This is a three-part series about how the church is changing during the pandemic and discovering new paradigms of ministry. This week we will explore worship services. Next week, we will cover small groups. Then, in the third installment, we will consider the “chocolate hummus” of ministries and what should be left behind.
Part 1: Online Services are Bigger Than Ever
Church went online, and everyone showed up. Churches across the country have reported online attendance that is double their average weekly adult attendance or more. I see a few reasons for this happening. I also see a few opportunities moving forward.
The Easter Phenomena
Easter is typically the highest attended Sunday of the year. While we’d love to think that our congregations have done a great job inviting unbelievers to Easter and that our advertising really paid off, the reality is that Easter is the one Sunday of the year when everybody who is a part of your church shows up (along with some visitors and invited guests). Don Corder in his book, Connect: Grow Your Church in 28 Days – Guaranteed, uses a formula based on his work at The Provisum Group, which demonstrates that an actual congregation is more or less five times the size of the weekend attendance. You can read more here about the True Size of Your Church. Your church database will testify to the fact that you have a lot more people associated with your church than regularly attend.
As online services got rolling everybody showed up, and that’s a good thing. Now, the challenge is to change your thinking from online services as a necessity during quarantine to online services as a necessity to connect more regularly with your congregation and your community. Online services shouldn’t be a temporary stop gap. This is the gateway to a new way to serve your people.
Church Shopping and Hopping (and Other Pastors Lurking)
I have to confess: I haven’t been watching my church’s online services. I’ve been watching Saddleback Church, where I used to be a member. Last Sunday, we “visited” Hillsong California. All of this happened from our living room in South Carolina. Church shopping and hopping has never been easier! I know I’m not the only one.
Now, smart pastors are looking at a lot of online services to pick up tips on improving their own online services. Also, for the first time, pastors are at home on Sunday and have time to relax and watch online services. This is all factoring into online attendance, even in a small way.
New Online Attenders
After 9/11 churches were packed. The United States faced a catastrophic attack unlike anything since Pearl Harbor. It shook people to their cores. They turned to the church. In this pandemic there were no churches to pack.
Churches were closed, but online services were open. People went online to find help and hope during the uncertainty of this latest catastrophic event. Rock Church in San Diego saw their Easter attendance increase from a regular worship attendance of 10,000 to an Easter 2020 attendance of 200,000. They received the largest offering in the history of their church.
For the church, this is an event unlike any other in recent history that will launch new forms of ministry to reach an online audience. Prior to the pandemic, people were jaded and content. Life was pretty comfortable. Everyone was riding high on the S&P 500. Coronavirus has shaken everything. Over 30 million people are out of work. Tens of thousands have died. People are tired of sitting at home, but uncertain about their future. While they can rail against politicians and process the anger stage of grief, the reality is the world has become unstable. The church, however, is built on a rock.
Online Campuses Might Have Replaced Multisite Campuses.
If people will worship and respond in their living rooms, then why go to the trouble of maintaining multisite campuses? Many multisites are essentially hosting online services in a group of hundreds or thousands. Yet, online services during the pandemic have demonstrated that families, small groups, and watch parties have become a much larger audience than all of a church’s multisite campuses combined. Some churches discovered the exponential potential of microsite campuses sometime back. You can read more here.
We understand that an online campus is more than just streaming the video from a weekend service. It’s a campus. There is a service host. There are next steps. And, the coffee is better than it is at the multisite campus I attend! Why go back when multisite campuses are reopened? I’m not saying people shouldn’t. I’m just asking if multisite campuses are still necessary.
The Format of Online Services Matters
With online services there is a vast difference between streaming your regular service and creating an online service format. Why split the hair? Streaming regular services creates online viewers. Offering a unique online format creates participants. A church service shouldn’t be something that people merely watch, but something they engage in. If they are not engaging, it’s not their fault. The format makes the difference.
