Would you regard 2020 as a year of opportunity? It feels more like a year of loss and disruption. How can we see a blessing in something that feels like a curse?
Children have lost close contact with their classmates. Adults have lost the feeling of getting ready to go to work in the morning. Parents have lost their sanity. Believers have lost their ability to gather in-person in some places. People have lost their jobs and lost income. As a society we’ve lost the sense of safety. We’ve lost the carefree ability to do anything we want whenever we want. We’ve also lost the notion that racism is not our problem. People have experienced a great deal of loss. You’ve lost too. Yet, there is something quite hopeful about 2020.
Back in the 80’s I attended a church growth workshop with Dr. Elmer Towns in Kansas City. The main crux of his talk was that people are open to change in periods of transition. When people graduate from high school, college, or grad school, they are open to change. When people get married, have a baby, change careers, or move to a new city, they are open to change. When people go through a divorce, become widowed, or retire, they are open to change. Dr. Towns encouraged us to figure out ways to connect with people during these times of transition and disruption in their lives. Do you see the gift of 2020? Everyone’s lives have been disrupted in some way.
All of this disruption – as painful and scary as it’s been – has made people ripe for the Gospel. Nothing in their lives is working exactly the way it used to work. Everyone has transitioned from the life they were used to, and the fact of the matter is that they will never see that life again. Some say the effects of Coronavirus on health and the economy will have implications for five years or more. People are ready for a change. You have the answer. But, if people weren’t going to church before COVID-19, why would they risk going now?
Finding the Solution in an Accident
On April 11, 1970, three brave astronauts launched into space aboard Apollo 13. Not long into their mission an accident caused damage to the capsule which compromised the ship’s cabin which began to fill with carbon monoxide. The astronauts wouldn’t make it back to earth. Engineers met in a conference room at mission control. In the movie with Tom Hanks, one of the engineers dramatically spills a box of supplies on the conference table and announces, “This is everything the astronauts have in the capsule. We have to figure out how to build the CO2 filter out of this.” They got to work. Using only what was available to the astronauts, the engineers created a CO2 filter. The astronauts arrived back to earth alive.
You as a pastor don’t have all of your normal resources at your disposal. While the church relied heavily on the weekend worship service to do more than it was capable of doing, quarantine quickly revealed that the church had to be more than a weekend service or a building. What do you have to work with? If you took the resources of your members’ lives and dumped them out on a conference table like those engineers from Apollo 13, what do they have at their disposal?
Most have a computer, a smartphone, social media, email, text messages, phones, pen and paper, and maybe a little time on their hands (maybe not). How can your church reach people whose lives have been disrupted and frankly are more than a little scared? (HINT: It’s not what most Christians are doing on Facebook and Twitter right now).
Reaching Your Community Digitally
How can you and your church staff equip your members to spread hope amid all of this disruption? Here are a few thoughts for you to bat around:
- Create social media and email invitations to online services.
- Offer Instagram and Pinterest posts with encouraging Bible verses or quotes from the sermon.
- Write sermon discussion questions so anyone can invite their Facebook friends into a Facebook group.
- Put your membership process or Growth Track online.
- Offer online small groups.
- Offer online on-demand training to equip people to serve.
- Encourage your members to find a need and fill it.
- Encourage members to offer their experience from online school or homeschooling to parents who are new at it.
- Offer support groups online – Celebrate Recovery, DivorceCare, GriefShare. Substance abuse and pornography use are at an all-time high.
- Offer online budgeting classes, marriage seminars, parenting courses, and stress management workshops to invite the community.
- Ask your members to record a short version of their testimony. Share these in your church’s social media and website.
- Create interactive online experiences – Bible studies that are a discussion rather than a lecture. Use Facebook Live and respond to the comments and questions.
Don’t waste the opportunity of 2020. Don’t sit around waiting for things to get back to normal. Normal is gone. Normal isn’t coming back. Embrace the disruption of 2020. The field is plowed. It’s time to plant.
For more information on using media to influence your community, I am hosting a webinar with Phil Cooke on October 1, 2020 at 2 pm Eastern. Phil is a PhD in Theology, a filmmaker, author, and media producer. His skill set is unique, and he has much to share with the church on getting the message of the Gospel out and maximizing your influence. Register Here [Here]
Tell me what your church is using to connect with lost people. Please share your comments below.
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