The key to successful church-wide campaigns has been
lowering the bar on leadership. It’s time to stop.
Campaigns have seemed successful in the past. The numbers are up and to the right. Every campaign recruits more leaders and connects more people into groups. But, have you considered the attrition? How many people are no longer leading? How many group members are no longer in a group? If you look only at numbers and aren’t tracking the individuals involved, you are entering into a scenario of disposable small groups.
The problem with qualifying anyone to lead is that you’ll
get just anyone to lead. They aren’t equipped. They are inexperienced. They
might be new in the faith. How can they give what they don’t have? But, there
is a way to recruit an abundance of new small group leaders without lowering
Where Are You Headed?
The goal of a church-wide campaign is not to create
DVD-dependent hosts who can never open their Bibles and rightly divide the Word
of Truth. In fact, many churches have experienced a diminishing return having
launched campaign after campaign only to discover their group members are
unchallenged and frequently forced back to “kindergarten” spiritually. There is
a time to begin and a time to grow up.
Ultimately, small groups should be environments where
disciples are made. How do you make a disciple? According to Mike Breen,
“People learn by imitation, not instruction.” To make disciples you must make
disciples of the group leaders. Felt needs topics on video-based curriculum is
a great test drive for admitted non-leaders to try their hands at leading
groups, but it’s not a long term strategy.
But, if you go back to “quality” groups, then what happens
to connecting everyone into groups?
Where Do You Start?
The benefit of church-wide campaigns and small groups for
that matter is leader development. The dilemma comes; however, most people
don’t regard themselves as being any kind of leader. I’ve had numerous people
turn down the invitation of “Would you like to lead a group?” It’s the wrong
question. Many avowed non-leaders have leadership qualities that they haven’t
recognized as leadership gifts. This is where the campaign comes in.
By offering a short-term opportunity for someone to gather
people they are comfortable with and do a study together, they demonstrate the
ability to lead a group without asking them to lead a group. Yea, but, didn’t
that just lower the bar? This is more than semantics – you didn’t invite anyone
to become a leader. You invited them to recruit themselves for a trial run at
leading a group without saying “lead.” Unfortunately, this is where most
church-wide campaign efforts stop. This is not the finish line. This is the starting
Now, It’s Time to Raise the Bar.
Once a “leader” and group have a couple of series or
semesters under their belts, they are effectively indicating that they want to
continue. Now it’s time to bring back the requirements you might have delayed
initially. There’s a big difference between lowering the bar on leadership and
delaying the requirements. When leaders have proven themselves and have
fulfilled the requirements for leadership in your church, then it’s appropriate
to call them a leader.
Calling anyone a “leader” right out the gate is risky. As
Paul told Timothy, “Do not be hasty in the laying on of hands…” (1 Timothy
5:22). Before anyone is commissioned or given a title, they need to prove
themselves through some kind of trial run. If they pass the test, then invite
them to more. If they don’t do well or exhibit the wrong attitude, then thank
them for fulfilling their commitments. You see, there was something to that “host”
strategy after all.
Grow your leaders. Grow your groups. Turn up the temperature
in the curriculum and in expectations of the groups. Challenge them to take
risks, to serve, and to do things that scare them. Encourage them to face hard
conversations and to tell the truth – good or bad.
Jesus commissioned His disciples to “go and make disciples” – not connect people into groups and not to assimilate newcomers. That may be part of it, but how is discipleship coming along in your church? How many are connecting? How many are growing? How many are leading? Where is your bar set?
Want to continue the conversation? Join the Stop Lowering the Bar Webinar on Thursday, June 6 or Tuesday, June 11 at 2 pm EDT. Register Here.
Small groups are no longer making disciples at the rate they once were. For many churches, the purpose of groups is to assimilate new people and keep them connected so they won’t leave. Everyone needs to go where everybody knows their name, and they’re always glad you came… But, if the purpose of small groups ends with assimilation, host homes, and the church-wide campaign, then how are disciples being made? Host homes and campaigns are great to get groups going, but not so great for on-going discipleship.
Disciple Making is Not Complex.
