Small groups are no longer making disciples at the rate they once were. For many churches, the purpose of groups is to assimilate new people and keep them connected so they won’t leave. Everyone needs to go where everybody knows their name, and they’re always glad you came… But, if the purpose of small groups ends with assimilation, host homes, and the church-wide campaign, then how are disciples being made? Host homes and campaigns are great to get groups going, but not so great for on-going discipleship.
Disciple Making is Not Complex.
Programs are complex. Disciple making is not. Jesus told us what we need to know to make disciples.
First, Jesus gave us the Great Commandment: “Love the Lord your God with all your heart and with all your soul and with all your mind. This is the first and greatest commandment. And the second is like it: ‘Love your neighbor as yourself. All the Law and the Prophets hang on these two commandments” (Matthew 22:37-40, NIV). Jesus boiled 613 commands down to two: Love God and Love your neighbor. God is easy to love. But, neighbors, which neighbors? Look out the window.
Second, Jesus gave us the Great Compassion in Matthew 25. “Whatever you did not do for one of the least of these, you did not do for me” (Matthew 25:45). Feed hungry people. Clothe those in need. Show hospitality to strangers. Visit the prisoner. Care for the sick. Essentially, love your neighbor as yourself. See #1.
Third, Jesus gave us the Great Commission. Read this and try not to “yada, yada, yada” it. “Then Jesus came to them and said, ‘All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age’” (Matthew 28:18-20). Jesus told us to “Go.” How well are we scattering? We’re pretty good at gathering. Jesus didn’t say the lost should come to our seeker services. That’s not working as well as it once did.
Does this seem too simple? If our lives were focused on these things, we would grow. Our people would grow. As Jim Collins says in Good to Great, “If you have more than three priorities, you don’t have any.”
Disciple Making is Customized.
Disciple Making relies on a system to produce disciples. When we hear the word system, we often resort to a manufacturing process, a catechism, or a training program. While some of these methods might add to disciple making, there is a considerable flaw in the thinking. People don’t come to us as raw materials. They aren’t blank slates. They have a past. They are different – genders, races, backgrounds, educations, experiences, personalities, gifting, callings, opportunities, abuses, and so many other things contribute to who people are. I’m not like you. You’re not like me. Yet, we are called to be like Jesus.
While we must all know basic things about the Bible and what it teaches, how we reflect more of Jesus is a different journey for all of us. I grew up in church. That’s a funny statement, but we were there so often that at times it felt like we lived there. I learned all of the Bible stories in Sunday school. Our church was more of the Arminian persuasion, so I’ve gone to the altar more than 100 times to make sure I was saved. I called this eternal insecurity.
I learned to live by a code of conduct which included no smoking, no alcohol, no dancing, no movies, no playing cards, and the list went on. In my church we couldn’t belly up to the bar, but we could belly up to the buffet. That’s how we got the bellies!
In a holiness tradition, there is a fine line between setting yourself apart for God and becoming legalistic. Legalism defined the don’ts for me, but not all of the don’ts. The don’ts seemed more significant than the do’s. But, if I lived better than other people, then God would bless me. The others got what they deserved. I didn’t need to understand people from other backgrounds. They were sinners. They were going to hell. There wasn’t a lot of love going around.
Now, put me in your church. How could you help me become more like Jesus? How can I learn to love my neighbor as myself? How can I see people who are different from me as people who God loves? I don’t need to know more of the Bible. I know it. Bring on the Bible Jeopardy!
How would you affect my attitudes and my behavior? How could I think more like Christ? How could I act more like Christ? By the definition set in the church I grew up in, I’m a model citizen. I fit with the tribe. They’re proud of me. Yet, I lack so much.
This is where cookie cutter disciple making goes wrong. We produce rule followers with cold hearts and no actions to demonstrate God’s love to those who are far from Him.
Fortunately, I’m much different now than where I was when I graduated from high school. But, it wasn’t college, seminary, or another church’s process that got me there. It was something unique that God is doing in my life. I’m not the exception here.
