There’s an old saying, “People don’t care how much you know unless they know how much you care.” You’ve heard it a thousand times. It’s old, but the meaning is relevant. No matter how well you coach and train your leaders, they need to know that you care. Lack of care often leads to burnout. You don’t want to go there.
As the typical ministry season (September – May) beings to
wrap up, it’s a great time to show your appreciation to your group leaders. You
don’t necessarily need to make over-the-top gestures, but it’s important to do
something. After all, there are only two parts to small group ministry: (1)
Recruiting Leaders, and (2) Keeping Your Leaders Motivated, Equipped, and
Happy. They’ll gladly do their job, when you do yours. Here are some ways to
show your leaders that you care:
Plan a Fun Event.
When you think about events, they really can run the gamut
depending on your budget. You could go the route of team building events like
ropes courses, trampoline parks, or escape rooms. If you’re in the vicinity of
a campground, they might have an affordable facility available for your event.
If you’re on a budget, think about a picnic or tailgate. You
could either cater the event or invite all of the group members along with the
leaders to the event. The group members can provide the food for their groups,
so there’s nothing to budget for.
One year our church in California had a picnic like this and
asked each group to present an award to their group leader. Every group got up
and expressed appreciation for their leaders publicly. Then, they would present
either a homemade award like a plaque or a trophy. One group even created a
Barbie doll to resemble their leader. Some groups went way over the top and
gave restaurant gift certificate, a weekend away, or something else their
leader really enjoyed. No matter how it was done, every leader left feeling
very appreciated by the church and by their group.
Give a Small Gift.
small gift communicates a lot. You don’t need to give away a car for leaders to
feel appreciated. Think about what the leaders might enjoy – a Starbucks card,
movie tickets, or an ice cream cone.
One year I gave every one of my leaders a book. I purchased two cases of John Townsend and Henry Cloud’s Making Small Groups Work and gave one to every leader. Not only did they feel appreciated, I also put some training into their hands. Many churches have done the same with my Leading Healthy Groups book.
don’t need to be large. But, even something small communicates a lot.
Give Public Recognition.
In addition to a small gift or some other form of
appreciate, publicly recognizing your group leaders in a worship service is
meaningful to leaders. If this comes from the senior pastor, you get bonus
Asking group leaders to stand, come to the front, or come up
on stage, communicates the importance of small groups and the role of small
group leaders in your church. Either you or your senior pastor can publicly
thank leaders for letting God use them in the past year. You could even give
some statistics like the number of people who came to Christ as a result of
groups, or the number of people currently involved in groups.
While you’ve got your congregation’s attention, this would
be a great opportunity to give them a heads up about your next group launch,
even if it comes in the Fall. People like to plan ahead. And, remember, what
you are saying to your current leaders is also being said to your future
leaders sitting in the congregation.
Leader appreciation is only limited to your creativity. If
you have no budget, then get even more creative. Even simple things like a
handwritten note are significant. After all, who gets personal mail anymore? A
personal email is not the same.
How will you appreciate your leaders this year? What have
you done in the past? I would love to hear what you’re doing.
Let’s connect over 100 percent of our adults into groups in 2019! Have you heard or declared that rallying cry yet? What’s the plan? How is this year’s plan different from last year’s plan, or is it just wishful thinking?
As a small group pastor, early December was usually the time of year for thinking ahead a little. Groups usually wound down into a few parties and the new study wouldn’t ramp up until January or February. December is a great time for discipleship pastors to coast. (But, don’t let this get out or else you’ll spend your time stuffing those little candles into their holders for the Christmas Eve service.)
Cracking the code of connection for 2019 would be easy if the expert’s advice was true. If the group leaders had apprenticed a new leader, then the year could start with twice as many groups. If groups were selfless enough to break up and start new groups, then more people could be connected. If the senior pastor was as excited about groups as about worship, then 2019 could be a banner year. Maybe this is the year for you to make a move to another church…
Everybody wants exponential growth. Few want to make the sacrifice. At this point, you either resign yourself to mediocrity or admit defeat. But, those aren’t the only two options.
The idea of exponential growth lends itself to generational growth. Leaders develop leaders who develop leaders. If this were true, we would have groups, groups, and more groups. I never had that, and yet I connected 1,000 people into groups in a church of 800 adults. And, I helped a church of 2,500 people start 500 groups. But, nobody “multiplied” anything.
