Posts Tagged forming groups
By Allen White
As you’re about to take a sigh of relief at the end of a ministry year, planning a successful Fall launch begins now. This doesn’t mean you will work all Summer on the Fall launch, but it does mean getting some plans into place to recruit more leaders, form more groups, and keep those groups going. In order to start more groups than you ever have, you need to reevaluate a few things now.
Engage Your Senior Pastor
The Senior Pastor is the #1 recruiter for groups. In the churches I’ve served, when I gave my senior pastor the same script that I would have used, the results were typically 3 times better than if I had said the same thing. How do I know? I recruited leaders myself for seven years and was able to connect 30 percent of our congregation into groups. When my pastor made the same invitation, we doubled our groups in one day. Within six months, 125 percent of our congregation was connected into groups. Did I mention that it took me seven years working alone to get to 30 percent in groups? Not only did we connect more people into groups than attended our weekend service, we turned around and did it again the next year.
Think about this, if your pastor has lead the church for more than a few years, the reason most people attend, other than Jesus, is because of your senior pastor. They enjoy his teaching. They laugh at her jokes. They follow his leadership. Now a word of caution: don’t mention this to your worship pastors. It will break their hearts. When your pastor stands up and makes the invitation, people will listen and respond.
What if you senior pastor is not interested in groups or sees groups as one of many options in the church? Look for next week’s post.
Change Your Recruiting Methods
How are you currently recruiting group leaders? What do you require for someone to lead? What I have discovered is most people don’t see themselves as leaders. When you ask them to lead a group, they will probably turn you down. I’ve even convinced people to go through the group leader training, and then they turned me down.
A trial run, like a church-wide campaign or alignment series, is a great way to help prospective leaders take a test drive with groups. Once they’ve had the experience of starting and leading a group at least 80 percent will continue.
Here’s the dilemma: in order for most people to agree to the trial run, you have to make it easy, accessible, and short-term. I used to basically recruit leaders for the rest of their lives. That’s really too much to ask. But, six weeks is a good start.
The opportunity must also be easy and accessible. A video-based curriculum makes it easy. There is little preparation time, and the new leaders don’t need to be experts. They just need to have friends. We also must wave some of our requirements for these six week groups. I used to say, “lower the bar,” but then I discovered some churches would lower the bar, but never raise it back up. The end goal is to develop leaders who can make disciples, lead a Bible discussion, and mature in their own lives and leadership. But, to start they need to see if they even like leading a group. Delay the requirements temporarily, then bring them back at the right time.
Reconsider How Groups are Formed
Relational approaches to group formation are far more effective than task-based approaches. Sign up cards, websites, and group directories are efficient, but they are not effective in creating long lasting groups.
Start with the relationships the new leader already has. Among their friends, family, neighbors, co-workers, and others, who would be interested in the group’s topic? After praying over a list of potential group members, the new leaders should invite them. Then, the people they invite should invite others.
If you’re church is experiencing rapid growth or high turnover, then chances are potential new leaders might not know who to invite or prospective members might not get an invitation to a group. If they’ve been in town for any length of time, they might know a few neighbors or co-workers they could do the study with. Don’t be shy about asking them to lead a short-term group. If they would prefer just to join a group, then create an environment where prospective members can meet new group leaders face to face. This way they will have a sense of who the leaders are and choose the group they want to join.
As a last resort, if a handful of people contact the church office and need to be placed into a group, then find a group for them. If it’s more than a handful, then you have an epidemic. Don’t revert back to task-oriented approaches. Get the prospective members and leaders in the same room.
Rethink your approach to forming groups. You will find more relationally-based approaches will help you to form lasting groups.
Announce Your Fall Campaign This Week!
If new groups formed this Spring or after Easter, give them something to look forward to. All you need is a start date and a topic (or just a start date if your pastor doesn’t plan that far ahead). The groups can meet socially over the Summer. Do a service project together. Even do another study. They may meet only once a month. But, they will know when Fall comes around, there is a new series for them to jump into.
You can persist in the ways you are currently recruiting leaders and forming groups. You will probably experience some incremental growth of 5-10 percent. But, by tweaking a few things, your Fall launch can bring more success in connecting people than you could ever ask or imagine.
