On Sunday, February 22, Pastor Perry Noble announced eight new campuses of NewSpring Church by the end of the year. In addition to four multisite campuses in Clemson, Greer, Simpsonville, and Northwest Columbia, SC, house campuses are being launched in Rock Hill, Sumter, Aiken and Hilton Head Island, SC.
Hearkening back to the start of NewSpring Church, Perry shared how 15 people started in a living room in 2000. In the same way, the house campuses will start in homes led by NewSpring members and supervised by NewSpring staff. Different from a small group, the house campuses will view a special edition of the NewSpring service together online and will include children’s ministry. Similar to a small group, house campuses are exponentially expandable and are only limited to the number of homes available. House campuses will offer pastoral care and ministry similar to a multisite campus. They are more than just a bunch of people watching an online service in a living room.
As house campuses grow, additional homes in the area will be added. If enough people begin to participate in the house campuses, there is potential to add a multisite campus to the area.
With a goal of reaching 100,000 people in the state of South Carolina for Christ, the house campus concept, similar to the microsite campus I blogged about a while back, has the ability to reach all corners of the state and any open living room. There is no cost for renting or purchasing a building, since the millions of dollars in NewSpring’s members’ homes will be leveraged to bring the Gospel and the ministry of NewSpring Church to any community.
Every church currently doing multisite campuses can launch new campuses in the same way. These microsite, house campuses can be launched anywhere from the small town out in the country to a group of scientists in Antarctica to a group of astronauts on the space station. There is no limit.
I can’t wait to see where requests for house campuses come from next. I love my church!
A few days ago, I introduced the idea of the Microsite Church here on the blog. These are video “campuses” just like a multisite campus, except they can meet in much smaller places. Here are three reasons to consider them:
1. A Geographical Reason.
The planning, budget and staff needed to launch a multisite campus in either a permanent or rented facility is quite an investment. While launching a campus in a small city or metropolitan area is a no brainer, launching in a small town or a rural community is indeed more of a “brainer.”
If a church will repurpose the content currently used for its multisite campuses into a living room friendly version, a campus can meet in any town in any place in the world. In fact, a microsite campus could be the trial balloon for a multisite campus down the road or it can be a tool to reach a community that you haven’t reached before.
2. A Demographic Reason.
Microsite campuses don’t have to be limited to remote areas. Think about how a microsite campus could serve even in a community that already has a multisite campus. Why would you need them?
Getting to church is hard for some people. Job schedules, special needs children, health issues and other reasons make it difficult to travel or maybe even to fit in at a large campus. With microsite, you can bring the service to them.
Some might object by asking why an online campus couldn’t serve them just as well. I am all in favor of using the internet to reach people. In fact, I had an online small group on CompuServe in 1992. But watching a service online is much different than worshipping in a community of believers. Issues that isolate people shouldn’t keep them out of a church community either. Microsite campuses are certainly a possible solution.
3. A Political Reason.
I spent some time with the pastors of an awesome, rapidly growing megachurch in a metropolitan area recently. They are reaching the lost in powerful ways. But, there is one limiting factor — their city won’t allow them to build on the 400 acres they actually own! The political climate is completely unfavorable. Multisite could be the answer, but in this political environment, that could be shot down too.
I made an offhand remark to them. My friends would be disappointed if I hadn’t. I said, “Maybe it’s time to just go underground.” I know that thought seems radical and extreme. It’s something we might imagine only under a dictator or a Communist regime. But, let’s face it, the church has lost the culture war and is living in an exceedingly secular climate.
Microsite could serve two purposes here. The first is unbelievers who are invited to a microsite could not only experience the service, but see the Gospel lived out in the lives of the group gathered at the campus. Rather than watching the service projected on a large screen, their experience is more up close and personal.
Second, it’s not illegal anywhere that I know of to have a dozen or so people over to your house. Some HOA’s might have parking restrictions. You’d have to abide by that, but it’s not impossible. Campuses would only be limited by the number of willing members who would open their homes to one.
The final reason to consider microsite is that one the code is cracked for your first microsite campus, you have a unit of one. If it can work in one home, it can work in many homes.
There are more thoughts to think and things to discuss. Join in on the conversation. I’d love to hear from you.