My friend John Hampton, Senior Pastor of Journey Christian Church, Apopka, FL lost a ton of weight recently. By ton, I mean, 50-60 lbs. and he’s kept it off. How did he do it? He joined a gym who gave him a personal trainer. The trainer’s first question was “What do you want to work on?” The trainer didn’t prescribe a standard course of physical fitness. The trainer connected with what John was motivated to change. In turn, John’s team is now sitting down with people at their church and asking them, “What do you want to work on?” Then, offering a next step to get them started.
There is nothing outside of us that can motivate us more than what is inside of us. For the believer, God is inside of us – in case you didn’t know where I was going there. What we are motivated to change right now should be the thing we focus on changing. If we don’t sense a need to change, then we need to bring that question to God: “What do you want to work on?”
Disciple Making is Obedience.
The last phrase in the Great Commission punched me between the eyes not long ago: “teaching them to obey everything I have commanded you” (Matthew 28:20). Read the phrase again. What did Jesus tell us to teach disciples? Hint: Jesus did not say to teach his commands. Jesus instructed us to teach obedience.
In the area where I live, everyone goes to church. There are more than 75 other churches within 10 miles of the church I attend. It’s part of the culture. While these church-going folks are faithful to church attendance, it doesn’t stop them from being hateful, passive-aggressive, and racist. There’s a high incidence of domestic violence here. The daily news is not good news. Now, this isn’t everybody. But, with so much access to church, you’d expect people to be a little more like Jesus. Bible knowledge is there, but changes in attitudes and behaviors are lacking.
Recently, a man who grew up here, told me about his family history in the area. His family has lived here for over 100 years. It’s a colorful family history – running moonshine and other illegal activities. At one point, he told me, “My grandmother was a fine Christian woman, well, except for running a brothel.” I had no response.
How’s your disciple making? What results are you seeing? What’s missing?
There is so much to unpack here. Please join me in the comments for a discussion. We’ve got to get our people beyond just coping with life. We’re on a mission. How can your members join that mission?
The Disciple Makers Coaching Group is forming for 2019. If you are interested in learning from experts in disciple-making like Mike Breen (January 2019), Pete Scazzero, Gary Thomas, Lance Witt (April 2019, and others, you can find more information HERE.
Rooted is different. When Mariners Church began to report the outcomes of Rooted participants as 90 percent continuing in on-going small groups, 84 percent increasing their giving, and 73 percent increasing their serving, it sounded almost too good to be true. What’s more Rooted is high commitment, advanced preparation, and daily homework. This was counterintuitive to those who have lowered the bar and launched easy-to-use church-wide campaigns. Something was certainly unique about Rooted.
A Little History on Rooted
“I didn’t want to be remembered for building buildings or building a big church,” confessed Kenton Beshore, Pastor Emeritus, Mariners Church, Irvine, CA. “I wanted the legacy to be building disciples.” At the time, Mariners had a large menu of ministries with no clear path. “The idea of simple church was a big influence on us.”
Rooted, or Mizzizi in Swahili, is based on a discipleship method developed by Pastor Muriithi Wanjua at Mavuno Church in Nairobi, Kenya. It is a non-Western approach to discipleship, yet it is not new.
“Rooted is by far the best, most authentic, discipleship process I’ve ever experienced,” said Paul Dowler, Core Values and Community Life Pastor, Compass Christian Church, Colleyville, TX. “The secret to it is that it is not really something ‘new’. It’s actually an experience/process that has worked throughout the centuries by the first century church, the Moravians, the Celtics, the Methodists…the basics of the faith. [Rooted helps the participants with their] understanding the nature of God, the fall, and redemption; dealing with strongholds and sin; and activating people to mission. It’s totally refreshing to not chase the ‘culturally relevant’ because that changes constantly.”
Convinced God was using Mizzizi to disciple people in all stages of their faith, Kenton began to work with Pastor Muriithi to adapt the experience to Western culture. Mariners Church translated and designed it for use in the West without taking away the impact of the non-Western approach.