Online services that work honor the principles of other online content. First, tighten up the shot. Think about how newscasters talk directly into the camera. They’re not standing on a stage in an empty auditorium looking elsewhere. Newscasters look directly into the camera. Their audience is on the other side of that lens. So is yours. Use a low cost teleprompter for your notes or manuscript so you’re looking at the camera and not looking down. Tighten up the shot.
Next, personalize the background. Think of Jimmy Fallon creating the Tonight Show in his home with his kids climbing all over him. It’s personal. It’s warm. Let your people into your home. Sit in your favorite chair like you are sitting with your people in their living rooms. Use multiple cameras to add visual interest from different angles. And, while you’re at it, you could pre-record your service to edit in your main points, Bible verses, and next steps.
Lastly, tighten up the sermon. People are used to watching 30-minute sitcoms and 60-minute dramas. Anything over an hour is a movie, which requires millions of dollars and a captivating plotline to keep people’s attention that long. Think TED Talk. It’s harder to prepare shorter talks, but it’s important to keep people’s attention. Don’t let your pride get the best of you here. Going forward, consider using a format like LifeTogether’s Conversation Service which is built entirely for an online audience.
How Will You Disciple Your New Online Congregation?
Now that you’ve engaged with more of your congregation on a regular basis online and attracted a multitude of people outside of your congregation, how do you help them take next steps in their faith? What should you offer to people who come to Christ through an online service? How can they connect with the church through a small group or a membership class? How are you discipling your online followers?
By streaming your Growth Track, membership class, and other core components of connecting people into your church, you will not only include your new online followers, but you will also create a more convenient format for busy people who can never make it to the classes. The message is the same, but the methods have to change. That’s what we said when we went from traditional services to seeker services 30 years ago. Welcome to a new era of ministry. Quarantine is producing some new ways of doing ministry. It gives the church permission to experiment. It also gives the church an opportunity to launch new initiatives to reach people with the Gospel and disciple them.
[Dear Readers – Do you ever have thoughts that you can’t get away from? For a few years now, I have almost resisted writing about some things that have been stirring deep inside me. Also, over that time period, a number of events as well as ministry startups in various sectors have confirmed many of the things I’ve been sensing. Over the next month or so, I will post some of these thoughts. What I am writing should not be taken as an indictment of any ministry or methodology. I am sincerely inviting you to wrestle with some things I’ve been wrestling with. I would appreciate having you join the conversation.] Megachurch, as we know it, is not the future. In an increasingly secularized society, the tolerance for more “big box” churches will decrease. Churches are already viewed by municipalities as heavily reliant on city resources, yet do not pay taxes. In fact, some of their prime locations could generate more revenue as a Costco. I foresee zoning as a continual obstacle. Speaking of taxes, while I don’t see tax deductions for charitable contributions disappearing, the new tax law makes most people’s charitable contributions irrelevant in regard to their taxes. Since the standard deduction has increased to $24,000, for many households their mortgage interest, charitable giving, and medical expenses aren’t going to top that amount. Now, I’m not a CPA, but the math is pretty simple to pencil in. If giving no longer offers a tax advantage, then how will giving be impacted? If giving decreases, then what happens to capital campaigns and building projects? Then, we could go back and ponder the question asked by Rick Rusaw and Eric Swanson in The Externally-Focused Church (Group Publishing 2004): If your church disappeared from your community would you be missed? Does your community rely on your church? Do you pick up the slack where government services lack? Can you serve the under-served in your community? Or, does your building provide a meeting place for weekend gatherings, then sit empty the rest of the week? The climate is changing. I haven’t even mentioned those churches who are fighting a culture war that’s already been lost. I also didn’t bring up a moral majority that’s become an oxymoron. The strategies that served us well over the last 25 years are not going to do the same in the next 25 years. It’s time for a shift. Decentralized Organization The “hero” in any church is the member, not the pastor. The best representation of the impact and ministry of the church is the individual member. Members will determine the effectiveness of the church’s outreach. While churches can have a great location, in the churches I’ve served, we found that less than 2 percent found their way into our church from merely passing by. About the same went for paid advertising, social media, or other forms of advertising. How well does your church make disciples? There is nothing more attractive than a believer whose life has been transformed inviting a friend who’s noticed their life change. When you look out at your congregation on Sunday morning, do you see an audience or an army? If it’s an audience, then they need to be entertained. The concern is over comfort and convenience. If you perform well and offer a good experience, then the hope is they will return. But, if you see them as an army, that’s a different story. Your army needs to be equipped and empowered to serve. They don’t need to be catered to. They don’t need to be