By Allen White In my travels I’ve learned to automate certain things. By automate, I mean repeating the same patterns, not in an OCD fashion, but just so I don’t have to think about things over and over. For instance, I always park on the same level of the same parking garage. When I arrive home after several days on the road, I don’t have to think about where I parked. I parked in the same place I always park. I do the same with the rental car companies. For years, I’ve used Avis. Why Avis? Someone way back when booked a couple of cars with Avis for me, so I just stuck with it for the same reasons as above. I never have to think about which rental car company I have. I’ve also learned with Avis to use “Preferred” so I can skip the counter, go directly to the garage, see my name up in lights, find my car and get out of dodge. No lines. No conversations. I’m on my way. The other day I received a new card from Avis in the mail. I had qualified for “Avis First.” I had no idea what Avis First even was. While airlines often change on trips, Avis is a constant. It’s automated. Now, for my “loyalty,” I received a new status. This qualifies me for free upgrades, but I’m guessing not free drinks, since they are a rental car company…and I don’t drink. My next step with Avis First was activating my new status online. I went to the website, typed in my information, and received the following message:
“We’re sorry. You may not qualify for Avis First. Please contact customer service, blah, blah, blah.”
I felt almost special. Here this surprise came out of the blue only for me to discover this might have been a fluke. I would have happily stayed “Preferred.” I didn’t need to be “First.” But, Avis led me on. Avis promised me something, then quickly took it back. Then, I began to wonder how I’ve ever done that to other people myself. How many times have I asked people to sign up for something, then not followed up with them? Did they feel “almost special”? The pastor invited them to host a group or teach a class or lead in some way. They said, “Yes,” then they never heard from anybody. How many times on a whim had I tossed out an offer that I wasn’t prepared to follow through on? Now, from the size of the churches I’ve worked with, I could probably make some excuse about the sheer numbers of responses. But, to the person who took me up on the invitation, the only response they were thinking about was theirs. If I gave them a bad experience, how likely would they be to stick their necks out again? An invitation without a next step in place is a disaster. If you invite someone to lead a small group, what’s the next step? Often I’ve offered the next step immediately after a weekend service rather than asking them to come back during the week. If people are open to joining a group, do we make them wait for us to process a card or send them to a website? What if the card gets lost or if I get lazy, do they feel “almost special”? What did it take for them to say “yes,” and will I ever get that “yes” from them again? A good idea without a next step is a bad idea. So is a good idea with two or three or five next steps. What does this look like?
Step 1: If you’d like to join us, please fill out a card. Step 2: If you’re patient, we will reply to your card at some point after we’ve entered it into the database and figured out what we’re going to do for you. Step 3: Now that you’ve patiently waited, we are going to invite you to a meeting to come back to, so we can give you more information about what you’re interested in. Step 4: Thanks for coming to the meeting, if you’re really serious about this, we’d like you to join us for training so you’ll be qualified to do what you want to do. We’ll send you some information on when the next training is coming up. Step 5: Thanks for joining us for training. You are now qualified, provided that your a member of the church, complete an application, and set up a time to be interviewed. Step 6: Thanks for submitting your application, we will contact you about a time for your interview. Step 7: Welcome to your interview. Let’s take some time to get to know each other and see where you can serve in our church (or can’t).
None of these steps are bad, but every additional step increases your margin for error. Either someone on your team will drop the ball by not following up with the person, not getting an email on time, or is just too busy to pick up the phone, or the person who was interested lacks the gift of perseverance and gave up somewhere around Step 3. The next step should be both clear, accessible and somewhat automated. If you want to gather some friends and do the small group study, give us 10 minutes after the service, and we’ll give you enough to be dangerous and an experienced leader to help you. No cards. No waiting. No endless communication loop. Briefing, boom, you’re good to go. Avis finally got their act together. After I emailed customer service, I received a reply the following day saying I was indeed special and qualified for Avis First. Granted, I wanted to feel special sooner via their website, but now I am special nonetheless. In a couple of hours, I will pick up my first special car with Avis First. If “special” means Crown Victoria, I’m not going to feel so special…unless it’s equipped with lights and siren.
