Posts Tagged small

The Rise of the Microsite Church

By Allen White

Multisite churches have multiplied ministries and reached the lost very small towneffectively over the past decade in the US. What started as a desperate need for expansion at Seacoast Church’s Mt. Pleasant, SC campus and the subsequent denial by their city council to let them expand led to the launch of a new model that duplicated services across counties, states and eventually countries in the case of churches like Saddleback. The fix to a zoning problem became a launch pad for evangelism. Now, for the next wave.

A while back on a coaching visit to Seacoast Church, Josh Surratt mentioned to me that a family from their church had moved to the state of Maine and had 40 people meeting in their living room every Sunday watching the Seacoast service online. I said to Josh, “Maybe it’s time to redefine what a campus is.”

Prior to this, a multisite campus had always been a designated building, either rented or owned, some distance from the main/broadcast/original campus that provided a pastoral staff, worship, children’s ministry and other things associated with a church. Now there’s an opportunity for a new model that requires less overhead and could be put in any situation in a town of any size anywhere in the world.

While many churches will reach into the suburbs or into other metropolitan areas, few churches are reaching into small places. I don’t think it’s on the radar to plant a multisite campus in Possum Kingdom, South Carolina, the hometown of Bo and Bear from the band Needtobreathe. If you’re not familiar with Possum Kingdom, it’s right next to Honea Path. There are a lot of towns that no one’s ever heard of before and some of them have very strange names but every town has a group of people who could make up a microsite church.

Now some would object and say, “Doesn’t every small town have some sort of a small church already?” and the answer is yes. The problem is that we live in a national culture. We watch the same television programs and listen to the same music whether we live in New York City or in Podunk Holler, Arkansas. Small churches in small towns cannot compete with what the culture has to offer. It’s just hard to get people’s attention. There are churches, however, that have proven to develop effective ministries in our culture that have a broad reach. By bringing a microsite campus into a small town, you can bring in the quality and effectiveness of a large church ministry and package it for a living room. You could reach not just thousands of people in a metropolitan area but dozens to hundreds of people in a small town. If you do the math, there are more people in small towns than there are in large cities.

The idea of Microsite Churches is seminal at this point. A few churches are beginning to pilot this model or are considering a pilot. Let’s think about the keys to a worship service: you need music of some sort which can be prerecorded on video with subtitles and offered in a living room either through a download or DVD. You need teaching. Teaching on video is very common. I worship at a very large multi-site church and the teaching is by video. I’m at a multisite campus I have only ever met the senior pastor one time, but the video teaching makes you feel like you’re really there. The fact is when churches have the pastors on a screen, people will watch the screen even if the pastor is teaching live in the room.

There are a lot of things to think through: giving, childcare, counseling, marriage ceremonies, etc. But, let’s start with these few paragraphs and discuss what might be next. What do you like? What do you not like? Leave a comment below. I’d love to hear your thoughts on this.

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The 3 Biggest Mistakes in a New Year’s Group Launch

By Allen White TETRRF-00013166-001

The new year is an awesome time for new starts. Everyone is planning to lose weight, lose debt, learn a foreign language, and of course, grow in their faith. The new year is an ideal time to start new groups too. Why not leverage the momentum before mid-February hits and new year’s resolutions crash and burn?

The way you launch groups in the new year, however, will greatly affect your success. While this is an ideal time to form new groups, how and when you form groups will largely determine whether or not those groups last for more than one series, or in some cases, even get started. Here are some mistakes to avoid in new year’s launches.

Mistake #1: Launching in Early January.

Senior pastors love to start new sermon series after the first of the year. While the first Sunday of the year may be for vision casting or giving a “State of the Church” address, when it gets to the second Sunday, they are ready to get their preach on and dive into a new series. This is great for sermon series timing, but terrible for group timing.

If your church launches groups in early January, it forces you to form groups in December. Have you lived through a December at church? No one is thinking about January. If they were, then they wouldn’t be buying so many Christmas presents on their credit cards.

Over the years, I’ve tried to recruit and train new small group leaders in December. I’ve also found myself standing in an empty room wondering if I had missed God’s calling on my life.

People don’t think about the new year until they are actually in the new year. To effectively launch groups in January, you need to use the first three weeks to form groups, then launch in late January, or better yet, launch in early February.

