By Allen White The temptation to start new groups after Easter is fairly irresistible. Easter is by far the largest Sunday of the year. Why not launch groups from the largest crowd you’ll see all year? You might not see them again until Christmas. But, there are three group killers after Easter: June, July and August. Why start groups in the Spring only to watch them die out over the Summer? It seems they would have a better chance of survival in the Fall. I have to admit this is exactly what I used to think about launching groups off of Easter, but I had a change of heart once I discovered ways to sustain 80 percent of those new Spring groups in the Fall. Here’s what I’ve learned: 1. Groups Need a Next Step. Most new groups do not have an opinion of what they want to study next. How many times has a new group leader presented a selection of curriculum to the group only to hear, “They all look good. Why don’t you pick one.” Happens almost every time. Of course, the other factor here is the fact you invited folks to join a group for six weeks and not for the rest of their lives. For some strange reason, once the six weeks ends, they feel like their commitment is up – because it is. The first time we launched groups in the Spring, we gathered the new leaders mid-way through the Spring study and invited them to join our next series which began on the second Sunday of October. Then, we held our breath. It’s a long stretch from mid-May to mid-October. October held a big surprise. When we gathered groups in the Fall to give them a sneak peek at the Fall curriculum, 80 percent of the groups who started in the Spring were right there to join the Fall study. You could have knocked me over with a feather. By giving the groups a next step, even a huge step over four months, is key to helping groups sustain. If I hadn’t experienced this first hand, honestly, I wouldn’t have believed it. 2. Very Few People Take the Entire Summer Off. Only a handful of folks spend the entire summer at the beach. For the rest of us, chances are we will miss more weekend services in the Summer than group meetings. Before the group hits Memorial Day ask everyone to bring their calendars. Then, find six dates during the Summer when the group can meet. You might choose a six session study or you might choose one of the options below. The six dates probably won’t fit neatly in a row, but that’s okay. Even if the group can only meet once per month, it’s a great way to stay connected to group life, even if you don’t have a formal group meeting. 3. Summer is a Great Time to Recruit New People to Your Group. You will find more neighbors outdoors during the Summer than any other time of year. With longer days and kids out of school, why not host a neighborhood block party with your group? Roll the barbecue grill out onto your driveway to grill a few hot dogs. Rent an inflatable bounce house for the kids. Bring plenty of lawn chairs. Maybe even have a little music. Invite everybody. People will wonder by and join in before you know it. This is a great way to meet your neighbors, and maybe even invite them to your group. By putting the party in the front yard rather than the backyard, neighbors will come and see what’s going on. 4. Get Your Group Outside. Group discussions don’t work so well outside. The neighbors haven’t agreed to confidentiality for what they hear over the backyard fence. Outdoor Bible studies usually don’t work, but there are plenty of other reasons to go outside. Who does your group know who needs help? Plan a service day and help a neighbor. If you’re not aware of someone in need of help, go to wydopen.com and see if there’s a project in your area. Or, volunteer a day with Habitat for Humanity or another community organization. Experiencing life together in a different setting will add depth and richness to your group. Once everyone sees the group in action, the dynamic of your meetings and studies will become dramatically different. Summer shouldn’t be the death of small groups. In fact, June, July and August can breathe new life into both new and existing groups. With a little planning and a lot of flexibility, Summer could become the best time of year for group life.