By Allen White Every once in a while in my life as a small group coach and trainer, I run into a senior pastor who insists on weekly attendance numbers from their groups. This is not so much for the purposes of discerning how the group is doing and isn’t even for the purpose of member care. These pastors hearken back to the day of the old attendance board in the front of the auditorium. You remember those: Last Sunday’s Attendance: 267 One Year Ago: 263 Sunday School Attendance: 56 Offering: $2,158.23 While megachurches are often accused of being “only about the numbers,” it seems like others have a little number-envy going on themselves. Small group pastors ask me, “Is weekly attendance really important?” To which, I refer them to Good Reasons to Take Group Attendance [LINK]. While the small group pastor acknowledges those benefits, he or she soon confesses the pressure for attendance numbers is coming from outside – from a tote board -obsessed senior pastor. They don’t care who’s signed up for a group. They want to know on a weekly basis who’s actually attending the group. Here is why this recordkeeping might be a bad idea. Small Groups Are More Like Families Than Classes Let’s say you have a family of five. Your son has a late practice so he can’t make dinner tonight. Sitting around the dinner table, do you have a family of four or a family of five? Small groups are more like families than classes. Groups are built on community around a Bible study. Classes are based on a course of study. If you skip too many classes, then you miss the content – the class is really of no benefit to you. But, a group is not a class. Yes, there are group rosters. And, yes, attendance may vary. But, what happens not only during group meetings, but also in group life is what causes small groups to stand apart. Whether you attend the meeting or not, you’re a part of the group. Years ago, we had a neighbor who attended our church and wanted to join our small group. She lived right around the corner, so our group was convenient for her. She also wanted her husband to attend the group. He came once, but obviously didn’t want to be there. They had busy lives, so rather than spending an evening apart with her at group and him at home, she opted to stay home as well, but we kept her on our roster. She never attended a meeting, but my wife would check in on her regularly, go for walks, and once in a while, she would show up for group. She wasn’t a part of anybody else’s group. This was her group, whether she was there or not. Attendance records would report her as “inactive,” but we connected with her every week outside of the group meeting. See where record keeping can go a little haywire? Small Group Attendance Alone Is a Poor Measure of Church Health While it’s important to know over all how many people are connected to groups, ministries and classes, numbers should never be an end in themselves. What do those numbers mean? “Well, we have 80 percent in groups, so our small group pastor can keep his job.” “We’ve gone up and down with group attendance. Small groups aren’t working in our church.” That may be, but are you really getting the information you need? Here are better metrics for group and congregational health: How many leaders have you developed? Every believer is called to “go and make disciples” (Matthew 28:19-20). There are no exemptions from the Great Commission. How are you empowering and equipping your members to gather a circle and make disciples? For many churches, an easy-to-use DVD curriculum is the answer. The person doesn’t need to be a leader or a Bible scholar. They just need to invite some friends. What makes this even better is if you create the video teaching yourself. How’s the load of pastoral care? When numbers go up, care goes down. I believe Pastor Rick Warren said that. This is why even though Saddleback Church has well over 25,000 in attendance, they also have well over 4,700 small groups. A church will never be able to hire all of the staff it needs – mini-church or megachurch – it’s the same case for everybody. But, there are gifted people sitting in our pews every Sunday. If we encouraged them, and they said, “God use me,” we shouldn’t be surprised, but God uses them. As people care for each