach” has the ability to coach, the answers are always come out: “My help was very important to the new leaders. Contacting them was easy. Most of the groups continued.” If the new “coach” doesn’t have it, the responses are: “My help wasn’t important. Contact was difficult. Most of the groups will not continue.” There is very little middle ground.

For the new coaches that answer positively, we invite them to continue coaching. For those who answer negatively, we thank them for serving for six weeks, and let them go back to leading their groups. You might be asking, “But, isn’t it risky to give a new leader to an inexperienced coach?”

It’s risky working with people period. Personally, I’d rather hire staff to do all of the coaching, but who has the budget for that? What’s more risky is sending out a new leader or group host without a coach. The payoff here is that new groups will be established, and new coaches will be recruited.

I’ve stopped recruiting with a job description over coffee. I don’t always do a great job choosing coaching candidates. What I have learned is that sometimes the most unlikely people make the best coaches and leaders. Let the trial run define who has what it takes to coach.

Other Great Coaching Resources:

Coaching Life-Changing Small Groups by Bill Donahue & Greg Bowman

Everyone’s a Coach by Ken Blanchard & Don Shula

How to Be a Great Cell Group Coach by Joel Comisky

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