fretted over. They need marching orders. They need permission and opportunity to live out what God has called them to do. The focus changes from gathering to scattering. For the last 25 or more years, we have gathered well, but scattered poorly. It’s time for a change. Flexible, Unrestricted Gatherings About six years ago, in a conversation with Josh Surratt, Lead Pastor at Seacoast Church, he mentioned a family from their church who had moved to Maine. Every Sunday morning, they gathered with about 40 friends and neighbors in their living room to watch the service at Seacoast together. My immediate reaction, “Well, maybe it’s time to redefine a ‘campus.’” Conversations like this led to the idea of microsite churches. In my initial brainstorming with my friend, Brett Eastman, we imagined smaller communities or places where multisite churches wouldn’t build a campus. What if the service via steaming video was brought into homes, restaurants, or smaller meeting places to serve these areas? The microsites would rely on unpaid staff to manage them, but with connection and support from larger organization. One of the first places we saw develop these microsites was NewSpring Church in South Carolina. They took a little different spin on the idea by using “houses campuses” as a trial balloon to determine whether a community could support a viable multisite campus eventually. It was essentially planting a multisite campus with a less expensive, less risky trial run. We also interacted with the folks at The Rock Church in San Diego, who had heard from people who were not comfortable walking onto their main campus on Sunday morning. So, they multiplied 50 microsites in venues where these folks felt more comfortable gathering. This included bars, night clubs, and other locations. Read more about the early days of microsites. By developing a microsite strategy with online video and support, there is no limit to a church’s potential to reach any community that can provide someone to pioneer the work. Once the strategy has created a unit of one, then the sky’s the limit. Locations can easily be rolled out in same language communities or translated into other languages and cultures. Potentially, these flexible, unrestricted gatherings can multiply without church-owned property or paid staff. As long as their kept small and taught to multiply, securing larger gathering spaces is unnecessary. Meaningful, “Volunteer” Ministry I hate the word “volunteer,” but it’s the word everyone uses, so here we go. With the congregation as an army, the key to deploying the army is gifts-based ministry. God has gifted and called every believer to fulfill his or her mission on the earth. Calling is not limited to clergy. Ministry is not limited to paid staff. For all intents and purposes, the only difference between “volunteers” and paid staff is the source of their income and possibly their availability. If the church fully embraces the concept of the priesthood of believers, then it can accomplish far more than what it’s currently doing. The key is to champion the member, help them discover their spiritual gifts with a tool like Network, and to support and deploy them as they do the work of the ministry. When believers are operating in their gifts and abilities, empowered by the Holy Spirit, and supported by their pastors and churches, they are unstoppable. They find meaning and purpose beyond what anything else can provide. And, the church functions as it should. I led the gifts discovery and deployment process at a church I served for 15 years. Every member who attended a discover your ministry type class met with me for a post-class interview. I was always amazed at what people aspired to do and how God had equipped them. In fact, I even identified my future wife this way! Our church reached a point where we only started new ministries out of these conversations following the gifts discovery class. Some of these ministries, we heard about from sources in the community because our people were serving based on their gifts and hadn’t told us what they were doing. That thought just makes me smile. The church burdens many of its members with meaningless ministry – parking lot attendants, greeters, coffee servers, and so forth. Potentially the worst staff position in any church is the “guest services coordinator,” because this person must constantly hustle to fill vacant spots every weekend of the year! Why? Because no one is called to this. (Feel free to argue in the comments, but read on). Yet, believers rise to the occasion in gifts-based ministry. Pastors – do you want your members dragging themselves out of bed to serve or jumping out of bed to serve? The difference is organizing ministry around spiritual gifts rather than filling slots. Multiplication Microsites are easier to multiply than megachurches. Microsites don’t require church-owned property, elaborate budgets, or guest services. As someone is welcomed into a member’s home, isn’t that the only guest services needed? What about training? Who can be trained more quickly – a pastor or a location host? No location host to date has been required to earn a Master of Divinity first. Most churches will never have the budget, paid staff, or buildings to accomplish what God has called them to do. Well, that’s if we look at the church as an institution. But, in viewing the church as the body of Christ, there is millions of dollars worth of property in the homes of the church’s members. The “staff” originates from gifts-based assessments. There might be a few expenses, but really no budget. As it becomes harder to fill and maintain the big box church, there are viable options. Examples like the Tampa Underground (tampaunderground.com) are worth considering. After 10 years of developing their model, they are now sharing their learnings with others. The future of the church is bright, but it is different. While previous models of ministry have served us well, it’s time to reconsider our strategies and redefine our ministries.