Multisite churches have multiplied ministries and reached the lost very effectively over the past decade in the US. What started as a desperate need for expansion at Seacoast Church’s Mt. Pleasant, SC campus and the subsequent denial by their city council to let them expand led to the launch of a new model that duplicated services across counties, states and eventually countries in the case of churches like Saddleback. The fix to a zoning problem became a launch pad for evangelism. Now, for the next wave.
A while back on a coaching visit to Seacoast Church, Josh Surratt mentioned to me that a family from their church had moved to the state of Maine and had 40 people meeting in their living room every Sunday watching the Seacoast service online. I said to Josh, “Maybe it’s time to redefine what a campus is.”
Prior to this, a multisite campus had always been a designated building, either rented or owned, some distance from the main/broadcast/original campus that provided a pastoral staff, worship, children’s ministry and other things associated with a church. Now there’s an opportunity for a new model that requires less overhead and could be put in any situation in a town of any size anywhere in the world.
While many churches will reach into the suburbs or into other metropolitan areas, few churches are reaching into small places. I don’t think it’s on the radar to plant a multisite campus in Possum Kingdom, South Carolina, the hometown of Bo and Bear from the band Needtobreathe. If you’re not familiar with Possum Kingdom, it’s right next to Honea Path. There are a lot of towns that no one’s ever heard of before and some of them have very strange names but every town has a group of people who could make up a microsite church.
Now some would object and say, “Doesn’t every small town have some sort of a small church already?” and the answer is yes. The problem is that we live in a national culture. We watch the same television programs and listen to the same music whether we live in New York City or in Podunk Holler, Arkansas. Small churches in small towns cannot compete with what the culture has to offer. It’s just hard to get people’s attention. There are churches, however, that have proven to develop effective ministries in our culture that have a broad reach. By bringing a microsite campus into a small town, you can bring in the quality and effectiveness of a large church ministry and package it for a living room. You could reach not just thousands of people in a metropolitan area but dozens to hundreds of people in a small town. If you do the math, there are more people in small towns than there are in large cities.
The idea of Microsite Churches is seminal at this point. A few churches are beginning to pilot this model or are considering a pilot. Let’s think about the keys to a worship service: you need music of some sort which can be prerecorded on video with subtitles and offered in a living room either through a download or DVD. You need teaching. Teaching on video is very common. I worship at a very large multi-site church and the teaching is by video. I’m at a multisite campus I have only ever met the senior pastor one time, but the video teaching makes you feel like you’re really there. The fact is when churches have the pastors on a screen, people will watch the screen even if the pastor is teaching live in the room.
There are a lot of things to think through: giving, childcare, counseling, marriage ceremonies, etc. But, let’s start with these few paragraphs and discuss what might be next. What do you like? What do you not like? Leave a comment below. I’d love to hear your thoughts on this.
Recently, I came across a post that I wrote on March 13, 2018 called The Future of Church. It struck me because things that I had written back then are exactly what we’re living right now amid the Coronavirus pandemic. I’m not saying this in the guise of “Oh, look how smart I am,” because to be honest with you, I’m just as surprised as you are that I got something this right. Here are some updated thoughts on what I wrote two years ago, but I would encourage you to go back and read the original post for yourself.
Ministry Outside of a Church Building was Coming
I started that post by saying I was reluctant to share these things, but they’d been on my heart. These were things that I’d been sensing for a while. It talks about problems with church buildings. While they’re not the exact problems that we’re having right now due to the Coronavirus pandemic, we are certainly having a problem with church buildings.
There are no mega churches meeting right now, except for one that meet last Sunday. Only 30% of churches are conducting in-person services. Most of those churches have only about 25% in attendance. For some it’s because of spacing and social distancing issues. I know of one church that’s at about 40% of their summer attendance, but they’re in North Dakota in a county that has literally three cases of Coronavirus. For the most part, buildings are not being used.
This brings us to a question that Rick Rusaw and Eric Swanson raised in their book, The Externally Focused Church. If your church disappeared from your community, would you be missed? Your church, your in-person services, the things that happened in your building — your church today has disappeared from your community. Is it being missed? That’s a hard question because I know that pastors work hard. I know that they invest a lot of blood, sweat, and tears into the work of the ministry, but is what we’re doing being missed?