What is Rooted?
Rooted is a 10-week experiential study with three large group sessions, 10 small group meetings, 45 daily devotionals, and three experiences. The focus rests on three themes: Connecting with God, Connecting with the Church, and Connecting with Your Purpose. “People don’t grow in classrooms. People grow in experiences. They grow in relationship with each other. To motivate them, we have to put them in high risk environments. This is what we found in Rooted,” Kenton reported.
While Rooted is a Bible study, it is experiential in nature, meaning that the Bible, the relationships with others, and experiences work together to transform lives. The groups utilize “The Seven Rhythms of Rooted” which include Daily Devotion, Prayer, Freedom from Strongholds, Serving the Community, Sacrificial Generosity, Sharing Your Story, and Celebration.
The integration of study, prayer, experiences, and relationships accelerates life change because the participants are doing what they’re learning while they are learning it. “There are thousands of discipleship programs in North America, and I think I studied all of them,” Shelly Juskiewicz, Community Life Pastor, Mariners Church, says. “What I found is they all pretty much have the same content. What makes Rooted different is that it’s based on experiential learning rather than a lecture or leader teaching each week. Life transformation comes more through experiences than through knowledge. Teaching comes in and goes out and very little of it stays. But if you can share an experience together and do something, it changes people.”
The three large group gatherings include a Vision Night, a Money Talk, and a Celebration all led by the senior pastor. The Celebration typically includes a meal, worship, individuals declaring their faith, water baptism, and a commissioning.
The 10 small group meetings focus on the topics: Who is God?, How does God Speak to Us?, Where is God in the Midst of Suffering?, There is an Enemy, How Can I Make the Most of My Life (2 meetings), Why and How Should I Tell Others?, and Why is the Church Important? The topics are further explored in five daily devotionals per week, which are essential to the impact on the individual.
The three experiences are a prayer experience, a serve experience, and breaking strongholds.The two-hour prayer experience in the third week of Rooted is the watershed moment for most Rooted participants. Those who participate in the guided prayer session based on their The Lord’s Prayer, The Armor of God (Ephesians 6), or another Scripture passage, will continue on to finish the rest of Rooted and receive the full benefit. On average, 10 percent of participants drop out prior to the prayer experience. “The end goal of the prayer experience is to help them hear God’s voice in their lives,” according to Matt Olthoff, Network Development Pastor for the Rooted Network.
The serve experience gives each group the opportunity to serve the poor in their communities. The focus, however, is not based on the act of service. Rather, the participants are encouraged to listen to God’s voice while they are in the process of serving the poor. “You want to encourage everyone to experience God while they are serving, then debrief these experiences afterward. The debrief involves crystallizing next steps based on what God spoke to them,” said Olthoff.
Breaking strongholds in week five starts with a discussion on spiritual warfare, then the group is divided by gender into two groups. “Strongholds are areas of sin in our lives where our flesh and Satan work together to create destructive patterns that are sometimes hard to see. We have the authority and power of the Holy Spirit to break free from these influences.” If group members feel they have a stronghold, they confess the pattern of sin in their lives and choose to replace it with a new character quality they want to adopt. This is the beginning of a process that the Holy Spirit works in the life of the individuals. In some cases, group members may be referred for professional counseling.
These three experiences are both powerful and profound in the growth of the group members. Rooted focuses beyond the information the Bible provides on discipleship, but moves group members toward living out what God directs them to do.
How Do Churches Use Rooted?
While Rooted is a curriculum used in a small group, it is not a small group curriculum. In fact, individual small groups are discouraged from using the materials as a one-off Bible study. The implications of Rooted are for the church as a whole. Rooted cannot be used effectively as an isolated class, group study, or individual study. The full impact of Rooted is felt as a church-wide experience, but don’t read that as a “church-wide campaign.”