By Allen White
You’ve either just launched groups in your church; you’re about to launch groups; or you don’t know what you’re doing. How does that feel? If you just launched groups, you’re coming up for air. Your January fire drill has come to an end. The sprint you just ran has left you panting. Once you catch your breath, you’ll be at it again. But, what if you didn’t have to lose your mind every 12 weeks to have the leaders and groups you needed? It’s simple math: 12 months gives you more time than 12 weeks. The challenge is that it’s hard to work in it and on it at the same time. Here are some reasons to focus on 2018 instead of 2017:
1. Plan for Four Times Your Current Groups in 2018.
Many of us run our group launches hand to mouth. We get the groups going that we need, then have to start getting ready for the next go ’round hoping that many of the groups will stick, but not knowing for sure. What you do know is that you’ll have to recruit leaders again in a few weeks. You just don’t know how many yet. It’s hard to think ahead when you’re living “paycheck to paycheck.” It’s hard to come up for air.
But, what happens when your church grows larger and your groups well outnumber what you’re dealing with now? Imagine that you’re a church of 200 people and your growth takes you to 800 people. You can’t hire a bunch of staff. At least, I never could. Would you stop placing people into groups, or would you ignore your family working late nights? Would you twist the arms of the usual suspects to lead groups and get another short term win? How are you going to manage four times as many groups when you probably don’t feel like you’re doing a great job managing them now?
Stop and do the math. What does 4 times look like in your church? What would you stop doing that you’re currently doing? Stop placing people into groups. Stop handpicking leaders. Start asking your senior pastor to recruit leaders. Start your coaching structure and build on it. You would definitely need to change your process.
Here’s the point: Start leading like you have 4 times as many groups now. If you wouldn’t place people into groups then, then stop placing them into groups now. If you would ask your senior pastor to recruit leaders from the pulpit, then start doing that now. If you would back off of coaching leaders yourself, then write down three names right now of people you would invite to help you coach new leaders. Write them down.
2. Build a Coaching Structure Over Time.
If you have 10 groups, you don’t need 8 coaches today, but when you have 40 groups you will. Start preparing your group leaders to coach new leaders. Observe how they handle issues in their groups. Notice the ones who genuinely care. Effective coaching is built on a relationship. Who’s good at forming and maintaining relationships? You can train on skills, but you can’t make people care.
Don’t worry about your current leaders. If they have successful lead a group without a coach, then they will be great potential coaches. Don’t feel obligated to attach every leader to a coach just to fill in an organizational chart. The chart will look pretty, but the coaching will be pretty ineffective.
Give new leaders a coach. Remember, you’re headed to 4 times as many groups next year. How many coaches will you need? Start preparing them now.
3. Think Sequence, Not Series.
Any church can generate a lot of excitement over a six week series. It’s like inflating a balloon. Building up to a six week campaign, the balloon gets bigger and bigger and bigger, then it POPS! Now what? If your balloon has already popped, then you’re asking the “Now what?” question too late.
Start groups with an expectation that they will continue. In order for them to continue, they need a next step. Before you launch the first series, plan for what they will study next. If you offer the next step during the first six week study, then 80 percent or better should continue. If you offer the next step after the series has ended, you won’t do so well.
The best seasons of the year to launch groups are Fall, New Year, and Easter. But, to retain groups, you need to plan for 52 weeks, not just three 6 week series. Now, it’s not 52 weeks of meetings. There’s variety. There’s ebb and flow. Keep the groups informed on what’s next, and they will take the next step.
I would even go so far as to say if you don’t plan a next step for your groups, then abort your group launch now. Don’t get into the Ground Hog Day phenomena. Don’t connect them into groups only to watch them ungroup, then later try to regroup them. If this is what you’ve been doing, no wonder they’re turning you down now.
Launch. Next Step. Repeat. (except for Summer)
4. Recruit Leaders for 12 Months, Not Just a Few Weeks.
If you’re focused only on your next group launch, then you need to recruit leaders for your next launch. You’re playing the short game. If they won’t lead for this round, then maybe you ask them again for the next round. But, won’t you need leaders 6 months from now? Won’t you need leaders a year from now?
Years back I was recruiting a member of our church to oversee our support groups. He was a great guy who led groups well. He was also a licensed counselor, which would be perfect for coaching our support groups. I called him and invited him to help these groups. He told me he couldn’t do it. Between completing a degree and the season his family was in, he just couldn’t do it. But, he might be able to take on the role in 2 years. I put a date on the calendar.