I was recently interviewed by Aaron Earls on the trend toward launching multisite campuses through microsites. As I have blogged previously, microsites start in homes for the purpose of gathering people for a weekend service. Microsites are not a small groups, but can certainly create small groups very readily. Below is the article that appeared in Lifeway’s Facts and Trends magazine. By Aaron Earls The popular image of an American megachurch as a sprawling campus surrounding a massive worship center drawing thousands of attendees every Sunday needs some updating. Even as most continue to draw in more worshipers, the typical megachurch sanctuary is shrinking. And some of the largest churches from California to South Carolina are planting their new campuses in the smallest of sites—homes. This comes as church leaders realize sustained growth of their congregation and spiritual growth of their people will come from going small. Multisite and Microsites In the last five years, the typical megachurch’s main sanctuary decreased in size from 1,500 seats to a median of 1,200, according to the 2015 Megachurch Report from Leadership Network and Hartford Institute for Religion Research. The move to smaller sanctuaries is an outgrowth of the burgeoning multisite church movement. Instead of building a large church and asking people to come to one place, megachurches are building smaller spaces in more places. Since 2000, churches with multiple campuses have grown steadily from 23 percent to more than 60 percent of all megachurches, according to the 2015 Megachurch Report. “Megachurches have shifted their philosophy from building bigger and bigger,” says Ed Stetzer, executive director of LifeWay Research, “to spreading further and further.” In the midst of this, a new trend is emerging. Larger churches are now launching microsite campuses. “Microsite is a much smaller version of a multisite campus that meets in a home or another small space,” says Allen White, a pastor and church consultant in South Carolina. The Rock Church in San Diego, California, and NewSpring Church in South Carolina are two megachurches that have added microsites to their multisite approach, according to White. Instead of securing a larger temporary location such as a school or movie theater, for a microsite, a church identifies an area of the city or community it wants to reach and often begins meeting in the home of a member there. “A microsite can pop up as quickly as a sandwich shop,” says White. “All that’s needed are local leaders, resources to train them, and video for the services.” White says these microsites allow larger churches to experiment. “If it blows up, that’s how experiments go,” he says. Megachurches may need that infusion of experimentation. A study shows that megachurches—once hailed as a new way to experience church—may be getting stuck in their ways. In 2010, more than half (54 percent) of megachurches strongly agreed they were willing to change to meet new realities. In 2015, according to the Megachurch Report, that number plummeted to 37 percent. As churches grow larger and older, they can lose flexibility. Adding microsites or other innovations allows churches to regain some of what was lost. Those microsites are one of the ways in which larger churches are trying to recapture the essence of being small. Why Megachurches Go Small Larger churches often recognize what small churches might miss—there are advantages to being little. Through small groups, multisite campuses, and now microsites, those megachurches are attempting to continue their growth while retaining small-church benefits. “Churches are taking advantage of Dunbar’s number,” says Bob Whitesel, a professor at Indiana Wesleyan University and church growth expert. Robin Dunbar, a British anthropologist, found humans can comfortably maintain only around 150 stable relationships. Beyond that, says Whitesel, “relationships don’t seem to have much depth.” This is why he believes many churches stall around this plateau. “Once it gets bigger than that, people stop inviting others because they no longer know everyone else at church,” he says. It’s incumbent on large church leaders to capitalize on smaller groups that organically emerge in the church. Whitesel calls these “sub-congregations,” and they mirror other numbers Dunbar found in his research. Groups of 50 can unite around a task, such as the music ministry or preschool volunteers. Small group gatherings of 15 