Is your church already beyond church-wide campaigns? Before you start demonizing campaigns, first, you need to consider some solid reasons to launch campaigns in your church. Your progress will determine whether you need a church-wide campaign or not.
Why You Need Campaigns
First, if your church is rapidly growing, you will constantly need campaigns just to keep up. While the weekend service is a great attractor, groups are the place where you keep people and disciple them. Campaigns are the best way to recruit new leaders and get a lot of your people connected into groups very quickly. If you’re growing, then keep campaigns going.
Second, if your congregation faces continual turnover, campaigns are necessary. If your church is near a military base or in a college town or full of Millennials, your members are regularly deployed, graduating, or getting married and moving to the suburbs.
Manna Church, Fayetteville, NC sits next to Fort Bragg. They regularly lose 1,000 people every year who are either deployed or reassigned. Campaigns have helped them connect the regular influx of new members. Manna has “deployed” their groups all over the world. Then, they got really smart and started campuses near military bases across the U.S. Different bases, but the same church!
Rapid growth and steady turnover are fertile environments for church-wide campaigns. Every year you will need new groups. In order to have new groups, you need new leaders. After all,
The primary purpose of church-wide campaigns is leader recruitment.
Most of your people don’t see themselves as leaders. A six-week campaign gives them the opportunity to test-drive a group and show them they were the leaders they never knew they were.
When to Start Using Campaigns
Through my book, courses, and coaching groups, pastors learn how to launch and maximize church-wide campaigns. These are churches who have never done campaigns or who have just started. After 16 years of campaigns, we know a lot more about how to keep groups going once the six weeks is over. We can definitely begin with the end in mind. In fact, I encourage pastors to develop their coaching structure before they recruit a single leader or start a group. That’s one key to lasting groups.
If your church has a wide gap between your weekly attendance and your group participation, you need a church-wide campaign to catch up. Now, if there are other Bible study options available at your church, don’t count them in your group numbers. People who are committed to Sunday school, Midweek Bible studies, other Bible studies, or women addicted to Beth Moore don’t need to join a small group. That is their small group. Your concern should be for the people who are only attending the weekend service but are not connected otherwise. If it ain’t broke…
Once most of your people are connected into groups, you can certainly use campaigns with relevant topics to reach your community. You can also use campaigns occasionally to launch a new initiative in your church or just reinvigorate your groups. But, the continual use of campaigns will eventually produce a diminishing return.
Is it Time for Your Church to Move Beyond Campaigns?
Church-wide campaigns are great sprints toward connecting a lot of people in a hurry. But, disciple-making is a marathon, not a sprint. The ultimate goal of groups is to make disciples. Disciples are not the end result of a process. Disciples are crafted [Read more here]. Eventually, you want your video-based-curriculum-dependent newbies to be able to rightly divide the Word of Truth and facilitate a discussion leading toward on-going life change. You can’t grow disciples in fits and starts. As Eugene Peterson once titled a book, it’s A Long Obedience in the Same Direction: Discipleship in an Instant Society.
Where is your church? Do you need to recruit a bunch of new leaders and launch groups? Have you been doing campaigns for years? Are you seeing your groups going the right way? How well are you making disciples?
Campaigns can help you or hurt you. Just like hot sauce, you’ve got to know how much to use and when. Otherwise, you’ll numb your taste buds for campaigns. Is it time to start a church-wide campaign? Or, is it time to stop?
Join Allen White for a Free Webinar: Beyond Church-wide Campaigns on Tuesday, Nov. 13 at 3pm EST or Wednesday, Nov 14 at 12:30pm EST. CLICK HERE for more information
By Allen White
Photo by Andor Bujdoso
One year ago after following a nudge from the Holy Spirit, which felt move like a shove, my wife and I formed our own coaching organization. It was a big step. After working for two churches and then two stints at Lifetogether Ministries with Brett Eastman, it was time to go out on our own. And, what a year it’s been!