Programs are complex. Disciple making is not. Jesus told us what we need to know to make disciples. First, Jesus gave us the Great Commandment: “Love the Lord your God with all your heart and with all your soul and with all your mind. This is the first and greatest commandment. And the second is like it: ‘Love your neighbor as yourself. All the Law and the Prophets hang on these two commandments” (Matthew 22:37-40, NIV). Jesus boiled 613 commands down to two: Love God and Love your neighbor. God is easy to love. But, neighbors, which neighbors? Look out the window. Second, Jesus gave us the Great Compassion in Matthew 25. “Whatever you did not do for one of the least of these, you did not do for me” (Matthew 25:45). Feed hungry people. Clothe those in need. Show hospitality to strangers. Visit the prisoner. Care for the sick. Essentially, love your neighbor as yourself. See #1. Third, Jesus gave us the Great Commission. Read this and try not to “yada, yada, yada” it. “Then Jesus came to them and said, ‘All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age’” (Matthew 28:18-20). Jesus told us to “Go.” How well are we scattering? We’re pretty good at gathering. Jesus didn’t say the lost should come to our seeker services. That’s not working as well as it once did. Does this seem too simple? If our lives were focused on these things, we would grow. Our people would grow. As Jim Collins says in Good to Great, “If you have more than three priorities, you don’t have any.”
Disciple Making is Customized.
Disciple Making relies on a system to produce disciples. When we hear the word system, we often resort to a manufacturing process, a catechism, or a training program. While some of these methods might add to disciple making, there is a considerable flaw in the thinking. People don’t come to us as raw materials. They aren’t blank slates. They have a past. They are different – genders, races, backgrounds, educations, experiences, personalities, gifting, callings, opportunities, abuses, and so many other things contribute to who people are. I’m not like you. You’re not like me. Yet, we are called to be like Jesus. While we must all know basic things about the Bible and what it teaches, how we reflect more of Jesus is a different journey for all of us. I grew up in church. That’s a funny statement, but we were there so often that at times it felt like we lived there. I learned all of the Bible stories in Sunday school. Our church was more of the Arminian persuasion, so I’ve gone to the altar more than 100 times to make sure I was saved. I called this eternal insecurity. I learned to live by a code of conduct which included no smoking, no alcohol, no dancing, no movies, no playing cards, and the list went on. In my church we couldn’t belly up to the bar, but we could belly up to the buffet. That’s how we got the bellies! In a holiness tradition, there is a fine line between setting yourself apart for God and becoming legalistic. Legalism defined the don’ts for me, but not all of the don’ts. The don’ts seemed more significant than the do’s. But, if I lived better than other people, then God would bless me. The others got what they deserved. I didn’t need to understand people from other backgrounds. They were sinners. They were going to hell. There wasn’t a lot of love going around. Now, put me in your church. How could you help me become more like Jesus? How can I learn to love my neighbor as myself? How can I see people who are different from me as people who God loves? I don’t need to know more of the Bible. I know it. Bring on the Bible Jeopardy! How would you affect my attitudes and my behavior? How could I think more like Christ? How could I act more like Christ? By the definition set in the church I grew up in, I’m a model citizen. I fit with the tribe. They’re proud of me. Yet, I lack so much. This is where cookie cutter disciple making goes wrong. We produce rule followers with cold hearts and no actions to demonstrate God’s love to those who are far from Him. Fortunately, I’m much different now than where I was when I graduated from high school. But, it wasn’t college, seminary, or another church’s process that got me there. It was something unique that God is doing in my life. I’m not the exception here. My friend John Hampton, Senior Pastor of Journey Christian Church, Apopka, FL lost a ton of weight recently. By ton, I mean, 50-60 lbs. and he’s kept it off. How did he do it? He joined a gym who gave him a personal trainer. The trainer’s first question was “What do you want to work on?” The trainer didn’t prescribe a standard course of physical fitness. The trainer connected with what John was motivated to change. In turn, John’s team is now sitting down with people at their church and asking them, “What do you want to work on?” Then, offering a next step to get them started. There is nothing outside of us that can motivate us more than what is inside of us. For the believer, God is inside of us – in case you didn’t know where I was going there. What we are motivated to change right now should be the thing we focus on changing. If we don’t sense a need to change, then we need to bring that question to God: “What do you want to work on?”
Disciple Making is Obedience.
The last phrase in the Great Commission punched me between the eyes not long ago: “teaching them to obey everything I have commanded you” (Matthew 28:20). Read the phrase again. What did Jesus tell us to teach disciples? Hint: Jesus did not say to teach his commands. Jesus instructed us to teach obedience. In the area where I live, everyone goes to church. There are more than 75 other churches within 10 miles of the church I attend. It’s part of the culture. While these church-going folks are faithful to church attendance, it doesn’t stop them from being hateful, passive-aggressive, and racist. There’s a high incidence of domestic violence here. The daily news is not good news. Now, this isn’t everybody. But, with so much access to church, you’d expect people to be a little more like Jesus. Bible knowledge is there, but changes in attitudes and behaviors are lacking. Recently, a man who grew up here, told me about his family history in the area. His family has lived here for over 100 years. It’s a colorful family history – running moonshine and other illegal activities. At one point, he told me, “My grandmother was a fine Christian woman, well, except for running a brothel.” I had no response.