By Allen White Every once in a while in my life as a small group coach and trainer, I run into a senior pastor who insists on weekly attendance numbers from their groups. This is not so much for the purposes of discerning how the group is doing and isn’t even for the purpose of member care. These pastors hearken back to the day of the old attendance board in the front of the auditorium. You remember those: Last Sunday’s Attendance: 267 One Year Ago: 263 Sunday School Attendance: 56 Offering: $2,158.23 While megachurches are often accused of being “only about the numbers,” it seems like others have a little number-envy going on themselves. Small group pastors ask me, “Is weekly attendance really important?” To which, I refer them to Good Reasons to Take Group Attendance [LINK]. While the small group pastor acknowledges those benefits, he or she soon confesses the pressure for attendance numbers is coming from outside – from a tote board -obsessed senior pastor. They don’t care who’s signed up for a group. They want to know on a weekly basis who’s actually attending the group. Here is why this recordkeeping might be a bad idea. Small Groups Are More Like Families Than Classes Let’s say you have a family of five. Your son has a late practice so he can’t make dinner tonight. Sitting around the dinner table, do you have a family of four or a family of five? Small groups are more like families than classes. Groups are built on community around a Bible study. Classes are based on a course of study. If you skip too many classes, then you miss the content – the class is really of no benefit to you. But, a group is not a class. Yes, there are group rosters. And, yes, attendance may vary. But, what happens not only during group meetings, but also in group life is what causes small groups to stand apart. Whether you attend the meeting or not, you’re a part of the group. Years ago, we had a neighbor who attended our church and wanted to join our small group. She lived right around the corner, so our group was convenient for her. She also wanted her husband to attend the group. He came once, but obviously didn’t want to be there. They had busy lives, so rather than spending an evening apart with her at group and him at home, she opted to stay home as well, but we kept her on our roster. She never attended a meeting, but my wife would check in on her regularly, go for walks, and once in a while, she would show up for group. She wasn’t a part of anybody else’s group. This was her group, whether she was there or not. Attendance records would report her as “inactive,” but we connected with her every week outside of the group meeting. See where record keeping can go a little haywire? Small Group Attendance Alone Is a Poor Measure of Church Health While it’s important to know over all how many people are connected to groups, ministries and classes, numbers should never be an end in themselves. What do those numbers mean? “Well, we have 80 percent in groups, so our small group pastor can keep his job.” “We’ve gone up and down with group attendance. Small groups aren’t working in our church.” That may be, but are you really getting the information you need? Here are better metrics for group and congregational health: How many leaders have you developed? Every believer is called to “go and make disciples” (Matthew 28:19-20). There are no exemptions from the Great Commission. How are you empowering and equipping your members to gather a circle and make disciples? For many churches, an easy-to-use DVD curriculum is the answer. The person doesn’t need to be a leader or a Bible scholar. They just need to invite some friends. What makes this even better is if you create the video teaching yourself. How’s the load of pastoral care? When numbers go up, care goes down. I believe Pastor Rick Warren said that. This is why even though Saddleback Church has well over 25,000 in attendance, they also have well over 4,700 small groups. A church will never be able to hire all of the staff it needs – mini-church or megachurch – it’s the same case for everybody. But, there are gifted people sitting in our pews every Sunday. If we encouraged them, and they said, “God use me,” we shouldn’t be surprised, but God uses them. As people care for each other in groups, the need for pastoral care goes down. The Body is encouraging and serving one another. Now, every church culture is a little different. Some church members are well trained in calling the church office for every little thing they need. Others simply feel out rightly entitled. But, when care goes up in groups, phone calls to the church office will go down. How has assimilation improved? When people start attending your church, how easy is it for them to make friends? How are they connecting? Groups are a great place for people to start. In most churches, everyone can’t know everybody. But, everybody needs to know somebody. Statistically, that number is around 6-7 people. That’s all it takes for a person to stick. And, that sounds like a small group to me! People who feel the connection and care of the church body outside of the Sunday morning service are more likely to stick around. A few months ago, our family started attending the Greenville, SC campus of NewSpring Church. Our kids where actually invited first and loved it. My oldest son would like to go to church twice per week! My wife and I joined a small group – not because we had to – but because we were invited. Here’s the interesting thing – even though over 3,000 people attend the Greenville campus, we run into members of our small group on a regular