Let’s face it: it’s been hard to predict anything in the last two years. I certainly don’t claim to be a prophet, but I am seeing and learning some emerging trends when it comes to ministry during Coronavirus Year Three. You might be noticing some of these things too.
Digital Ministry is the Church’s New Front Door
You’ve known for a while that people were checking out your church website before they were entering the physical front door. Now, digital ministry has become the church’s new front door. When people show up in-person for the first time, they are no longer “first time guests.” They’ve been watching online for a while. When they show up, they are ready in engage in small groups and serving.
Many pastors are frustrated that people aren’t “back” and are worshipping at home. I believe there are three reasons why people are still worshipping online. First, some are COVID Cautious. They’re just not sure if they’re ready to worship in-person, so they stay away. Second, some are COVID Convenient. (I used to call this “COVID Lazy,” but someone accused me of being judgmental.) They enjoy the convenience of worshipping at home and not having to pile everyone in the car to go to church. The third group is new attenders. They discovered your church during the pandemic. They are watching as regularly or more regularly than your in-person attenders are showing up. A church in Texas recently baptized an online attender who flew in from England. My friends at Community Bible Church, Stockbridge, Georgia, baptized a police officer from New York City who came to Christ while watching online. This is more than a novelty. Digitial Ministry is a mission field.
Insight: Make your online worship service equivalent to your in-person worship service. It’s not the same (not even close). But, expect just as much from your online attenders as you do your in-person attenders when it comes to your growth track, small groups, giving, and serving. Specifically invite them to follow next steps. Give them a digital way to respond. For more on digital ministry, go here.
The Church You Have is the Church You’ve Got
Waiting for your pre-COVID worship attenders to return is like waiting for your old Blockbuster to reopen. It’s not going to happen. The church you have is your church, so lead it. As I wrote a few months ago, “Everyone gathered is united in mission with you. It’s too easy to go someplace else right now. If they are gathering with you, they are with you! They are just as shell shocked as you are, but they are there. Embrace Gideon’s army. Cast vision. Empower your people to serve. Repurpose serving in your church. “Right size” your serving teams and encourage more people to serve their neighbors, lead small groups, and make disciples. Lead the people you have.
“The regular, consistent givers are there. This is a tangible expression of the last point. Rather than lamenting all of the non-givers who have left, embrace the people you have. Call them regularly to see how they’re doing. Encourage them to serve and take next steps. Lead the people you have.” To read the entire post, go here.
People are Choosier in Committing Their Time
During the pandemic your people divested themselves of every type of involvement. They wiped the slate complete clean. And, as you’ve seen, they haven’t immediately brought back everything they were doing before. They will form groups. They will serve. But, the motivation is more aligned with their personal mission than with being told they “ought” to.
When it comes to serving, help people discover their spiritual gifts and see how they align with their personal passions. Use a course like Network by Bruce Bugbee, SHAPE from Saddleback or Find Your Place by Rob Wegner and Brian Phipps. Start new ministries from your people’s passions rather than from the top down.
Give your people permission and opportunity to start small groups on their terms. Let them invite their friends. Let them meet in-person or online with any format that suits them. Small groups can grow if you let people meet anywhere at any time with anyone.
Insight: If your church parking lot is half empty, then encourage your parking team to start small groups. Everybody can find a parking place on their own.
Processes and Programs Should Give Way to Personalization
There has been a growing shift in discipleship for quite some time. Every person is different. They are at different places in their spiritual growth. They came to you from very different circumstances. A process is not the answer. After all, you’re not making widgits! (Read more here).
While there is a part of discipleship that involves content, the vast majority of disciple-making is personal. Churches in general have produced an inordinate amount of content because that’s the easy way to go in indoctrinating people. But, the reality is that just because people “know right” doesn’t mean they “do right.” You know that’s true.
Community is equally as important as content. One definition of “disciple” is the idea of “rubbing off on.” People need to be together in smaller groups to rub off on each other and practice the one anothers of Scripture. While many pastor struggle with getting online attenders to attend in-person, some will join an in-person small group even if they are worshipping online. And, some in-person attenders have discovered that online groups are more convenient for them. Regardless of how they choose to meet, encourage community.
How are your people motivated to change? How are they motivated to grow in the New Year? I’m not going to give you the answer. Ask them. How do you ask dozens, hundreds, or even thousands of people? Enlist some help from your small group leaders and other mature church members. Conduct brief interviews, then make an action plan for each person.
When Spring Hits, People Will be Gone
In their fourth quarter forecast for 2021, Gauge Research, a secular research firm in Washington DC, predicts that people are planning now for Spring 2022. They are booking vacation homes and cruises. What this says is that once the weather warms up, people will be gone. With Easter on April 17, 2022, your greatest ministry impact will come before Easter rather than after. Invest in a New Years’ small group launch or a Lenten series like The Crucified Life or All In (scripted to make your own videos), and then take your foot off the gas and plan for a strong fall 2022.
Think About It
Now that you’ve put your Blockbuster card away, what’s next for your church in 2022? As you look out over your congregation (in-person and online), do you see committed, motivated people who are with you? Do you see your faithful givers and servants? What future do you imagine could be achieved with these dedicated souls?
2022 might just be your church’s best year ever.