Exponential Groups, my first book on small groups, will be released on February 1, 2017 from Hendrickson Publishers. Writing this book was something I just felt compelled to do, even if my mom is the only one who reads it. It’s the stories and best practices from the over 1,500 churches I’ve coached and the two churches I served on staff. Why Exponential Groups? When we recruit individual leaders, we grow by addition. When we train apprentices and “birth” new groups, we grow by multiplication. When we engage our entire congregation in the Great Commission, we grow exponentially. You can preorder Exponential Groups at Christianbook.com, Amazon, Barnes and Noble and other online outlets. Hint: The book is $5 cheaper at Christianbook.com (my publisher owns it). (Download the first chapter Here). But, this isn’t the best part.
I have the privilege of coaching some of the great churches across North American and helping them grow their groups exponentially. Here is a partial list of churches I’ve worked with in the last 12 months in various ways.
C4 Church, Ajax, Ontario
Christ Tabernacle, Queens, NY
Discovery Church, Orlando, FL
Eastlake Church, Chula Vista, CA
Manna Church (ARC), Fayetteville, NC
Next Level Church (ARC). Ft Myers, FL
Peninsula Covenant Church, Redwood City, CA
St. Johns Lutheran Church (LCMS), Orange, CA
The Branch Church (COC), Dallas, TX
Victory Worship Church (AG), Tuscon, AZ
Ward Church (EPC), Northville, MI
Bayside Community Church (ARC), Bradenton-Sarasota, FL
LifeBridge Christian Church (ICC), Longmont, CO
St. Matthew Catholic Church, Charlotte, NC
Allison Park Church (AG), Pittsburg, PA
Bethesda Pentecostal Church, St. Johns, Newfoundland
Mariners Church, Huntington Beach, CA
The Rooted Network, Mariners Church, Irvine, CA
Venture Church, Los Gatos, CA
Love of Christ Church (ARC), Bear, DE
Overlake Christian Church, Redmond, WA
Salem Lutheran Church (LCMS), Tomball, TX
The Life Church, San Angelo, TX
Thousand Hills Church (AG), Corinth, TX (Leader Retreat)
Georgia District Council (AG), Macon, GA (Pastors’ Conference)
Chip Ingram and Living on the Edge (multiple projects)
Doug Fields and Intentional Parenting (Discussion Guide)
Lutheran Church of the Atonement (ECLA), Barrington, IL
Kingdom Life Church, Baltimore, MD
Wow, when I stop and look at the list, I realize it truly has been an amazing first year. I also serve churches in some low cost ways:
My Blog: allenwhite.org
An Hour with Allen
We’ve had a great first year and have seen great progress in the churches we have served. My hope in the coming year is not only to help more churches grow their small groups, but also to help more churches grow their people. In the Great Commission, Jesus charges every believer with the responsibility to “Go and make disciples…teaching them to obey everything I have commanded you.” The word we are keying in on for 2017 is “obey.” Jesus didn’t tell his disciples (including us) to “teach them…everything.” He commanded us to “teach them to obey everything.” An obedient church is a growing churches. Priorities will change. Chains will fall off. Communities will be transformed. Believes will be empowered. New leaders will come out of the woodwork. Without building another building or hiring another staff member, we can change the world.
Thanks to all of you who’ve allowed me to play in your sandbox and have taken this work seriously. You and your church will never be the same.
By Allen White
The church wide campaign was introduced 14 years ago most famously by the 40 Days of Purpose and The Purpose-Driven Life by Rick Warren. Boy, the innovators and influencers who jumped into that one hit it big. I’ve heard stories of churches actually connecting more people into groups than they had on Easter Sunday. Those were crazy times.
There’s something great about being first. The first church to implement a new idea in a community usually reaps deep dividends. The first church in your town to introduce contemporary worship was probably looked upon with suspicion by other churches, but that church also outgrew all of their critics. Today, you can throw a rock and hit a church with contemporary worship. The same goes for seeker services, sermon note-taking sheets, or drama sketches in the service. (Okay, we gave up on drama sketches a long time ago. Not many could pull that off.)
But after all of these years, is the church-wide campaign still relevant?
1. Does Your Church Suffer from Church Wide Campaign Fatigue?
Some churches have overdone the church-wide campaign. They are aligning everything all of the time with the weekend service and making one big push after another. While the pastor will be preaching a sermon every weekend and small groups will be studying something, continuing to launch one church-wide campaign after another leads to campaign fatigue. The pastor just gets tired of promoting it, and the people get tired of hearing it.
