The Rise of the Microsite Church

The Rise of the Microsite Church

By Allen White

Multisite churches have multiplied ministries and reached the lost very small towneffectively over the past decade in the US. What started as a desperate need for expansion at Seacoast Church’s Mt. Pleasant, SC campus and the subsequent denial by their city council to let them expand led to the launch of a new model that duplicated services across counties, states and eventually countries in the case of churches like Saddleback. The fix to a zoning problem became a launch pad for evangelism. Now, for the next wave.

A while back on a coaching visit to Seacoast Church, Josh Surratt mentioned to me that a family from their church had moved to the state of Maine and had 40 people meeting in their living room every Sunday watching the Seacoast service online. I said to Josh, “Maybe it’s time to redefine what a campus is.”

Prior to this, a multisite campus had always been a designated building, either rented or owned, some distance from the main/broadcast/original campus that provided a pastoral staff, worship, children’s ministry and other things associated with a church. Now there’s an opportunity for a new model that requires less overhead and could be put in any situation in a town of any size anywhere in the world.

While many churches will reach into the suburbs or into other metropolitan areas, few churches are reaching into small places. I don’t think it’s on the radar to plant a multisite campus in Possum Kingdom, South Carolina, the hometown of Bo and Bear from the band Needtobreathe. If you’re not familiar with Possum Kingdom, it’s right next to Honea Path. There are a lot of towns that no one’s ever heard of before and some of them have very strange names but every town has a group of people who could make up a microsite church.

Now some would object and say, “Doesn’t every small town have some sort of a small church already?” and the answer is yes. The problem is that we live in a national culture. We watch the same television programs and listen to the same music whether we live in New York City or in Podunk Holler, Arkansas. Small churches in small towns cannot compete with what the culture has to offer. It’s just hard to get people’s attention. There are churches, however, that have proven to develop effective ministries in our culture that have a broad reach. By bringing a microsite campus into a small town, you can bring in the quality and effectiveness of a large church ministry and package it for a living room. You could reach not just thousands of people in a metropolitan area but dozens to hundreds of people in a small town. If you do the math, there are more people in small towns than there are in large cities.

The idea of Microsite Churches is seminal at this point. A few churches are beginning to pilot this model or are considering a pilot. Let’s think about the keys to a worship service: you need music of some sort which can be prerecorded on video with subtitles and offered in a living room either through a download or DVD. You need teaching. Teaching on video is very common. I worship at a very large multi-site church and the teaching is by video. I’m at a multisite campus I have only ever met the senior pastor one time, but the video teaching makes you feel like you’re really there. The fact is when churches have the pastors on a screen, people will watch the screen even if the pastor is teaching live in the room.

There are a lot of things to think through: giving, childcare, counseling, marriage ceremonies, etc. But, let’s start with these few paragraphs and discuss what might be next. What do you like? What do you not like? Leave a comment below. I’d love to hear your thoughts on this.

The 3 Biggest Mistakes in a New Year’s Group Launch

The 3 Biggest Mistakes in a New Year’s Group Launch

By Allen White TETRRF-00013166-001

The new year is an awesome time for new starts. Everyone is planning to lose weight, lose debt, learn a foreign language, and of course, grow in their faith. The new year is an ideal time to start new groups too. Why not leverage the momentum before mid-February hits and new year’s resolutions crash and burn?

The way you launch groups in the new year, however, will greatly affect your success. While this is an ideal time to form new groups, how and when you form groups will largely determine whether or not those groups last for more than one series, or in some cases, even get started. Here are some mistakes to avoid in new year’s launches.

Mistake #1: Launching in Early January.

Senior pastors love to start new sermon series after the first of the year. While the first Sunday of the year may be for vision casting or giving a “State of the Church” address, when it gets to the second Sunday, they are ready to get their preach on and dive into a new series. This is great for sermon series timing, but terrible for group timing.

If your church launches groups in early January, it forces you to form groups in December. Have you lived through a December at church? No one is thinking about January. If they were, then they wouldn’t be buying so many Christmas presents on their credit cards.

Over the years, I’ve tried to recruit and train new small group leaders in December. I’ve also found myself standing in an empty room wondering if I had missed God’s calling on my life.

People don’t think about the new year until they are actually in the new year. To effectively launch groups in January, you need to use the first three weeks to form groups, then launch in late January, or better yet, launch in early February.

Mistake #2: Failing to Leverage the Christian Holiday of Super Bowl Sunday.

I know some of you might immediately be objecting to associating something as holy and spiritual as a small group with something as hedonistic as Super Bowl Sunday. After all, promoting anything about the Super Bowl will only weaken the attendance of the Sunday night service. At least, that’s the way I grew up.

But, think about this: how would your members respond to the idea of small groups if it resembled something that looked more like their Super Bowl parties and less like what they fear a small group might be? No one calls the church to see who they should invite to a Super Bowl party. They invite their friends, co-workers, neighbors and family members. That’s the same group they should invite to their, well, group. In fact, if groups were launched after the Super Bowl, maybe the Super Bowl party could serve as an “open house” for a group and then the next week, the study could start.

You may be saying, “Well, not every Super Bowl party would be suitable to introduce people to small groups. They might overeat or something and be a bad witness.” These things could happen. But, what if a small group became more “normal” to the average Christian’s life?. That would be a huge win.

Mistake #3: Launching Groups in January without an Easter Plan.

The downfall of most church-wide campaigns, including some I’ve launched over the years, is you can experience great success for 6 weeks, then the whole thing falls off the cliff. But, it doesn’t have to. If in the middle of your post-Super Bowl series (formerly called “New Year’s series”), you announced a next step series which would run between the Christian holidays of Easter Sunday and Memorial Day, you could easily retain 80 percent of the groups that start in your Super Bowl series. By offering a next step, your groups are given a good reason to stay together.