While church-wide campaigns have helped to connect entire congregations into groups for a six-week experience by offering video-based curriculum so anyone can start a group, Rooted is the opposite. Rooted can only be led by a trained facilitator. In order to recruit facilitators, most churches will offer pilot groups first for their pastors, staff, and church leaders, then a second round of pilot groups for other influential leaders in their church. After two rounds of 10-week pilots, in most cases the church is ready to launch Rooted with their entire congregation.
Rooted is not meant to serve as one of many options. For Mariners Church, initially offering Rooted as one more option to its large menu of options proved to greatly lessen the impact. Today, Rooted is offered as the entry point for every other level of involvement in the church. If someone wants to join a small group, they do Rooted first. If someone wants to serve, they go through Rooted. If someone wants to become a church member, they do Rooted first. This goes for every other ministry in the church without exception.
Part of the significance of the pilot groups with pastors and church leaders is to determine the church’s level of buy-in to Rooted. If the pastors feel strongly about Rooted, they will present it was the front door to everything else in the church. If the pastors don’t feel that strongly, then Rooted will more than likely not produce the result seen at other churches.
Once groups are formed and Rooted is underway, the facilitators meet for weekly training and coaching. Since Rooted often touches deep issues in people’s lives, it’s important for the facilitators to have the support of a coach every time they lead a Rooted group. In every Rooted session they will find new challenges and new issues among the group members. They may have never faced these things before, so support is essential.
Though high in commitment, Rooted provides results across the board. “Rooted has a way of impacting the unchurched, the dechurched, and the over-churched at the same time,” according to Drew Sherman, Senior Pastor, Compass Christian Church, Colleyville, TX.
“For far too long the American Church has been redesigning and/or trying to improve something that doesn’t really need to be improved. I can totally see Rooted creating a legitimate movement and revival in the American Church.” writes Paul Dowler, Core Values and Community Life Pastor, Compass Christian Church, Colleyville, TX. “Maybe I’m just on the mountaintop from celebrating the lives that have been transformed. But, I’m pretty confident this is going to keep working, and it’s not a ministry fad.”
For more information on Rooted: experiencerooted.com
To access an on-demand webinar about Rooted: CLICK HERE.
This post by Allen White first appeared on smallgroups.com.
Love God and love your neighbors. In the Great Commandment, Jesus boiled 613 commands down to these two. He went on to say, “All the Law and the Prophets hang on these two commandments” (Matthew 22:34-40, NIV). In other words, if Jesus’ followers do anything, they should focus on these two things. The Neighboring Life focuses on the second commandment in order to follow the first one.
Who is My Neighbor?
The act of taking time to learn a neighbor’s name demonstrates obedience to Jesus’ command. Once a believer knows their neighbor’s name, then they can pray for their neighbor. Pray for their lives, their families, their jobs, and even an opportunity to get to know them better.
Neighboring is also serving next door neighbors. By offering a helping hand, often the next step is offering a listening ear. “We love our neighbors because we are Christians, not because we are trying to make them Christians,” says Rick Rusaw and Brian Mavis, co-authors of The Neighboring Church. “We need to stop hijacking the endgame with other things. It happens so subtly. We love our neighbors so they will go to church. We love our neighbors so they will join our small group…Those motives turn people to be loved into projects to be directed…People will know when they are a project.”
The Neighboring Life is the creation of Rick Rusaw, Brian Mavis, and the team at LifeBridge Christian Church, Longmont, CO. Built on the foundation of The Externally-Focused Church, co-authored by Rick Rusaw and Eric Swanson (Group Publishing 2004), LifeBridge along with many other churches, has sought to transition ministry from missional, community-wide, Service Day approaches to a more granular form of ministry. Rather than donning matching t-shirts, serving for one day, and making local headlines, The Neighboring Life is a daily, personal experience with one’s neighbors. More importantly, it adds the relationship component to serving.
“The bridge between being missional and incarnational is relationship,” according to Scott Campbell, The Ascent Church, Colorado Springs, CO. “You can be missional without being relational. You can’t be incarnational without relationship: ‘love neighbors as you love yourself.’”
