Stop recruiting group leaders. Am I crazy?
If we stop recruiting group leaders, then where will they come from then? From within a group? Maybe. Will they just line up my door and demand to lead? Probably not. Will they just appear from outer space? Definitely not.
In our efforts to connect everyone into groups we forget one basic thing — everyone is already to group. (That’s the premise of my book, Exponential Groups). People are in groups called families or friends or neighbors or coworkers or some combination of those. If our church members would gather these groups for a Bible study, then they are group leaders. As Steve Gladen says, “Leaders have followers.”
Unfortunately these leaders don’t spontaneously appear. They need a little help. They need a little incentive. This is where our Senior Pastors comes in. If we would give the same words we might say to our Senior Pastors, we would have triple the result. How do I know that?
Well, after recruiting group leaders myself for seven years, we managed to connect 30 percent of our adults into groups. When my Senior Pastor recruited leaders, we doubled our groups, then we tripled them. I haven’t personally recruited a group leader since 2004! (And, I served a whole other church since then).
But, how do we get our Senior Pastors interested in recruiting groups? Read more here.
Often our focus in the Fall is to connect as many people in groups as possible. We do a big church wide campaign with the goal of getting a hundred percent or more connected into groups. In order to have groups we have to have leaders. In order to have groups we have to have members. So we focus all of our energy on recruiting leaders and connecting people into groups. Then after the six-week campaign is over we find that we have very little to show for it. We work so hard to connect all these people into group, only to see groups just as easily fall apart.
Stop recruiting group leaders. Spend your time and energy on something that will actually help your groups and leaders last. Namely coaches and training. If you put the same amount of effort into coaching and training as we used to put into recruiting leaders and forming groups, you will keep far more groups for the long term.