Mistake #2: Failing to Leverage the Christian Holiday of Super Bowl Sunday.

I know some of you might immediately be objecting to associating something as holy and spiritual as a small group with something as hedonistic as Super Bowl Sunday. After all, promoting anything about the Super Bowl will only weaken the attendance of the Sunday night service. At least, that’s the way I grew up.

But, think about this: how would your members respond to the idea of small groups if it resembled something that looked more like their Super Bowl parties and less like what they fear a small group might be? No one calls the church to see who they should invite to a Super Bowl party. They invite their friends, co-workers, neighbors and family members. That’s the same group they should invite to their, well, group. In fact, if groups were launched after the Super Bowl, maybe the Super Bowl party could serve as an “open house” for a group and then the next week, the study could start.

You may be saying, “Well, not every Super Bowl party would be suitable to introduce people to small groups. They might overeat or something and be a bad witness.” These things could happen. But, what if a small group became more “normal” to the average Christian’s life?. That would be a huge win.

Mistake #3: Launching Groups in January without an Easter Plan.

The downfall of most church-wide campaigns, including some I’ve launched over the years, is you can experience great success for 6 weeks, then the whole thing falls off the cliff. But, it doesn’t have to. If in the middle of your post-Super Bowl series (formerly called “New Year’s series”), you announced a next step series which would run between the Christian holidays of Easter Sunday and Memorial Day, you could easily retain 80 percent of the groups that start in your Super Bowl series. By offering a next step, your groups are given a good reason to stay together.

Now, if your church is about to launch groups this Sunday, it might be time to take a timeout and regroup. Call an audible. Do what you need to do before you have to throw a Hail Mary or punt!

If you try this, you should get at least 50 percent of your people connected into groups. If you don’t, call me. We’ll figure something out!

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I Never Thought Ministry Would Involve Film Credits

by Allen White ITG Credits

Some of you know me because I was your pastor at one time. Some of you know me as a fellow small group pastor. Some know me as the guy who wrote an article about Robin Williams that half a million people read. And, some know me as the Vice President of Lifetogether Ministries.

Lifetogether has had an amazing 12 months. We’ve created projects The Daniel Plan curriculum for Rick Warren, Destiny and Elijah for Dr. Tony Evans, Lifegiving Relationships for the Association of Related Churches (ARC), I See a Church with Greg Surratt and Josh Surratt at Seacoast Church, What If with Jonathan Falwell at Thomas Road Baptist Church, You Have It in You by Pastor Sheryl Brady at The Potter’s House of North Dallas, Believe with Dr. George O. Wood, General Superintendent of the Assemblies of God, and In the Gap by Pastor Wilfredo (Choco) De Jesus. And, I’m forgetting a bunch of others.

I am not a video producer. I am an executive producer, which means I solve the problems and pay the bills. While it was fun developing these projects, the greater fun for me is coaching churches who are launching small groups using these curriculum titles. It’s not about numbers. For me, it’s about an ordinary believer gathering a few friends around a user friendly curriculum and experiencing God using them to serve others. That’s why I do this every day.

What do you think about video curriculum?

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Diffuse Objections to Groups with a Little Humor

by Allen White

Check out this clever video from The Potter’s House of North Dallas. Marc Jeffrey and Travis Simons not only deal with their church members’ fears about joining a group for the first time, but also address a few of their own in a humorous way. They cast vision for what their groups should be and give everyone some guidelines for going forward.

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Why Should Our Church Produce Our Own Video Curriculum?

By Allen White

Video-based small group curriculum has been with us for about a decade now. Early innovators like Rick Warren and Brett Eastman at Saddleback Church brought the local pastor into the living room. Brett went on to found Lifetogether.com, which has sold about 4 million units to date. Many other video-based studies have followed and have succeeded.

With all of the professionally produced video curriculum out there, why would a church want to create their own? While well-known pastors have produced some excellent studies, your pastor’s face on the screen presents some strong advantages for your congregation.

1.       Takes the Weekend into the Week.

The hustle and bustle of life tends to edge out the Sunday morning sermon after a day or so. While some sermons are remembered better than others, most are long forgotten by mid-week. By providing small groups with studies based on the weekend message, the points made on Sunday can take deeper root.

