By Allen White
By captainvector via 123rf.com
After the dismissal of our founding pastor, our church was devastated. Everyone left who was in favor of our pastor. Everyone left who was against our pastor. And, all of the staff left, except for me. There I was with the 85 remaining members praying about what to do. It was a hard year.
On the very last Sunday of that year, our new pastor joined us, and hope reappeared. Our church started growing — not dramatically, but consistently.
When we reached 250 people, we heard our congregation say, “I don’t know everybody anymore.”
When we went to two services and reached 400 people, the comments changed to, “I can’t find the people I do know.”
Everybody didn’t need to know everyone, but everybody needed to know someone. We knew it was time to start groups.
I attended conferences, read books, and interviewed other pastors about small groups. The more information I collected, the more confused I became. We launched our groups for better or worse. Some of what we experienced was better than expected. The things we didn’t expect were worse.
Here’s what worked for us:
1. Small Groups Connected Our People Like Never Before.
As our church continued to grow, we didn’t want to see people get lost in the shuffle or fall through the cracks. Even though they didn’t come all at once, they were coming in a steady stream. We needed to start connecting and discipling folks ASAP.
As our couple of Sunday school classes and our midweek Bible study were declining, we found that groups were a great place for people to connect and go deeper into God’s Word. We offered a variety of curriculum for our groups to choose from. Since we only started with a few groups, it was easy to keep an eye on them and know what was going on. If a group started to stray toward the “loony fringe,” we very gently guided them back into the fold. Things were under control.
We made announcements in the services, sent postcards in the mail and emails, and featured groups regularly in the church bulletin. Our groups started to gain momentum.
In fact, we couldn’t recruit new leaders fast enough to keep up with the demand.
2. A Quality Group Experience Starts with Quality Leaders.
Now to make sure we didn’t set ourselves up for trouble, I took on the task of personally recruiting every group leader. I had been at the church for seven years at that time. I pretty much knew the good apples from the rotten apples. (And, God loves the rotten apples, too.)
The easiest place to start was to round up the usual suspects. You know, the folks we counted on for everything. I personally invited board members and founding members as well as other solid citizens. It didn’t take much effort to quickly find 10 willing leaders who I believed would offer a quality experience.
Admission: I also knew that they wouldn’t cause any problems for me. I was wearing a lot of other hats like children’s ministry, leading worship, and overseeing all of our ministries, plus speaking on Wednesday nights and occasionally on Sundays. I did not need any more problems. I had enough already.
We weren’t reaching for explosive growth. After all, since our church was growing steadily, but incrementally, we felt the gradual growth of groups would serve us well. I mean, we weren’t Saddleback or Willow Creek. There was something special about them. Normal churches like ours weren’t seeing huge percentages of people connected into groups…at least not yet.
We offered the groups to our people, and they signed up. Once the groups were full, then the rest of the folks who wanted to join a group had to hang out in the midweek Bible study with me or in a Sunday school class until the next batch of group leaders were ready to go. Even though we let a year pass before we offered groups again, we launched six more groups the following year and quickly filled them up as well.
Things were going well in the “trouble-free” department. Our groups were coming along. And, our church kept growing steadily.
Value: A quality group experience starts with a quality leader.
3. Don’t Skimp on Coaching and Training.
Every year I would gather my new recruits into a “turbo group” by way of Carl George and his book, Prepare Your Church for the Future. We spent six weeks as a small group with the intention of every leader or couple starting their own group when the training was over.
I trained them on why groups were important; how to deal with various issues in the group like over-talkers and conflict; how to recruit an apprentice leader; and how to birth a new group. The training was in the format of a small group, so based on a Bible study, I was modeling a group meeting while I was training the leaders.
After the training ended, and the leaders started their new groups, we met monthly for group huddles. While I did have a couple of other people helping me coach the leaders, I was still learning about group life myself, so I did all of the training and led the monthly huddles. The coaches visited groups and connected with the leaders.
