Posts Tagged recruiting group leaders
By Allen White
You can’t have groups without leaders. Let’s face it, if you have a bunch of people interested in joining groups, you may or may not have groups. But, if you have a leader, you’ll have a group. Where do the leaders come from? There are several schools of thought on how and who to recruit. There is not a right or wrong for this. The method you choose depends on how many people you have to connect into groups, how quickly you want to connect them, and how big of a risk you are willing to take.
High Requirements and Incremental Growth
In this method, prospective leaders must meet certain requirements and complete comprehensive training before they lead groups. Some churches will even ask prospective group leaders to co-lead or apprentice with an experienced leader for a certain period of time before they are commissioned to lead their own group.
The benefit of this method is small group pastors/directors feel they know the prospective leaders better before they are invited to lead. Also, the pastors and staff may feel the leader is better prepared by completing comprehensive training prior to leading a group.
In order to recruit leaders, either the small group pastor will need to personally recruit prospective leaders for the training process or take nominations from other group leaders about prospects in their groups. The number of leaders recruited will depend on how many people are recruiting and how well the recruiters know the church members. As the church grows this becomes a more difficult task.
From my experience using this method is very slow going in offering new groups. If your church is large or is rapidly growing, this method will leave you in the weeds very quickly, especially if your church doesn’t offer much else beyond the weekend worship service. I personally handpicked leaders for seven years and ended up with 30 percent of our average adult attendance in groups. The recruits joined a six week training group with the purpose of launching all of the members as small group leaders. Some years we started 10 new groups. One year we started two groups. One year we started zero groups, even though the prospects completed the training. Then, we got stuck and couldn’t grow further.
Fortunately, there were some lessons learned. First, the invitation was to lead a group basically for the rest of their lives. This was too much of a commitment. Secondly, I didn’t know everybody in the church, so there were a lot of great prospects being overlooked because I had never met them. Third, I felt I needed to maintain control over the groups and the leaders to make sure we didn’t have a bunch of problems, which turned out to be our biggest problem. I had become the bottleneck for leadership.
A few positives in this method are certainly worth keeping. Most people do not regard themselves as being any kind of a leader. For the small group pastor, a staff member, or a group leader to say, “I think you have what it takes to lead a group,” is huge in people’s lives. Many people who don’t regard themselves as leaders would make great leaders, they just need someone to call that out of them. Those personal conversations won’t get all of the leaders you need, but they will make a significant impact on the life of the potential leader.
Then, there’s the term “leader.” We should be hesitant to call someone a leader. Whether that means someone must meet the qualifications and fulfill the training requirements before they are designated “leader,” or if they start a group with their friends, no one should be designated as a leader until they’ve proven themselves. In 1 Timothy 5:22, Paul instructs his apprentice, Timothy, “Do not be hasty in the laying on of hands.” No matter how people have entered your leadership pipeline, wait and see how God uses them and gifts them before you give them the title of leader.
Low Requirements and Rapid Growth
After being stuck with 30 percent in groups after seven years of using the first method, my pastor and I decided to do something different. We created our own video-based curriculum, so the group meetings would be easy to prepare and lead. Rather than handpicking leaders, my pastor made a public invitation in the service that went something like this: “We’ve prepared video curriculum materials for you. If you would be interested in opening your home to host a group, then we will help you get the group started.” With that invitation, we doubled our groups in one day. And, I got out of the recruiting business permanently.
Every church must choose their own acceptable level of risk in “lowering the bar.” I don’t even like that term any more. I’d rather say “delaying the requirements.” For some churches, anyone who is willing to lead a group is qualified to lead a short-term group. (I prefer not to advertise these). For other churches, the recruit must be a member, complete Growth Track, provide references, or be interviewed. Choose the acceptable level of risk that’s appropriate for your group. For more on this, see Chapter 3 of Exponential Groups.
Once people said “yes” to my pastor’s invitation, we brought them into a briefing to give them a start on how to gather and lead their group. Eventually at the briefings, we introduced them to an experience leader who would walk alongside them for the six week series. For us, by providing the curriculum, we knew what was being taught in the groups, and by offering a coach, we knew what was going on. This gave us more on-going reassurance of quality groups than we had ever had.
The number of new groups you start this way is limited only by the number of people who attend your church. Every person in your church could do a Bible study with their friends. I know you’re immediately thinking of who you don’t want to start a group. Let the exceptions be the exceptions. Only 2 percent or less will be a problem. The other 98 percent will do a great job.