Two years passed, then I called him. He said, “I knew you were going to call me.” The timing was better, so he said yes. He was the right person for the right position, but it was the wrong timing when I asked the first time. Rather than twist his arm, I waited for the right timing. It was certainly better than having someone lead under duress or not have time to lead at all. It was also better than having the wrong person in the role because I was running a fire drill.
Ask yourself this: Am I interested in achieving my goals, or am I committed? There’s a difference. John Assaraf says, ” “If you’re interested, you come up with stories, excuses, reasons, and circumstances about why you can’t or why you won’t. If you’re committed, those go out the window. You just do whatever it takes.”
I know that you are committed. You have given your whole life over to God to be used for His service. I understand. I have too. But, I spent so many years spinning my wheels in season after season only to find rather pathetic, incremental results. Out of that frustration was born a more impactful way of doing things. I would love to join you in your journey.
By Allen White
Allen White is the author of Exponential Groups: Unleashing Your Church’s Potential (releases February 1, 2017 from Hendrickson Publishers. Download the Introduction and First Chapter Here). He has worked with over 1,500 churches across North America in the last 12 years. Admittedly, interviewing one’s self is pretty odd, but I have interviewed many people sharing about their ministries and books, so why not?
Q1. What makes groups exponential?
Well, let’s start with strategies that don’t produce exponential groups. If small group pastors are focused on connecting people into groups, they will grow by addition. Prospective members must be provided with a group that they will be assigned to. If you’re doing this and your groups are growing, then you’re lucky.
Other churches focus on multiplying leaders, which usually implies dividing groups. A high quality group leader is recruited, who then mentors an apprentice, who will eventually take part of the group and start a new group. The problem I faced with this model was that my leaders weren’t able to identify apprentices for the most part. Oh, and our groups didn’t want to split.
Exponential speaks to equipping and empowering people to gather a group of their friends and do a study together. Imagine 10 people volunteering to lead, who then invite 10 of their friends to join them. Suddenly, you have 10 new groups and 110 people in groups, and all you did was give them permission, then help them. Now, 10 groups is tame. But, what if the number of groups equaled the number of people in your church? Think about the impact. That turns into some crazy math. In recent years, I’ve seen churches of 2,500 with 500 groups, and a church of 260 start 75 groups. That’s exponential.
Q2. In the first sentence of Exponential Groups, you say, “Everyone is already in a group.” How did you reach that conclusion? What if they’re not?
Think about your own life. If you made a list of your friends, family, co-workers, and neighbors, you would quickly see you are already in a group or even multiple groups. Now, if you took these groups that people are already in and gave them an easy-to-use tool that would intentionally help them grow spiritually, then you have what we typically call a “small group.”
Years ago our congregation took a health assessment. Not only did I want to see where people were growing and where people were stalling out, but I also wanted to see the impact of small groups on their growth. The assessment was based on the five biblical purposes as expressed by Rick Warren: Fellowship, Worship, Discipleship, Service, and Evangelism.
What we discovered was that everyone in our church rated themselves in this exact same order. People who were in official small groups were highest in Fellowship, but so were the people who weren’t. So, I took another survey to ask the non-small group folks who they were in fellowship with. Their responses: friends, family, neighbors, co-workers, etc. They weren’t joining “small groups” because they were already in groups. Then the light bulb went off — what if we gave these groups a study, drew a circle around them, and called them a “group”? It worked better than we imagined.
Now, there are people who are new to the church or new to the area, who genuinely don’t know anyone. These are the exceptions. They need a little help getting connected into a group. Help them, but don’t build your entire system on the perceived needs of the exceptions.
Q3. You talk some about launching groups through church-wide campaigns. Many churches have done this only to see groups fall apart once the study is over. How is your approach different? What’s the best way to form groups that will last?
In order for groups to last beyond a church-wide campaign, three factors are crucial. First, the way the group is formed will largely determine whether the group will continue. See question #2. Second, they need a next step. Many groups don’t continue, because we didn’t ask them to. Lastly, every leader needs a coach. There’s a lot to unpack about coaching, but unless you are supporting your leaders, they will not last for the long term.
Q4. Some pastors are very cautious about lowering the bar on leadership. What would you say to them?
Don’t lower the bar on leadership. Delay the requirements.
Have you ever bought a car from a car dealer? You don’t start with all of the requirements and paperwork necessary to purchase a car. You start with a test drive. In the same way, potential leaders need to test drive small group leadership before they’re ready to seal the deal.