The attractional model was a great model for the last 30 or 40 years. We saw a lot of people come to Christ. We saw a lot of great churches built. We saw a lot of great things happen because of that strategy. But, the reality is that what happened in the last 30 or 40 years is not what’s going to work in the next 30-40 years. As of four months ago, nothing that we’ve ever done before is working. The whole game has changed. I hear of a lot of pastors really struggling with discouragement right now, because if you’re holding yourself to a standard that you had a year ago, or if you’re still defining a win by what you had a year ago, you are living in a very discouraging and very depressed place. We don’t even live in that world anymore.
Pastors Need a New Measuring Stick
There are new ways to measure how effective we are. The first thing is decentralized organization. The church could not be more decentralized than we are right now. To borrow from Dave Ferguson and Warren Bird in Hero Maker, the hero in any church is the member, not the pastor. When you think of your congregation, you have to ask yourself: do you see your congregation as an audience or as an army? If they’re an audience, they have to be entertained. You have to perform for them. You have to give them something so that they’ll keep coming back. And the win is that they come back.
But if you see your congregations as an army, then you see a group of people that need to be equipped and empowered to serve. What they need from their pastors is permission and opportunity. Your church building may not be functioning in the way that it normally does, but your church is in the community. Your church is dispersed. How could you encourage your church to serve others — to check in on their neighbors, to check in on elderly people, to make calls, to send texts? People are on their phones all the time. Why not use their phones to encourage other people and see how they’re doing? You see the focus changes from gathering to scattering. And this is what I say in the article: “In the last 25 or more years, the church gathered well, but scattered poorly. It’s time for a change.” If you’re in a gathering mindset in a scattering climate, you’re living in a very frustrated place.
You have to embrace the scattering mindset. Here’s something interesting. The initial fulfillment of Acts 1:8 when Jesus told to his disciples, “You will be my witnesses in Jerusalem, Judea, and Samaria, and to the uttermost parts of the earth.” The fulfillment of Acts 1:8 is found in Acts 8:1, “On that day a great persecution broke out against the church in Jerusalem, and all except the apostles were scattered throughout Judea and Samaria.” We’re not in persecution per se. (Some people would say that we are). But we’ve definitely been scattered. How can you use this scattering as an opportunity to fulfill your mission?
Flexible, Unstructured Gatherings
The second thing is flexible, unstructured gatherings. This goes back to a conversation I had about eight years ago with Josh Surratt at Seacoast Church. Josh mentioned that a family from his church had moved to the state of Maine. They had about 30 people gathering at their house to watch Seacoast service every week. I looked at Josh and said, “Well, maybe you need to redefine what a campus is.”
Around that the same time period, 8-10 years ago, people in a number of ministries around the country began to think about this notion of microsite churches. What I saw in the 2018 article were microsite campuses in smaller communities where multisite churches wouldn’t build a campus. The question I asked in the article is what if the service via streaming video was brought into homes, restaurants, or smaller meeting places to serve these areas?
Here’s the deal — if your church is not meeting in person (which is about 70% of churches right now), you have microsite churches. You have families gathered in homes. Maybe a few people are doing “watch parties” where they’ve invited some neighbors. Right now your church is gathering in microsites.
The challenge right now is that I, personally, attend a multisite campus that is a video venue. There’s a campus pastor and a team. There’s live worship and a service host, and then the messages are on streaming video. Why would I go back to my video streamed multisite campus when I can stay home and participate from my microsite campus? If I want more people to gather with me, I can invite them to my house.
Here’s the other side of it — nobody was meeting in those buildings anyway because of the pandemic. They had all been closed down. There was no reason to pay rent on the buildings. There is no reason to maintain a building for a multisite campus that nobody is meeting in because everybody is meeting at home.
These flexible unrestricted gatherings can multiply without church-owned property or paid staff. Now there needs to be some training. Where do you get trained volunteers? This goes to the next point in this 2018 article — meaningful volunteer ministry. I hate the word “volunteer” because Paul says to the Corinthians that one part of the body can’t say to another part of the body, I don’t need you (1 Corinthians 12:21. By definition, “volunteer” means that people aren’t being paid for their time. But, the dichotomy between volunteer and staff has become as great as the one between clergy and laity.
Churches have reached the point that they keep hiring all of these people to do tasks, because it seems easier to motivate them and get them to meet a deadline than it would with a volunteer. But the reality is that every one of us has spiritual gifts that God’s given us. Every one of us has a calling. The calling is not just limited to clergy. Ministry is not limited to paid staff.