By creating space in the small group to review the weekend message via a short video (no more than 10 minutes), the group has a chance to review the points, ask questions, discuss issues and make a specific application to their lives. Giving groups the opportunity to think about the message and what it means to them causes the group members to retain more. In groups they can involve more of themselves in the teaching. Rather than simply listening and maybe taking notes, group members can wrestle with hard questions and get the encouragement and accountability they need to live out the message.

2.       Engages the Senior Pastor’s Teaching Gift.

A senior pastor without a teaching gift is not a senior pastor for long. This is the most public and most personal role of any senior pastor. Speaking is hard work. Even the most gifted teachers spend hours gathering material, studying, collecting illustrations, and polishing their messages. Once Sunday is finished, for most pastors, the countdown clock to next week’s sermon begins. The one they worked so hard on for this week is now a thing of the past. But, it doesn’t have to be.

What if the pastor could sit down in a living room with his church members and teach them the part he couldn’t get to on Sunday morning? What if in that circle the pastor could share his heart about what the Bible passage means and what it would mean if people started obeying it? A video-based curriculum can breathe new life into a message destined for the archives. Not only will the congregation learn more, but the message will go farther through the group.

3.       Elevates the Role of Groups.

For most churchgoers, the initial draw to a church is the pastor’s teaching and the music. As hard as the other church staff work in their roles, this is the simple truth. Other than Jesus Himself, the senior pastor plays a highly significant role in the spiritual lives of his congregation.

By connecting the small group study to the weekend message, you can leverage the influence of the senior pastor in leading his people to connect in small groups. Once the pastor has created a video curriculum, his next question will be “How do we use this? How do we recruit more leaders? How do we get people into groups?” Don’t you want your senior pastor asking those questions?

What’s important to the senior pastor will be what’s important to the congregation. Bulletins, video announcements, website – none of these come close to having the #1 influencer in the church direct the congregation. When the pastor asks for people to host groups, people will host groups. When the pastor invites members to join groups, members will join groups. When E.F. Hutton talks…

I learned this lesson about a decade ago. I had spent seven years recruiting and training leaders only to find 30 percent of our congregation in groups. But, the first time our senior pastor stood up and asked for host homes, we doubled our groups in one day. I never looked back. He did all of the recruiting and leading from that point forward.

4.       Moves the Weekend Message Beyond the Church Walls.

When church members invite their friends, neighbors, co-workers, relatives and others to join them for a church-produced Bible study, the senior pastor is introduced to many more people than actually attend the church on Sunday. In homes, workplaces, Starbucks and even commuter trains, the pastor’s teaching goes out to many new people.

Often new people will meet the pastor via video before they meet him in person. But, the transition from the living room to the church auditorium now is not quite as daunting. New folks feel they’ve already met the pastor through the weekly group studies. And, don’t tell the group hosts and leaders, but they’re actually doing evangelism. Shhh.

5.       Puts Group Multiplication on Steroids.

A DVD curriculum is easy to use. In fact, someone who has never led before simply needs to follow the instructions. The teaching on the DVD provides the wisdom and expertise. The questions in the book provide the pathway for a great discussion. Pushing play and reading questions is not so hard.

Think about this: every person in your church has friends. The people who are less involved in the church will actually have far more friends outside of the church. What if your church members each gathered a group of 8-10 people for a video-based study featuring your senior pastor? Could a church of 100 members reach 1,000 people? What about a church of 1,000 going after 10,000? What about a church of 13,000 reaching over 100,000? Is it possible? The Bible says all things are possible with God.

I’ve created quite a few DVD-based studies in both churches I’ve served at over the last 10 years. If you’d like some help creating your own curriculum, shoot me an email at allen (at) lifetogether.com (For non-Outlook users, replace (at) with @).

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Three Reasons You Shouldn’t Start Groups After Easter

By Allen White

The temptation to start new groups after Easter is fairly irresistible. Easter is by far the largest Sunday of the year. Why not launch groups from the largest crowd you’ll see all year? You might not see them again until Christmas.

But, there are three group killers after Easter: June, July and August. Why start groups in the Spring only to watch them die out over the Summer? It seems they would have a better chance of survival in the Fall.

