By Allen White
Photo by Unal Ozman
“If I did that for small groups, then I would have to do the same for everyone else.” Have you ever heard those words before?
When it came to getting airtime in the weekend services for small groups, I’ve faced a few culprits over the years. First, I thought the problem was the Worship Pastor who didn’t want to interrupt “the flow” of the worship service. Then, I thought the problem rested with the Communications Director, who just wanted to control everything. I’m not ready to rule them out entirely, but I have found the true troublemaker:
The Idea of Fairness.
Fairness says, “If I promote your ministry, then I have to promote everyone else’s ministry at the same level.” It also says, “I can’t promote only your ministry on one weekend or else others will think I’m playing favorites.” I am personifying Fairness here, because I think it’s demonic. Now, some of you may be thinking that I’m overstating my frustration with Fairness, but the rest of you are glad that I called it out.
If Fairness determines what gets promoted in your church, then don’t wonder why your church continues to flounder at small groups or anything else. If you’re ready to move forward and get unstuck from Fairness, then ask yourself a few questions:
1. Where is Your Church Headed?
Now, before you hike off into the woods and spend three days going ’round and ’round about the same things you discussed last year, let’s face it, most church mission and vision statements are practically identical. Our mission is Christ’s mission. Love God and Love People or Love, Serve, Share, or something similar. We’re all clear.
But, how is your church doing that? Maybe you’re not. I hope that’s not true.
Most churches “Love God” through worship services and through our relationships with each other. “Loving People” comes through serving them, caring for them, helping them grow in their faith, and so on. What is helping your people achieve what God has called them to in your church? If it’s Sunday School, then promote Sunday School. If it’s Serving the Community, then promote Serving the Community. If it’s Small Groups, then promote Small Groups. If it’s a combination of things, then promote a combination of things.
But, you don’t need to promote everything all at once or equally.
2. What is Growing in Your Church and What is Declining?
For most churches in North America, traditional means of discipleship like Sunday School classes and Midweek Bible Study are on the decline. People just don’t want to commit four hours every Sunday morning or come back on Wednesday night. Now, if these things are working for you, then don’t shut them down. But, no amount of additional airtime in the weekend services is going to get more people into Sunday School or Midweek Bible Study.
Now if you have a rockin’ Sunday School or Midweek and nearly 100 percent of your adults are being discipled that way, then promote what’s working. Don’t worry about Small Groups. When was the last time you stopped to compare your church’s discipleship options with your average weekly adult attendance? If there is a gap of more than 30 percent between your worship attendance and your discipleship options, then it’s time to promote groups. And, de-emphasize the other offerings that aren’t growing.
3. What Ministries Impact the Most People in Your Church and in Your Community?
In many churches, their church bulletins and websites are like the old Sears catalog. It lists about every possible thing anyone could ever want. The only problem is you can’t find it. At least the Sears catalog gave us an index.
A while back a study was conducted to determine ice cream sales. At one store, 20 flavors were sampled by customers. At another store, four flavors were offered. Which store sold the most ice cream? The store that was sampling only four flavors sold more ice cream. They found choosing one out of four flavors was a much simpler decision than choosing one flavor from 20 kinds.
If you took a hard look at the ministries your church offers, which ones impact the greatest number of people or have the potential to? It’s probably not “Paws for People.”
In the last church I served, we had a ministry called “Paws for People.” People brought their dogs to nursing homes to cheer up the residents. I am a dog lover. When I’m in a nursing home one day, a canine visitor would be very welcome. But, why would this ministry ever be promoted to our entire congregation of 5,000 adults?
How many were dog owners? How many were already involved in a ministry? How many had a heart to go to nursing homes? (When was the last time you visited a nursing home outside of work?) The subset of potential candidates gets smaller and smaller.
While “Paws for People” would be great in a booth at a ministry fair, they don’t need airtime in the weekend services. Why? What they offer doesn’t impact 50 percent or more of the people in the service. But, if Fairness had its say, “Paws for People” would get equal airtime with everyone else.
What does impact 50 percent or more? Small groups, of course. Maybe Women’s Ministry or Men’s Ministry, if you have them. (If you don’t have these, don’t start them). All church events. You get the picture.
4. How Do Your People Stay Informed?
Most churches have a variety of ways to communicate to their people: bulletins, slides before the service, videos, inserts, ministry tables in the lobby, e-newsletters, other emails, church apps, church website, etc. But, which ones are actually effective in getting the word out about your ministry?