Result: We developed a solid groups system with 30 percent of our adults in groups.
As our church continued to grow, our groups also continued to grow. Groups weren’t keeping pace with the growth of the church, but we achieved 30 percent in groups, which somebody told me once put us in the top 1 percent of all churches in the U.S. — not too shabby.
The plan was for every group leader to indentify and train an apprentice leader. Then, once a year, the group would help a new group get started either by the leader starting a new group, the apprentice starting a new group, or the group dividing into two groups. With group multiplication and the new recruits I was inviting, we were on a good pace to double our groups or better every year. I looked forward to the day when group attendance would exceed worship attendance.
But, it started to feel like I needed another 100 years to catch up with the increasing size of the congregation.
Secret #1: Small Groups Connected Our People Like Never Before.
Secret #2: A Quality Group Experience Starts with Quality Leaders.
Secret #3: Don’t Skimp on Coaching and Training.
Where We Failed: Bottleneck!
Failure #1. The way we recruited leaders and launched groups couldn’t keep pace with the growth of the church.
The harder I tried to recruit more leaders and launch groups, the behinder and behinder I got. Some years we started 10 groups. Other years we started two groups. One year my training yielded zero new groups.
As the church continued to grow by 13 – 33% per year, our group formation just couldn’t keep up. More people were getting lost in the shuffle, and more leaders were not stepping up at the rate we needed them.
I thought I had a good thing going by recruiting well-known people myself. The problems were kept at a minimum. But, now we faced a much bigger problem — where were the leaders going to come from?
Failure #2: Our leaders couldn’t identify an apprentice leader.
I put a lot of pressure on the group leaders to identify and train their apprentice. After all, the future of our small groups depended on apprentices, or at least, that’s what it seemed like. In every huddle and every encounter with the group leaders, I would emphasize the significance of raising up an apprentice leader. My words didn’t fall on deaf ears. They fell on stressed ears.
My leaders would pass me in the hallways on Sunday morning and say, “I’m working on my apprentice.”
I thought, “Whatever happened to ‘Hello’?”
The apprentice strategy was going nowhere good.
Failure #3: No one wanted to give up their group to start a new group.
Since the group leaders weren’t recruiting apprentices, I took the initiative to recruit potential leaders right out of their groups. There were great candidates right under the noses of the group leaders, but they just didn’t see them. I did!
Before they knew it, the new recruits were in my Turbo Group and headed toward leading their own group. The only problem was that while these potential leaders agreed to participate out of loyalty to me and the church, their hearts weren’t in it. They didn’t want to give up the group they loved. They were torn.
After the six weeks of training was complete, instead of going forward with a new group, many of them went back to the group they came from. This wasn’t progress. This was regress. My efforts were actually working against me.
Failure #4: After seven years of effort, our groups were stuck…
While we had 30 percent of our adults in groups, and our church was allegedly in the top 1 percent of all churches in the U.S., I felt like a loser. The church continued to grow. The groups were stuck. No new leaders. No new groups. No apprentices. So, I gave up on this strategy.
At the end of my time at this church, 125 percent of our weekly adult attendance was connected in groups.
I want to share with you a new strategy we created to recruit more leaders, form more groups faster, and maintain a quality group experience.
By Allen White
After launching small groups with church-wide campaigns over the last 14 years, I’ve discovered there are some great times to launch groups, and there are definitely some seasons or situations to avoid. Considering the effort that’s put into a campaign whether you are purchasing someone else’s campaign or creating your own, you want to get the most bang for your buck. Why put all of that time, energy, and effort into something that will end up with a mediocre result? Here are some seasons and situations to avoid:
My men’s group met 52 weeks of the year. We met at a restaurant for lunch on Wednesdays. Like most guys, we ate lunch 52 weeks of the year, so we did a Bible study too. I’m not sure 52 weeks per year is ideal, but it worked for us. Unfortunately, this doesn’t work for everyone.
