Posts Tagged fall launch
By Allen White
The timing of Hurricanes Harvey and Irma couldn’t be worse considering when many churches in the Houston area, Florida, and other places are getting ready for their Fall Small Group Launches. If your congregation and community have been drastically effected by these storms, here are some things to consider:
Is Your Topic Sensitive to Hurricane Victims?
I’ve talked to more than one pastor in the past week, who were questioning their Fall series based on the devastation of hurricanes. Both were planning a financial or generosity series this Fall. The timing couldn’t be worse for these topics. The reality is that many people have lost a lot and some have lost everything. The harder truth will come when folks apply for government assistance only to find 1 out of 5 will be declined. People will be dealing with grief, anger, and depression. A financial or generosity series will only rub salt in the wound.
One Houston area church has already called an audible. They postponed their financial series and are quickly putting together a series on hope. They realize their people will need an uplifting message at this point. How are they pulling this off? They are having a study written for them through LifeWay’s smallgroup.com, then they are shooting weekly videos by their pastors which their congregation can access from Youtube. For the folks who haven’t connected their computers with the internet, they might still need a DVD. Just duplicate single session DVDs each week. You don’t need a menu, just insert the disk and let it play. Some churches have even created series like this with a smartphone.
Are You Focusing on the Right Thing?
These storms have left a lot of people with a real mess. Now, while everyone was stuck at home because their workplaces were closed or gasoline was unavailable to get them to work, there were plenty of neighbors available to help each other deal with storm damage. Once people can go back to work, the damage won’t go away by itself. Maybe instead of small groups focusing on group meetings for the next 4-6 weeks, they should focus on group life and serving.
God speaks to us and works through us when we serve those in need. With so much need around us, maybe it’s time to put down our Bibles and pick up our tools. This doesn’t mean the group should never meet. But, for a season maybe the group should follow a different pattern. The community as well as the group will be blessed for it.
From my viewpoint in the upstate of South Carolina, we are getting the remainder of Tropical Storm Irma today. Rain is steady and winds are strong, but we’re not in crisis, even though bottled water is sold out at every store. We are safe and dry inside our homes and workplaces here. If I were sitting in Miami or Houston today, maybe my admonition would be stronger (or weaker).
Please don’t take these thoughts as gospel. You must take your senior pastor’s lead on the best way to proceed this Fall. You can share this post with them and say you found this from some know-it-all on the internet. God speaks to your pastor. He will give you the right direction. This is just food for thought.
By Allen White
The video in this post is from a recent webinar. It is long (50 minutes), but it is loaded with content, content, content on how to Run an Epic Group Launch. You can run one. I know it.
If you would like to have the PowerPoint slides for How to Run an Epic Group Launch: CLICK HERE.
If you want any of the goodies mentioned in How to Run an Epic Group Launch: CLICK HERE.
I wrote this post last Fall as a postmortem of a church’s group launch after a colossal failure. They ignored some fundamentals, allowed their communications department to take over the messaging, and the whole thing would have tanked except for an 11th hour appeal. Please take the following into consideration, so they next postmortem won’t be about your launch!
Fall is a prime season to launch groups in churches across the country. In my consulting work with hundreds of churches across North America, I am working with churches from Florida to Washington and Southern California to New Hampshire. Among churches of various sizes and denominations, we are seeing some tremendous results. But, not every church hits a home run with their group launch. Here are some reasons why.
- You picked the wrong topic.
Small groups are a great vehicle for people to grow spiritually. But, in order for people to grow in a group, they need to actually be in a group. If a church’s goal is to connect their congregation into groups, then a felt needs topic is very attractive. If you give people something they want to study, they will jump right in. If you offer something they “should” study, it may not go so well.
Let me go on the record: Healthy, balanced small groups cannot live by felt needs topics alone. But, kicking off groups usually doesn’t go well with series on evangelism, stewardship, fasting, or other self-sacrificial studies. You need to establish your goal. If you want to increase the number of groups, then go felt needs. If you want to grow your people deeper, then offer these topics to your established groups.