I have to admit this is exactly what I used to think about launching groups off of Easter, but I had a change of heart once I discovered ways to sustain 80 percent of those new Spring groups in the Fall. Here’s what I’ve learned:

1.       Groups Need a Next Step.

Most new groups do not have an opinion of what they want to study next. How many times has a new group leader presented a selection of curriculum to the group only to hear, “They all look good. Why don’t you pick one.” Happens almost every time.

Of course, the other factor here is the fact you invited folks to join a group for six weeks and not for the rest of their lives. For some strange reason, once the six weeks ends, they feel like their commitment is up – because it is.

The first time we launched groups in the Spring, we gathered the new leaders mid-way through the Spring study and invited them to join our next series which began on the second Sunday of October. Then, we held our breath. It’s a long stretch from mid-May to mid-October. October held a big surprise.

When we gathered groups in the Fall to give them a sneak peek at the Fall curriculum, 80 percent of the groups who started in the Spring were right there to join the Fall study. You could have knocked me over with a feather. By giving the groups a next step, even a huge step over four months, is key to helping groups sustain. If I hadn’t experienced this first hand, honestly, I wouldn’t have believed it.

2.       Very Few People Take the Entire Summer Off.

Only a handful of folks spend the entire summer at the beach. For the rest of us, chances are we will miss more weekend services in the Summer than group meetings. Before the group hits Memorial Day ask everyone to bring their calendars. Then, find six dates during the Summer when the group can meet. You might choose a six session study or you might choose one of the options below.

The six dates probably won’t fit neatly in a row, but that’s okay. Even if the group can only meet once per month, it’s a great way to stay connected to group life, even if you don’t have a formal group meeting.

3.       Summer is a Great Time to Recruit New People to Your Group.

You will find more neighbors outdoors during the Summer than any other time of year. With longer days and kids out of school, why not host a neighborhood block party with your group? Roll the barbecue grill out onto your driveway to grill a few hot dogs. Rent an inflatable bounce house for the kids. Bring plenty of lawn chairs. Maybe even have a little music. Invite everybody.

People will wonder by and join in before you know it. This is a great way to meet your neighbors, and maybe even invite them to your group. By putting the party in the front yard rather than the backyard, neighbors will come and see what’s going on.

4.       Get Your Group Outside.

Group discussions don’t work so well outside. The neighbors haven’t agreed to confidentiality for what they hear over the backyard fence. Outdoor Bible studies usually don’t work, but there are plenty of other reasons to go outside.

Who does your group know who needs help? Plan a service day and help a neighbor. If you’re not aware of someone in need of help, go to wydopen.com and see if there’s a project in your area. Or, volunteer a day with Habitat for Humanity or another community organization.

Experiencing life together in a different setting will add depth and richness to your group. Once everyone sees the group in action, the dynamic of your meetings and studies will become dramatically different.

Summer shouldn’t be the death of small groups. In fact, June, July and August can breathe new life into both new and existing groups. With a little planning and a lot of flexibility, Summer could become the best time of year for group life.

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Feeling Almost Special

By Allen White 1294242394CAR1

In my travels I’ve learned to automate certain things. By automate, I mean repeating the same patterns, not in an OCD fashion, but just so I don’t have to think about things over and over. For instance, I always park on the same level of the same parking garage. When I arrive home after several days on the road, I don’t have to think about where I parked. I parked in the same place I always park.

I do the same with the rental car companies. For years, I’ve used Avis. Why Avis? Someone way back when booked a couple of cars with Avis for me, so I just stuck with it for the same reasons as above. I never have to think about which rental car company I have.

I’ve also learned with Avis to use “Preferred” so I can skip the counter, go directly to the garage, see my name up in lights, find my car and get out of dodge. No lines. No conversations. I’m on my way.

The other day I received a new card from Avis in the mail. I had qualified for “Avis First.” I had no idea what Avis First even was. While airlines often change on trips, Avis is a constant. It’s automated. Now, for my “loyalty,” I received a new status. This qualifies me for free upgrades, but I’m guessing not free drinks, since they are a rental car company…and I don’t drink.

My next step with Avis First was activating my new status online. I went to the website, typed in my information, and received the following message:

“We’re sorry. You may not qualify for Avis First. Please contact customer service, blah, blah, blah.”

