Repurpose Your Content to Make More Disciples

Repurpose Your Content to Make More Disciples

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Why let your sermons go dormant when they could do so much more? Pastors have lots of sermons. Even as an Associate Pastor over the years, I have lots of sermons, Bible studies, and class notes. What are you doing with those sermons now?

Pastors have lots of sermons sitting in files. Whether they’re in an old school filing cabinet, on your hard drive, or safely stored on Dropbox, your sermons are sitting around. But, as my friend, Brett Eastman, says, “There’s gold in them hills!” You have no shortage of content. But, why allow your content to lay dormant when you can use it to help people grow?

Why Turn Your Sermons into Group Studies?

One of the chief barriers to people leading small groups is they are intimidated by the thought of leading. Or, they don’t feel they are knowledgeable enough about the Bible. Or they don’t have time to prepare a Bible study. On the other side of the equation, pastors are fearful of new, unproven leaders teaching in groups. By creating your own video-based curriculum, you help both of you.

By offering a video-based (or podcast-based) curriculum to your congregation, your members can gather a group of friends, play your teaching video, and follow the instructions in the workbook. You will have more leaders than ever before by removing this one barrier. Now, to help you feel better about letting anybody lead, don’t advertise these groups. People gather their friends. Their friends already know them. They know what to expect. You simply provide an easy-to-use curriculum and an experienced leader to coach them. The coach will both help and supervise them. This doesn’t need to be overly risky.

Create Your Own Curriculum

The formula to create your own curriculum is simple. First, choose a topic. For the broadest reach choose a topic that people, both inside and outside of your church, are really interested in and a topic that you are the most passionate about. Have you thought of one?

Next, gather all of your great sermon content about that topic. Imagine if you wanted to create a series on relationships. You’ve already got a lot of great material on relationships – communication, conflict, parenting, friendship, marriage, the one anothers, and so forth. You probably don’t need as much content as you can probably gather. I helped one pastor create a six-week small group study from two sermons. Each sermon had three points. Each point became a session for the six-week study.

Then, turn your sermons into scripts. The video sessions can’t be 30-45 minutes long. There’s a big difference between video teaching and live preaching. You can engage a live audience much longer. So, why not just gather people midweek to preach another sermon? Well, sermons don’t actually make disciples, but they can catalyze a decision. Create a 10-minute video script to summarize your sermon content for each session. (You can make the sessions shorter than 10 minutes, but not longer).

Next, shoot your video. Hire a crew or a local wedding videographer. Shoot it on your iPhone and post it to Youtube. However you want to do it, just do it. If this is your first video-based curriculum, your people will overlook the quality because they’re excited about receiving your teaching. You can learn the tips and tricks of video production as you go. Just get started and do something.

Once your video is shot, write your discussion questions. I prefer to write the questions after the fact, because the video doesn’t change. Some pastors have preferred that I write the questions before the video shoot. Inevitably, I rewrite the discussion questions after the video shoot. For more on writing discussion questions, check out the Writing Effective Curriculum Workshop.

Lastly, promote your new series broadly, recruit new leaders, and form groups. (You can get the whole game plan in the Exponentials Groups book and workbook). You can either create fully downloadable resources through your church’s website or app. Or, you can create a physical workbook for people to buy. With so much virtual and downloadable stuff over the last two years, people will probably want to hold something in their hands. Services like Kindle Direct Publishing and Ingram Spark offer print-on-demand, so you only pay for the books you need and can order them as you go. Both services are pretty affordable whether you order dozens of books or thousands of books. The price is the same per book.

Think About This

The fall 2022 small group book is coming [LINK]. Use this summer to prepare for possibly the largest small group launch you’ve ever experienced. Producing your own curriculum is affordable and effective. Pastor, your people want more of you. Once their friends can meet you through the video, they will start coming to church!

Video-based curriculum is just one way to repurpose your great content. You can also craft your content into books, workbooks, courses, devotionals, and so much more. If you need help getting started with your project or even doing the whole thing for you, check out Allen-Writes.com for more information.

Turn Your Sermons into Small Group Studies

Turn Your Sermons into Small Group Studies

By Allen White

Many pastors are interested in creating their own video-based curriculum. But, they put it on the backburner because they feel the pressure of creating the next Purpose-Driven Life. Let me relieve some pressure for you – that’s not going to happen. There is both good and bad news in that statement.

The bad news is that you’re probably not in line to write the second bestselling non-fiction book of all time (second only to the Bible). But, the good news is you have content. When you think about your sermon files, digital, analog, or otherwise, you are loaded with content. But, how do you repurpose your vast content into curriculum?

1. Pick a Dominate Theme.

What are you passionate about? Look at the recurring themes in your past sermons and series. Do you teach about leadership, relationships, marriage, parenting, spiritual gifts, finances, or evangelism? What topics get you the most excited?