“For years [LifeBridge Church] had been getting into the stream of our community to serve. A city employee asked if we would take care of a woman’s yard for her. I said I would look at the situation and get back to her,” said Brian Mavis. “As I was driving up, I spotted the house from blocks away. They weren’t exaggerating. The grass was almost as tall as I was. I knocked on the door and a woman in her young thirties answered. Standing next to her was a little girl. I learned that this woman had recently survived stage-four cancer, and she was taking care of the nine-year-old girl, who was in foster care. This woman was tearful and embarrassed about her yard, but she said her health prevented her from trying to take care of it.
“My heart broke for her, and I was happy that our church was going to help her. I gathered a dozen people and they brought their own equipment. A few hours later we had the yard looking almost as good as new. We came back the next week to put down some mulch. We prayed for the homeowner, and we felt great about what we had done. I was proud of our people, and I was glad the city knew they could call us and count on us to take care of it.
“Over the next year, I called the woman a couple of times to see how she was doing. After the second call, while I was silently congratulating myself, the Holy Spirit said, ‘This is nothing to be proud of. This should never have even happened.’ I immediately knew the full meaning of this gentle rebuke by God. The woman’s grass should never have grown more than six inches tall.”
What should have been done differently? “First,” said Mavis, “I wouldn’t just ask a dozen people from our church. Instead, I would look to see who lived near her. We have several families within a couple blocks of her house. I would’ve called them and asked them to help me help their neighbor. Then I thought I would go one better. I would ask them to help me, but I would also ask them to knock on their neighbors’ doors, no matter if they were Christian or not, and invite them to join in helping this woman…If the church had done a better job of helping our people learn to love their neighbors, then I never would’ve received a phone call from the city in the first place…For years our church was serving the community, but were we loving our neighbors?”
A dilapidated house or an unkempt yard are easily recognizable signs of a family in crisis. But, not all needs are revealed from the curb. Needs are revealed as neighbors are known. Since neighboring is not a program and neighbors aren’t projects, the focus on neighboring is more of a spiritual discipline than a ministry initiative. Neighboring is moving life from the backyard to the front yard. It’s taking time for a neighbor when they are outside. The heart of neighboring is putting others ahead of oneself.
Neighboring requires no special talent. Anyone can be a neighbor. Neighboring does require a shift in thinking for pastoral leadership. Emphasis is given on scattering equal to the emphasis on gathering. This is not to discount the value of gathering, but to balance receiving and giving.
Stay, Pray, Play, and Say
Neighboring almost seems to harken back to years gone by when neighbors knew everyone and helped each other. It was the norm. Today, the norm is cellphones, garage door openers, and quiet streets in neighborhoods. Neighboring requires intentional effort.
The practices of neighboring are simple, yet significant. They can be summoned up in four words: Stay, Pray, Play, and Say. Stay means being available to get to know one’s neighbors. It’s stopping to talk to a neighbor instead of hitting the garage door button. Maybe it means sitting on the front porch instead of the back porch. Pray means praying for neighbors. Praying for both neighbors who are known and those who are unknown. Praying for opportunities to connect and serve. Play is offering hospitality to neighbors from dinner invitations to backyard barbecues to small scale events. The fourth word is say. When the opportunity arises, Christian neighbors are prepared to share Christ with their fellow neighbors. This isn’t the completion of the “project.” This is the start of a new journey.
Leaders Go First
As with any focus, leaders go first. Pastors and church staff can prepare to lead neighboring in their churches by starting to neighbor themselves. Resources such as The Neighboring Church by Rick Rusaw and Brian Mavis, and Becoming a Neighboring Church, a six session study by the LifeBridge team with its companion video are a couple of ways to get ideas on leading a community-wide movement in neighboring. Other resources include The Art of Neighboring by Jay Pathak and Dave Runyon, Neighborhood Initiative and the Love of God by Lynn Cory, and Neighborhood Mapping by Dr. John Fuder among others.
Once pastors and staff have some experience with neighboring, the entire church can be engaged with The Neighboring Life study and companion video used as a church-wide campaign, group study, or individual study. These resources are available at TheNeighboringLife.com.