If your church has successfully connected 30-50 percent or more of your groups using a church-wide campaign and the Host strategy, a church-wide campaign has probably lost its luster with your congregation. You’re not seeing the results you used to. While there are some exceptions, most churches can start off strong by running three church-wide campaigns in their first year, then they need to back off to one church-wide aligned series per year.
In the first year, groups need the continuity of starting with one campaign, then continuing into the next. But, once groups have made it through that first year, it’s harder to get them to align, which is okay. After all, the beauty of small groups is in the variety of things they can study, not in uniformity. There are some exceptions.
2. Who Should Continue Using Church Wide Campaigns?
Rapidly growing churches must continue running campaigns to recruit new leaders and form new groups just to keep up with the church’s dramatic growth. People who are new to the church need new groups to help them grow and find their way. Small groups are the best solution to the assimilation dilemma created in rapidly growing churches.
Churches in college towns or near military bases usually experience high turnover every year. Manna Church, Fayetteville, NC sits next to Fort Bragg. This church of 4,000 adults must replace 1,000 adults every year to maintain their current attendance. Church-wide campaigns have helped them start as many as 700 small groups at a time. What’s cool about this is the groups started at Manna Church are reassigned or deployed throughout the world. These small groups will soon become microsite churches. Churches with a revolving door like Manna’s can run church-wide campaigns from now until the cows come home.
3. Pre-Packaged Church Wide Campaigns Have Run Their Course.
Let’s face it. There is only one Rick Warren and one 40 Days of Purpose. I doubt we will ever see a phenomena like that again. While we cannot argue with the success of the second bestselling non-fiction book of all time, only part of the success of those church-wide campaigns came from the topic.
Granted a church must have a great topic to appeal to the community at large, but other factors also lead to the success of that first major church-wide campaign. Linking a small group study to the pastor’s sermon was certainly a key to success. While some might attribute connecting Rick Warren to the pastor’s sermon as the key here, I see it the other way.
Let’s face it, if people aren’t connected to each other, the reason they attend your church, other than Jesus Christ, is because of your Senior Pastor. They like his personality, jokes, and teaching. Now, don’t mention this to your worship pastor, it will break his heart. The Senior Pastor’s involvement with promoting 40 Days of Purpose and promoting small groups was the “It Factor” in the success of that campaign and any other. But, there is one more thing you can do for even more success.
4. Create Your Own Church Wide Campaign.
As I said, people like their Senior Pastors. If a church does a church-wide campaign with their pastor’s invitation for groups, they will recruit leaders and connect people into groups like never before. It’s a guaranteed home run, but it could be a grand slam home run.
In addition to their Senior Pastor’s leadership in recruiting group leaders and aligning a sermon series with a group study, if the Senior Pastor created a study with his own teaching, the church can hit the ball out of the park. Just in the last 12 months, I’ve seen churches recruit 20-25 percent of their adults to lead groups, which has put group participation well over 100 percent. By offering the pastor’s teaching on a video-based curriculum, the congregation is getting more of what they already like — their pastor’s teaching!
That might seem like a of work and a lot to figure out. I want to help you. I am putting together a six month coaching group specifically focused on creating your own curriculum and then launching the campaign in your church. You don’t need to pay someone tens of thousands of dollars to create curriculum for you. I can show you how you can do it yourself. If you would like more information, I am presenting a webinar called “Create Your Own Curriculum.” For specific times and registration: allenwhite.org/webinars or contact me at firstname.lastname@example.org.
Not everyone will see things this way. And, that’s okay. But, to state it honestly, not everyone is seeing the results I’ve seen in the last year. Last year, the average church I worked with launched 277 groups. This could be you (provided you have 277 people!).
For most churches, the pre-packaged campaign has gone the way of the dinosaur. If you’re still experience great success and have over 100 percent of your folks in groups, please correct me. For churches who’ve never tried a campaign, then buying one might help you make a good start. But, creating your own materials with your pastor’s teaching is the way of the future — it’s affordable, flexible, and best of all, it’s yours!
Allen White helps Take the Guesswork Out of Groups. We offer books, online courses, coaching groups, and consulting.