What do we need volunteers for in the church? Volunteers are needed to maintain in-person worship services. Since there are no in-person services, there is no need for “volunteers.” Again, quoting from this 2018 piece, “the church burdens many of its members with meaningless ministry, parking lot attendants, greeters, coffee servers, and so forth. Potentially the worst staff position in any church is the guest services coordinator, because this person must constantly hustle to fill vacant spots every week of the year. Why? Because no one is called to this!”
Today, if you’re the guest services coordinator and your church is only meeting online only, you’re like the happiest person in the world! You’re like on vacation. Here’s the thing — believers will rise to the occasion for gift-based ministry, things that they’re called to do, things that they see a need for and could fill it. They could do something about it with their gifts and abilities. They just need to be equipped. They need to be released to do that. JD Greear said this, “Even when you can’t come to church, you can still be the church.” When you look at Ephesians 4 you see the work of pastors and teachers is to equip the saints for doing the work of the ministry. Pastors and staff should be ministry multipliers to release their congregations to serve rather than doing the work themselves. We are decentralized. People can use their gifts. They can invite people into their homes. The church can be the church.
This is a Major Shift
We can’t meet in-person for various reasons. The church doesn’t revolve around the building. This is a shift. The multiplication of microsites is easier than multiplying megachurches. What about training? What are they doing in the houses while they’re being friendly? They get people together. They’re watching the service online. You can train somebody to do a microsite much more quickly than you can train a pastor. A person doing a microsite doesn’t need a Master of Divinity, but they do need supervision.
Most churches will never have the budget for all of the paid staff or buildings they need to accomplish what God has called them to. Yet, the church already has millions and millions of dollars worth of property in the homes of the church members. The “staff” for these microsites originates from gifts-based assessments.
Now, when I wrote this original article on March 13, 2018, this might have all seemed weird to you. It may still seem weird to you right now, but if these things are put it into practice right now, it would make a huge impact in your communities.
We have a world that is hurting in so many ways. They’re afraid of a virus. They’re afraid of meeting together. They can’t see a loved one in a hospital. Some of them can’t even go to a funeral. We have political unrest to an extent that I don’t even remember in my lifetime. We have racial injustice. We have so many things that are plaguing our country, and there’s such a great spiritual need. In fact, I would say the last time we saw a spiritual need at this level was 9/11. And if you remember, after September 11, 2001, that next Sunday, our churches were packed.
People are feeling that level of anxiety, depression, and uncertainty. Some people don’t know if they’re going to have a job. How can they buy food? There’s so much uncertainty. They can’t go to church or they’re afraid to go to church, but they can go online. They could go to a friend’s house. They could go to a small group. They can watch a streaming service.
Here’s the crazy thing. These things that I’m talking about — a year ago, they were a novelty. Four months ago, this became a necessity. Today, this is an opportunity. Let’s make the most of this opportunity.
This is a three-part series about how the church is changing during the pandemic and discovering new paradigms of ministry. This week we will explore worship services. Next week, we will cover small groups. Then, in the third installment, we will consider the “chocolate hummus” of ministries and what should be left behind.
Part 1: Online Services are Bigger Than Ever
Church went online, and everyone showed up. Churches across the country have reported online attendance that is double their average weekly adult attendance or more. I see a few reasons for this happening. I also see a few opportunities moving forward.
The Easter Phenomena
Easter is typically the highest attended Sunday of the year. While we’d love to think that our congregations have done a great job inviting unbelievers to Easter and that our advertising really paid off, the reality is that Easter is the one Sunday of the year when everybody who is a part of your church shows up (along with some visitors and invited guests). Don Corder in his book, Connect: Grow Your Church in 28 Days – Guaranteed, uses a formula based on his work at The Provisum Group, which demonstrates that an actual congregation is more or less five times the size of the weekend attendance. You can read more here about the True Size of Your Church. Your church database will testify to the fact that you have a lot more people associated with your church than regularly attend.
As online services got rolling everybody showed up, and that’s a good thing. Now, the challenge is to change your thinking from online services as a necessity during quarantine to online services as a necessity to connect more regularly with your congregation and your community. Online services shouldn’t be a temporary stop gap. This is the gateway to a new way to serve your people.