other in groups, the need for pastoral care goes down. The Body is encouraging and serving one another. Now, every church culture is a little different. Some church members are well trained in calling the church office for every little thing they need. Others simply feel out rightly entitled. But, when care goes up in groups, phone calls to the church office will go down. How has assimilation improved? When people start attending your church, how easy is it for them to make friends? How are they connecting? Groups are a great place for people to start. In most churches, everyone can’t know everybody. But, everybody needs to know somebody. Statistically, that number is around 6-7 people. That’s all it takes for a person to stick. And, that sounds like a small group to me! People who feel the connection and care of the church body outside of the Sunday morning service are more likely to stick around. A few months ago, our family started attending the Greenville, SC campus of NewSpring Church. Our kids where actually invited first and loved it. My oldest son would like to go to church twice per week! My wife and I joined a small group – not because we had to – but because we were invited. Here’s the interesting thing – even though over 3,000 people attend the Greenville campus, we run into members of our small group on a regular basis. We just pick each other out of the crowd. There’s just something really great about seeing a smiling, familiar face in a large crowd. [Begin Cheers theme song…] Other than our small group and our children’s teachers, we don’t know anybody else at NewSpring. We’ve never met our pastor. We don’t know the staff. But, we do know our group, and that’s all we really need. What’s more important: attendance or relationship? If attendance supersedes relationship, then if you lose a member here or there, you just replace them to keep your numbers up. After all, if you’re posting numbers on a tote board, a decline is sending a bad message. But, if relationship is valued over attendance, people will invest in each other and build into each others’ lives. Whether members are present at each meeting or not, they are loved, valued, encouraged and supported. These are harder things to measure, but are far more meaningful. Related Articles: Good Reasons for Taking Group Attendance When Counting Doesn’t Add Up
By Allen White A debate runs between small group pastors and sometimes senior pastors about whether to keep small group attendance and why. While it can be difficult at times to get relational small group leaders to accomplish the task of keeping group attendance, here are some benefits to taking weekly group attendance. Alerts You to Major Shifts Groups who typically have 80 percent or more of their group members in a meeting on a regular basis are in their sweet spot. Even if their attendance occasionally dips below 50 percent, there really is not much to worry about. But, there are two situations where you or your small group coaches need to intervene:
Groups with Too Many Members
Warm, welcoming groups can’t help but to grow. The members keep inviting their friends and in a matter of days to weeks, the group can grow well beyond what’s comfortable for a group meeting or even the average sized house. Rather than putting a cap on how many new people the group can invite, it’s time for a conversation. What’s next? If the group is sub-grouping to smaller groups of eight or less, discussion can continue and everybody can get their word in. Sub-grouping paves the way for new groups to form potentially. But, I would not recommend using words like: birth, split, multiply or divide. These are code for “the small group pastor is only concerned about his/her own success and doesn’t truly care about people.” While small group pastors know that’s simply not true, the reality is our group leaders and members are wise to us. The best way to get a group to multiply/divide/birth/split is to allow the size of the group to become a problem for the group. When they “feel the pain” of an oversized group, they will be more motivated to relocate some of the sub-groups to another house. Coach them toward this decision. Don’t dictate this, but guide them into something they will feel good about down the road.