Jacob & Mary Alice: An Unlikely Pair
Ever since his wife’s death, 80-year-old Jacob called his neighbor, Mary Alice, regularly. Somehow Mary Alice had broken the ice with this self-proclaimed “crotchety old Jewish man who doesn’t make friends easily.” The two were quite a pair in the neighborhood: a mom of two teenagers chatting the ear off the grumpy old man.
When Jacob’s number came up on caller ID, she answered it, but on this evening, when she picked up the phone Jacob wasn’t talking but she could hear difficulty in his breathing. Rushing over to his house, she found Jacob at the bottom of the stairs and quickly called 911. The paramedic in the ambulance, the emergency room receptionist, the technicians drawing blood, and the doctor all asked her, “Are you his daughter?”
“No, I am just his neighbor” she answered every time, as she kept Jacob calm and answered their questions about his past medical history. As Mary Alice left the emergency room after Jacob was fully stabilized, the doctor asked her with a smile, “Will you be MY neighbor?”
Neighboring requires no special talent. There are no scripts or methods to follow. The heart of neighboring is taking an interest in one’s neighbors. Pastors can start their own neighboring movements by encouraging their members to take a few minutes to talk to their neighbors when they see them outside. This might be an introduction to a new neighbor or a bit of an apology for living next door for so long and having never met. This shouldn’t be embarrassing. It should be a start.
As churches embrace neighboring, any step toward a neighbor: a conversation, a meal, a prayer, or an act of service should be celebrated. What pastors tell stories about will cast vision to their congregations.
If pastors are ready to get serious about neighboring, then some tough questions must be answered – How can you be the best church for your community rather than just the best church in your community? What if you got better at the two things Jesus said mattered the most – loving God and loving your neighbor? How can the church put equal energy into scattering into the community as they do gathering for weekend worship services?
If your members move out of their neighborhoods, would they be missed?
Is your church already beyond church-wide campaigns? Before you start demonizing campaigns, first, you need to consider some solid reasons to launch campaigns in your church. Your progress will determine whether you need a church-wide campaign or not.
Why You Need Campaigns
First, if your church is rapidly growing, you will constantly need campaigns just to keep up. While the weekend service is a great attractor, groups are the place where you keep people and disciple them. Campaigns are the best way to recruit new leaders and get a lot of your people connected into groups very quickly. If you’re growing, then keep campaigns going.
Second, if your congregation faces continual turnover, campaigns are necessary. If your church is near a military base or in a college town or full of Millennials, your members are regularly deployed, graduating, or getting married and moving to the suburbs.
Manna Church, Fayetteville, NC sits next to Fort Bragg. They regularly lose 1,000 people every year who are either deployed or reassigned. Campaigns have helped them connect the regular influx of new members. Manna has “deployed” their groups all over the world. Then, they got really smart and started campuses near military bases across the U.S. Different bases, but the same church!
Rapid growth and steady turnover are fertile environments for church-wide campaigns. Every year you will need new groups. In order to have new groups, you need new leaders. After all,
The primary purpose of church-wide campaigns is leader recruitment.
Most of your people don’t see themselves as leaders. A six-week campaign gives them the opportunity to test-drive a group and show them they were the leaders they never knew they were.
When to Start Using Campaigns
Through my book, courses, and coaching groups, pastors learn how to launch and maximize church-wide campaigns. These are churches who have never done campaigns or who have just started. After 16 years of campaigns, we know a lot more about how to keep groups going once the six weeks is over. We can definitely begin with the end in mind. In fact, I encourage pastors to develop their coaching structure before they recruit a single leader or start a group. That’s one key to lasting groups.
If your church has a wide gap between your weekly attendance and your group participation, you need a church-wide campaign to catch up. Now, if there are other Bible study options available at your church, don’t count them in your group numbers. People who are committed to Sunday school, Midweek Bible studies, other Bible studies, or women addicted to Beth Moore don’t need to join a small group. That is their small group. Your concern should be for the people who are only attending the weekend service but are not connected otherwise. If it ain’t broke…
Once most of your people are connected into groups, you can certainly use campaigns with relevant topics to reach your community. You can also use campaigns occasionally to launch a new initiative in your church or just reinvigorate your groups. But, the continual use of campaigns will eventually produce a diminishing return.