In the first church I served, we quickly reached 125 percent of our average adult attendance in groups. Now, compare that to 30 percent in groups after seven years of doing it the other way. We had 1,000 people in groups and 800 on the weekend. In the second church I served, we had about 4,000 of our 5,000 regular attenders in groups. (That church offered a LOT of other options to our adults).
While there is more risk in this method, there is also more reward. Like I said at the beginning, you can go either way. Neither is wrong. It all depends on how much time you have to get everybody in a group. If you have months, then the second method is the way to go. If you have years, then the first method is fine. If you’re not sure, then run a pilot with a few groups and see what works.
Requirements and training should never go away permanently. If you “lower the bar,” remember you must eventually “raise the bar.” In the first one to three years, most churches can get their entire congregations connected. After that window passes, you must up the ante for groups. Qualify “unqualified” leaders. Create a discipleship pathway. Offer more mature topics in addition to felt need topics.
It’s up to you. What are you willing to risk? If you go too fast, you might be embarrassed or blamed. But, if you go to slow, you can miss out on some great leaders and an opportunity to disciple your members. What are you willing to try?
By Allen White
You’ve either just launched groups in your church; you’re about to launch groups; or you don’t know what you’re doing. How does that feel? If you just launched groups, you’re coming up for air. Your January fire drill has come to an end. The sprint you just ran has left you panting. Once you catch your breath, you’ll be at it again. But, what if you didn’t have to lose your mind every 12 weeks to have the leaders and groups you needed? It’s simple math: 12 months gives you more time than 12 weeks. The challenge is that it’s hard to work in it and on it at the same time. Here are some reasons to focus on 2018 instead of 2017:
1. Plan for Four Times Your Current Groups in 2018.
Many of us run our group launches hand to mouth. We get the groups going that we need, then have to start getting ready for the next go ’round hoping that many of the groups will stick, but not knowing for sure. What you do know is that you’ll have to recruit leaders again in a few weeks. You just don’t know how many yet. It’s hard to think ahead when you’re living “paycheck to paycheck.” It’s hard to come up for air.
But, what happens when your church grows larger and your groups well outnumber what you’re dealing with now? Imagine that you’re a church of 200 people and your growth takes you to 800 people. You can’t hire a bunch of staff. At least, I never could. Would you stop placing people into groups, or would you ignore your family working late nights? Would you twist the arms of the usual suspects to lead groups and get another short term win? How are you going to manage four times as many groups when you probably don’t feel like you’re doing a great job managing them now?
Stop and do the math. What does 4 times look like in your church? What would you stop doing that you’re currently doing? Stop placing people into groups. Stop handpicking leaders. Start asking your senior pastor to recruit leaders. Start your coaching structure and build on it. You would definitely need to change your process.
Here’s the point: Start leading like you have 4 times as many groups now. If you wouldn’t place people into groups then, then stop placing them into groups now. If you would ask your senior pastor to recruit leaders from the pulpit, then start doing that now. If you would back off of coaching leaders yourself, then write down three names right now of people you would invite to help you coach new leaders. Write them down.
2. Build a Coaching Structure Over Time.
If you have 10 groups, you don’t need 8 coaches today, but when you have 40 groups you will. Start preparing your group leaders to coach new leaders. Observe how they handle issues in their groups. Notice the ones who genuinely care. Effective coaching is built on a relationship. Who’s good at forming and maintaining relationships? You can train on skills, but you can’t make people care.
Don’t worry about your current leaders. If they have successful lead a group without a coach, then they will be great potential coaches. Don’t feel obligated to attach every leader to a coach just to fill in an organizational chart. The chart will look pretty, but the coaching will be pretty ineffective.
Give new leaders a coach. Remember, you’re headed to 4 times as many groups next year. How many coaches will you need? Start preparing them now.
3. Think Sequence, Not Series.
Any church can generate a lot of excitement over a six week series. It’s like inflating a balloon. Building up to a six week campaign, the balloon gets bigger and bigger and bigger, then it POPS! Now what? If your balloon has already popped, then you’re asking the “Now what?” question too late.
Start groups with an expectation that they will continue. In order for them to continue, they need a next step. Before you launch the first series, plan for what they will study next. If you offer the next step during the first six week study, then 80 percent or better should continue. If you offer the next step after the series has ended, you won’t do so well.
The best seasons of the year to launch groups are Fall, New Year, and Easter. But, to retain groups, you need to plan for 52 weeks, not just three 6 week series. Now, it’s not 52 weeks of meetings. There’s variety. There’s ebb and flow. Keep the groups informed on what’s next, and they will take the next step.
