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The Rise of the Microsite Church

By Allen White

Multisite churches have multiplied ministries and reached the lost very small towneffectively over the past decade in the US. What started as a desperate need for expansion at Seacoast Church’s Mt. Pleasant, SC campus and the subsequent denial by their city council to let them expand led to the launch of a new model that duplicated services across counties, states and eventually countries in the case of churches like Saddleback. The fix to a zoning problem became a launch pad for evangelism. Now, for the next wave.

A while back on a coaching visit to Seacoast Church, Josh Surratt mentioned to me that a family from their church had moved to the state of Maine and had 40 people meeting in their living room every Sunday watching the Seacoast service online. I said to Josh, “Maybe it’s time to redefine what a campus is.”

Prior to this, a multisite campus had always been a designated building, either rented or owned, some distance from the main/broadcast/original campus that provided a pastoral staff, worship, children’s ministry and other things associated with a church. Now there’s an opportunity for a new model that requires less overhead and could be put in any situation in a town of any size anywhere in the world.

While many churches will reach into the suburbs or into other metropolitan areas, few churches are reaching into small places. I don’t think it’s on the radar to plant a multisite campus in Possum Kingdom, South Carolina, the hometown of Bo and Bear from the band Needtobreathe. If you’re not familiar with Possum Kingdom, it’s right next to Honea Path. There are a lot of towns that no one’s ever heard of before and some of them have very strange names but every town has a group of people who could make up a microsite church.

Now some would object and say, “Doesn’t every small town have some sort of a small church already?” and the answer is yes. The problem is that we live in a national culture. We watch the same television programs and listen to the same music whether we live in New York City or in Podunk Holler, Arkansas. Small churches in small towns cannot compete with what the culture has to offer. It’s just hard to get people’s attention. There are churches, however, that have proven to develop effective ministries in our culture that have a broad reach. By bringing a microsite campus into a small town, you can bring in the quality and effectiveness of a large church ministry and package it for a living room. You could reach not just thousands of people in a metropolitan area but dozens to hundreds of people in a small town. If you do the math, there are more people in small towns than there are in large cities.

The idea of Microsite Churches is seminal at this point. A few churches are beginning to pilot this model or are considering a pilot. Let’s think about the keys to a worship service: you need music of some sort which can be prerecorded on video with subtitles and offered in a living room either through a download or DVD. You need teaching. Teaching on video is very common. I worship at a very large multi-site church and the teaching is by video. I’m at a multisite campus I have only ever met the senior pastor one time, but the video teaching makes you feel like you’re really there. The fact is when churches have the pastors on a screen, people will watch the screen even if the pastor is teaching live in the room.

There are a lot of things to think through: giving, childcare, counseling, marriage ceremonies, etc. But, let’s start with these few paragraphs and discuss what might be next. What do you like? What do you not like? Leave a comment below. I’d love to hear your thoughts on this.

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Should Our Group Take a Break for the Holidays?

By Allen White

The season that starts with Thanksgiving and goes through New Year’s Day is pretty intense for most of us. (Or does the season start at Halloween now?) Office parties, family gatherings, school functions, church services, shopping, shopping, shopping, cooking, cooking, cooking – boy, the list goes on. With all of this activity going on, should your group take a break? Well, a lot depends on your group. Here are a few things to think about:


1. Ask your group. While some people feel that they can barely come up for air during the holidays, others might experience a great deal of loneliness. Even though it’s a busy time, most people are still working every day and going about their daily routine. Before you decide to cancel, see what your group wants to do. If there are three or four who would like to meet, then you might consider meeting. Please note, however, that if your schedule has gone berserk, then it might be good to take a break for your own sake. But, make sure that your group is taken care of. Will someone spend Thanksgiving alone? Maybe a group member could include them in a family gathering.

2. Have a party. There is a healthy ebb and flow to small groups. Most groups can complete a study or two during the months of August through November, then will start again in January. Your group is not “more spiritual” by persisting in an inductive Bible study through the holidays. But, there is more to group that study. Having just completed a study or two in the Fall, your group has something to celebrate. Throw a party. This might even be a good time to invite prospective members and neighbors to check out the group and possibly join for your next study.

3. Serve together as a group. The holiday season offers many opportunities to serve the underprivileged in the community. Homeless shelters, soup kitchens and children’s homes have a great deal of needs, especially during the holidays. While many groups and organizations will help during the Christmas season, the reality is that these groups have needs year-round. Christmas is a great time to introduce your group to serving together. If they are interested, then plan to serve on a regular basis.

4. Give your group the next step. Some groups continue to meet during the holidays. That’s perfectly okay. Some groups decide to take a break. Some groups will follow one of the suggestions above. Whatever your group chooses to do, you will want to announce to your group when you will start again in January. They need to know that there is a next step. Announce your start date and maybe even your new study.

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What’s Next for Your Group?

By Allen White

Now that your group has spent a few weeks together in the Fall study, you probably have a sense of whether or not you actually like each other and want to continue as a group. Your first thought might be “Continue? What? I thought that this was a six-week commitment.” And, you’re absolutely right, this was only a six-week commitment. I want to thank you for honoring your commitment. This six weeks has been significant in the lives of your group members.

This is not bait and switch. Six weeks is six weeks, fair and square. If you aren’t planning to continue with your group, we do need to think about a couple of things:

1. Is there anyone in your group who has shown interest in continuing the group? If you group has passed around the leadership each week, you probably have a sense of who would be capable of moving the group forward. Who truly cares about the group? Who has attended the most faithfully? Who called when they couldn’t make it? These are the people who care the most about the group and very well could lead the group forward.

2. If there is no apparent leader, are there other groups that you can recommend to your group members? Check to see if there is another group like yours or if there is another group that meets nearby. Don’t just send your group to the wolves, I mean the web. Point them to a couple of specific choices.

If you want to continue with your group, now is the time to decide on your next study. This is the fourth week of the study. It usually works best for groups, especially new groups, to decide on their next study before the current study ends. There are so many choices for studies out there that a period of indecision, even just a couple of weeks, could easily cause your group to falter.

If your group would like to follow the next series at Brookwood Church, we will spend the eight weeks following The Me I Want to Be series looking at the Beatitudes (Matthew 5:1-13). There are a couple of options that I would like to recommend for your group:

1. Life's Healing Choices is an 8-week study from Saddleback Church. Rick Warren teaches on the DVD. There is also a hard cover book that you can read along with the study.

Click Here to Review the Life's Healing Choices Study Guide

Click Here to Review the Life's Healing Choices DVD 

2. Living a Blessed Life by Lance Witt, a teaching pastor at Saddleback Church, is a 6-week study. This study is an enriching, verse-by-verse discussion of the Beatitudes. A teaching DVD is also available.

Click Here for more information on Living a Blessed Life.

3. Message Discussion Guide. The discussion guide is written and posted every Sunday nearly year-round. The guide will help your group apply the teaching from Perry's messages to your daily life. It is available as a download at

Now if your group has been around for a while or if none of these studies interest you, you are welcome to study what your group is the most interested in. We have a wide variety of Small Group DVDs at the Brookwood Bookstore including studies by Andy Stanley, John Ortberg, Chip Ingram, and many others. You can check the DVD out of the Small Group Library, and then just order the books that you need for your group. When your order comes in, your group members can purchase the study guides from the bookstore.

The most important thing is to make a decision in the next week. If your group is new, you may find that they don’t have much of an opinion about the next study at this point. That’s okay. Just choose one of the options I mentioned for the Beatitudes study and go from there. If you have any questions, your coach will certainly help you.

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