What’s the requirement for a test drive? A drivers license. The question you must answer is: What is the “drivers license” for a small group test drive in your church. For some, they’ll take anyone who is breathing. For others, it’s salvation, baptism, membership, an interview, and/or something else. In chapter 3 of the book, I talk about an acceptable level of risk. You must decide what your church is willing to try.
After group leaders do the test drive and decide to move forward in leading groups, then you can gently reintroduce the requirements you delayed. The end result looks a lot like what you expect from your current groups. You just have a lot more of them.
Q5. Where do you feel churches are missing it with small groups?
I believe some churches don’t think well enough of their people and assume they can’t or won’t lead. They might fear that if “anyone” can lead there will be a lot of problems. Let me assure you — there will be problems. But, the problems I’ve faced in both leading small groups at two churches and coaching other churches amount to about 2 percent of the total leaders you recruit. But, here’s the deal, you already have these problems. Small groups don’t create problems, but they can reveal the problems you already have.
The biggest mistake churches make by far is the lack of a coaching structure. This is difficult work, but it is the backbone of a lasting small group ministry. You cannot coach more than probably 30 leaders yourself. You can never hire all of the staff you need to oversee groups. But, if according to Exodus 18, you have leaders of 10s, leaders of 50s, leaders of 100s, and leaders of 1000s, you can get there. I’ve never had a small group staff. In fact, in the last church I served, we had 6,500 people, and I had one full time assistant. My leadership team was volunteer. My coaches were volunteer. The great thing is I had the privilege of working with people I could never afford to hire. Build a coaching structure or brace for impact.
Q5.5 You are a native Kansan who spent almost 20 years in California, and has now spent the last decade in South Carolina. What teams do you root for?
Well, for college basketball, it’s KU. (Rock. Chalk. Jayhawk). For college football, it’s Clemson. For MLB, it’s the San Francisco Giants. For NBA, it’s the Golden State Warriors. For NFL, I don’t care. How’s that for a mixed bag?
By Allen White
Most of us know the movie starring Bill Murray as a weatherman who is sent to cover the story of a “weather forecasting rat.” Obviously, this is not his favorite assignment. This time something is different. Every day when he wakes up, it’s once again Ground Hog Day. He’s basically having the worse day of his life over and over and over again. Until he finally gets it right.
Some churches had stellar Fall launches last year, then they failed to retain as many groups as they would have liked. The plan for this Fall is another big launch without a next step. The result will be Ground Hog Day.
Other churches are carefully handpicking leaders hoping to have an incremental increase in groups this Fall. I followed this strategy for seven years and got stuck with only 30 percent of our people in groups. After six Ground Hog Days in a row, I knew something had to change.
How will your Fall launch this year be different from your Fall launch last year? Now, you could do the exact same thing you did last year only louder, more frequent, and with great intensity, and you will probably gain a few more. But, the result will be far from exponential, and it will feel like Ground Hog Day all over again. Consider these six things as you prepare for your Fall launch:
1. What topic will attract more?
In working with over 1,500 churches over the last 11 years, some topics have been real winners in connecting not only congregations, but communities into groups. Other topics, well, not so much. Let’s start with the narrow topics.
If you’re church is going with a rather mature topic like fasting, giving, evangelism, or anything by Francis Chan, you will have a limited amount of new groups starting. After all, when most of us read Francis Chan, we wonder if we’re even still Christians. There is a place for more mature topics, topics with lots of homework, and anything to do with money, but it’s not in a Fall campaign where you have the biggest possibility of connecting people into groups.
Think about felt needs. What needs do your people and your community have? How could a Fall campaign help? Topics like parenting, relationships, stress, fears, hope, peace, and similar could certainly scratch where folks itch. This does not mean you need to cater to peoples’ needs in every curriculum you promote, but if you want to draw them in for a big Fall launch, that is certainly the direction to head. In fact, you might even think about creating your own curriculum.
2. What strategy will connect more?
What has worked in the past will not continue into the future. If your people are filling out sign up cards or web forms, get out of that business ASAP. This is the most time consuming, ineffective method of forming groups known to man. You do all the work of getting them into a group only to discover that either the leader never follows up with the person, the person never shows up, or the person doesn’t stick with a group where they have nothing in common with anybody else. In fact, this practice makes me want to change the analogy from Ground Hog Day to the definition of insanity!