I love the idea of exponential growth. I could just never get there. So, I redefined exponential.
Brett Eastman tells the story of a challenge Bruce Wilkinson gave to Rick Warren on the eve of the first 40 Days of Purpose. Bruce had just returned from spending several years in Africa after the success of The Prayer of Jabez. His challenge to Rick Warren and Saddleback Church was to take whatever goal they were dreaming of and increase it 10 times by putting a zero on the end of the number. If the goal was 200 groups, then it would become 2,000 groups. If memory serves me, this was about the number of groups for that first 40 Days of Purpose at Saddleback in 2002. (If the details are a bit murky to some, then please forgive my recollection).
Instead of getting bogged down in the mire of leaders not developing apprentices and groups unwilling to birth/split/divorce, bypass all of this and just put a zero at the end of your 2019 goal. Trust God for 100 groups instead of just 10, and so forth. The idea is to set a goal that is impossible for you to achieve apart from God’s help. There is no sense in waiting five years for your group leaders to fail to multiply. Make it happen now. But, how?
Give Everyone a Promotion
In order for you to 10x your goal, you must prepare to receive what you are trusting God for. If you are not prepared when God delivers, then the increase will just be squandered.
If you are trusting God for 100 group leaders in 2019, then you will need someone to coach these leaders, and it’s too many for you to coach alone. For the sake of easy math, let’s say each coach takes on five new leaders. You will need 20 coaches. Where will the coaches come from? How many group leaders do you have right now?
All of your current group leaders will become coaches. They know enough to answer a new group leader’s questions. As long as their available to the new leaders, you’re in good shape. There is no magic in coaching. You just do the work.
If you’re like me, 20 coaches is a lot to track, so divide that group by 5 or so. This is your small group team. The team, in this case, is four leaders, who have five coaches each reporting to them. You can keep up with four people.
Who do you choose for your team? Simple. Consider all of the leaders who are doing a great job. Who has greater leadership potential? Who could do your job? (Remember, you’re giving yourself a promotion too). This is your team. Now, with a plan in place to coach new leaders to supervise new coaches…
Where Do the Leaders Come from?
It would be natural to assume that if the current small group leaders become coaches and small group team members, then the current small group members would become group leaders, right? Wrong. This is the problem we started with. Few want to give up their groups to start new groups. Don’t get stuck here.
I used to think that in order to have 100 groups in my church, I would need 1,000 members to join those groups. I no longer believe this. In order to have 100 groups in your church, you need 100 people who are willing to gather their friends and do a study together. The focus is on potential leaders, not potential group members.
How do you get 100 non-leaders to lead? First, you give them an easy-to-use study. Video-based curriculum works very well in this case. The person doing the study with their friends does not need to be a leader or teacher, and you don’t want them leading or teaching anyway. You want to give them the permission and opportunity they need to gather their friends (either in the church or outside of the church) and do a study together. Every church member is promoted to group leader. Their assignment is to lead the “group” of friends they are already a part of.
Last year a church of 600 in Baltimore launched 147 groups doing exactly this. If your people can gather their friends, then they have enough leadership ability to start a group. They probably don’t think of themselves as group leaders, so you can keep the terms “leader” and “group” to yourself. How many non-leaders could lead your non-groups in 2019?
What Keeps Us From Reaching Our Goals?
First, if you don’t think your goal is possible, then it isn’t.
Second, you don’t have to. Let’s face it, no one is holding a gun to your head and demanding that you get everybody in groups in 2019. Whether you launch ten new groups or 100 new groups, you’re still going to have a job. Who needs the stress, right?
Third, fear or blame. If I state an outrageous goal for 2019 and don’t achieve it, then won’t I be embarrassed or get blamed for the failure? (This is why you need to work with a church consultant – it’s always the consultant’s fault!).
What’s it going to be – Incremental growth or Exponential growth in 2019? If you’re ready to go for it, I can help you.