Because of the school calendar, which was based on an agrarian society, most schools are in session from Labor Day until Memorial Day as God intended. Some schools, however, start early in August. This pre-Labor Day start is against the natural order of things, in my humble opinion. But, most schools offer the three reasons teachers have entered the profession: June, July, and August.
Families go on vacation. The evenings are longer. Even committed group members tend to forget about small groups. If getting groups to continue meetings is a challenge during the Summer, then starting groups in the Summer is even more difficult.
Summer is the weakest season of the year to launch groups. The strongest seasons for group launches are (in order): Fall, New Years, and Spring (after Easter). Summer is in last place by a mile. By launching groups in the Summer, you are faced with two issue. First, you’re not getting your bang for the buck as mentioned earlier. Second, you are taking away from the impact of your Fall campaign. Not only is Fall the start of the school year, but the Summer break before Fall helps to make a Fall launch the strongest of the year.
Now, there will be groups like mine who want to continue through the Summer come hell or high water. Let them meet. But, don’t spend a leadership coin on a Summer launch. Save it until Fall.
2. Capital Campaign.
Growing churches build. Building churches requires a lot of money and usually some sort of capital campaign. We understand this.
People who are in groups tend to give more than people who are not in groups. According to Ed Stetzer and Eric Geiger in Transformational Groups, their research has shown that people not in groups give 6.07 percent of their income, while those who attended a group 4 or more times a month gave 10.34 percent (p 45). If a family earned $35,000 per year, this means their annual giving would increase by $1494.50 per year if they joined a small group.
If the church needs money, and people in groups tend to give more money, then why not get everybody into groups so they’ll give to more the capital campaign. That equation works for the short-term, but not the long term.
Once an association is made between small groups and capital campaigns, then the next time the call is made for people to join small groups, most people will think, “I wonder how much money they need to raise this time.” I’m not saying capital campaigns are wrong. They’re not. They are necessary. But, capital campaigns and small group campaigns simply do not go together.
To avoid a bad associate, get ahead of the capital campaigns. Form groups in the New Year, then start the capital campaign in the Fall. Groups can certainly study something about the church’s vision related to the capital campaign, and they’ve started well enough in advance that the association shouldn’t be made.
3. During a Church Crisis.
When a church is facing a major crisis, like the pastor’s forced resignation, a devastating financial blow, or a scandal of any kind, this is not the time to start small groups. I’m not being glib. My first pastor had to resign after I’d only been on staff for 18 months. While groups will certainly bond people together, disgruntled individuals can become platoons who will march right out of your church together. Wait until the dust settles, then launch groups.
4. Simultaneously with Another Major Initiative.
My friend, Gilbert Thurston says, “If you are casting vision for two things at the same time, you are creating Di-vision or division.” No pastor wants to promote division. The problem is if the best time to launch small groups is in the Fall and the New Year, well, it’s also the best time to launch everything else. Sigh.
To avoid creating di-vision in your church, stagger your announcements. If you’re church has on-going or semester-based groups and ministries like Celebrate Recovery, Financial Peace University, DivorceCare, GriefShare, or others, then start those before you make the call for groups. While it’s nice to have everyone in the church studying the same thing, it’s not necessary for an effective group launch. Once the support groups have started, then gear up for your big Fall or New Year’s launch.
5. If the Majority of Your Adults are in Sunday School.
Some churches don’t need small groups. Maybe they’d like to have groups, but for those churches who still run a thriving adult Sunday school, groups really aren’t necessary. Now, I’m talking about churches with 90 percent of their adults in Sunday school today. This is different from churches with declining Sunday schools who think that promoting Sunday school more will boost attendance. If that’s you, then you need to start groups. Your Sunday school ain’t coming back. But, there are those churches with well established, thriving Sunday schools. My word to you — Keep Sunday School working. If it begins to slip, then think groups.