basis. We just pick each other out of the crowd. There’s just something really great about seeing a smiling, familiar face in a large crowd. [Begin Cheers theme song…] Other than our small group and our children’s teachers, we don’t know anybody else at NewSpring. We’ve never met our pastor. We don’t know the staff. But, we do know our group, and that’s all we really need. What’s more important: attendance or relationship? If attendance supersedes relationship, then if you lose a member here or there, you just replace them to keep your numbers up. After all, if you’re posting numbers on a tote board, a decline is sending a bad message. But, if relationship is valued over attendance, people will invest in each other and build into each others’ lives. Whether members are present at each meeting or not, they are loved, valued, encouraged and supported. These are harder things to measure, but are far more meaningful. Related Articles: Good Reasons for Taking Group Attendance When Counting Doesn’t Add Up
By Allen White A debate runs between small group pastors and sometimes senior pastors about whether to keep small group attendance and why. While it can be difficult at times to get relational small group leaders to accomplish the task of keeping group attendance, here are some benefits to taking weekly group attendance. Alerts You to Major Shifts Groups who typically have 80 percent or more of their group members in a meeting on a regular basis are in their sweet spot. Even if their attendance occasionally dips below 50 percent, there really is not much to worry about. But, there are two situations where you or your small group coaches need to intervene:
Groups with Too Many Members
Warm, welcoming groups can’t help but to grow. The members keep inviting their friends and in a matter of days to weeks, the group can grow well beyond what’s comfortable for a group meeting or even the average sized house. Rather than putting a cap on how many new people the group can invite, it’s time for a conversation. What’s next? If the group is sub-grouping to smaller groups of eight or less, discussion can continue and everybody can get their word in. Sub-grouping paves the way for new groups to form potentially. But, I would not recommend using words like: birth, split, multiply or divide. These are code for “the small group pastor is only concerned about his/her own success and doesn’t truly care about people.” While small group pastors know that’s simply not true, the reality is our group leaders and members are wise to us. The best way to get a group to multiply/divide/birth/split is to allow the size of the group to become a problem for the group. When they “feel the pain” of an oversized group, they will be more motivated to relocate some of the sub-groups to another house. Coach them toward this decision. Don’t dictate this, but guide them into something they will feel good about down the road.
2. Groups with a Rapid Decline.
For most small group leaders, especially new group leaders or hosts, a significant decline in attendance often feels like personal failure, even though it’s not. If they started with 14 and are now sitting in a cavernous living room with four people, they assume it’s their fault – maybe they’re just not cut out for this. But, we know better than that. These group leaders need to know 100 percent attendance is not necessarily the goal. What we’re striving for is letting God work in the group. Sometimes God can’t do what he wants when 14 people are there, but He can when it’s only four. When attendance drops, leaders need to be reassured. But, if attendance drops and stays low, that’s whole other issue. What’s going on in the group that might be keeping people away? Are the meetings going to long? Is the leader unprepared? Is someone dominating the discussion and turning this into his/her personal support group? Not only is it time to coach the leader, it’s also time to conduct some “exit interviews” with group members who have left the group. This is not license for whining, but it could certainly give insight into what’s going on in the group. The presence of a narcissist (read more here) or someone with a major life issue could certainly curtail the group’s effectiveness and ultimately its existence. Intervention by a group coach is essential to the group’s survival. Don’t hesitate to act. Identifies Potential Trouble Spots If a group fails to report attendance, it either means the group leader is not a detail-driven, task-oriented person or the group is facing trouble they’d rather not report. If the group leader is not a report-taker, then have them designate someone else in the group to submit the reports. Sometimes the leader’s spouse is more diligent with reporting. After all, opposites do attract. If the group leader has gone silent, then the group coach needs to investigate. Maybe the group has stopped meeting. Maybe their attendance has dropped and they’re embarrassed to report (see above). If they miss one week of reporting, it’s probably no big deal. But missing multiple weeks should put the group on your hot list for follow up. Warns of Groups Going Underground If groups aren’t reporting their attendance and leaders aren’t calling anybody back, either the group has failed or gone underground. While we live in a free country and people can gather and study whatever they want, there are some key advantages to staying connected to a group coach and a small group system (Article: Why Do I Need a Coach?) Failure to take attendance is certainly only one indicator that a group may have “gone rogue.” This is not