By Allen White
The advent of DVD-based curriculum, and its predecessor VHS-based curriculum, sparked the church-wide campaign movement. All of a sudden, the person leading/hosting/facilitating/in-denial-of-leading no longer needed to feel the pressure to teach or lead. The DVD/VHS did it for them. Remember Pastor Rick Warren’s line, “Be a star with your VCR”? Those were great days.
But, now VCRs are long gone. Our family has one built into a TV, but it no longer works. The future is not bright for DVDs either. Just ask Blockbuster Video, except you can’t because they are out of business. Today, we stream video on Hulu, Netflix, On Demand, and Crackle. DVD players are being replaced by Apple TV, Roku, Fire Sticks, and Chromecast. Members of the churches we work with these days are asking if teaching videos are available online because they don’t have a DVD player any more. What do you do?
1. Create Your Own Video Content
Other than Jesus Christ, the reason people attend your church is because of your senior pastor. Now, don’t tell your worship pastor. It will break his heart.
When a senior pastor stands up and invites the congregation to do a series based on his/her curriculum, you are just giving your church more of what they already want. When the pastor invites them to gather a few friends and grow, permission has been given to get very creative with group life. There are many great reasons to create your own curriculum.
By creating your own curriculum, you own the content. You aren’t bootlegging a Christian author and publisher’s project, it belongs to you. You can do whatever you want with it. There are many low cost ways to create curriculum, you don’t need a big budget or even a professional crew. Get creative.
2. Stream Your Content Online.
By streaming curriculum online, you avoid the cost of creating a DVD menu as well as burning and packaging DVDs. Online content enables your groups to access curriculum anywhere in the world on any device. If you had told me five years ago that one day I would be streaming content primarily on my Android phone, I wouldn’t have believed you. Today, I view media on my phone more often than not.
Now your groups would need to choose a medium that best suits the size of your group. After all, 20 people can’t really gather around a phone or tablet. But, they can stream content on their televisions. Maybe you should help them with this.
Back when we were making the transition from VHS to DVD, our new series at New Life in Turlock, CA was exclusively on DVD. A few people would wonder up to the small group table and ask if they could get the video on VHS because they didn’t have a DVD player yet. I told them unfortunately that was not an option, but, then I’d smile and say, “This is your lucky day.” I reached under the table and pulled out a brand new DVD player for them. I’d bought 10 of these for $30 at Walmart just in case. Their eyes lit up. It was their lucky day! You can do the same thing with Amazon Fire Sticks, Chromecast, AppleTV or Roku boxes. If a Fire Stick costs $39 and burning and packaging a DVD is about $2.00 per unit (not to mention the cost of creating the DVD), well, you do the math.
3. Offering Higher Resolution.
As technology continues to advance, the DVD lags further and further behind. Even on our project for The Daniel Plan small group curriculum, the end result was a Standard Definition DVD. Most publisher only produce SD DVDs. Otherwise, like Disney, they would have to offer the Blue Ray combo pack which also contains an SD DVD. Most people with a flat screen TV are consuming content in HD. Some have moved on to Ultra High Definition. Now, imagine watching a Standard Definition DVD on an Ultra High Definition monitor. It’s not looking too good. Now, this is definitely a first world problem, but it is a growing problem. The church cannot afford to offer only second or third rate media to a culture who is consuming the best of the best. Poor video quality takes away from the message. Streaming video can help to resolve this issue.
4. The Advantage of Weekly Content.
When we create DVDs for churches and publishers, we have to capture all of the content for the entire project well in advance of a group launch. By streaming video, you can shoot, edit and post what you need as you need it, even if you are just one week ahead of the groups. Some churches are even shooting 6-8 minute teaching sessions between or after services on Sunday morning while the message is still fresh in the speaker’s mind. Services like MediaFusion offer great solutions for both streaming and on-demand video as well as high quality, low cost video production options.
5. Leave No Late Adopter Behind, aka Old People.
Some folks haven’t made the leap to streaming video. Some folks never will. It’s a good idea to have a few DVDs on hand for those without the ability to stream video. Make this the exception, but not the rule. One church we’re working with actually burns a small group DVD every week for this exact reason. There is no menu. They just pop it in and it plays. There is no need to exclude late adopters who are willing to participate. You should really only have to do this for another 5-6 years, then DVDs should be gone for good.
6. Embrace a Literal World of Possibilities
Streaming video has the power to reach the entire world in an instant. Once a video is posted, there are no boundaries. If you offer a downloadable discussion guide, you could be providing a great service. A few years back we experimented with an online group study sharing site similar to Sermoncentral. An unexpected outcome was receiving thank you emails from people in other parts of the world who no longer had to wait weeks to months for physical products to be delivered. They could go online and download what they needed for their group that night. Now, you can easily add world missions to your church’s discipleship ministry.
When I started into Bible college and then seminary over 30 years ago, I never imagined the role technology would play in ministry. The only available technology back then was really just radio preachers and televangelists. At one point, I was a pretty strong advocate for the separation of church and television. But now, with so many people constantly unavailable for onsite meetings, yet continually available online, it would be irresponsible to not use technology to disciple not only our church members, but also anyone else in the English-speaking world. But, why stop there?
By Allen White