The One Strategic Move that Will Keep Groups Going
Have you worked hard to launch groups only to see them disappear after a church-wide series or semester? I heard of a church once who launched their entire small group ministry from a campaign. They didn’t have any groups when they started, and then hey recruited 233 groups for the series. When the campaign ended, they only had three groups that continued. This situation can and should be avoided.
For some reason when we invite people to lead a group for a six week study, they get this crazy idea that once the six weeks is over, they’re done. Where would they get an idea like this? The same is true for a semester-based groups. Where are they headed in the next semester?
If you haven’t decided what’s next for your groups, then prepare yourself for a hard landing. Otherwise the celebration of new groups at the conclusion of a series will end with a deafening thud, unless you’re prepared for what’s next. Next year, you’ll be right back at re-recruiting leaders and re-forming groups just like you did this year. It’s not good for the groups or for you!
You see all of this grouping, de-grouping, and regrouping is really an exercise in futility. It produces an effect I refer to as Ground Hog Day after the namesake movie starring Bill Murray. If people are already meeting together and they like each other, then we should encourage them to continue, not break up.
Now a few folks who signed up to lead for a literal six weeks will object: “This is like bait and switch.” My response is something like, “That’s because this IS bait and switch. Do you like meeting together? Then, continue. If you don’t like meeting together, then go ahead and end the group this week. Life is too short to be stuck in a bad group.” If they really can’t continue with the group, then ask if a group member could take over leading.
If the middle of your current series or semester, introduce a next step. Whether the next step is an off-the-shelf curriculum you purchase, a church-wide study in the season or semester, or a weekly sermon discussion guide, invite your new groups, especially, to pursue one specific next step. Don’t offer 12 different choices to new groups. The decision you want them to make is whether the group will continue, not what they will study. Established groups can follow what you’ve set in place for a curriculum pathway or library. Established groups need choices. New groups won’t have an opinion, so choose for them.
Before the groups disband at the end of the current series or semester, ask the group to decide about continuing. If you wait until after the study ends, then you have a much lower chance of getting the group back together for the future.
With the Christmas season upon us or when Summer hits, have groups focus on group life rather than group meetings. The new series might not start until January or October, but the group can meet socially, have a party and invite prospective group members, or serve together. Then, in the next series or study, they can continue their regular pattern of meeting. If the group insists on doing a Bible study between Thanksgiving and New Year’s Day or over the Summer, then encourage it. Most groups will not take this option, but a few might.
You can avoid the disaster of Day 41 after a 40-day campaign. You can avoid experiencing Groundhog Day for your next series or semester. By offering a next step now, you can retain more groups, then build on what you’ve accomplished in your groups’ launch.
Allen White helps Take the Guesswork Out of Groups. We offer books, online courses, coaching groups, consulting, and curriculum writing and production.