I would even go so far as to say if you don’t plan a next step for your groups, then abort your group launch now. Don’t get into the Ground Hog Day phenomena. Don’t connect them into groups only to watch them ungroup, then later try to regroup them. If this is what you’ve been doing, no wonder they’re turning you down now.
Launch. Next Step. Repeat. (except for Summer)
4. Recruit Leaders for 12 Months, Not Just a Few Weeks.
If you’re focused only on your next group launch, then you need to recruit leaders for your next launch. You’re playing the short game. If they won’t lead for this round, then maybe you ask them again for the next round. But, won’t you need leaders 6 months from now? Won’t you need leaders a year from now?
Years back I was recruiting a member of our church to oversee our support groups. He was a great guy who led groups well. He was also a licensed counselor, which would be perfect for coaching our support groups. I called him and invited him to help these groups. He told me he couldn’t do it. Between completing a degree and the season his family was in, he just couldn’t do it. But, he might be able to take on the role in 2 years. I put a date on the calendar.
Two years passed, then I called him. He said, “I knew you were going to call me.” The timing was better, so he said yes. He was the right person for the right position, but it was the wrong timing when I asked the first time. Rather than twist his arm, I waited for the right timing. It was certainly better than having someone lead under duress or not have time to lead at all. It was also better than having the wrong person in the role because I was running a fire drill.
Ask yourself this: Am I interested in achieving my goals, or am I committed? There’s a difference. John Assaraf says, ” “If you’re interested, you come up with stories, excuses, reasons, and circumstances about why you can’t or why you won’t. If you’re committed, those go out the window. You just do whatever it takes.”
I know that you are committed. You have given your whole life over to God to be used for His service. I understand. I have too. But, I spent so many years spinning my wheels in season after season only to find rather pathetic, incremental results. Out of that frustration was born a more impactful way of doing things. I would love to join you in your journey.
By Allen White
I am a coach. The reason I’m a coach is because once upon a time, I was greatly helped by a coach. In fact, I still have several coaches and mentors I turn to regularly for help and advice. They ask me thought provoking questions. They offer me their experience. They care about my success. Here is the story of my success in working with a coach.
After attending conferences and reading every small group book I could get my hands on, our groups hit a wall. I followed what I understood from the best and brightest. We made a plan and executed it wholeheartedly for seven years. We connected 30 percent of our average adult attendance into groups, then we got stuck. I was up against a wall, and I was banging my head against it. As our church continued to grow, our groups fell further and further behind. I needed help.
2. A Laboratory and a Network
I found help in a coaching group with 40 other churches from across the country. While we tended to be from churches of the same size, the group crossed denominational lines and represented about every region of North America. While it was a little ridiculous to have 40 other pastors on a weekly conference call, we learned from each other and from our coach. Some pastors would jump ahead and try a new idea when it was thrown out. I was one of those. Others would hold back and see if there were any survivors before they jumped in. And, that was okay. Everybody adopts new ideas at their own rate.
3. Place to Discuss Small Group Stuff
As I became more enthused about discussing small groups, some of our church staff became less enthused to hear about it. While my senior pastor was completely on board (after all he found the dollars to fund it), other staff weren’t so thrilled to hear about small groups. The coaching group provided a place with like-minded people who also had small groups on the brain. This was our community. Our band of brothers (and sisters) in the small group trenches.
Everybody faces setbacks, especially when they try new ideas. After all, when you’re performing experiments, sometimes an experiment blows up. The coaching group provided a place to test new ideas; debrief less than stellar results; and gain the momentum to move forward. As Winston Churchill once said, “Success consists of going from failure to failure without loss of enthusiasm.” As one of my friends and mentors, Carl George said, “Do whatever it takes to keep yourself inspired.” The coaching group kept me encouraged.
5. I didn’t have to walk alone.
What I discovered in my coaching group is that everyone else’s coaching structure was also lousy or nonexistent. They struggled to recruit leaders. Air time in the weekend service was scarce for small group announcements. Their group leaders didn’t like to attend meetings either. Leading up was always a challenge. I soon realized I wasn’t defeated. I was normal.
Now don’t get me wrong.
I love conferences. In fact, I wish every day was a conference, because at a conference your mind is filled with vision and grand ideas. But, as soon as you get home, reality slaps you in the face. Reality stinks.
But, what if you could take the benefits of a conference and spread it over an entire year for basically the same money?
My next coaching group is starting in a few weeks. Will you join me?
Some launches go better than others. Over the last 10+ years of group launches both in the churches I’ve served as well as churches I’ve coached, we have seen some significant progress and we’ve seen some incremental growth. Whether your launch feels exponential or expected really comes down to your grasp of four keys.