The Christmas season that starts with Thanksgiving and goes through New Year’s Day is pretty intense for most of us. (Or does the season start at Halloween now?) Office parties, family gatherings, school functions, church services, shopping, shopping, shopping, cooking, cooking, cooking – boy, the list goes on. With all of this activity going on, should your group take a break? Well, a lot depends on your group. Here are a few things to think about:
1. Ask your group. While some people feel that they can barely come up for air during the holidays, others might experience a great deal of loneliness. Even though it’s a busy time, most people are still working every day and going about their daily routine. Before you decide to cancel, see what your group wants to do. If there are three or four who would like to meet, then you might consider meeting. Please note, however, that if your schedule has gone berserk, then it might be good to take a break for your own sake. But, make sure that your group is taken care of. Will someone spend Thanksgiving alone? Maybe a group member could include them in a family gathering.
2. Have a party. There is a healthy ebb and flow to small groups. Most groups can complete a study or two during the months of August through November, then will start again in January. Your group is not “more spiritual” by persisting in an inductive Bible study through the holidays. But, there is more to group that study. Having just completed a study or two in the Fall, your group has something to celebrate. Throw a party. This might even be a good time to invite prospective members and neighbors to check out the group and possibly join for your next study.
3. Serve together as a group. The holiday season offers many opportunities to serve the underprivileged in the community. Homeless shelters, soup kitchens, and children’s homes have a lot of needs, especially during the holidays. While many groups and organizations will help during the Christmas season, the reality is that these groups have needs year-round. Christmas is a great time to introduce your group to serving together. If they are interested, then plan to serve on a regular basis.
4. Give your group the next step. Some groups continue to meet during the holidays. That’s perfectly okay. Some groups decide to take a break. Some groups will follow one of the suggestions above. Whatever your group chooses to do, you will want to announce to your group when you will start again in January. They need to know that there is a next step. Announce your start date and maybe even your new study.
It’s time for your church to move beyond church-wide campaigns. The first widely publicized church-wide campaign, the 40 Days of Purpose by Rick Warren was launched in 2002. By far, it has been the most popular campaign to date. I am grateful for every person who ever “hosted” or joined a group for that season.
At this point, some of you may be confused. I wrote a book called Exponential Groups: Unleashing Your Church’s Potential (Hendrickson 2017), which is all about church-wide campaigns or alignment series. You might ask, “Now you’re telling us that campaigns don’t work.” That’s not what I’m telling you.
Church-wide campaigns used to work. But, there was a time and a season for campaigns. Here are the reasons for those seasons.
When to Stop Using Campaigns
There are two measures for when campaigns are no longer effective. Your church will hit these marks, and then campaigns will no longer be helpful.
First, if a high percentage of your members are in groups, you no longer need to use campaigns. For most churches, there is a 1-3 year window when campaigns are highly effective to recruit leaders and connect people into groups. Beyond that three year window, your church will experience “campaign fatigue.” It’s a strange phenomenon.
Every week, your people will hear a message in the weekend service. Every week, your people will meet in their group and probably study something. But, the idea of continually aligning the weekend service with the group study gets exhausting for people. This seems strange since there is a sermon and a study every week. But, it’s a reality with a few exceptions.
Some churches use sermon-based groups, which I believe is genius from a Christian education point of view. The normal course of sermon-based groups is steady. You don’t face all of the ups and downs of church-wide campaigns. While there’s a push to join groups every semester, it’s not the bandwagon effect over and over and over again. The bandwagon is fatiguing, which leads to the second point.
If your church has used campaigns for more than 3 years, you will experience a diminishing return. For about 8 years now, I’ve told the story of a church who had dramatic success in connecting all of their people into groups within a 9-month 3-campaign push. The pastor was engaged. They were naturals at creating their own curriculum. They launched multiple campaigns year after year. They began facing a steady skid downward. When I caught up with them about a year ago, groups were at an all-time low. Did the campaigns fail?
Their campaigns succeeded for the first year or two. But, by year 3 campaign fatigue had set in. They were excellent at the sprint of the campaign, but suffered when the sprint became a marathon. Your church will suffer this too.
Once the majority of your congregation is connected into groups and you’ve run campaigns for two or three years, it’s time for a change. If you don’t make the switch, your groups will decline, except for two scenarios…Click Here for Part 2.
Join Allen White for a Free Webinar: Beyond Church-wide Campaigns on Tuesday, Nov. 13 at 3pm EST or Wednesday, Nov 14 at 12:30pm EST. CLICK HERE for more information