By Allen White
People typically don’t find a lot of success in promoting something they fear. They can actually be relieved when they have a poor result. There is less to be afraid of.
On pastor admitted to me, “What if I put myself out there and no one responds? I would be embarrassed.” That is definitely true. The answer is don’t invite people to something you don’t believe in. But, what do you and your church believe in?
First, if you’re a small group pastor or director, ask yourself where does your pastor want to start? If your pastor is more risk averse like I used to be, then ask for your pastor’s help to handpick solid citizens who could lead groups, then promote those groups. You won’t get as far as you would if you threw down the gauntlet to everyone. But, you will get much farther than if you went beyond where your pastor wants to go. Start where your pastor wants to start, then we will see where it goes from there. Once you have the first success under your belt, then your pastor will be open to try other things.
I’ve also seen the reverse. Sometimes the pastor wants to go full bore, but the small group pastor or director are more risk averse. While you definitely don’t want to squander the opportunity, you also have to reach a place where your fear doesn’t impede your success.
A few years ago, we were working with a very large church. This is a great church with a great history of biblical teaching and a solid group ministry, but their groups needed to catch up with their attendance.
In one teleconference, the small group team reported back that their existing group leaders were fearful of the Gather and Grow strategy. They perceived many problems from letting the uninitiated lead a group. Now, part of their concern related to the fact the experienced leaders had paid their dues in the leadership process, and now “You’re just going to let anybody in?”
I said a quick prayer during the teleconference, “God, what do I say to them? This could be dead in the water.”
After I finished listening to the concerns, these words came out of my mouth, “This isn’t a call to leadership. This is a call to obedience, because we are all called to go and make disciples.” The room was quiet. I wasn’t sure what would happen next. Maybe I killed it.
Then someone spoke up and said, “Could you repeat that?”
Suddenly, the light came on for them (and for me). The Gather and Grow strategy was the way to go. The Senior Pastor was already there, but it took his team a little more time. When it was all said and done, hundreds of people offered to gather their friends and grow together using video curriculum based on their senior pastor’s teaching.
I’ve had staff members freak out when their senior pastors have suddenly taken initiative in the staff member’s area of ministry. They’ve said things like, “Why couldn’t we plan ahead on this? We could be better prepared for the response. We could do this in a better way.” Some folks have become downright angry over their pastors meddling in their area of ministry.
If your senior pastor takes an interest in small groups out of the blue, first, thank God your pastor is interested in groups. Then, do whatever you have to do to make it work. After all, you don’t know when this opportunity may come again. Some pastors are strategic and lead with a road map. But, some pastors are more intuitive. Their leadership appears more like a lightning strike. Learn to organize yourself around those lightning strikes and make the most of it.
Excerpt from Exponential Groups: Unleashing Your Church’s Potential by Allen White. Published by Hendrickson Publishers. Copyright (c) 2017 by Allen White Consulting, Inc. All Rights Reserved.
By Allen White
Fall is a prime season to launch groups in churches across the country. In my consulting work, I am working with churches from Florida to Washington and Southern California to New York City. Among churches of various sizes and denominations, we are seeing some tremendous results. But, not every church hits a home run with their group launch. Here are some reasons why.
- You picked the wrong topic.
Small groups are a great vehicle for people to grow spiritually. But, in order for people to grow in a group, they need to actually be in a group. If a church’s goal is to connect their congregation into groups, then a felt needs topic is very attractive. If you give people something they want to study, they will jump right in. If you offer something they “should” study, it may not go so well.
Let me go on the record: Healthy, balanced small groups cannot live by felt needs topics alone. But, kicking off groups usually doesn’t go well with series on evangelism, stewardship, fasting, or other self-sacrificial studies. You need to establish your goal. If you want to increase the number of groups, then go felt needs. If you want to grow your people deeper, then offer these topics to your established groups.
- You set the bar too high.
The more requirements for group leadership, the fewer leaders you will recruit. If you required all of your new leaders to be church members, complete a lengthy leadership training process, or graduate with their Master of Divinity, you certainly limited the number of groups you could launch this Fall.
Your level of acceptable risk will greatly determine the reward. If you invite people to do a study with their friends, then you are only limited to people with friends. If you increase the requirements, you lessen the impact.
If you choose to lower the bar next time, then lessen the risk by forming “unpublished” groups. If the groups don’t appear on your church’s website, group listing, or bulletin, you are not implying any kind of official endorsement of the groups. If friends invite friends, you will form good, lasting groups, and if someone gets in a bad group, well, it was their friend’s group after all.
- You focused on recruiting group members.
As a pastor, if the invitation is for potential group members, you may or may not actually start groups. You will certainly give yourself a lot of busy work trying to find enough leaders to accommodate the prospects or trying to place people in the right group. But, you’ve missed the mark and the point.
If you have a bunch of prospective group members, you might have a group. If you have a leader, you WILL have a group. In fact, the best way to get into a group is to start a group — you’re automatically in! When the focus is on recruiting leaders, you will greatly increase your number of groups. If your focus is on members, you will probably just end up with a mess.
- You put too much distance between the invitation and the response.
When you or your senior pastor made the invitation for people to start a group, how and when did they respond?
If they were sent to the church website to register, they didn’t go.
If they were sent to the church lobby, they walked right by.