I felt almost special. Here this surprise came out of the blue only for me to discover this might have been a fluke. I would have happily stayed “Preferred.” I didn’t need to be “First.” But, Avis led me on. Avis promised me something, then quickly took it back. Then, I began to wonder how I’ve ever done that to other people myself.

How many times have I asked people to sign up for something, then not followed up with them? Did they feel “almost special”? The pastor invited them to host a group or teach a class or lead in some way. They said, “Yes,” then they never heard from anybody.

How many times on a whim had I tossed out an offer that I wasn’t prepared to follow through on? Now, from the size of the churches I’ve worked with, I could probably make some excuse about the sheer numbers of responses. But, to the person who took me up on the invitation, the only response they were thinking about was theirs. If I gave them a bad experience, how likely would they be to stick their necks out again?

An invitation without a next step in place is a disaster. If you invite someone to lead a small group, what’s the next step? Often I’ve offered the next step immediately after a weekend service rather than asking them to come back during the week. If people are open to joining a group, do we make them wait for us to process a card or send them to a website? What if the card gets lost or if I get lazy, do they feel “almost special”? What did it take for them to say “yes,” and will I ever get that “yes” from them again?

A good idea without a next step is a bad idea. So is a good idea with two or three or five next steps. What does this look like?

Step 1: If you’d like to join us, please fill out a card.
Step 2: If you’re patient, we will reply to your card at some point after we’ve entered it into the database and figured out what we’re going to do for you.
Step 3: Now that you’ve patiently waited, we are going to invite you to a meeting to come back to, so we can give you more information about what you’re interested in.
Step 4: Thanks for coming to the meeting, if you’re really serious about this, we’d like you to join us for training so you’ll be qualified to do what you want to do. We’ll send you some information on when the next training is coming up.
Step 5: Thanks for joining us for training. You are now qualified, provided that your a member of the church, complete an application, and set up a time to be interviewed.
Step 6: Thanks for submitting your application, we will contact you about a time for your interview.
Step 7: Welcome to your interview. Let’s take some time to get to know each other and see where you can serve in our church (or can’t).

None of these steps are bad, but every additional step increases your margin for error. Either someone on your team will drop the ball by not following up with the person, not getting an email on time, or is just too busy to pick up the phone, or the person who was interested lacks the gift of perseverance and gave up somewhere around Step 3.

The next step should be both clear, accessible and somewhat automated. If you want to gather some friends and do the small group study, give us 10 minutes after the service, and we’ll give you enough to be dangerous and an experienced leader to help you. No cards. No waiting. No endless communication loop. Briefing, boom, you’re good to go.

Avis finally got their act together. After I emailed customer service, I received a reply the following day saying I was indeed special and qualified for Avis First. Granted, I wanted to feel special sooner via their website, but now I am special nonetheless.

In a couple of hours, I will pick up my first special car with Avis First. If “special” means Crown Victoria, I’m not going to feel so special…unless it’s equipped with lights and siren.

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Bad Reasons for Taking Group Attendance

By Allen White 

Every once in a while in my life as a small group coach and trainer, I run into a senior pastor who insists on weekly attendance numbers from their groups. This is not so much for the purposes of discerning how the group is doing and isn’t even for the purpose of member care.

These pastors hearken back to the day of the old attendance board in the front of the auditorium. You remember those:

Last Sunday’s Attendance: 267

One Year Ago: 263

Sunday School Attendance: 56

Offering: $2,158.23

While megachurches are often accused of being “only about the numbers,” it seems like others have a little number-envy going on themselves.

Small group pastors ask me, “Is weekly attendance really important?” To which, I refer them to Good Reasons to Take Group Attendance [LINK]. While the small group pastor acknowledges those benefits, he or she soon confesses the pressure for attendance numbers is coming from outside – from a tote board -obsessed senior pastor. They don’t care who’s signed up for a group. They want to know on a weekly basis who’s actually attending the group. Here is why this recordkeeping might be a bad idea.

Small Groups Are More Like Families Than Classes

Let’s say you have a family of five. Your son has a late practice so he can’t make dinner tonight. Sitting around the dinner table, do you have a family of four or a family of five? Small groups are more like families than classes.