Is it Time for Your Church to Move Beyond Campaigns?
Church-wide campaigns are great sprints toward connecting a lot of people in a hurry. But, disciple-making is a marathon, not a sprint. The ultimate goal of groups is to make disciples. Disciples are not the end result of a process. Disciples are crafted [Read more here]. Eventually, you want your video-based-curriculum-dependent newbies to be able to rightly divide the Word of Truth and facilitate a discussion leading toward on-going life change. You can’t grow disciples in fits and starts. As Eugene Peterson once titled a book, it’s A Long Obedience in the Same Direction: Discipleship in an Instant Society.
Where is your church? Do you need to recruit a bunch of new leaders and launch groups? Have you been doing campaigns for years? Are you seeing your groups going the right way? How well are you making disciples?
Campaigns can help you or hurt you. Just like hot sauce, you’ve got to know how much to use and when. Otherwise, you’ll numb your taste buds for campaigns. Is it time to start a church-wide campaign? Or, is it time to stop?
Join Allen White for a Free Webinar: Beyond Church-wide Campaigns on Tuesday, Nov. 13 at 3pm EST or Wednesday, Nov 14 at 12:30pm EST. CLICK HERE for more information
It’s time for your church to move beyond church-wide campaigns. The first widely publicized church-wide campaign, the 40 Days of Purpose by Rick Warren was launched in 2002. By far, it has been the most popular campaign to date. I am grateful for every person who ever “hosted” or joined a group for that season.
At this point, some of you may be confused. I wrote a book called Exponential Groups: Unleashing Your Church’s Potential (Hendrickson 2017), which is all about church-wide campaigns or alignment series. You might ask, “Now you’re telling us that campaigns don’t work.” That’s not what I’m telling you.
Church-wide campaigns used to work. But, there was a time and a season for campaigns. Here are the reasons for those seasons.
When to Stop Using Campaigns
There are two measures for when campaigns are no longer effective. Your church will hit these marks, and then campaigns will no longer be helpful.
First, if a high percentage of your members are in groups, you no longer need to use campaigns. For most churches, there is a 1-3 year window when campaigns are highly effective to recruit leaders and connect people into groups. Beyond that three year window, your church will experience “campaign fatigue.” It’s a strange phenomenon.
Every week, your people will hear a message in the weekend service. Every week, your people will meet in their group and probably study something. But, the idea of continually aligning the weekend service with the group study gets exhausting for people. This seems strange since there is a sermon and a study every week. But, it’s a reality with a few exceptions.
Some churches use sermon-based groups, which I believe is genius from a Christian education point of view. The normal course of sermon-based groups is steady. You don’t face all of the ups and downs of church-wide campaigns. While there’s a push to join groups every semester, it’s not the bandwagon effect over and over and over again. The bandwagon is fatiguing, which leads to the second point.
If your church has used campaigns for more than 3 years, you will experience a diminishing return. For about 8 years now, I’ve told the story of a church who had dramatic success in connecting all of their people into groups within a 9-month 3-campaign push. The pastor was engaged. They were naturals at creating their own curriculum. They launched multiple campaigns year after year. They began facing a steady skid downward. When I caught up with them about a year ago, groups were at an all-time low. Did the campaigns fail?
Their campaigns succeeded for the first year or two. But, by year 3 campaign fatigue had set in. They were excellent at the sprint of the campaign, but suffered when the sprint became a marathon. Your church will suffer this too.
Once the majority of your congregation is connected into groups and you’ve run campaigns for two or three years, it’s time for a change. If you don’t make the switch, your groups will decline, except for two scenarios…Click Here for Part 2.