have the feel of an extended family, and groups of five are intimate connections. These numbers have been seen not only in sociological research but also in church history, Whitesel says. “In the Wesleyan revivals, every leader had to be involved in what they called ‘Band Meetings’ of five individuals. Larger groups of 15 were called ‘Class Meetings.’” With this sociological and historical support, church consulting experts identify at least four areas that can be more easily developed in smaller churches. Accountability — With larger churches, anonymity is easier. Attendees can sneak in late, sit in the back of an enormous sanctuary, and leave without interacting with anyone. But this leaves individuals prone to slipping away from the church as quickly as they slipped in. Whitesel says smaller numbers allow people to “connect with a group that brings accountability and interdependency.” If the church goes through changes, being connected to a smaller group—be it a campus or a small group—serves as glue to hold people in place. Community — The main benefit larger churches can gain from going small, according to Allen White, is connection and community. “Everyone desires the experience of being known and accepted,” he says. Microsite campuses allow much larger churches to “meld together the feel of a small group with the production of a large church,” White says. Leadership growth — As with accountability, attendees at a megachurch may be tempted to avoid leadership. They may feel intimidated by the size of the church or a lack of education and training. Going small forces new people into leadership roles. “Once a church is able to train and deploy staff or volunteers to lead a microsite campus, then the number of campuses is limited only to available space and willing leaders,” says White. The opportunities for involvement and leadership are endless, and in smaller settings many may feel more comfortable taking the reins of a ministry. Reproducibility — Thousand-seat arenas aren’t on every corner to start a new megachurch, but that’s not a problem for microsites or small churches. The ease at which microsites can begin makes it possible for them to go viral, according to White. This type of planting churches and starting new sites is not exclusive to megachurches. LifeWay Research’s analysis of more than 800 church plants found more than 1 in 5 were launched from a church with an average attendance below 100. The clear majority (60 percent) were started by churches of fewer than 500. As churches quickly reproduce, mistakes will be made, and they’ll learn what not to do. But White says this means the church is trying to fulfill her mission. “The church as a whole has spent too many years perfecting ministry, but not producing disciples,” he says. Going small allows larger churches to produce faithful disciples in new contexts outside the gigantic arena.
AARON EARLS (Aaron.Earls@LifeWay.com) is online editor of FactsAndTrends.net. UPDATE: Since the writing of this article, NewSpring Church has moved all of their microsite campuses to larger portable locations. They outgrew all of the houses! DISCLAIMER: Before you launch microsites in your church, check with local zoning regulations as well as HOA policies and fire regulations. If microsites become too large, they can cause parking problems as well as other potential headaches for neighbors. It might be wise to rotate microsites between different homes to alleviate any neighborhood issues.
By Allen White The church wide campaign was introduced 14 years ago most famously by the 40 Days of Purpose and The Purpose-Driven Life by Rick Warren. Boy, the innovators and influencers who jumped into that one hit it big. I’ve heard stories of churches actually connecting more people into groups than they had on Easter Sunday. Those were crazy times. There’s something great about being first. The first church to implement a new idea in a community usually reaps deep dividends. The first church in your town to introduce contemporary worship was probably looked upon with suspicion by other churches, but that church also outgrew all of their critics. Today, you can throw a rock and hit a church with contemporary worship. The same goes for seeker services, sermon note-taking sheets, or drama sketches in the service. (Okay, we gave up on drama sketches a long time ago. Not many could pull that off.) But after all of these years, is the church-wide campaign still relevant?