Groups are built on community around a Bible study. Classes are based on a course of study. If you skip too many classes, then you miss the content – the class is really of no benefit to you. But, a group is not a class.

Yes, there are group rosters. And, yes, attendance may vary. But, what happens not only during group meetings, but also in group life is what causes small groups to stand apart. Whether you attend the meeting or not, you’re a part of the group.

Years ago, we had a neighbor who attended our church and wanted to join our small group. She lived right around the corner, so our group was convenient for her. She also wanted her husband to attend  the group. He came once, but obviously didn’t want to be there.

They had busy lives, so rather than spending an evening apart with her at group and him at home, she opted to stay home as well, but we kept her on our roster. She never attended a meeting, but my wife would check in on her regularly, go for walks, and once in a while, she would show up for group.

She wasn’t a part of anybody else’s group. This was her group, whether she was there or not. Attendance records would report her as “inactive,” but we connected with her every week outside of the group meeting. See where record keeping can go a little haywire?

Small Group Attendance Alone Is a Poor Measure of Church Health

While it’s important to know over all how many people are connected to groups, ministries and classes, numbers should never be an end in themselves. What do those numbers mean? “Well, we have 80 percent in groups, so our small group pastor can keep his job.” “We’ve gone up and down with group attendance. Small groups aren’t working in our church.” That may be, but are you really getting the information you need?

Here are better metrics for group and congregational health:

How many leaders have you developed?

Every believer is called to “go and make disciples” (Matthew 28:19-20). There are no exemptions from the Great Commission. How are you empowering and equipping your members to gather a circle and make disciples? For many churches, an easy-to-use DVD curriculum is the answer. The person doesn’t need to be a leader or a Bible scholar. They just need to invite some friends. What makes this even better is if you create the video teaching yourself.

How’s the load of pastoral care?

When numbers go up, care goes down. I believe Pastor Rick Warren said that. This is why even though Saddleback Church has well over 25,000 in attendance, they also have well over 4,700 small groups.

A church will never be able to hire all of the staff it needs – mini-church or megachurch – it’s the same case for everybody. But, there are gifted people sitting in our pews every Sunday. If we encouraged them, and they said, “God use me,” we shouldn’t be surprised, but God uses them.

As people care for each other in groups, the need for pastoral care goes down. The Body is encouraging and serving one another.

Now, every church culture is a little different. Some church members are well trained in calling the church office for every little thing they need. Others simply feel out rightly entitled. But, when care goes up in groups, phone calls to the church office will go down.

How has assimilation improved?

When people start attending your church, how easy is it for them to make friends? How are they connecting? Groups are a great place for people to start.

In most churches, everyone can’t know everybody. But, everybody needs to know somebody. Statistically, that number is around 6-7 people. That’s all it takes for a person to stick. And, that sounds like a small group to me!

People who feel the connection and care of the church body outside of the Sunday morning service are more likely to stick around. A few months ago, our family started attending the Greenville, SC campus of NewSpring Church. Our kids where actually invited first and loved it. My oldest son would like to go to church twice per week!

My wife and I joined a small group – not because we had to – but because we were invited. Here’s the interesting thing – even though over 3,000 people attend the Greenville campus, we run into members of our small group on a regular basis. We just pick each other out of the crowd. There’s just something really great about seeing a smiling, familiar face in a large crowd. [Begin Cheers theme song…]

Other than our small group and our children’s teachers, we don’t know anybody else at NewSpring. We’ve never met our pastor. We don’t know the staff. But, we do know our group, and that’s all we really need.

What’s more important: attendance or relationship?

If attendance supersedes relationship, then if you lose a member here or there, you just replace them to keep your numbers up. After all, if you’re posting numbers on a tote board, a decline is sending a bad message.

But, if relationship is valued over attendance, people will invest in each other and build into each others’ lives. Whether members are present at each meeting or not, they are loved, valued, encouraged and supported. These are harder things to measure, but are far more meaningful.

Related Articles:

Good Reasons for Taking Group Attendance

When Counting Doesn’t Add Up

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Good Reasons to Report Group Attendance

By Allen White 

A debate runs between small group pastors and sometimes senior pastors about whether to keep small group attendance and why. While it can be difficult at times to get relational small group leaders to accomplish the task of keeping group attendance, here are some benefits to taking weekly group attendance.