Join Allen White for a Free Webinar: Beyond Church-wide Campaigns on Tuesday, Nov. 13 at 3pm EST or Wednesday, Nov 14 at 12:30pm EST. CLICK HERE for more information
What do you do with the new leaders you’ve recruited and the groups they started? Why are your groups declining after so much success? You’re not alone.
What worked yesterday is failing you today.
After living for years with the frustration of mature people who were well qualified to lead feeling rather unqualified, we made some radical changes. An invitation to leader training is not appealing to those who don’t consider themselves to be leaders. How do you get them to see they really can lead well, if they won’t even give it a try?
We had to change the entry point. We reversed the order. Training became second. Leading was first, but we didn’t call it that. At first, we asked people to HOST a group: Heart open to God, Open your home, Serve some snacks, and Turn on the VCR…you could be a star! Then, our people discovered that “HOST” just meant “leader.” Now what?
We went undercover. As our people were given permission and opportunity, we invited them to “get together with their friends and do a study.” We were asking them to LEAD a GROUP without using those words. After all, if they could gather their friends for a short-term study, they had the stuff to lead a group. We just didn’t call it that. If the HOST model brought us dozens of new groups, then this new way brought us hundreds of new groups. But, an unintended consequence rose up.
People were condition to both a low level of commitment and a short-term experience. One church I’m working with called their groups “burst groups.” These intentionally met for six weeks, then disappeared as quickly as they started. On-going groups weren’t even a consideration. Yes, people would join groups when a campaign was offered, but the reality was this church was only discipling their people in groups about 12 weeks per year. Sure, it was better than nothing, but it was also practically nothing.
Another church recently contacted me. They’ve faithfully launched short-term campaigns for six years now, but each campaign sees a smaller return. Their groups were in disarray. Coaching was non-existent. The thought of an on-going discipleship strategy seemed like wishful thinking.
A good idea had definitely gone bad.
How did we get here? The alignment series and campaign that helped us rapidly recruit leaders and connect people into groups outlived it’s lifespan. The HOST strategy wasn’t supposed to be the answer to starting groups 15 years after 40 Days of Purpose. They never grew up. They didn’t mature. These groups didn’t produce what they were supposed to.
The strategies weren’t wrong. They did exactly what they were supposed to do for a couple of years. They were never met to go on for a decade. What’s the fix?
We have to go back to all of those things we delayed for the six week campaign: requirements, training, coaching, leadership development, and discipleship training while maintaining momentum. You can’t lower the bar and leave it low. What was delayed initially must be reintroduced in the group leader’s first year! How did we miss that?
I want to help you. I am starting a completely different type of coaching group for 2018. We will explore how to turn our short-term groups into long-term groups and how to put our leaders and groups on a pathway toward growth and maturity. Your people are ready for a challenge. We made it easy to start, but now we must lead them into something more. We can no longer treat all of groups the same. While we will always start new groups with campaigns and short-term experiences, we won’t leave them there.
In this new coaching group, we will go deep on:
- “Converting” short-term groups to long-term groups.
- Challenging group leaders toward deeper commitment.
- Leadership Development.
- Well-rounded Discipleship.
- A Curriculum Pathway.
- Small Group Life Cycles.
- Mission, Outreach, Evangelism.
- Maintaining Momentum.
- And wherever else we need to go.
The bottom line is that it’s time to grow up your groups and leaders. What has gotten you this far will not serve you and your church well in the years ahead. Always start new groups. But, what are you leading them toward?
I’m calling this new group: Exponential Growth Coaching. This coaching group will run January – December 2019. The group of 5 churches will meet twice per month. During one meeting per month, we will invite a guest like Mike Breen, Pete Scazzero, Gary Thomas, Lance Witt, and other experts on making disciples. Since it’s a small group, you will not only hear from them, but you’ll have a chance to ask them questions. You and I will meet individually once per month. We are going to figure this out.
To apply for the Exponential Growth coaching group, please fill out this short survey: https://www.surveymonkey.com/r/KC8KQ9W
If you have any questions, please email me: email@example.com or give me a call 949-235-7428.
I hope you’ll join me.