2. Groups with a Rapid Decline.
For most small group leaders, especially new group leaders or hosts, a significant decline in attendance often feels like personal failure, even though it’s not. If they started with 14 and are now sitting in a cavernous living room with four people, they assume it’s their fault – maybe they’re just not cut out for this. But, we know better than that. These group leaders need to know 100 percent attendance is not necessarily the goal. What we’re striving for is letting God work in the group. Sometimes God can’t do what he wants when 14 people are there, but He can when it’s only four. When attendance drops, leaders need to be reassured. But, if attendance drops and stays low, that’s whole other issue. What’s going on in the group that might be keeping people away? Are the meetings going to long? Is the leader unprepared? Is someone dominating the discussion and turning this into his/her personal support group? Not only is it time to coach the leader, it’s also time to conduct some “exit interviews” with group members who have left the group. This is not license for whining, but it could certainly give insight into what’s going on in the group. The presence of a narcissist (read more here) or someone with a major life issue could certainly curtail the group’s effectiveness and ultimately its existence. Intervention by a group coach is essential to the group’s survival. Don’t hesitate to act. Identifies Potential Trouble Spots If a group fails to report attendance, it either means the group leader is not a detail-driven, task-oriented person or the group is facing trouble they’d rather not report. If the group leader is not a report-taker, then have them designate someone else in the group to submit the reports. Sometimes the leader’s spouse is more diligent with reporting. After all, opposites do attract. If the group leader has gone silent, then the group coach needs to investigate. Maybe the group has stopped meeting. Maybe their attendance has dropped and they’re embarrassed to report (see above). If they miss one week of reporting, it’s probably no big deal. But missing multiple weeks should put the group on your hot list for follow up. Warns of Groups Going Underground If groups aren’t reporting their attendance and leaders aren’t calling anybody back, either the group has failed or gone underground. While we live in a free country and people can gather and study whatever they want, there are some key advantages to staying connected to a group coach and a small group system (Article: Why Do I Need a Coach?) Failure to take attendance is certainly only one indicator that a group may have “gone rogue.” This is not the time to evoke a strict, controlling approach to group oversight. Group coaching is built on relationship (Article: Why Small Group Coaching Fails). Encourage their small group coach to work on the personal relationship. In time, this will bring the group and its leader back in the fold. Practical Solutions to Group Attendance Back in the day, the Sunday School superintendent left a folder in every classroom. The teacher would check off the attendance and put the folder outside of the door. Attendance was fairly easy to collect. But, collecting attendance from off-campus groups can be a little trickier. Paper forms are probably not the solution, especially if they need to be mailed or dropped off at the church. Digital solutions are far superior. You can use a survey tool like Surveymonkey.com to send a simple survey to your group leaders asking them to list their members by name or just give a total for the week, add any prayer requests, and ask questions about group life. A far superior solution is an online database such as churchteams.com which sends a report reminder after each group meeting. Leaders just need to click a link, fill out their report, click “save,” and then they’re done. Churchteams saves all of the data online and sends out analytics at the end of each month identifying potential trouble spots. While there are many good reasons to take attendance in groups, there are also some negatives around record-keeping. But, that’s for another post. Related Articles: When to Refer Someone Why Do I Need a Coach? Why Small Group Coaching Fails
Almost every small group pastor or director will agree coaching small group leaders is important. Yet, many of those pastors would also admit they don’t know how to adequately coach their small group leaders. Having tried and failed at various coaching structures many times myself, I have found three key issues in unsuccessful (and eventually successful) coaching.
Many coaching structures fail simply because no one knows what a coach is supposed to do. Is the coach an administrator or record keeper? Is the coach a trainer? Is the coach a figurehead so we can say we have a coaching structure? What do we expect our coaches to do?
If we need coaches to train leaders, then why are small group pastors still running centralized training meetings? Do we really need coaches to collect rosters and reports? Don’t we live in the 21st century? After all, churchteams.com will solve all of these administrative issues. (In an effort for full disclosure, I believe ChurchTeams is the best small groups’ database on the planet. Boyd Pelley did not pay me to say that. He did buy me an ice cream once.)
What do we need coaches to do? We need coaches to do the things we can’t do ourselves. If we had, say, five small groups, then what would we do with those leaders? We’d call them on a regular basis. We’d get together for a cup of coffee. We would personally encourage them, answer their questions, and pray for them. We would invest in the relationship. What if our coaches started there? Coaching is based on relationship. If there’s no relationship, not much coaching will take place.
A friend of mind called me a while back. He was frustrated because many of his coaches were quitting. I asked him what he was asking them to do. He wanted his volunteer coaches to hold a monthly training meeting with their leaders on the church campus. Then, I asked him if he’d ever driven in his city? This was a major metropolitan area. So, think of requiring volunteer small group coaches to hold monthly training meetings in the middle of one of the 10 largest cities in the U.S. It wasn’t working, and his coaches were quitting.