Now that you’re giving up your sign up cards, how do you connect people into groups. Start with the group leaders. Who do they know that would enjoy the study? Personal invitation will go a long way to form healthier, long-lasting groups. If you have a lot of new people in your church or moving into your area, then create an environment where new people can meet group leaders face to face, then sign up for a specific group. Some people want to lead a group, but don’t want strangers coming to their house. Why not have them start a group by just inviting their friends? In fact, could your people “do the study with their friends” and not even mention “groups”?
3. What new method will recruit more leaders?
Are you still handpicking leaders? How stressed are you already about Fall? Are your leaders supposed to be training an apprentice? How well is that working? Are you still recruiting “hosts”? If you’ve been recruiting hosts for the last 14 years, your people are wise to you. They know “hosts” means leader.
Now, don’t get me wrong. These have all been very effective methods of recruiting and developing leaders. But, if you are continuing to recruit dwindling amounts of leaders with these same strategies, then you must face the fact that your people have effectively said “No” to these recruiting methods. What could you offer this Fall that they might say “Yes” to?
4. Who will coach your new leaders?
Just reading that question evokes a lot of guilt for most small group coaches. I know your coaching structure is not what you imagined or is non-existent. Some of you have even deceived yourselves into thinking that staff can handle the needs of group leaders. You’re sending out emails and inviting people to meetings. How are those meetings working out?
The most important person in the life of a group leader is his or her coach. I was the sole coach for all of my leaders for a long time. Technically, it worked. Practically, it didn’t. They didn’t receive the care and support they needed. In fact, one year all of them quit. That was not a Ground Hog Day I ever wanted to repeat, so we put coaching in place before we recruited another group leader.
The main focus of any small group pastor should be on two things: coaching and curriculum. Coaches are the only way to know what’s in the head and heart of a group leader. And, of course, coaches must be accountable to you or your small group team depending on the size of your church.
5. What training tool will be more effective?
Seminary taught me I needed to train leaders in meetings. I offered meetings. Some were better attended than others. Once I stood in an empty room at about 15 minutes after the start time questioning the call of God on my life because no one had showed up for my training. Then, I had a big realization: people hate meetings.
Heading into this Fall (and attempting to avoid another Ground Hog Day), are you in the training business or the meeting business? They are not the same thing. If your training is based on centralized meetings, then you are missing a good portion of your leaders. How else can you train? I started this blog by answering my group leaders questions. Some small group pastors create a 2 minute video they email to their leaders every week. What could training look like in your church?
A while back I was talking to a pastor who had a background in corporate training. He told me, “This might sound strange considering my background, but I’ve come to realize the best training comes from the person who is proximate to the group leader when they are facing a problem.” Now, we’re back to coaching.
6. How will more groups continue into the New Year?
Creating a lot of excitement and starting a bunch of groups for a six week series is relatively easy. The test comes at the end of the six weeks. For some reason when people are invited into a six week study, they get the impression that at the end of the six weeks their group is done. I don’t know where they would get such a crazy idea.
If we don’t challenge these groups to continue, then not only will we experience Ground Hog Day every Fall, we will have Ground Hog Day at the start of every semester and every group launch. In North America, people like to stay together. This is why the apprentice model is a struggle. This is also why semester-based groups which practice what I call “fruit basket upset” at the end of the semester create a lot more work and dissatisfaction among group members.
If you give groups an opportunity to continue in the middle of your Fall series, chances are they will take you up on it. If you execute all six points of this post well, you could have 80 percent or more of your groups continue.
Ground Hog Day isn’t just for February.
What are you willing to change this Fall that will increase your result and effectiveness in forming and retaining groups? What risk are you willing to take? Would you lower the requirements for group leaders temporarily? Would you try a new strategy to form groups? Could you try your hand at developing a coaching structure and reworking your training?
This Fall could be unlike any Fall launch you’ve lead before. Isn’t it time to get out of the cycle of Ground Hog Day. If you would like to learn more, please join me for an upcoming webinar: allenwhite.org/webinars
By Allen White
In leading small groups and tracking trends over the last 25 years, I’ve done all kinds of things to recruit leaders and get people connected into groups. Some of those things, I had to apologize for. Others, I simply avoided from the start. While this post is not meant to cast aspersions on other well-meaning practitioners, it might be time to slow down and rethink some of the things we’ve been doing.