- You set the bar too high.
The more requirements for group leadership, the fewer leaders you will recruit. If you required all of your new leaders to be church members, complete a lengthy leadership training process, or graduate with their Master of Divinity, you certainly limited the number of groups you could launch this Fall.
Your level of acceptable risk will greatly determine the reward. If you invite people to do a study with their friends, then you are only limited to people with friends. If you increase the requirements, you lessen the impact.
If you choose to lower the bar next time, then lessen the risk by forming “unpublished” groups. If the groups don’t appear on your church’s website, group listing, or bulletin, you are not implying any kind of official endorsement of the groups. If friends invite friends, you will form good, lasting groups, and if someone gets in a bad group, well, it was their friend’s group after all.
- You focused on recruiting group members.
As a pastor, if the invitation is for potential group members, you may or may not actually start groups. You will certainly give yourself a lot of busy work trying to find enough leaders to accommodate the prospects or trying to place people in the right group. But, you’ve missed the mark and the point.
If you have a bunch of prospective group members, you might have a group. If you have a leader, you WILL have a group. In fact, the best way to get into a group is to start a group — you’re automatically in! When the focus is on recruiting leaders, you will greatly increase your number of groups. If your focus is on members, you will probably just end up with a mess.
- You put too much distance between the invitation and the response.
When you or your senior pastor made the invitation for people to start a group, how and when did they respond?
If they were sent to the church website to register, they didn’t go.
If they were sent to the church lobby, they walked right by.
If they were invited to a meeting in the near future, they forgot.
If they had a sign up card in their hand during the service, bingo, they’re in!
If they were sent an email to remind them to sign up at church on Sunday, they forgot again.
If they were sent an email with a registration link, then they signed up.
The less distance between the invitation and the response, the greater the result.
- You gave too many steps from “Yes” to starting the group.
If the pathway from the response to the group starting took too many steps, then you lost leaders at every phase.
If you recruited months in advance of your group launch, there were too many days before they started. Cold feet and good intentions didn’t get them there.
If you required a training class, a membership class, a pastoral interview, a group orientation, a group connection, and a final debrief meeting, you lost, lost, lost, lost and lost new group leaders.
If you kept the steps to a minimum, based on your own acceptable level of risk, you kept far more than any of the above scenarios.
- Your recruitment period was too short.
A few years ago, I was working with two churches of similar size who were launching groups on the same week. One church recruited 20 new leaders. The other recruited 60. The first church recruited leaders for one week. The second church recruited for three weeks in a row. Triple the recruiting equaled triple the result. You do the math.
- Your senior pastor was not on board.
If your senior pastor was hesitant about your next series in any way, it hurt you. Half-hearted appeals and hit or miss invitations lead to lackluster results.
If your senior pastor didn’t make the invitation for leaders, that was a huge miss. The senior pastor will get three times the result of any other staff member. I’ve served as an associate pastor for 20 of my 24 years of ministry. As soon as I learned this, I never made the invitation again.
How do you get your senior pastor on board with the series you recommend? You don’t. If you want your group launch to succeed, you have to get on board with where your senior pastor wants to go. If you respect your senior pastor’s direction, you will see respectable results. If you try to pressure your senior pastor into a series that is not his idea, you are on your own (literally).
Last Sunday, I worshipped with a church who had never had small groups. Their senior pastor decided it was time. He cast vision for groups. He kept the response close to the invitation. He focused on recruiting leaders. He did it all right. Then, on Sunday afternoon, 360 new group leaders showed up for training (and they have two more weeks to recruit!)
Between January and May this year, we have helped 12 churches launch nearly 3,000 small groups. One church of 2,500 adults now has 500 small groups. Another church of 4,000 adults recruited 1,200 people to LEAD groups. A church in the Harrisburg, PA area has grown by 7.5 percent over last year, and giving has increased by 7 percent because of connecting people into groups. Big things are happening if you follow these principles.
Learn the lessons from your failed attempt. There is no shame in failure, but there is shame in not learning.
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