Alerts You to Major Shifts

Groups who typically have 80 percent or more of their group members in a meeting on a regular basis are in their sweet spot. Even if their attendance occasionally dips below 50 percent, there really is not much to worry about.

But, there are two situations where you or your small group coaches need to intervene:

  1. Groups with Too Many Members

Warm, welcoming groups can’t help but to grow. The members keep inviting their friends and in a matter of days to weeks, the group can grow well beyond what’s comfortable for a group meeting or even the average sized house. Rather than putting a cap on how many new people the group can invite, it’s time for a conversation. What’s next?

If the group is sub-grouping to smaller groups of eight or less, discussion can continue and everybody can get their word in. Sub-grouping paves the way for new groups to form potentially. But, I would not recommend using words like: birth, split, multiply or divide. These are code for “the small group pastor is only concerned about his/her own success and doesn’t truly care about people.” While small group pastors know that’s simply not true, the reality is our group leaders and members are wise to us.

The best way to get a group to multiply/divide/birth/split is to allow the size of the group to become a problem for the group. When they “feel the pain” of an oversized group, they will be more motivated to relocate some of the sub-groups to another house. Coach them toward this decision. Don’t dictate this, but guide them into something they will feel good about down the road.

 2. Groups with a Rapid Decline.

For most small group leaders, especially new group leaders or hosts, a significant decline in attendance often feels like personal failure, even though it’s not. If they started with 14 and are now sitting in a cavernous living room with four people, they assume it’s their fault – maybe they’re just not cut out for this. But, we know better than that.

These group leaders need to know 100 percent attendance is not necessarily the goal. What we’re striving for is letting God work in the group. Sometimes God can’t do what he wants when 14 people are there, but He can when it’s only four. When attendance drops, leaders need to be reassured.

But, if attendance drops and stays low, that’s whole other issue. What’s going on in the group that might be keeping people away? Are the meetings going to long? Is the leader unprepared? Is someone dominating the discussion and turning this into his/her personal support group? Not only is it time to coach the leader, it’s also time to conduct some “exit interviews” with group members who have left the group. This is not license for whining, but it could certainly give insight into what’s going on in the group.

The presence of a narcissist (read more here) or someone with a major life issue could certainly curtail the group’s effectiveness and ultimately its existence. Intervention by a group coach is essential to the group’s survival. Don’t hesitate to act.

Identifies Potential Trouble Spots

If a group fails to report attendance, it either means the group leader is not a detail-driven, task-oriented person or the group is facing trouble they’d rather not report. If the group leader is not a report-taker, then have them designate someone else in the group to submit the reports. Sometimes the leader’s spouse is more diligent with reporting. After all, opposites do attract.

If the group leader has gone silent, then the group coach needs to investigate. Maybe the group has stopped meeting. Maybe their attendance has dropped and they’re embarrassed to report (see above). If they miss one week of reporting, it’s probably no big deal. But missing multiple weeks should put the group on your hot list for follow up.

Warns of Groups Going Underground

If groups aren’t reporting their attendance and leaders aren’t calling anybody back, either the group has failed or gone underground. While we live in a free country and people can gather and study whatever they want, there are some key advantages to staying connected to a group coach and a small group system (Article: Why Do I Need a Coach?)

Failure to take attendance is certainly only one indicator that a group may have “gone rogue.” This is not the time to evoke a strict, controlling approach to group oversight. Group coaching is built on relationship (Article: Why Small Group Coaching Fails). Encourage their small group coach to work on the personal relationship. In time, this will bring the group and its leader back in the fold.

Practical Solutions to Group Attendance

Back in the day, the Sunday School superintendent left a folder in every classroom. The teacher would check off the attendance and put the folder outside of the door. Attendance was fairly easy to collect. But, collecting attendance from off-campus groups can be a little trickier.

Paper forms are probably not the solution, especially if they need to be mailed or dropped off at the church. Digital solutions are far superior. You can use a survey tool like Surveymonkey.com to send a simple survey to your group leaders asking them to list their members by name or just give a total for the week, add any prayer requests, and ask questions about group life.