1. Telling People, “Your small group will be your new best friends.”
Sometimes in our zeal of connecting people into community, we overreach and make unrealistic promises about small groups. Let’s face it, we’ve all been in small groups. Some of those groups rocked. Some of those groups don’t rock. The more random the method in forming small groups, the less likely people will become friends, let alone, close friends. I’ve actually had to apologize for this one.
Maybe a better way to say this is that prospective group members will meet some friendly people in groups. That’s a safer bet. But, you can even go one better.
Encourage people to form a group with the friends they already have. This way they are doing something intentional about their spiritual growth and getting together with their friends. This is much better than forsaking their current friends for a group of possible future friends. After all, why reconnect people who are already connected?
Now there may be some new folks in your church who honestly don’t know anyone. People who have just moved into the community or are new to your church might not get invited into a group. These tend to be the exceptions and not the rule. Make allowances for these exceptions, but don’t oversell groups in the process.
2. Recruiting Leaders by saying, “Hosting a group is simple.”
Fourteen years ago, we were introduced to a new strategy to recruit hosts instead of leaders. The idea was that if people would open their home, provide some refreshments, and push play, then they can very easily host a group.
Then, we ran into an issue — everybody is normal until you get to know them (Thanks, John Ortberg for that line). Once people got into groups and got to know each other, we discovered there were a few problems. These issues went well beyond pouring coffee and pushing play. Now, what do we do?
The issue really comes down to how well the hosts were prepared and what kind of backup you’ve provided. Starting with the first briefing or orientation the new host attends, they need to understand when something comes up, they will have a coach to turn to, and not just a phone number. They will also receive on-going training, and not just jump into the deep end and have fun! Something as simple as sending out a short training video on a regular basis to answer common questions or to direct hosts in where to turn for help makes for suitable backup.
The risk of not offering coaching, training, and help is hosts who end up with a bad experience, no group, and no plans for hosting a group again. These causalities can and should be avoided at all costs. Regardless of the whether the church has dozens, hundreds or thousands of new groups, it’s necessary to effectively support them. Otherwise, you end up with the dilemma of disposable groups.
3. Believing New Leaders can Survive Without a Coach.
One of the biggest factors in the failure of new groups is discouragement. The friends who a new leader invites can’t join the group. Twenty people signed up, but only a few showed up. The enemy beats the new leaders up and convinces them they aren’t good enough to lead. Discouragement is devastating to new leaders.
Most new leaders aren’t going to pick up the phone and seek out encouragement. In fact, if they did, they might feel they were confessing a fault rather than seeking help. But, a coach who checks in on them regularly is far more likely to hear the new leader’s need first and respond. The new leaders will be more open with their coaches, since they have a relationship.
Building a coaching structure is the real work of small group ministry. Regardless of the size of your church, if you follow the principles of Exodus 18, you will have more groups and better leaders. Neglecting new leaders is unwise.
4. Inviting People to Join Groups, then Making Them the Leader.
Years ago I came across a strategy where you put prospective members in a room, went through a series of exercises, then at the end of the evening, groups were formed including a newly designated leader chosen by the group. I’ll be honest. The first time I heard this idea, I put the materials in the bottom drawer of my desk and didn’t look at them again for three years!
While I am a huge advocate of inviting any willing soul to lead a group or to do a study with their friends, I have to admit, this idea of walking in as prospective members and walking out as group leaders makes me uneasy. I understand people need to be challenged to step out of their comfort zone. I’m not sure that putting them on the spot is the best way to do it.
In all of our efforts to recruit leaders and connect people into groups, I believe we need to be careful and not cross a line into questionable practices. There are plenty of strategies which will achieve better results that are more forthright. And, of course, launching new groups without a coach is just a bad idea.
There is huge potential for groups and group leaders in your church. And, I will admit, I am a big fan of anyone who will take risks to make that happen. But, rather than focusing on a short term win, we need to look at the long game. If someone gets burned in a group experience early on, how likely will they try it again? Let’s keep from over-promising and under-delivering in groups. Group life is so amazing, there really is no need for shortcuts.
Now, in today’s post, I may have picked on one of your favorite strategies. You may disagree with me. Let me know by leaving a comment. Let’s talk about it.
By Allen White
The New Year is one of the best seasons to launch a new groups or relaunch an existing group system. Turning to a fresh page on the calendar motivates people to embrace change. Whether they will attempt to break bad habits or start good ones, this is a key time of the year to launch groups. People are very receptive.