Often I survey the churches I work with (and those I have served) and ask how people stay informed about church events. While every church is a little different, this is important information. If you expect your church’s website to do all of the heavy lifting on keeping people informed, well, 1995 just called and they want their AOL back.
In the last church I served, they were big on video announcements. But, the video announcements were played before the service when less than 10 percent of the congregation was even in the auditorium. What I discovered through a survey was that our people stayed informed through the church bulletin, a weekly email newsletter, and announcements made in the service.
When we met to plan our events, they thought I was being humble when I told them a video announcement wasn’t necessary. I only wanted an ad in the bulletin and the e-newsletter. And, leading up to a campaign, the Senior Pastor made announcements to recruit leaders (and there were no other announcements on those three weeks). Worked every time.
A Few Thoughts
As a pastor, it’s hard when anyone accuses you of anything, let alone playing favorites. You face enough pressures just from ministry. Who needs the pressure?
Fairness says, “Everything is important.”
Let’s face it, if Everything is Important, then Nothing is Important.
But, there are plenty of pastors who cower behind Fairness. They would rather make the announcement for “Paws for People” rather than face a confrontation. It’s too bad. They are doing a disservice to their churches.
Promote what you want to see grow in your church. Stop promoting what is declining or dying. No amount of life support is going to bring it back. Then, set priorities for your promotion. And, please don’t relegate these decisions to the Worship Pastor or the Communications Director.
Let me know what you think?
By Allen White
Do you have a group member who tends to get along with everyone else? They don’t rock the boat, and certainly don’t tip the boat over. They are loyal and steady. You can always count on them. Yet, you don’t always know what’s going on inside of them, because they wouldn’t want to trouble you with that. The group member we call the Peacekeeper.
In this series of posts, we are looking at the different personality types of group members and how they affect the dynamics of groups. Based on Vicki Barnes book, The Real You, we have identified four core types: the Producer, the Planner, the Promoter, and today will will consider the Peacekeeper.
We see Peacekeeper behavior in several people in Scripture. The Apostle John would certainly fit in this category. He was the disciple whom Jesus loved. John had a warm that resonated with others. He also took the longest to write his Gospel. While Matthew, Mark (writing for Peter), and Luke put our there Gospels in the first half of the first century (give or take), John’s Gospel didn’t appear until nearly the end of the first century. (Scholars can debate away, but this is what they taught me in Bible college).
Another example of Peacekeeper behavior is Abraham, formerly known as Abram. When Abraham had to go down to Egypt as recorded in Genesis 12, he was worried the Egyptians couldn’t resist Sarah for her beauty and would kill him to get her. Abraham instructed Sarah, “Hey, let’s not make any waves in Egypt. Instead of telling them you are my wife, just say that you are my sister instead.” Sarah went along. Now, this caused quite a bit of trouble later in the story when the Egyptians found out the truth. But, Abraham saved his neck.
When Abraham and Lot were living together with all of their families and herds, it became clear they needed more space. Rather than telling Lot where to move his family and herds, Abraham gave Lot a choice. Of course, Lot chose the best land. Abraham, being more passive, really didn’t care which land he had as long as Lot was happy.
Now, none of us are limited to our core personalities. Abraham’s faith grew. God declared Abraham to be the father of many nations. When God called Abraham to take Isaac to the mountain and sacrifice him, there was no hemming and hawing. The next morning, they got up and went.
The Peacekeeper shows mercy and compassion. They are more likely to see all sides of an argument. Now, by seeing all sides, they sometimes have trouble taking sides or making a decision. I have a dear friend who asked me what color she should change her carpet to. I later found out she had been asking this question for more than a decade. The last time I visited her and her husband, they had moved to a different house. I said, “Well, you didn’t need to change the carpet after all.” Being a Peacekeeper, her response was, “Oh, Allen.” If she’d been a Producer, the carpet would have been changed immediately, and she would have knocked my block off for saying something like that. If she had been a Planner, she would have studied carpet types carefully, and the science behind mood and its relation to color. If she had been a Promoter, she would have chosen whatever bright color she felt like.
Peacekeepers are natural mediators. They are slow to form a prejudicial decision. When Producers like me want to fire up their bulldozer and “git ‘r done,” the Peacekeepers are a good people to check in with before the Producers start running over everybody.