the time to evoke a strict, controlling approach to group oversight. Group coaching is built on relationship (Article: Why Small Group Coaching Fails). Encourage their small group coach to work on the personal relationship. In time, this will bring the group and its leader back in the fold. Practical Solutions to Group Attendance Back in the day, the Sunday School superintendent left a folder in every classroom. The teacher would check off the attendance and put the folder outside of the door. Attendance was fairly easy to collect. But, collecting attendance from off-campus groups can be a little trickier. Paper forms are probably not the solution, especially if they need to be mailed or dropped off at the church. Digital solutions are far superior. You can use a survey tool like Surveymonkey.com to send a simple survey to your group leaders asking them to list their members by name or just give a total for the week, add any prayer requests, and ask questions about group life. A far superior solution is an online database such as churchteams.com which sends a report reminder after each group meeting. Leaders just need to click a link, fill out their report, click “save,” and then they’re done. Churchteams saves all of the data online and sends out analytics at the end of each month identifying potential trouble spots. While there are many good reasons to take attendance in groups, there are also some negatives around record-keeping. But, that’s for another post. Related Articles: When to Refer Someone Why Do I Need a Coach? Why Small Group Coaching Fails
Our family started attending NewSpring Church a few months ago. My kids were instantly hooked. They cry if they can’t go. I am amazed by all that God is doing through NewSpring and Pastor Perry Noble. Here are a few important numbers for 2011: 3,034 Decisions for Christ 2,695 Baptisms (1,442 baptisms on one day) 3,038 New “Owners” (Members) 274 Small Groups with 2,108 people (Boy, I could help them here). 5,659 First time visitors (Jan 8 – Dec 18, 2011) 590 Fuse Student Ministry Salvations 6,303 Volunteers (31% increase from 2010) 2,609 children in KidSpring (26.5% increase from 2010) 1,139 Turkeys & Hams donated 35,850 lbs of Groceries donated 2,971 pairs of Shoes given to local school children 25,670 Christmas Eve Services Attendance This is not something that any person could orchestrate. God is moving in a mighty way. I’m grateful to be a part of it.
Let’s talk about the opposite problem from last week. Instead of low attendance, you find that everyone decided to show up. One group in our current series has 30 people meeting at their house. Is this legal? Will the small group police be visiting soon to split up the group? Here are a few tips for when your group attendance exceeds your expectations.
1.If your meeting space is large, then try to make folks as comfortable as possible. Just like a church auditorium, however, your room will only comfortably fill to 80 percent of capacity. If people sense that you have plenty of people in your group, it may become their excuse to back out of group. Make sure everyone feels like they have a place and that they are welcome to the group. Remember, community is what we need the most, yet resist. More to come on #3.
2.If your space is too small, do the best you can on week one, then develop a strategy that night for the next week. Crowd-in the best you can to watch the DVD, then sub-group for the discussion (more on sub-grouping in a minute). If you have a friend in the group or basically anyone with a clue, you might ask if part of the group could meet at their place next week. If that person is not readily apparent, then just ask the group: “It’s obvious that we have a problem. Would anyone else be willing to have part of the group meet at their place?” Chances are that if most of your new recruits were just looking for a group in the neighborhood, they won’t be offended by meeting somewhere else. They’re just not attached to you yet.
3. Make sure everyone can get their word in. Any group larger than eight people (six in a restaurant) makes it difficult for everyone to talk in the group. In a larger group, a handful of the more boisterous members will tend to take over the group while the more timid members might get a chance to talk in the car on the way home. (Well, unless, they are married to a boisterous member.) Have everyone crowd-in to watch the DVD, then say, “Okay this half of the room will move to the living room, dining room, whatever you have available. The rest of the group will stay here.” Notice that I didn’t say, “Men, go in there. Women, stay here.” Your group, most likely, won’t stay at 30 people for the long term. Sub-grouping could lead to starting a new group down the road. (Now, I said “could.” I will keep my promise). Unless you want to intentionally start a men’s group and a women’s group, it’s best to sub-group by couples.
4. Quickly locate the potential leaders. Once the group has sub-grouped, you can either ask for a volunteer to lead the discussion or you can just see what happens. The leader will naturally rise to the top. Years ago, I heard a small group leader talk about sub-grouping 45 people at their house. They used every conceivable room in the house. Then, they asked the person with the most speeding tickets to lead the discussion. They were the risk takers.
I know that Andy Stanley said that “if it has a back row, it’s not a small group.” Andy is a wise and intelligent guy. But, I also know that some folks have a wonderful gift of inviting and including others. Why would I get in the way of that?