Several years back, we were working with a pastor in Bakersfield, California who wanted to write a book and video-based curriculum on relationships. His small group pastor and his assistant went treasure hunting for past sermons on the theme. They came up with an extra large banker’s box full of sermon files. The content was there. Now, it needed to be organized.

2. Choose Six Big Categories within the Theme.

For a series on relationships, the material could be sorted into “stacks” of topics like Connection, Communication, Conflict, Care…you can come up with two more categories beginning with the letter C. (I was headed toward cucumber and calamari.)

Once the content is sorted, then choose one key verse for each category and a few supplemental verses. I’m old school. I believe a Bible study should be based on the Bible.

If sermons are only available as audio or video files, get the sermons transcribed. A service like rev.com is accurate, efficient, and affordable. (It’s what I use).

3. Get to Work on Your Video Scripts.

Take the six categories and their verses and write a 10-minute script on each topic. Since sermons are often 30-45 minutes, then you’ll need to dial back the content. Videos longer than 10 minutes tend to become passive and will cause group members to zone out. Keep them engaged by keeping the video short.

After your scripts have been reviewed by the senior pastor, then prepare for your video shoot. Take the production as far as you can go. You can’t compete with professional studios, but your pastor on camera is far more meaningful than high production value. Don’t try to out Netflix, Netflix. If you need direction in creating video curriculum, curriculum coaching is available. If you prefer to hire a professional full production video team, check out my partners at All In Small Groups. Even if your videographers create amazing video, small group curriculum video is a different genre. It’s a bit of a learning curve, but help is available.

One word of advice: If you are planning to launch a New Year’s series with your own curriculum, shoot the video in mid-October to mid-November. If you wait until January, it’s too late. If your series will launch after Easter, then you should shoot the video in February. If your series is for Fall, then shoot in May/June, before everyone heads off for vacation. Don’t wait until August, or you’ll be in the weeds.

4. Write the Study.

Once the video is shot, then it’s time to write the lessons. I prefer to write after the shoot, because the video doesn’t change. Some pastors will want to see the study guide content before the shoot. Do whatever your pastor wants to do, but if you can write after the shoot, it will save you from a rewrite.

You know what curriculum is, so I don’t need to explain that. But, as you write in conjunction with the video, don’t ask obvious questions. Also, it’s a waste of time to ask questions about the main passage, since your pastor explained what the main passage means in the video. Nobody’s answer will top the pastor’s answer.

Write questions pointed toward how the group members’ personal experiences connect with the topic. Focus toward application. Your goal is to hit where the rubber meets the road, not where the rubber meets the air. Include some direct quotes from the video and base questions on these quotes. This will show the tie between the study guide and the videos.

If you need help with curriculum writing, enroll in the Writing Effective Curriculum Workshop. Professional writing services for creating video scripts and study guides are also available.

5. Designing Your Curriculum.

Before you think about the design, decide on the format(s) for your curriculum. Will you offer printed study guides? Services like CreateSpace/Kindle Direct Publishing offer affordable print-on-demand services. If you use a service like this, download their guidelines and templates to make sure your designer is designing the book correctly. You might also consider your local printer. If your printer doesn’t print books, they probably have a relationship with another company who does. Again, begin with the end in mind. Start with the print specs and make sure your designer has these.

If your church has its own graphic designer, then start bringing him or her Starbucks every day starting immediately. Seriously, allow plenty of lead time. Keep in mind, most church graphic designers are overburdened with projects.

If you don’t have a graphic designer on staff, consider using a member of your congregation who may volunteer their time. Word to the wise: Look at samples of their work before you agree to let them design your book. If their work is a match, then proceed. If not, then a gentle refusal is in order. Even if you decide to use a member to design your book, only commit to one design project. If the person does great work and is easy to work with, then maybe use them again. If the work is not great or if the person is difficult, then count the cost before you use them again.

Final Thoughts

I could write a book on curriculum writing. I have learned a great deal over the years in my time working for Brett Eastman and Lifetogether Ministries. Personally, I have written curriculum for Chip Ingram, Doug Fields, Michael Phillips, and have produced series including The Daniel Plan by Rick Warren. All of that to say, I know the ins and outs of curriculum production. If you need help, I can help you.

If you would like to talk further about curriculum production or writing, please contact me at info@allenwhite.org. I’d love to share more pointers with you.