Quite a few years back, another dear friend of mine and I were choosing a restaurant to take a group of seniors to up in the Mother Lode near Sonora, California. There was an Italian restaurant there I had been wanting to try, but my dear Peacekeeper friend suggested something else. It was more of a coffee shop with an extensive menu. We went her way. At one point in the meal with about 40 of us gathered around a huge table, I heard her say quietly, “Isn’t this nice. Everyone found something they really liked.” She was a Peacekeeper extraordinaire.
While Peacekeepers are great listeners and mediators, they can be easily overwhelmed, yet they won’t let you on to that. They may appear calm on the outside, but you may be rocking their boat like crazy on the inside.
When it’s all said and done, we should all strive to be more like the Peacekeeper. In fact, as we mature and grow as a person, all four of these personality types should even out in our lives. But, only if we grow.
Read more from this series:
Planner: What if Dr. Luke Was in My Group?
Producer: What if the Apostle Paul Was in My Group?
Promoter: What if the Apostle Peter Was in My Group?
By Allen White
For people who know me and know what I do for a living, the title of this post probably seems pretty ridiculous. After all, I am Mr. Small-Groups-On-the Brain. In this last season, I have help a couple of dozen churches recruit leaders and launch thousands of groups across the country. Did something go wrong?
No, but let’s think about the purpose of groups for a minute. Why are we so obsessed about group life? I am a big fan of groups because it creates a place for people to care for each other, apply God’s Word, serve together, and reach others. The emphasis is on the “small” part. A group fulfills the second part of the early church’s paradigm: they met in temple courts and house to house (Acts 5:42). There was a large public space and a smaller personal space. Groups work. But, maybe not for everyone.
Most churches already have something in place for these functions of care, application, service and outreach. Not all of these functions are in the same place, however. Adult Sunday School might focus on teaching and then care, but maybe not on service and outreach. A task group might focus heavily on serving, but not incorporate the other three functions. A softball team might have a care and outreach function, but not a Bible application or serving component. The question is do we swing the wrecking ball at the ministries that partially fulfill the list, or do we challenge them to become more well rounded? Before you give an answer, answer this question: If It Ain’t Broke, Break It?
This is really a question of form and function. Churches who embrace the form of small groups will sometimes go overboard and call everything a small group. If your church has 200 adult members with 30 in Sunday school, 40 on service teams, and zero groups, suddenly you can have 70 out of your 200 in groups. That’s 35 percent, which is much higher than the national average. But, just because Sunday school classes are now “small groups,” and service teams are now “task groups” doesn’t necessarily mean there is anything “groupish” happening at all.
Of course, you can also go the other way. You can throw a bunch of ill prepared people into a living room in a sink or swim fashion and suddenly have a high percentage of the much coveted “off-campus small groups,” yet what are they doing? Is care happening? Are they applying God’s Word and serving?
I’m not saying avoid small groups. I’m definitely not. But, what will small groups accomplish in your context? Why do you want small groups? And, “just because growing and effective churches have them” should not be your answer.
What is your answer? I’d love to hear it!
By Allen White
A few days ago, I introduced the idea of the Microsite Church here on the blog. These are video “campuses” just like a multisite campus, except they can meet in much smaller places. Here are three reasons to consider them:
1. A Geographical Reason.
The planning, budget and staff needed to launch a multisite campus in either a permanent or rented facility is quite an investment. While launching a campus in a small city or metropolitan area is a no brainer, launching in a small town or a rural community is indeed more of a “brainer.”
If a church will repurpose the content currently used for its multisite campuses into a living room friendly version, a campus can meet in any town in any place in the world. In fact, a microsite campus could be the trial balloon for a multisite campus down the road or it can be a tool to reach a community that you haven’t reached before.
2. A Demographic Reason.
Microsite campuses don’t have to be limited to remote areas. Think about how a microsite campus could serve even in a community that already has a multisite campus. Why would you need them?
Getting to church is hard for some people. Job schedules, special needs children, health issues and other reasons make it difficult to travel or maybe even to fit in at a large campus. With microsite, you can bring the service to them.
Some might object by asking why an online campus couldn’t serve them just as well. I am all in favor of using the internet to reach people. In fact, I had an online small group on CompuServe in 1992. But watching a service online is much different than worshipping in a community of believers. Issues that isolate people shouldn’t keep them out of a church community either. Microsite campuses are certainly a possible solution.
