Posts Tagged new customers

A Lesson in Hospitality from Popeye’s

By Allen White popeyes

I met a remarkable man yesterday named Ralph.

Ralph is an employee at Popeye’s Louisiana Kitchen located near gate B14 at the Hartsfield-Jackson International Airport in Atlanta. ATL is my second home.

Rushing between gates yesterday, I decided to stop in for some spicy chicken. The line wasn’t long, but the tables were full. My eyes darted around trying to find a spot. If I couldn’t find one, then I’d be dining at my gate, which usually results in something spilled on my shirt. I was headed home, but nonetheless. Then, Ralph walked up to me.

He said, “Would you like a table?” Of course, I did. Then, Ralph said, “I will have this table ready for you right here. And, what would you like to drink?” I hadn’t even ordered yet. I told him sweet tea, then he said, “Alright, just stay in line to place your order.”

Once I had ordered and paid, my table was ready. Ralph had provided me with my drink, napkins, a plastic spork, and a straw. This is not what I expected from Popeye’s Louisiana Kitchen at the airport.

As I ate, I noticed Ralph approached every customer in line and asked if they would like a table. If a couple was standing together, he would seat the lady and ask the gentleman to stand in line to place the order. I don’t know whether Popeye’s is trying a new strategy or if this was unique to Ralph, but it was quite remarkable.

Ralph was no ordinary dining room manager. Ralph was the maitre de at Popeye’s Louisiana Kitchen at gate B14. He provided a level of service you never expect at any fast food restaurant except for maybe Chick-fil-A.

Next time I’m in the ATL, which will be soon, I will stop by Popeye’s near gate B14 again, but not just for the spicy chicken. I’ll stop by for Ralph and the spicy chicken.

What does your organization or business do when someone’s eyes are darting around looking for a solution? The regulars will make their way to where they need to go. But, new people will be looking around perplexed. What are you intentionally doing to help them? How’s your hospitality?

You need a Ralph, or a team of Ralphs

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