Why Writing Curriculum is Better Than Buying It

Why Writing Curriculum is Better Than Buying It

Why Writing Curriculum is Better than Buying It

By Allen White
With so much curriculum available on the market today, why write your own curriculum? Curriculum from publishers is written by professional, well-known authors. It has been thoroughly edited and proofed. The curriculum is designed and printed. All you need to do is buy it, right? While you can purchase the right study with the right topic (and without the work of creating your own), there are some distinct advantages to writing your own curriculum.
Integrate Your Church’s DNA into the Study
Published curriculum is written based on someone’s else’s doctrine, point of view, and even denomination. If those things align with your church, then published curriculum should be the way to go. But, even if the curriculum comes from your denomination, doctrinal statement, and point of view, it won’t reflect the vision and values of your church. Every church is unique. Even churches in the same tribes vary widely according to their region, their culture, their setting (urban, rural, suburban), their demographic, their ministry approach and so many other things.
You can hang your church’s mission statement on the wall, where everybody can see it, but few will remember it or live it out. Or, you can bake your vision and mission into every lesson your group members study and help them better apply your church’s vision and values to their lives.
Some churches will even name the main sections of their curriculum template after their church’s values. Let’s say your church’s mission is summed up as Connect, Grow, Serve (which is a great assimilation strategy, but is not a discipleship strategy. Read more here…). The icebreaker section of your curriculum could be the Connect Section. The Bible discussion could be the Grow Section. And, the application questions could be the Serve Section. This is not a great example, but you get it.
In order to reinforce your church’s values and take your people deeper into your church’s interaction with the community, writing your own curriculum will remind people of where the church is headed. Vision leaks. Your curriculum can recast vision on a weekly basis.
Motivate Your People to Do and Not Just Talk
A great deal of published curriculum focuses on a knowledge-based approach to discipleship. Don’t get me wrong. God gave us a book and a brain. That’s not a coincidence. Reading and studying the Bible is important. But, living out what the Bible says is even more important. After all, “faith without works is dead” (James 2:17).
Often published curriculum leads people into gaining more knowledge about the Bible and a greater understanding of the meaning of the text. But, is it changing their lives? D.L. Moody put it this way, “The Bible was not given for our information but for our transformation.” If your people are growing in knowledge, but lacking in transformation, there is a problem with how they are studying the Bible.
By writing your own curriculum, you can help your members set weekly goals for themselves, participate in specific community projects, or take on an assignment to apply your Bible study where the rubber meets the road instead of where the rubber meets the air.
As Howard Hendricks said, “Most believers are educated well beyond their level of obedience.” By writing your own studies and directing your members toward lesson outcomes that focus more on obeying God’s direction rather than outcomes focused on mere education, you will take them closer to Jesus’ instructions to “teach them to obey all I have commanded you” (Matthew 28:20).
Include Future Leader Development
Curriculum does not need to serve just the single purpose of Bible study. You can integrate leadership development into each study. Rather than spending hours training group leaders to develop apprentices, you can put the leader training directly into the group study. Write questions that will help group members get further involved in the group. Nothing is off limits. Ask group members, in the lessons, to share responsibilities for the group like facilitating the discussion, leading a prayer time, opening with an icebreaker, hosting the group in their homes, bringing refreshments, organizing a serve project, or planning a social event. Group leaders can delegate everything they are currently doing to the group members. The only thing they can’t delegate is the responsibility for the group.
By including these instructions in the actual lessons, even if the leader is reluctant to ask group members to participate, the curriculum asks for them. If you provide a sign up sheet or calendar for group members to record their assignments, then it’s all set. The leader no longer has to carry the entire burden of serving the group. The members will feel greater ownership for the group. Future leaders will be identified and developed to lead future groups.
You have to do this yourself. Very little published curriculum includes small group leadership strategies as part of the lessons.
Reduce Your Curriculum Costs
Published curriculum is expensive. The average study guide will range from $8-$20 per person. While that’s merely the price of a good cup of coffee or two, for some people and for most budgets, curriculum costs are expensive. If your curriculum is video-based, then you’re probably shelling about another $25-$35 for DVDs or streaming video. Fortunately, this is not the only way.
By creating your own curriculum, you can output your lessons as a pdf and upload your videos to Youtube. There is very little cost. If you want to up the ante and provide a professional looking study guide for an alignment series or church-wide campaign, services like Amazon’s CreateSpace offer print-on-demand services. For instance, my All In study costs $2.34 per copy. You can publish books on Kindle for free or upload video to Amazon Direct Video and not charge anything. You could even use a digitally interactive format like Connector.org which integrates video and print content.
Creating your own curriculum will not only reduce costs, but will provide flexible formats for your groups. For more information on creating curriculum teaching videos, go here.
Keep What’s Important in Front of Your Groups
Publishers care about providing quality resources to help your group members interact with God’s Word. They use very gifted, well-known teachers and speakers to produce these resources. They can do a lot of things that most church’s can’t. But, there is something they cannot do.
Publishers cannot customize their curriculum for your church. But, you can. As I stated before, you can integrate your church’s mission, vision, and values into every lesson. You can lead your people toward serving your community by including details of upcoming outreach events in the lessons. Even better, you can lead the group through a discussion on serving and outreach with your serving opportunity as the outcome of the lesson. You can train your group members to become group leaders by including your leadership training in the actual lessons instead of a page in the appendices of your book.
I’m not saying to avoid published curriculum. But, I do want you to consider the possibilities of writing your own curriculum. It’s your responsibility to lead your people, not a publisher’s responsibility.
This fall I am offering a 4-week Writing Effective Curriculum Workshop. For more information, click here.

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