But, even in an ideal season to launch groups, you can still encounter some less than ideal factors which can throw off your launch. Here are a few things to think about as you are planning a New Year’s launch.
1. A Narrow Topic Can Limit Your Impact.
Over the years, I have coached quite a few churches who had very different ideas of starting the new year. Some churches begin the new year with a fast. Others will start with a “State of the Church” message. Then, others will dive into evangelism, tithing or some other more mature topic.
A while back I asked the senior pastor what his new year series would be. He said, “I’m doing a series on dying.”
I replied, “You’re killing me, Frank.”
If the goal of your series is to connect as many people as possible, the topic will have a lot to do with who steps up to start a group. One church launched groups with a relationship series and had a huge response. Then, they followed up with a very insider, evangelism series and cut their groups in half.
This does not mean we should avoid “mature” topics. We just need to time them right. Capital Area Christian Church, Mechanicsburg, PA, pastored by Don Hamilton, started this year with a series called “Manifesto” to connect his members into groups and get the group DNA started. He followed the series with a broader topic called “Monsters Under the Bed” where his members invited people in their lives to join the study. It worked.
Whether you choose an “insider” series or a topic with broad appeal, keep your target audience in mind. While the snacks will be very easy for a series on fasting, it’s really not where most people start group life. And, if you start the year with a giving series or a capital campaign, then forget it. Stop reading this post. Give up on your group launch right now.
2. Don’t start the series too early.
In discussing a possible coaching partnership with one church a few years back, I discovered their preaching calendar called for the start of their new series on New Year’s Day. I mean actually January 1st. I considered turning down the partnership.
Pastors like to kick off the New Year with a new series. The problem is you can’t really recruit leaders and form groups between Thanksgiving and New Year’s Day. Believe me, I’ve tried. My pastor would make the call in December for folks to lead groups. I waited in the briefing room after the service…listening to the crickets and questioning the call of God on my life. It just doesn’t work.
Most people don’t think about the new year until they are actually in the new year (just like most people don’t think about the Fall until after Labor Day). So, how do you follow the pastor’s lead with a new year’s series and launch groups? You don’t. Now, before you go and get yourself fired, read on.
Remember the church who wanted to launch new groups with the series on New Year’s Day, well, they launched the series, but not the groups. In fact, they moved their February series to January 1, and their series with the broader topic to the first Sunday in February. Now, we had the whole month of January to recruit, and then successfully launched groups with a Super Bowl Party.
The best time to launch groups in the new year is between the Christian holidays of Super Bowl Sunday and Easter. For some churches that may mean a Lenten series. If your church follows the liturgical calendar, you might consider something like Christian Life Trilogy. Otherwise, come up with a great topic that your buddies at the Super Bowl party will want to study.
Now, please understand, before I attempt to direct Senior Pastors on what series they should do when, I do my best to accommodate what they already have in mind. If your pastor has a January launch in mind, then work with that. You might only have a couple of weeks to recruit, but it’s better than nothing. If the second series of the year is more amenable to a group launch, then recruit during the first series, and start groups in the second series.
3. Think About More Than a Single Launch.
The beauty of early church-wide campaigns like the 40 Days of Purpose was the ability to launch a huge number of new groups with broad appeal. I remember an Episcopal church of 260 people who launched 70 groups. (The pastor is also the author of the Christian Life Trilogy). But, the beauty of the launch potential was paired with the agony of Day 41 and the sudden disappearance of the new groups. This doesn’t have to happen.
The success of a New Year’s launch is not the number of groups you start during that series. Your success lies in how many of those groups take a next step with a series after Easter. If you can get groups to do two back to back series (12 weeks total), then they are very likely to continue on as a group, even over the Summer.
Whether your church chooses to produce its own curriculum, purchase curriculum, or do a combination of things, a New Year’s launch plus an Easter follow up series will give you more groups than you can imagine. And, they will last.
What will it take for your church to pull this off?
Some launches go better than others. Over the last 10+ years of group launches both in the churches I’ve served as well as churches I’ve coached, we have seen some significant progress and we’ve seen some incremental growth. Whether your launch feels exponential or expected really comes down to your grasp of four keys.