How’s your disciple making? What results are you seeing? What’s missing? There is so much to unpack here. Please join me in the comments for a discussion. We’ve got to get our people beyond just coping with life. We’re on a mission. How can your members join that mission? Allen White helps Take the Guesswork Out of Groups. We offer books, online courses, coaching groups, and consulting.
What do you do with the new leaders you’ve recruited and the groups they started? Why are your groups declining after so much success? You’re not alone.
What worked yesterday is failing you today.
After living for years with the frustration of mature people who were well qualified to lead feeling rather unqualified, we made some radical changes. An invitation to leader training is not appealing to those who don’t consider themselves to be leaders. How do you get them to see they really can lead well, if they won’t even give it a try? We had to change the entry point. We reversed the order. Training became second. Leading was first, but we didn’t call it that. At first, we asked people to HOST a group: Heart open to God, Open your home, Serve some snacks, and Turn on the VCR…you could be a star! Then, our people discovered that “HOST” just meant “leader.” Now what? We went undercover. As our people were given permission and opportunity, we invited them to “get together with their friends and do a study.” We were asking them to LEAD a GROUP without using those words. After all, if they could gather their friends for a short-term study, they had the stuff to lead a group. We just didn’t call it that. If the HOST model brought us dozens of new groups, then this new way brought us hundreds of new groups. But, an unintended consequence rose up. People were condition to both a low level of commitment and a short-term experience. One church I’m working with called their groups “burst groups.” These intentionally met for six weeks, then disappeared as quickly as they started. On-going groups weren’t even a consideration. Yes, people would join groups when a campaign was offered, but the reality was this church was only discipling their people in groups about 12 weeks per year. Sure, it was better than nothing, but it was also practically nothing. Another church recently contacted me. They’ve faithfully launched short-term campaigns for six years now, but each campaign sees a smaller return. Their groups were in disarray. Coaching was non-existent. The thought of an on-going discipleship strategy seemed like wishful thinking.
A good idea had definitely gone bad.
How did we get here? The alignment series and campaign that helped us rapidly recruit leaders and connect people into groups outlived it’s lifespan. The HOST strategy wasn’t supposed to be the answer to starting groups 15 years after 40 Days of Purpose. They never grew up. They didn’t mature. These groups didn’t produce what they were supposed to. The strategies weren’t wrong. They did exactly what they were supposed to do for a couple of years. They were never met to go on for a decade. What’s the fix? We have to go back to all of those things we delayed for the six week campaign: requirements, training, coaching, leadership development, and discipleship training while maintaining momentum. You can’t lower the bar and leave it low. What was delayed initially must be reintroduced in the group leader’s first year! How did we miss that? I want to help you. I am starting a completely different type of coaching group for 2018. We will explore how to turn our short-term groups into long-term groups and how to put our leaders and groups on a pathway toward growth and maturity. Your people are ready for a challenge. We made it easy to start, but now we must lead them into something more. We can no longer treat all of groups the same. While we will always start new groups with campaigns and short-term experiences, we won’t leave them there. In this new coaching group, we will go deep on:
“Converting” short-term groups to long-term groups.
Challenging group leaders toward deeper commitment.
A Curriculum Pathway.
Small Group Life Cycles.
Mission, Outreach, Evangelism.
And wherever else we need to go.
The bottom line is that it’s time to grow up your groups and leaders. What has gotten you this far will not serve you and your church well in the years ahead. Always start new groups. But, what are you leading them toward? I’m calling this new group: Exponential Growth Coaching. This coaching group will run January – December 2019. The group of 5 churches will meet twice per month. During one meeting per month, we will invite a guest like Mike Breen, Pete Scazzero, Gary Thomas, Lance Witt, and other experts on making disciples. Since it’s a small group, you will not only hear from them, but you’ll have a chance to ask them questions. You and I will meet individually once per month. We are going to figure this out. To apply for the Exponential Growth coaching group, please fill out this short survey: https://www.surveymonkey.com/r/KC8KQ9W If you have any questions, please email me: firstname.lastname@example.org or give me a call 949-235-7428. I hope you’ll join me. Allen