3. A Political Reason.
I spent some time with the pastors of an awesome, rapidly growing megachurch in a metropolitan area recently. They are reaching the lost in powerful ways. But, there is one limiting factor — their city won’t allow them to build on the 400 acres they actually own! The political climate is completely unfavorable. Multisite could be the answer, but in this political environment, that could be shot down too.
I made an offhand remark to them. My friends would be disappointed if I hadn’t. I said, “Maybe it’s time to just go underground.” I know that thought seems radical and extreme. It’s something we might imagine only under a dictator or a Communist regime. But, let’s face it, the church has lost the culture war and is living in an exceedingly secular climate.
Microsite could serve two purposes here. The first is unbelievers who are invited to a microsite could not only experience the service, but see the Gospel lived out in the lives of the group gathered at the campus. Rather than watching the service projected on a large screen, their experience is more up close and personal.
Second, it’s not illegal anywhere that I know of to have a dozen or so people over to your house. Some HOA’s might have parking restrictions. You’d have to abide by that, but it’s not impossible. Campuses would only be limited by the number of willing members who would open their homes to one.
The final reason to consider microsite is that one the code is cracked for your first microsite campus, you have a unit of one. If it can work in one home, it can work in many homes.
There are more thoughts to think and things to discuss. Join in on the conversation. I’d love to hear from you.
The Rise of the Microsite Church
NewSpring Launches Microsite Campuses This Year
By Allen White
Multisite churches have multiplied ministries and reached the lost very effectively over the past decade in the US. What started as a desperate need for expansion at Seacoast Church’s Mt. Pleasant, SC campus and the subsequent denial by their city council to let them expand led to the launch of a new model that duplicated services across counties, states and eventually countries in the case of churches like Saddleback. The fix to a zoning problem became a launch pad for evangelism. Now, for the next wave.
A while back on a coaching visit to Seacoast Church, Josh Surratt mentioned to me that a family from their church had moved to the state of Maine and had 40 people meeting in their living room every Sunday watching the Seacoast service online. I said to Josh, “Maybe it’s time to redefine what a campus is.”
Prior to this, a multisite campus had always been a designated building, either rented or owned, some distance from the main/broadcast/original campus that provided a pastoral staff, worship, children’s ministry and other things associated with a church. Now there’s an opportunity for a new model that requires less overhead and could be put in any situation in a town of any size anywhere in the world.
While many churches will reach into the suburbs or into other metropolitan areas, few churches are reaching into small places. I don’t think it’s on the radar to plant a multisite campus in Possum Kingdom, South Carolina, the hometown of Bo and Bear from the band Needtobreathe. If you’re not familiar with Possum Kingdom, it’s right next to Honea Path. There are a lot of towns that no one’s ever heard of before and some of them have very strange names but every town has a group of people who could make up a microsite church.
Now some would object and say, “Doesn’t every small town have some sort of a small church already?” and the answer is yes. The problem is that we live in a national culture. We watch the same television programs and listen to the same music whether we live in New York City or in Podunk Holler, Arkansas. Small churches in small towns cannot compete with what the culture has to offer. It’s just hard to get people’s attention. There are churches, however, that have proven to develop effective ministries in our culture that have a broad reach. By bringing a microsite campus into a small town, you can bring in the quality and effectiveness of a large church ministry and package it for a living room. You could reach not just thousands of people in a metropolitan area but dozens to hundreds of people in a small town. If you do the math, there are more people in small towns than there are in large cities.
The idea of Microsite Churches is seminal at this point. A few churches are beginning to pilot this model or are considering a pilot. Let’s think about the keys to a worship service: you need music of some sort which can be prerecorded on video with subtitles and offered in a living room either through a download or DVD. You need teaching. Teaching on video is very common. I worship at a very large multi-site church and the teaching is by video. I’m at a multisite campus I have only ever met the senior pastor one time, but the video teaching makes you feel like you’re really there. The fact is when churches have the pastors on a screen, people will watch the screen even if the pastor is teaching live in the room.
There are a lot of things to think through: giving, childcare, counseling, marriage ceremonies, etc. But, let’s start with these few paragraphs and discuss what might be next. What do you like? What do you not like? Leave a comment below. I’d love to hear your thoughts on this.