You really have to ask yourself: Are we in the meeting business or are we in the discipleship business? You can make disciples in Sunday school. You can make disciples in groups. The goal is not groups. The goal is developing leaders and making disciples.
For many of the same reasons as Summer, the weeks between Thanksgiving and New Year’s Day become overloaded with activities for most people in your church. Between school programs, Christmas parties, special Christmas services, shopping, traveling, and whatever else they’ve piled on themselves, the Christmas season is a very difficult time to start groups or for groups to even meet regularly. Groups can have fun together or serve together, but weekly meetings are probably out.
7. Immediately after New Year’s Day.
Most senior pastors want to kick off the new year with a “State of the Church” type of message or “Vision Sunday,” then they want to get right into their series the second Sunday in January. If this is when the church chooses to launch groups, there’s a big problem — there is no time to recruit leaders or form groups. If you think, “We will just recruit leaders in December for the January launch,” then go back and read #6. I’ve tried this. I ended up standing in the briefing room, listening to crickets, and questioning the call of God on my life. You can’t recruit nobody for nuthin’ in December. Save yourself some headaches.
The “New Year’s” launch will go much better if there is time in January to recruit leaders and form groups before the series starts in late January. Better yet, use the whole month of January to recruit and form groups, then run your series between the Christian holidays of Super Bowl Sunday and Easter.
Every church is different. For instance, Canadian churches will want to start their Fall series after Canadian Thanksgiving. If you live in Seattle and the mountain is still out in September, you might want to wait until October to start your series. If your people’s calendars fill up very quickly at the start of the school year, then you’d better launch groups when school starts, so folks still have an evening available.
Use these seven suggestions to guide you. I want you to succeed with your next group launch, but in the end, you need to do what works best in your neck of the woods.
By Allen White
Starting today, I am introducing a new monthly post called “5.5 Questions with…” where I will be interviewing small group experts from across the country. Today in the hot seat we have Rick Howerton and his 5.5 answers to my 5.5 questions.
Rick Howerton is the Small Groups and Discipleship Specialist at LifeWay Church Resources. He has authored many small group studies, is a highly sought after trainer and speaker, and is the author of Destination Community: Small Group Ministry Manual as well as A Different Kind of Tribe: Embracing the New Small Group Dynamic. He is also the co-author of Disciples Path: A Practical Guide to Disciple Making and Countdown: Launching and Leading Transformational Groups. But Rick’s deepest passion and his goal in life is to see, “a biblical small group within walking distance of every person on the planet making disciples that make disciples.”
Q1 Tell us about your first small group.
RH: The first small group that I led was actually a group of college students. I was a twenty-something year old seminary grad without a clue concerning what a small group was (Having come from a traditional Southern Baptist pastor’s home, I’d never even heard the term) or what a small group was suppose to do. I simply did a swan dive into relational community in the best way I knew how. The experience was very organic and, I would imagine, much more transformational for me that for those college students. They were amazingly patient and I was embarrassingly green.
Q2 You work for Lifeway who has been a stalwart for Sunday school for decades, centuries, millenia. Nowadays, Lifeway has become a major source for small group curriculum. How did that change come about?
RH: About fourteen years ago LifeWay made a strategic decision to connect with and partner with small group churches. I was hired at that time. A few years later LifeWay purchased Serendipity House, one of the premiere resource providers of small group Bible studies at the time. It was at this time that LifeWay began to build her reputation as a ministry aiding small group churches as they make disciples through small groups.
But, in the last two or so years, LifeWay has wisely realized that, in order to meet the many needs of small group churches, she needs to be more than just a Bible study provider. Because of the many helps LifeWay offers the small group world, our Bible studies are becoming more known. A quick list of offerings for small group pastors in 2015 alone is noted below. You may be shocked.
Q3 “A plethora” wow! You created the Groups Matter initiative to launch 100,000 groups. How is that going? How can pastors and churches get involved?