1. Does Your Church Suffer from Church Wide Campaign Fatigue?
Some churches have overdone the church-wide campaign. They are aligning everything all of the time with the weekend service and making one big push after another. While the pastor will be preaching a sermon every weekend and small groups will be studying something, continuing to launch one church-wide campaign after another leads to campaign fatigue. The pastor just gets tired of promoting it, and the people get tired of hearing it. If your church has successfully connected 30-50 percent or more of your groups using a church-wide campaign and the Host strategy, a church-wide campaign has probably lost its luster with your congregation. You’re not seeing the results you used to. While there are some exceptions, most churches can start off strong by running three church-wide campaigns in their first year, then they need to back off to one church-wide aligned series per year. In the first year, groups need the continuity of starting with one campaign, then continuing into the next. But, once groups have made it through that first year, it’s harder to get them to align, which is okay. After all, the beauty of small groups is in the variety of things they can study, not in uniformity. There are some exceptions.
2. Who Should Continue Using Church Wide Campaigns?
Rapidly growing churches must continue running campaigns to recruit new leaders and form new groups just to keep up with the church’s dramatic growth. People who are new to the church need new groups to help them grow and find their way. Small groups are the best solution to the assimilation dilemma created in rapidly growing churches. Churches in college towns or near military bases usually experience high turnover every year. Manna Church, Fayetteville, NC sits next to Fort Bragg. This church of 4,000 adults must replace 1,000 adults every year to maintain their current attendance. Church-wide campaigns have helped them start as many as 700 small groups at a time. What’s cool about this is the groups started at Manna Church are reassigned or deployed throughout the world. These small groups will soon become microsite churches. Churches with a revolving door like Manna’s can run church-wide campaigns from now until the cows come home.
3. Pre-Packaged Church Wide Campaigns Have Run Their Course.
Let’s face it. There is only one Rick Warren and one 40 Days of Purpose. I doubt we will ever see a phenomena like that again. While we cannot argue with the success of the second bestselling non-fiction book of all time, only part of the success of those church-wide campaigns came from the topic. Granted a church must have a great topic to appeal to the community at large, but other factors also lead to the success of that first major church-wide campaign. Linking a small group study to the pastor’s sermon was certainly a key to success. While some might attribute connecting Rick Warren to the pastor’s sermon as the key here, I see it the other way. Let’s face it, if people aren’t connected to each other, the reason they attend your church, other than Jesus Christ, is because of your Senior Pastor. They like his personality, jokes, and teaching. Now, don’t mention this to your worship pastor, it will break his heart. The Senior Pastor’s involvement with promoting 40 Days of Purpose and promoting small groups was the “It Factor” in the success of that campaign and any other. But, there is one more thing you can do for even more success.
4. Create Your Own Church Wide Campaign.
As I said, people like their Senior Pastors. If a church does a church-wide campaign with their pastor’s invitation for groups, they will recruit leaders and connect people into groups like never before. It’s a guaranteed home run, but it could be a grand slam home run. In addition to their Senior Pastor’s leadership in recruiting group leaders and aligning a sermon series with a group study, if the Senior Pastor created a study with his own teaching, the church can hit the ball out of the park. Just in the last 12 months, I’ve seen churches recruit 20-25 percent of their adults to lead groups, which has put group participation well over 100 percent. By offering the pastor’s teaching on a video-based curriculum, the congregation is getting more of what they already like — their pastor’s teaching! That might seem like a of work and a lot to figure out. I want to help you. I am putting together a six month coaching group specifically focused on creating your own curriculum and then launching the campaign in your church. You don’t need to pay someone tens of thousands of dollars to create curriculum for you. I can show you how you can do it yourself. If you would like more information, I am presenting a webinar called “Create Your Own Curriculum.” For specific times and registration: allenwhite.org/webinars or contact me at email@example.com. Not everyone will see things this way. And, that’s okay. But, to state it honestly, not everyone is seeing the results I’ve seen in the last year. Last year, the average church I worked with launched 277 groups. This could be you (provided you have 277 people!). For most churches, the pre-packaged campaign has gone the way of the dinosaur. If you’re still experience great success and have over 100 percent of your folks in groups, please correct me. For churches who’ve never tried a campaign, then buying one might help you make a good start. But, creating your own materials with your pastor’s teaching is the way of the future — it’s affordable, flexible, and best of all, it’s yours! Allen White helps Take the Guesswork Out of Groups. We offer books, online courses, coaching groups, and consulting.