1. Is Your Senior Pastor All In?
Having been an associate pastor for over 20 years, I know that if I invite people to lead groups, I will get 30 percent the result of my senior pastor. How do I know this? Well, after reaching the seventh year of my five year plan, I only had 30 percent of our adults in groups. The first time my senior pastor make the invitation, we doubled our groups in a day, and within six months, we had 125 percent of our average adult attendance in groups. Now, that’s not funny pastor math. Not everyone attends every Sunday, but they will go to their group. And, we had a good number of people who had never darkened the door of our church join groups as well.
Let’s face it, if people aren’t connected to each other, the reason they attend is because of the senior pastor. My family is part of NewSpring Church at the Greenville, SC campus. We don’t know a lot of people there, but Kidspring and Fuse are stellar for our children, and Perry Noble, well, he’s pretty amazing.
When the senior pastor stands up and makes the invitation for people to gather their friends and grow, it’s huge. Now, what will help both your senior pastor and your “unconnected” people get on board with groups is creating your own curriculum with your senior pastor’s teaching. Your pastor’s teaching + your pastor’s invitation + your pastor’s message series aligned with the study is a Win/Win/Win. For more on engaging your senior pastor, check out my free ebook, Exponential Groups.
2. Is Your Topic Relevant to Your Community?
The topic of your series will creating determine who is included and excluded in your launch. Obviously, there has been huge success with topics like 40 Days of Purpose by Rick Warren and One Month to Live by Kerry Shook. What is your community, not your church, but the people in the place you live concerned about? What previous sermon series have had an appeal? The right topic will make a huge difference.
A few years ago, I was coaching a church in Baltimore. I asked the pastor what his series would be for the new year. He said, “I’m thinking about doing a series on dying.”
I said, “You’re killing me, Frank.”
While everybody will die, people usually don’t want to be confronted with that reality. It ended up being a great series, but not one to launch an exponential number of groups. Whether you talk about relationships, stress management, conflict resolution, or something else, think about what would draw the most people into the topic.
3. Will Your Coaching Structure Support a New Influx of Leaders?
More groups will stall before the start of a series than will stop after the series. When someone steps up to lead, they have just painted a huge target on their back, and the enemy will try to discourage them in every way possible. They will invite friends only to discover some can’t come on Tuesday night; others are already in another groups; and a couple of them really aren’t their friends. In that moment, they need someone to encourage them or that group is toast.
A few years ago, a couple in our church, Ray and Pam, left a group they loved to start a new group. (I’m not longer in that forced birthing business by the way). I asked them on a Sunday morning how their group was going. They said, “Not very well. We think it was a mistake to leave our group and try to start our own group. We have invited 20 people to our group, and they all turned us down. We shouldn’t have left the group we loved.”
Trying to contain my panic, I said, “Ok, you guys had an idea of what your group should be. Now let’s pray and see who God wants in your group.”
A week later, Ray and Pam called me, “Pastor Allen, please stop sending people to our group. We have 14 people, so we are maxed out.” Now, how many people had I sent to their group. Well, none. God answered our prayer. Their group started around 2003 and continues under different leadership to this day. But, if I hadn’t had that conversation with Ray and Pam on that particular Sunday, that group never would have happened.
Your coaching structure (or lack of one) will be completely overwhelmed by a successful launch. But, you cannot leave those baby groups unattended. They need care and encouragement. Ask your existing group leaders and other mature members of your church to check in on the new leaders weekly from when they say “Yes” until the end of the campaign. This will greatly increase the success rate of your group launch. After all groups that don’t start tend to not continue. For more on enlisting new coaches, check out this video interview I did with Steve Gladen and Brett Eastman.
4. What’s Next?
Now that your head is swimming about what the topic of your series should be, you also need to have a next step curriculum ready for groups to continue. The reason so many groups fell off the cliff at the end of 40 days was because they weren’t given a specific next step. If you send them to christianbook.com or a book store, they will get lost in the choices. Most new groups don’t have a real opinion of what to study next. In the middle of your first campaign, give them a next step to continue their group. If you can get a group to complete two back to back six week series, you’ve got them. They will continue from there with some coaching, training, and direction.
Your success in your next group launch will be greatly affected by which of these four keys you implement. If you go four for four, you can certainly see exponential results. If you implement two of these and neglect the other two, you’ve probably halved your result as well.
If you would like to learn more about experiencing your own exponential group launch, I’d like to invite you to a free webinar on Wednesday, August 5 at 1:30pm ET/10:30am PT. Click here to register. Registration is limited to 25 seats, so register now.