Face to face meetings are great. If you can pull them off with all of your leaders together, that’s really great. But, most people can’t. Fortunately, there are some alternatives.
Why not meet “together” with small group leaders on freeconference.com or Skype? Every day I coach small group pastors across the country over the phone or by teleconference. I’ve met few of them in person, but we connect on a weekly basis. We have a relationship, and they have seen success in growing their groups. This works with leaders locally too.
Facetime is necessary (the real, in-person version). Again, coaching is built on a relationship. But, maybe the face to face meetings are with one or two group leaders and not all of them. We can use other means to connect at other times. Don’t get me wrong. I am not advocating a simple “Like” on Facebook or a bulk email to all of the leaders at once. The connection must be personal to grow the relationship.
Lack of Accountability
None of us likes to make people uncomfortable. Some of us avoid this discomfort to the point of not asking our coaches if they’re coaching. Then, we discover not much coaching is taking place. We shouldn’t be surprised.
Only what we supervise gets done. Now, we don’t have to come down on our coaches like a ton of bricks, but we do need to ask. Rather than asking, “Have you contacted your leaders?” we should assume the good, qualified people we recruited to coach are actually coaching. The question could go like this, “What are you learning from your leaders?” They won’t get defensive.
They might respond, “Well, I haven’t contacted any of them lately.” That’s okay. Give them a deadline, “I understand you’re busy, but connect with your leaders in the next two weeks, then I’ll check-in with you again.” Presuming the best about our coaches both honors and motivates them. Giving them accountability helps them keep their commitment to coaching and eliminates the guilt of not fulfilling their commitment.
Effective, motivated coaches need direction that is clear, reasonable, and accountable. How do I know? A good coach taught me that…as he was resigning. Do your coaches know your expectations? Do you know your expectations? Are your requirements reasonable? And, if it’s truly important, are you holding them accountable? These three simple words will transform your coaching structure.
By Allen White Last week I had the privilege of sharing a few thoughts with Jay Daniell, host of GroupTalk for the Small Group Network. We talked about recruiting new small group leaders. I had the chance of sharing about five different ways and possibly at the same time. You can listen HERE. Here are my notes from the call: What is a group leader?
An “Official” Group Leader representing the church
A Group Host for one series
Someone who gathers their friends for a study – 700 new launched at HPC this month.
Will they have the title of “leader”?
Will their names be on the church website?
Will they participate in a connection event?
Who should you recruit?
Influencers, existing group members, anyone willing.
The type of group will determine the starting point re: qualifications.
Official group – church member, training, interview.
Host home – member or not, briefing, interview/application.
“Go and Grow” – breathing and briefing
What should you recruit them to?
DVD-based curriculum – easy to use.
Just-in-time training – on the DVD, Youtube, blog.
Trial Run – 6 weeks – Are they actually good at gathering and leading?
A job description and a rigorous process don’t guarantee “problem free” groups. According to Mark Howell, there is no “problem free.”
How should you recruit them?
Small Group Pastor/Director – You shouldn’t.
Leverage your senior pastor and the pulpit.
Align the weekend service and the group study, if you can. If not, leverage the senior pastor and the pulpit anyway for a non-aligned DVD-based series.
What if my senior pastor isn’t interested?
Get your senior pastor interested.
Create your own curriculum.
Give your pastor great stories from small groups.
Begin to think: “How can we launch small groups on that?” – Mother’s Day, Father’s Day, Grandparents Day, Columbus Day (singles)… Church events, church initiatives, major strategic moves in coming year.
Intersect groups with your pastor’s interests.
If your pastor wants to engage men, the answer is groups.
If your pastor wants to improve stewardship, answer = groups.
If your pastor wants to build a building…
If your pastor wants to disciple new believers…
Wherever God is leading your senior pastor to go, head right into that direction and become a broken record.