Church Shopping and Hopping (and Other Pastors Lurking)
I have to confess: I haven’t been watching my church’s online services. I’ve been watching Saddleback Church, where I used to be a member. Last Sunday, we “visited” Hillsong California. All of this happened from our living room in South Carolina. Church shopping and hopping has never been easier! I know I’m not the only one.
Now, smart pastors are looking at a lot of online services to pick up tips on improving their own online services. Also, for the first time, pastors are at home on Sunday and have time to relax and watch online services. This is all factoring into online attendance, even in a small way.
New Online Attenders
After 9/11 churches were packed. The United States faced a catastrophic attack unlike anything since Pearl Harbor. It shook people to their cores. They turned to the church. In this pandemic there were no churches to pack.
Churches were closed, but online services were open. People went online to find help and hope during the uncertainty of this latest catastrophic event. Rock Church in San Diego saw their Easter attendance increase from a regular worship attendance of 10,000 to an Easter 2020 attendance of 200,000. They received the largest offering in the history of their church.
For the church, this is an event unlike any other in recent history that will launch new forms of ministry to reach an online audience. Prior to the pandemic, people were jaded and content. Life was pretty comfortable. Everyone was riding high on the S&P 500. Coronavirus has shaken everything. Over 30 million people are out of work. Tens of thousands have died. People are tired of sitting at home, but uncertain about their future. While they can rail against politicians and process the anger stage of grief, the reality is the world has become unstable. The church, however, is built on a rock.
Online Campuses Might Have Replaced Multisite Campuses.
If people will worship and respond in their living rooms, then why go to the trouble of maintaining multisite campuses? Many multisites are essentially hosting online services in a group of hundreds or thousands. Yet, online services during the pandemic have demonstrated that families, small groups, and watch parties have become a much larger audience than all of a church’s multisite campuses combined. Some churches discovered the exponential potential of microsite campuses sometime back. You can read more here.
We understand that an online campus is more than just streaming the video from a weekend service. It’s a campus. There is a service host. There are next steps. And, the coffee is better than it is at the multisite campus I attend! Why go back when multisite campuses are reopened? I’m not saying people shouldn’t. I’m just asking if multisite campuses are still necessary.
The Format of Online Services Matters
With online services there is a vast difference between streaming your regular service and creating an online service format. Why split the hair? Streaming regular services creates online viewers. Offering a unique online format creates participants. A church service shouldn’t be something that people merely watch, but something they engage in. If they are not engaging, it’s not their fault. The format makes the difference.
Online services that work honor the principles of other online content. First, tighten up the shot. Think about how newscasters talk directly into the camera. They’re not standing on a stage in an empty auditorium looking elsewhere. Newscasters look directly into the camera. Their audience is on the other side of that lens. So is yours. Use a low cost teleprompter for your notes or manuscript so you’re looking at the camera and not looking down. Tighten up the shot.
Next, personalize the background. Think of Jimmy Fallon creating the Tonight Show in his home with his kids climbing all over him. It’s personal. It’s warm. Let your people into your home. Sit in your favorite chair like you are sitting with your people in their living rooms. Use multiple cameras to add visual interest from different angles. And, while you’re at it, you could pre-record your service to edit in your main points, Bible verses, and next steps.
Lastly, tighten up the sermon. People are used to watching 30-minute sitcoms and 60-minute dramas. Anything over an hour is a movie, which requires millions of dollars and a captivating plotline to keep people’s attention that long. Think TED Talk. It’s harder to prepare shorter talks, but it’s important to keep people’s attention. Don’t let your pride get the best of you here. Going forward, consider using a format like LifeTogether’s Conversation Service which is built entirely for an online audience.
How Will You Disciple Your New Online Congregation?
Now that you’ve engaged with more of your congregation on a regular basis online and attracted a multitude of people outside of your congregation, how do you help them take next steps in their faith? What should you offer to people who come to Christ through an online service? How can they connect with the church through a small group or a membership class? How are you discipling your online followers?
By streaming your Growth Track, membership class, and other core components of connecting people into your church, you will not only include your new online followers, but you will also create a more convenient format for busy people who can never make it to the classes. The message is the same, but the methods have to change. That’s what we said when we went from traditional services to seeker services 30 years ago. Welcome to a new era of ministry. Quarantine is producing some new ways of doing ministry. It gives the church permission to experiment. It also gives the church an opportunity to launch new initiatives to reach people with the Gospel and disciple them.