Now, if your church is about to launch groups this Sunday, it might be time to take a timeout and regroup. Call an audible. Do what you need to do before you have to throw a Hail Mary or punt!

If you try this, you should get at least 50 percent of your people connected into groups. If you don’t, call me. We’ll figure something out!

Recruiting Small Group Coaches without Resumes

By Allen White

Over the years, the traditional method of recruiting coaches has always tended to fail me. I would select a reputable candidate, then I would sit down with them and talk about the role of a small group coach as outlined in a job description. Some were overwhelmed by the responsibilities. Others were enamored by the title, yet later proved to not actually do anything. As hard as it was to “hire,” it was considerably harder to “fire” them. So, I gave up on this method and found something better.

The solution was discovered in a moment of crisis. My senior pastor and I had just successfully doubled our groups in a single day. Now, I had double the coaching problem. If we weren’t adequately coaching the existing groups, then how could we possibly coach an equal number of new groups. My minor coaching problem had just turned into a major problem. Then, the light bulb turned on.

If half of my leaders were experience and the other half were brand new, then half of my leaders knew what they were doing and the other half didn’t. The solution was sort of a buddy system. I paired them up and let them coach each other. After the campaign, the folks who showed interest and ability to coach were invited to coach more formally. Those who didn’t get around to coaching were thanked for their valuable time….

Since then, recruiting coaches has become a more effective, though unconventional, process. Here’s what I recently shared with Brett Eastman, founder of Lifetogether.com, and Steve Gladen, Small Groups Pastor at Saddleback Church on The Small Group Show:

I have never recruited another coach with a job description or based on their resume. We would start them with “helping” leaders. If they enjoyed it and were effective, then they would become coaches in a more formal role.

The initial job description for helping new group hosts and leaders simply became:

1. Call your new hosts and leaders once per week.

2. Answer their questions.

3. Pray for them.

The “helpers” who can accomplish these things over a 6-week campaign are prime candidates for coaching. Those who can’t pull this off are not the right ones. You’ll be glad you didn’t give them a title that you’ll just have to take away later.

NewSpring Church by the Numbers for 2011

NewSpring Church by the Numbers for 2011

Our family started attending NewSpring Church a few months ago. My kids were instantly hooked. They cry if they can’t go. I am amazed by all that God is doing through NewSpring and Pastor Perry Noble. Here are a few important numbers for 2011:

3,034 Decisions for Christ  

2,695 Baptisms (1,442 baptisms on one day)

3,038 New “Owners” (Members)

274 Small Groups with 2,108 people (Boy, I could help them here).

5,659 First time visitors (Jan 8 – Dec 18, 2011)

590 Fuse Student Ministry Salvations

6,303 Volunteers  (31% increase from 2010)

2,609 children in KidSpring (26.5% increase from 2010)

1,139 Turkeys & Hams donated

35,850 lbs of Groceries donated

2,971 pairs of Shoes given to local school children

25,670 Christmas Eve Services Attendance

This is not something that any person could orchestrate. God is moving in a mighty way. I’m grateful to be a part of it.

When Should My Small Group Break Up?

When Should My Small Group Break Up?

By Allen White

Small groups aren’t meant for eternity. But, how do you end it? Do you gather your group members together for an uncomfortable conversation?

“It’s not you. It’s us. Can we just be friends?”

While some groups can last 20 years or more, most groups simply can’t run that distance. That’s okay. After all, we have friends for a reason, friends for a season, and friends for a lifetime. But, how do you know when you’re small group has run its course? Look for these key indicators:

1.       Your Group has Lost Its Edge.

Group life demonstrates a tension between speaking the truth in love (Ephesians 4:15) and bearing one another’s burdens (Galatians 6:2). The balance lies in correcting each other and understanding each other. When a group starts, a member’s weaknesses and failures seem more obvious.

“Why does he do that?”

“Why does she treat them that way?”

But, over time, the group begins to understand why. Rather than saying, “You might have more success with a gentler approach,” we find ourselves saying things like,

“He’s a little rough around the edges.

His childhood was a nightmare. We understand.”

Deep seated problems aren’t resolved over night. They take a great deal of work and are often beyond the scope of the group’s ministry (read more here). The problem comes when our understanding becomes enabling.

The goal of every group should be to help each other reflect Christ. When a group has been together for a while and loses its edge of truth, it no longer helps anyone fulfill the goal. Iron isn’t sharpening iron. It’s more like marshmallow sharpening nerf (read more here).

If your group started as a Gensu knife, but has dulled and become a butter knife, then it’s time to regroup. If your group can regain its edge, great. If not, then it’s time to disperse and form new groups.

2.       Your Group has Lost Its Members.

Over time every group loses members. It’s not a bad group. Life just gets in the way. A group member moves out of town. A new job or family activity conflicts with the group’s meeting day. Sooner or later, good group members will leave for good reasons. My group is now in its fourth year. We have two original members. One of them is me.

While there are only two in the senior class, we have a couple of juniors, a few sophomores, and a couple of freshmen. If Jamie and I were the only two left in the group, we might get together now and then, but we probably wouldn’t meet every week. When your group gets down to just a couple, it’s time to reconsider and rebuild – either by invitation or forming a new group. But, sometimes new members won’t stick.

No one likes to see their good group members go. If you’ve become close friends, you certainly don’t want things to come to an end. If your group is beginning to see the beginning of the end, act now to turn things around. Become a more welcoming and including group. Invite prospects to attend. Develop your freshman classes. Otherwise, “us four” will eventually become “no more.”

More Tomorrow…

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