If they were invited to a meeting in the near future, they forgot.
If they had a sign up card in their hand during the service, bingo, they’re in!
If they were sent an email to remind them to sign up at church on Sunday, they forgot again.
If they were sent an email with a registration link, then they signed up.
The less distance between the invitation and the response, the greater the result.
- You gave too many steps from “Yes” to starting the group.
If the pathway from the response to the group starting took too many steps, then you lost leaders at every phase.
If you recruited months in advance of your group launch, there were too many days before they started. Cold feet and good intentions didn’t get them there.
If you required a training class, a membership class, a pastoral interview, a group orientation, a group connection, and a final debrief meeting, you lost, lost, lost, lost and lost new group leaders.
If you kept the steps to a minimum, based on your own acceptable level of risk, you kept far more than any of the above scenarios.
- Your recruitment period was too short.
A few years ago, I was working with two churches of similar size who were launching groups on the same week. One church recruited 20 new leaders. The other recruited 60. The first church recruited leaders for one week. The second church recruited for three weeks in a row. Triple the recruiting equaled triple the result. You do the math.
- Your senior pastor was not on board.
If your senior pastor was hesitant about your next series in any way, it hurt you. Half-hearted appeals and hit or miss invitations lead to lackluster results.
If your senior pastor didn’t make the invitation for leaders, that was a huge miss. The senior pastor will get three times the result of any other staff member. I’ve served as an associate pastor for 20 of my 24 years of ministry. As soon as I learned this, I never made the invitation again.
How do you get your senior pastor on board with the series you recommend? You don’t. If you want your group launch to succeed, you have to get on board with where your senior pastor wants to go. If you respect your senior pastor’s direction, you will see respectable results. If you try to pressure your senior pastor into a series that is not his idea, you are on your own (literally).
Last Sunday, I worshipped with a church who had never had small groups. Their senior pastor decided it was time. He cast vision for groups. He kept the response close to the invitation. He focused on recruiting leaders. He did it all right. Then, on Sunday afternoon, 360 new group leaders showed up for training (and they have two more weeks to recruit!)
Learn the lessons from your failed attempt. There is no shame in failure, but there is shame in not learning.
Free Fall Group Launch Debrief – Based on YOUR Questions and Issues
with Allen White
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By Allen White
In How the Mighty Fall, Jim Collins compares similar companies during similar time periods facing similar adversity. The companies that succeed are humble, diligent, methodical and assured. The companies that fail are arrogant, growth-obsessed, panicky and unfocused. (Taken from my other blog: http://galatians419.blogspot.com)
You could get the impression from Collins’ writing that he is a moralist. He cites that the problems with failing companies stem from a lack of humility, self-discipline and eventually, a savior. Yet, Collins’ deity in this book is not the Divine, rather it is data. He doesn’t isogete the current economic and political situation by starting with conclusions, then backing them up with data. He starts with a question: “Is America renewing its greatness, or is America dangerously on the cusp of falling from great to good?” The data, then, speaks for itself.
The casual assumption would be that in tough economic times every company is suffering. And, to some degree they are. The reality is that while some companies utterly fail in bad times, others move forward with focus and resolve. Similar companies in similar industries in similar tough times should receive similar results. But, that is not the case.
Collins recognizes five stages of decline from his research: (1) Hubris born of success, (2) Undisciplined Pursuit of More, (3) Denial of Risk and Peril, (4) Grasping for Salvation, and (5) Capitulation to Irrelevance or Death. Most professionals as well as consumers knew that Zenith had peaked long ago. Their failure was no surprise. But, Motorola? Motorola had invented themselves into new industry after new industry. They had moved from Good to Great. How could they slide from Great to Grasping?
While Collins will give you the complete data, let me summarize the stages:
Stage One: A lack of humility caused by refusing to count your blessings. This lack of gratitude makes the successful regard themselves more highly than the ought.
Stage Two: Discipline is the hedgehog concept from Good to Great. Being the best at what you do. Keeping the focus crystal clear. Lack of discipline increases the waist line and shrinks the bottom line. More is not better. Better is better.
Stage Three: Denial of Risk and Peril commonly appears as “This will never happen to us. We will never fail.” Activity is mistaken for effectiveness. Cash flow is mistaken for profits. Size is correlated with greatness. Whether you study the Roman Empire or Motorola’s Iridium, the might do, indeed, fall. Denial of this peril only accelerates the descent.
Stage Four: Grasping for Salvation – Who is the new renegade CEO who will charge in and save us? What is the new product that will catapult us back into success? Many of these external “saviors” have only turned into martyrs in the end. While Collins notes that it’s not impossible to recover at this stage, the reality is that no industry possesses or ever will possess a silver bullet that will deliver them to success.
Stage Five: Irrelevance and death are the end result of prideful, undisciplined leadership. The only good news is that start-ups will come along to capitalize on the opportunities that these Stage Five companies missed.
This book merits you and your organization conducting an Autopsy without Blame. How has your organization been blessed? What was skill and what was luck? How has your organization drifted from your core principles and mission? What are the key indicators that you need to monitor? What are the “prophets of doom” saying about your organization? Are you tempted to pursue something or someone new to turn things around?
If you catch things in time, you can still re-engineer and turn things around. It’s possible to return to great.
Copyright © 2010 by Allen White