During the Coronavirus pandemic, pastors have become online content machines. Pastors have always been content machines, we’re just seeing more of it. Phil Cooke said that the church is currently producing more media than Hollywood. How about that?

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Our faith is multifaceted. God gave us a book and a brain, so there is no coincidence there. We are people of the Book, the Bible. After all, we are transformed by the renewing of our minds. But, that transformation involves a few other things like our experiences and our relationships, our attitudes and our actions. While nothing supersedes what the Bible gives us, transformation is not merely a knowledge-based enterprise. As pastors continue to pump out content, we must also realize that people don’t grow by content alone.

People are Inundated with Content.

From newsfeeds to blogs to everyone starting a podcast right now, there is content for days. For a society that was already on information overload, quarantine has caused the overload to level up several times over. In addition to content, people need a place to process all of this content and do life together, even while they’re apart.

New Facebook devotionals and midweek services are great, but how can your people talk back? Actually they can. People can join in Watch Parties and message each other. People can communicate with the presenter. Give people time to interact with you and with the content. Offer a question time, or give a question for the group to discuss. Using these simple tools you can turn your content into a conversation. I watched one group of pastors online last Sunday night reading and answering their congregations questions from the chat. Your people need conversation, not just content.

Smaller Churches have the Advantage.

If you pastor a smaller church, you can actually call every one of your members on a regular basis. You can have an actual conversation with them. While you still have the deadline of the Sunday sermon and Zoom meetings, the schedule has shifted. A pastor serving a regular sized church of 90 people could actually have a personal conversation with every member over a 30 day period by just calling three people per day. Pastors with 1,000 or 10,000 can’t do that. While online services are a necessity these days, personal touches count more than ever.

In larger churches, staff and church leaders should be enlisted to make similar contacts. Call all of your leaders. Call all of your regular givers, if you aren’t already. While you should have started this 60 days ago, you can still start now. There are lots of ways to reach out to folks and even practice the “one anothers” amid social distancing.

Small Group Churches have an Advantage.

Online worship services only go so far. While worship and the Word is vitally important during these days of isolation and fear, the reality is that once people go online, they will find a better online worship service out there. That’s okay. These are unusual times.

Small groups, however, are the glue that holds the church together. Many churches are starting significant numbers of new online groups. Remember, people need conversation and not just content. The format of groups is changing. I’ve done online coaching groups with pastors from across North America for years. My online coaching has changed. Rather than just diving into the topic, we take a little time to debrief our current situation. The pastor in Washington talks about quarantine life and ministry over the last two months. The pastor in Nebraska is just now getting into the thick of it. There is a need to talk about what we’re going through.

There is also much to learn as churches are innovating ministry right now. One church developed an online small group study called Cabin Fever to help people deal with living, working, and schooling in quarantine. Another church developed an online resource for members of their community to post practical needs. They are then matched up with a church member or a group who can meet that need. Another very large church has tasked their staff to call 160 church members per week. They are also making N95 masks for medical personnel. If pastors ever wanted to experiment, this is the time. No one is looking for perfection these days.

New Online Groups are Adding up to 50% More Groups in Some Churches.

Sure there are excuses about Zoom fatigue, but there used to be excuses about not having enough time for a group. Some people will always have reasons why they can’t join a group or just don’t want to. That’s okay. Move with the movers. If you make the offer, there are folks who would love to connect with others. Read more on starting online groups.

What is not working right now is assigning people to groups. Let’s face it this has never worked very well. When starting new groups online or offline, the leaders should start by making a list of people they know. They can invite a couple of people, then ask their new members to invite a few people they know. Before they know it, they have a group.

Now, there may be people who want to be in a group but aren’t invited. Normally, I would recommend creating an environment where prospective members can meet group leaders in person, then decide whose group to join. While you can’t do this at a physical location, you could do this online. Host an online meeting where leaders can introduce themselves and talk a little about their groups. Prospective members can listen, then indicate which group they want to become a part of. Everyone knows what they’re getting into.

Concluding Thoughts

Content is great. The Word of God is powerful. But, the reality is that people need each other in addition to needing your teaching. Try different ways to help them connect online and offline during this time. Get on the phone and give your people a call. Send them a handwritten note in the mail. Create new online groups. We don’t know when restrictions will end. Every state has a different opinion. We also don’t know if and when another outbreak may occur. If you learn what to do during this crisis, you will be better prepared for the next one.

For more information on church online and online small groups, visit onlinegroups.US.

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