RH: The goal of the Groups Matter initiative was to see 100,000 new groups started in two years. At present, there are 46,296 groups registered. To join the movement go to www.groupsmatter.com.
Q4 What emerging trends are you seeing in small group ministry?
RH: I’m seeing multiple trends in the groups ministry movement.
- Discipleship – For at least a couple of decades the groups world had as its mantra, “creating community.” The conversation has transitioned from focusing on creating community to, “making disciples.”
- Doing Sunday School and Small Groups Side by Side – Not so long ago few churches would’ve even considered doing both Sunday School and small groups. As of the last two years this has become a major movement. In fact, the largest audiences I have when leading regional training conferences are when I’m doing a day of training for churches presently doing Sunday School that want to add small groups.
- Sermon based Bible studies – It seems many pastors long to see their groups discuss the Sunday sermon. This has led to many churches creating their own questions for discussion based on the weekend sermon.
- Mid-size groups – While this isn’t a major movement right now, there is some discussion in some groups circles about mid-size groups meeting in homes. These would be any groups over 12. In fact, the size of the home determines the appropriate group size.
Q5 If you could turn the clock back in ministry and start over, what would you have done differently?
RH: Allen, I think the one thing I’d do differently, is spend more time with God daily, memorizing His Word, and studying biblical theology. I’ve tried to make up for lost time but I don’t know that I will ever be able to gain the knowledge I believe is necessary for a groups pastor in today’s post-Christian era.
Q5.5 Ok, the half question: Country or bluegrass?
By Allen White
A group’s location says a lot about the group. If a group meets in a classroom at church, it feels like Sunday school. It’s formal. Sometimes the room is distracting because it’s normally used as children’s space. I remember leading a group for Pete Scazzero’s Emotionally Healthy Spirituality in a third grade classroom. A child had created a poster for Diary of a Wimpy Kid. While I really wanted to help people work through their ennagrams and get to their family dynamics, I kept thinking, “No, it’s chocolate. Really!”
This is why off-campus groups are just better:
1. Better for the Group.
A home is more personal than a classroom. While a group could cover the exact same content in both environments, there is something about a home that reframes the meeting as “group life” rather than just a class. Hospitality has become a bit of a lost art. Growing up families would regularly have each other over for dinner. Today, families are generally too exhausted to think about volunteering for another thing. Inviting a group into a home is a meaningful gesture. Group members can get to know the group leader by asking about family pictures or mementos from years gone by. What’s even better is having the group trade off homes. This way the group can meet in every member’s home and get to know them better as well.
A home is a more casual environment. The meeting doesn’t necessarily feel like a “church thing.” They are meeting with a group of people to encourage each other, study God’s Word, and pray for each other. Granted, it’s not a Thursday night poker game, but you can have that kind of community.
This can also apply to a third place like a bookstore, a coffee shop or a community room at an apartment complex. While these settings are not as personal as a home, they certainly are not as formal as a classroom. The other great thing about meeting in a third place is there is no cleaning up before or after the meeting, and possibly no refreshments to provide. Latte anyone?
2. Better for the Church.
Now, by better for the church, I don’t mean less wear and tear on the building or giving the childcare workers a night off, but that’s not a bad start. Most churches do not have adequate educational space to house every small group who meets. When I served at Brookwood Church, groups met every day of the week, Sunday through Friday, morning, noon and night. Even though there were a couple hundred groups, we completely ran out of space. We weren’t going to build anything else, so where do you turn?
Once we embrace the idea that the church is not merely a building, but the body of believers, suddenly the church has all kinds of space. In fact, churches have millions and millions of dollars worth of property that they aren’t even utilizing — the homes of their members. No need for a capital campaign or building a new building, the church has buildings. They just need to plant group life there.
