If you currently have 50 percent of your adults in groups, you have accomplished more than most people would ever hope for. Your success, however, is also your greatest obstacle. As Jim Collins says, “Good is the enemy of great.” You have potential for greatness. This is no time to rest on your laurels.
Now, if you just reached 50 percent in groups in your most recent launch, then there is certainly reason to celebrate. If you’ve been at 50 percent for a while, then there is cause for concern. It’s time to change things up a bit.
If They Turned You Down, Give Something They will Say “Yes” to
You’re at a great spot. Half of your people have said “yes” to groups. But, let’s not become overly optimistic here. While you’re glass is half full, it is also half empty. An equal number of people have said “No” to your invitation.
Why did they turn groups down? Don’t they love Jesus and want to go to Heaven? Of course they do. But, there was something in the invitation or in the approach that they chose to reject. The best way to find out why they turned you down is to ask them. While I will give you a few ideas here, a quick survey of the folks not currently in groups will give you the reasons they said “no.”
Repeat After Me, There is No Silver Bullet Strategy
No single strategy will connect all of your members into groups. It simply does not exist. So, before you decide to scrap the strategy that helped you connect 50 percent into groups, please embrace this fact: it’s a dumb idea to toss what is working for this many people. Now, am I calling you dumb? Of course not, because you’re not going to scrap your strategy. Keep your strategy, but let’s build on it.
If one strategy could connect 100 percent or more of your congregation into community, then every church would have 100 percent of their people in groups. While there are some significant examples of this level of connection like The Lutheran Church of the Atonement, Barrington, IL or Van Dyke Church, Lutz, FL, most churches are not soaring with the eagles. They are clucking with the chickens on this.
If you’ve connected 50 percent of your people by handpicking leaders and manually assigning people into groups, then you should be in the Guinness Book of World Records. If you’ve started groups with the H.O.S.T. strategy out of Saddleback or Group Link from North Point, you can persist with these methods and get a little bit further, but eventually the strategies will run out of steam and you will be stuck at 66 percent.
To get well beyond 50 percent in groups, you need to change something up. Remember, give them something to say “Yes” to! Maybe it’s time to redefine the size of the group. Not every group needs to be 10-12 people. Some groups could be 4-5 people. Other groups could be 25 people. The size depends more on the leader than anything else.
If you’ve been purchasing curriculum, maybe it’s time to create your own. Your senior pastor’s video teaching will be far more popular with your congregation than anyone else’s curriculum. And, your pastor’s curriculum will be far more popular with your pastor too. His buy-in will take your leader recruiting and group formation to a whole other dimension.
Maybe it’s time to add a second or third strategy to what you are already doing to form groups. Please notice I said “add” not “replace.” I’ve seen too many churches wreck a good strategy in favor of an elusive one. If you are handpicking leaders, then add the host strategy to the degree you feel comfortable. If you are using the host strategy, then make it more flexible by allowing leaders to form “Invitation Only” groups where they invite everyone in the group.
Don’t make a wholesale change. If you’re not sure if an additional strategy will work for you, then run a low risk pilot first. If it succeeds, then proceed. If it doesn’t, well, sometimes experiments blow up.
Having 50 percent of your people in groups is a good place to be. With a few tweaks and changes, you could end up at a great place to be. Change something!
For more information on Allen White and his consulting services, please visit: allenwhite.org
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