1. Is Your Senior Pastor All In?
Having been an associate pastor for over 20 years, I know that if I invite people to lead groups, I will get 30 percent the result of my senior pastor. How do I know this? Well, after reaching the seventh year of my five year plan, I only had 30 percent of our adults in groups. The first time my senior pastor make the invitation, we doubled our groups in a day, and within six months, we had 125 percent of our average adult attendance in groups. Now, that’s not funny pastor math. Not everyone attends every Sunday, but they will go to their group. And, we had a good number of people who had never darkened the door of our church join groups as well.
Let’s face it, if people aren’t connected to each other, the reason they attend is because of the senior pastor. My family is part of NewSpring Church at the Greenville, SC campus. We don’t know a lot of people there, but Kidspring and Fuse are stellar for our children, and Perry Noble, well, he’s pretty amazing.
When the senior pastor stands up and makes the invitation for people to gather their friends and grow, it’s huge. Now, what will help both your senior pastor and your “unconnected” people get on board with groups is creating your own curriculum with your senior pastor’s teaching. Your pastor’s teaching + your pastor’s invitation + your pastor’s message series aligned with the study is a Win/Win/Win. For more on engaging your senior pastor, check out my free ebook, Exponential Groups.
2. Is Your Topic Relevant to Your Community?
The topic of your series will creating determine who is included and excluded in your launch. Obviously, there has been huge success with topics like 40 Days of Purpose by Rick Warren and One Month to Live by Kerry Shook. What is your community, not your church, but the people in the place you live concerned about? What previous sermon series have had an appeal? The right topic will make a huge difference.
A few years ago, I was coaching a church in Baltimore. I asked the pastor what his series would be for the new year. He said, “I’m thinking about doing a series on dying.”
I said, “You’re killing me, Frank.”
While everybody will die, people usually don’t want to be confronted with that reality. It ended up being a great series, but not one to launch an exponential number of groups. Whether you talk about relationships, stress management, conflict resolution, or something else, think about what would draw the most people into the topic.
3. Will Your Coaching Structure Support a New Influx of Leaders?
More groups will stall before the start of a series than will stop after the series. When someone steps up to lead, they have just painted a huge target on their back, and the enemy will try to discourage them in every way possible. They will invite friends only to discover some can’t come on Tuesday night; others are already in another groups; and a couple of them really aren’t their friends. In that moment, they need someone to encourage them or that group is toast.
A few years ago, a couple in our church, Ray and Pam, left a group they loved to start a new group. (I’m not longer in that forced birthing business by the way). I asked them on a Sunday morning how their group was going. They said, “Not very well. We think it was a mistake to leave our group and try to start our own group. We have invited 20 people to our group, and they all turned us down. We shouldn’t have left the group we loved.”
Trying to contain my panic, I said, “Ok, you guys had an idea of what your group should be. Now let’s pray and see who God wants in your group.”
A week later, Ray and Pam called me, “Pastor Allen, please stop sending people to our group. We have 14 people, so we are maxed out.” Now, how many people had I sent to their group. Well, none. God answered our prayer. Their group started around 2003 and continues under different leadership to this day. But, if I hadn’t had that conversation with Ray and Pam on that particular Sunday, that group never would have happened.
Your coaching structure (or lack of one) will be completely overwhelmed by a successful launch. But, you cannot leave those baby groups unattended. They need care and encouragement. Ask your existing group leaders and other mature members of your church to check in on the new leaders weekly from when they say “Yes” until the end of the campaign. This will greatly increase the success rate of your group launch. After all groups that don’t start tend to not continue. For more on enlisting new coaches, check out this video interview I did with Steve Gladen and Brett Eastman.
4. What’s Next?
Now that your head is swimming about what the topic of your series should be, you also need to have a next step curriculum ready for groups to continue. The reason so many groups fell off the cliff at the end of 40 days was because they weren’t given a specific next step. If you send them to christianbook.com or a book store, they will get lost in the choices. Most new groups don’t have a real opinion of what to study next. In the middle of your first campaign, give them a next step to continue their group. If you can get a group to complete two back to back six week series, you’ve got them. They will continue from there with some coaching, training, and direction.
Your success in your next group launch will be greatly affected by which of these four keys you implement. If you go four for four, you can certainly see exponential results. If you implement two of these and neglect the other two, you’ve probably halved your result as well.
If you would like to learn more about experiencing your own exponential group launch, I’d like to invite you to a free webinar on Wednesday, August 5 at 1:30pm ET/10:30am PT. Click here to register. Registration is limited to 25 seats, so register now.