3. Better for the Neighborhood.
Pastors debate whether their churches should be missional or attractional. I would argue they need to be both. Churches should offer a weekend service where unchurched people would feel welcomed and interested. A place where they friends can invite them, and they can hear the Gospel. But, the church should also go to them. When our church in California, New Life Christian Center, launched our first self-produced curriculum (read more here), we encountered a result we didn’t count on — people who had never darkened the door of our church were meeting our pastor in the homes of their friends. As our group leaders reached out to friends, neighbors, and co-workers, they were invited into a comfortable place, their friend’s home, rather than a church service where they might not feel as comfortable. After a few weeks of watching our pastor on video, the leader asked if they like to come to church with them. When they came to a service, they felt like they already knew our pastor because they had just spent a few weeks with him at their friend’s house.
4. Transitioning Your Groups without Transitioning Yourself Out
There are some exceptions to where groups meet. There will certainly be some resistance. In some places, there will be a flat out sense of entitlement. After all, didn’t the church members fund the building campaign, so why can’t they use the building?
As I mentioned, when I first arrived at Brookwood Church, the vast majority of groups met on campus, and I wasn’t about to change that. It’s not that I’m a chicken. I just lack the gift of martyrdom. After all, what we were doing was working for a lot of the groups. If it ain’t broke…
I made two commitments to the existing on-campus groups. First, while we were starting many new groups off-campus, I would never ask them to move off-campus. Second, I promised them I would never split up their group if they exceeded 12 members. That’s for another day. Remember, if you kick them out, they might just kick you out.
Now, over the course of the next four years, we started hundreds of new groups off-campus. And, we started a few groups on-campus. Now by “few” I mean four groups. A couple of people could not figure out another way to have a group, so I gave them a room. Then, we started a group for single moms. Not only did I give them a room, I gave them free childcare, free curriculum, tickets to a Chonda Pierce concert (with free childcare) — the whole works. After all, single moms and their kids are our modern day “widows and orphans.”
Once we changed the expectations for most groups to meet off-campus, they figured it out: meeting place, childcare, and whatever other objection they had. They didn’t feel like second class citizens. They just understood that we were out of space. We may have missed starting a few groups along the way, but the groups we started were better in so many ways.
By Allen White
There is a reason you have the groups you currently do. They are working for somebody. Whether they are connected in Adult Bible Fellowships, Inductive Bible Studies, Sunday School (gasp…more on this later), or women addicted to Beth Moore groups, it’s working for them. As long as the groups aren’t worshiping the devil or talking bad about the pastor, leave them alone.
At Brookwood Church, we had a very large women’s group, about 200+, who met every Wednesday morning and called themselves WOW. They would meet in a large group setting to view teaching by Beth Moore, Priscilla Shirer, Kay Arthur and others, then they broke into 17 different groups that met in the adjacent rooms. When it came time for a church-wide “campaign” with the group curriculum aligned with the weekend messages, I didn’t even ask the WOW women to participate. Why?
First, I didn’t need to enter into a fight that I wasn’t going to win. You can call me a wimp. I call it wise. Why volunteer for unnecessary trouble? Next, I knew if the WOW women did the church-wide study on Wednesday morning, I was giving their husbands an out. If the ladies were already doing the study, then more than likely, the men weren’t going to join a men’s group, and she wasn’t going to do the same study on the same week in a couples group.
By encouraging WOW to continue on their path of study, the ladies and their husbands also participated together in a couples group for the church-wide study. Not only were the men involved in groups, I got to count the women twice! Ok, not really, but you understand what I’m saying.
A day will come when group membership to a failing initiative will decrease. That is the time to consider a hard conversation about ending the group, class or ministry. But, as long as it’s helping someone, it’s worth keeping around. If you attempt to transition a ministry to quickly, you will upset its constituency, which could come back in many ways from reduced giving to personal “political” fall out. Don’t fight battles you can’t win or will greatly injure you. Be patient.
Why Do Pastors Long for a Magic Bullet?
If one strategy could connect every member in our church, if one model could work for everyone, it would be a pastor’s dream come true. Why? Because it’s efficient or dare I say, convenient. For busy pastors, it’s easier to manage one system, not three, four or five.