Hi, I am Allen White, and AllenWhite.org is my blog.
Thanks for visiting! Over the last 30+ years as a pastor, I have tried a lot of small group strategies. Some were frustrating. Others were big successes. After coaching hundreds of churches across the country, I’d like to help you Take the Guesswork Out of Groups.
Who my blog can help
I launched this blog in 2007, first to train my own small group leaders, and then to help pastors and small group directors around the world. Churches of all sizes in a wide variety of denominations are coming together to learn how to Take the Guesswork Out of Groups.
What I value
The potential in every disciple to make disciples.
Embracing the lessons of the past while remaining curious.
Respecting the uniqueness of every church in its culture, tradition, doctrine, and location.
Helping pastors get unstuck and succeed.
Appreciating every pastor’s acceptable level of risk.
Considering every possible small group solution to accomplish the church’s mission, even if that means referring the church to another consultant.
Regarding unforeseen circumstances as opportunities rather than obstacles.
Celebrating every working model and type of group.
What I blog about
I help small group pastors and directors learn how to effective recruit, train, coach and lead group leaders and how to develop the support structure which will help groups last for the long term.
Pastors often feel groups are harder to form and manage than they really are. From personally handpicking leaders to asking prospective members to fill out sign up cards to placing the prospective members into groups, it can be an administrative nightmare. The bad news is strategies like this are both labor intensive and ineffective. There are better ways. Pastors are often frustrated with group strategies that don’t connect all of their church and don’t last for the long term. They want something that is steady, but not stale. One thing I’ve learned is no single strategy will connect a whole church and no single strategy works well in every church. By putting more tools in the pastor’s toolbox, we can accomplish a pastor’s goals for connection and growth. Pastors need strategies that workand don’t require a lot of extra time. Rather than reading 20 more books on small groups and attending another dozen seminars, I can walk you from where you are to where you want to go. I’ve done this with churches from 42 to 42,000. I can help you.
I have devoted the last 30+ years to helping people find Christ, make meaningful connections, grow in their faith, and find fulfillment in ministry. I have successfully launched hundreds of groups at two churches as the Associate Pastor: New Life Christian Center, Turlock, CA for 15 years and Brookwood Church, Simpsonville, SC for four years. I have had the privilege of coaching over 1,500 churches of all sizes and denominations over the last 16 years. In my coaching, I’ve been truly amazed at seeing thousands of groups launched with tens of thousands of people connected. It has been a great privilege and a wild ride both. I host a monthly podcast, the Exponential Groups Podcast. I offer online courses and have taught workshops for local churches as well as speaking at the Purpose Driven Church Conference at Saddleback Church, the BASS Church Workers Convention, the Willow Creek Association – Canada, and The Dave Ramsey Group’s Success with Groups Conference. I have written four books: Exponential Groups: Unleashing Your Church’s Potential (Hendrickson 2017), Leading Healthy Groups: A Guide for Small Group Leaders (2018), the Exponential Groups Workbook (Hendrickson 2020), and Leading Online Small Groups: Embracing Your Church’s Digital Future (2020). I have earned a B.A. in Biblical Studies and Missions and an M.Div. in Christian Education. Most of what I have learned has come through the school of hard knocks. Many lessons have been learned through trying new things, failing, and trying again. But, now I know what works and can help you take the guesswork out of groups. Allen, his wife Tiffany and their four children live in Greenville, South Carolina.