Case Study: Getting Groups to Continue
Christ Church is a United Methodist Church in Fairview Heights, Illinois. They have been ranked as the third fastest growing UM church in the U.S. “We have a transient church. Our town is around a military community, so we get a lot of visitors. We have experienced some rapid growth over the years,” said Pam Huff, former Director of Connection and Discipleship (now retired).
When she first came to the church, groups were pretty disorganized. “There was no organization whatsoever. Small groups were pretty new in the beginning. There had been a lack of leadership. If I did anything else, I put some organization into the small group ministry.” Not only that, but she learned to leverage relationships in both forming groups and partnering new leaders with coaches.
To connect people, the church started using church-wide campaigns, but found that only a limited number of groups would continue. “At this point, we started to introduce the whole coaching system. I didn’t have good luck getting them established with my old groups, but our new groups responded well.” Pam looked over all of the church’s experienced leaders and invited those she believed would be the most supportive of the small group ministry. “The new leaders would come to a training event and meet the coaches there. Originally, I would assign new leaders to coaches, but then the leaders didn’t know who was calling them or why, even though I had told them they would get a call.” By providing an opportunity for coaches to connect directly with the new leaders, natural connections formed, and the coaching relationship began.
For group formation, the church didn’t put a lot of requirements on new leaders except for inviting members to their groups. “My only real requirement was that someone was a Christian. I would usually have a face-to-face contact with them, but there was no real vetting process for new leaders. We really encouraged people to do a lot of inviting themselves.”
The church supplemented personal invitations with opportunities for the congregation to sign up for specific groups after the worship service. “We would introduce the leaders during the service so people could put a face with a name. Then, the leaders would stand by their sign-up sheets in our Scripture Hall, which was a big gathering area.” People would sign up for the specific group they wanted to join.
The church found personal invitation and personal introduction at these sign-up events was far superior to assigning people to groups. “Sometimes people would fill out a card in the service indicating they wanted to join a group. When I reached out to them, I would never hear back from them. It’s almost like they were surprised that somebody actually contacted them.” By providing more active methods of forming groups like invitations and in-person sign-up opportunities, more people found their way into groups without all of the work of processing sign-up cards that never really netted many results.
The way Christ Church chose to form groups greatly determined the groups on-going success. Groups of friends indeed lasted longer than groups of strangers. Coaches gave new leaders the encouragement and support they need to both start and continue their groups. These simple adjustments helped Pam to start and keep more groups than ever before.
For more information on helping your groups to continue, check out the 3 Keys to Lasting Groups online course.
This case study is an excerpt from the Exponential Groups Workbook (Hendrickson 2020).