Your members are looking for variety, not uniformity. Look at how many car models were made last year. Look at how many new books appear on the shelves of Barnes & Noble. Look at how many ways you can drink coffee at Starbucks. The Blue Plate Special died 50 years ago.
What is a Small Group Anyway?
Why do you have small groups? Coolness is not the right answer. Merely forming small groups could contribute to more problems. Rather than individuals leaving the church, now they might leave linking arms. (Keep reading. It’s okay.) If groups offer care, encouragement, fellowship, Bible study and leadership development, can that only happen in a small group? What if a Sunday School class was accomplishing those things? What if your existing groups were already doing that? Isn’t this meeting your goal? Isn’t this building people up?
Do New Things with New People
Rather than forcing them into the existing model, discover what will work for them. Men don’t join groups for the same reasons as women. Younger generations are motivated differently than older generations. Some folks will join because they ought to. Others will see what’s in it for them. Still others will see a chance to make a difference together. And, some will think the whole thing is lame. That’s okay.
When new freshmen enter college, they are given a college catalog. The catalog delineates all of the requirements to graduate with a chosen degree. If the college chooses to change any of the requirements along the way, they do so with the incoming freshmen. They can’t make the changes with the upperclassmen. Their contract, if you will, was established during their freshman year.
Your existing groups are like the upperclassmen. They came in while you were doing groups, classes or Bible studies a certain way. While you can always invite them to try something new, you should refrain from making the change mandatory. Again, if you lose what you have for the sake of something new, you’re just being stupid. (Some take offense when I say this, “Are you calling me stupid?” I tell them, “No, because you’re not going to do that.”)
When we launched our groups for The Passion of the Christ at New Life years ago, we didn’t even tell our existing groups what we were doing. Partly because we were in a bit of a rush having decided to launch the groups only three weeks before the series started, but also because we already had the existing groups. We just needed to build on that.
My leaders came to me and asked, “Can our group do the Passion study or is it only for new groups?”
Being the kind, compassionate pastor I am, I said, “What’s it worth to you?” Nearly all of our existing groups participated in the study. They didn’t have to, but they wanted to. You attract more flies with honey…
One Size Does Not Fit All
When I arrived at Brookwood Church in Simpsonville, South Carolina, about 30 percent of the adults were in groups. It was a solid foundation. We had on-campus groups, off-campus groups, Beth Moore Bible study groups, and the Holy Smokers, who focused on Bible and barbecue. Remember them? We launched lots of new groups through church-wide campaigns. We connected hundreds of new folks to groups. We gained another 30 percent in groups. Sixty percent ain’t bad.
But, as I became better acquainted with the congregation, I discovered that some in the Bible belt really were intimidated by the Bible. They resisted small groups because they were afraid they would have nothing to contribute to the discussion. Whoa. In California, we just asked folks to do a study with their friends. They did it. But, this was a whole other deal.
We created large groups for men, women, young couples, business people, law enforcement, and senior adults. These are what Carl George calls “fishing ponds.” In these large groups people could move from the crowd of a 2,500 seat auditorium to a living room of a few friends, old or new.
We offered a solid recreation ministry for adults and children. We created a system of classes called BrookwoodU where people could get to know each other while they learned cooking, digital photography, leadership, Microsoft Word, sign language and even Hermeneutics. (Many friendships were forged in their hermeneutical fox holes.)
I didn’t join the staff of a megachurch to start classes or to send seniors to Branson, Missouri. But, those not connected into groups didn’t necessarily care about what I wanted. What did they need?
After four years, we reached 78 percent of our, then, 5,000 adults connected in small groups, large groups, and BrookwoodU. We didn’t get to 100 percent, but maybe someone else can take them there in the future.
You wouldn’t transition small groups to a Sunday School model, would you? Build on what’s working. Then, figure out what you can add to that. And, for the pastor on that webcast, I wish you well.