A far superior solution is an online database such as churchteams.com which sends a report reminder after each group meeting. Leaders just need to click a link, fill out their report, click “save,” and then they’re done. Churchteams saves all of the data online and sends out analytics at the end of each month identifying potential trouble spots.

While there are many good reasons to take attendance in groups, there are also some negatives around record-keeping. But, that’s for another post.

Related Articles:

When to Refer Someone

Why Do I Need a Coach?

Why Small Group Coaching Fails

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Why Small Group Coaching Fails

By Allen White Image

Almost every small group pastor or director will agree coaching small group leaders is important. Yet, many of those pastors would also admit they don’t know how to adequately coach their small group leaders. Having tried and failed at various coaching structures many times myself, I have found three key issues in unsuccessful (and eventually successful) coaching.

Unclear Expectations

Many coaching structures fail simply because no one knows what a coach is supposed to do. Is the coach an administrator or record keeper? Is the coach a trainer? Is the coach a figurehead so we can say we have a coaching structure? What do we expect our coaches to do?

If we need coaches to train leaders, then why are small group pastors still running centralized training meetings? Do we really need coaches to collect rosters and reports? Don’t we live in the 21st century? After all, churchteams.com will solve all of these administrative issues. (In an effort for full disclosure, I believe ChurchTeams is the best small groups’ database on the planet. Boyd Pelley did not pay me to say that. He did buy me an ice cream once.)

What do we need coaches to do? We need coaches to do the things we can’t do ourselves. If we had, say, five small groups, then what would we do with those leaders? We’d call them on a regular basis. We’d get together for a cup of coffee. We would personally encourage them, answer their questions, and pray for them. We would invest in the relationship. What if our coaches started there? Coaching is based on relationship. If there’s no relationship, not much coaching will take place.

Unreasonable Requirements

A friend of mind called me a while back. He was frustrated because many of his coaches were quitting. I asked him what he was asking them to do. He wanted his volunteer coaches to hold a monthly training meeting with their leaders on the church campus. Then, I asked him if he’d ever driven in his city?

This was a major metropolitan area. So, think of requiring volunteer small group coaches to hold monthly training meetings in the middle of one of the 10 largest cities in the U.S. It wasn’t working, and his coaches were quitting.

Face to face meetings are great. If you can pull them off with all of your leaders together, that’s really great. But, most people can’t. Fortunately, there are some alternatives.

Why not meet “together” with small group leaders on freeconference.com or Skype? Every day I coach small group pastors across the country over the phone or by teleconference. I’ve met few of them in person, but we connect on a weekly basis. We have a relationship, and they have seen success in growing their groups. This works with leaders locally too.

Facetime is necessary (the real, in-person version). Again, coaching is built on a relationship. But, maybe the face to face meetings are with one or two group leaders and not all of them. We can use other means to connect at other times. Don’t get me wrong. I am not advocating a simple “Like” on Facebook or a bulk email to all of the leaders at once. The connection must be personal to grow the relationship.

Lack of Accountability

None of us likes to make people uncomfortable. Some of us avoid this discomfort to the point of not asking our coaches if they’re coaching. Then, we discover not much coaching is taking place. We shouldn’t be surprised.

Only what we supervise gets done. Now, we don’t have to come down on our coaches like a ton of bricks, but we do need to ask. Rather than asking, “Have you contacted your leaders?” we should assume the good, qualified people we recruited to coach are actually coaching. The question could go like this, “What are you learning from your leaders?” They won’t get defensive.

They might respond, “Well, I haven’t contacted any of them lately.” That’s okay. Give them a deadline, “I understand you’re busy, but connect with your leaders in the next two weeks, then I’ll check-in with you again.” Presuming the best about our coaches both honors and motivates them. Giving them accountability helps them keep their commitment to coaching and eliminates the guilt of not fulfilling their commitment.

Effective Coaching

Effective, motivated coaches need direction that is clear, reasonable, and accountable. How do I know? A good coach taught me that…as he was resigning. Do your coaches know your expectations? Do you know your expectations? Are your requirements reasonable? And, if it’s truly important, are you holding them accountable? These three simple words will transform your coaching structure.

Other Posts on Small Group Coaching:

Small Group Coaches Are Not Bureaucrats

Recruiting Small Group Coaches without Resumes

The Role of a Coach

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