Repurpose Your Content to Make More Disciples
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Why let your sermons go dormant when they could do so much more? Pastors have lots of sermons. Even as an Associate Pastor over the years, I have lots of sermons, Bible studies, and class notes. What are you doing with those sermons now?
Pastors have lots of sermons sitting in files. Whether they’re in an old school filing cabinet, on your hard drive, or safely stored on Dropbox, your sermons are sitting around. But, as my friend, Brett Eastman, says, “There’s gold in them hills!” You have no shortage of content. But, why allow your content to lay dormant when you can use it to help people grow?
Why Turn Your Sermons into Group Studies?
One of the chief barriers to people leading small groups is they are intimidated by the thought of leading. Or, they don’t feel they are knowledgeable enough about the Bible. Or they don’t have time to prepare a Bible study. On the other side of the equation, pastors are fearful of new, unproven leaders teaching in groups. By creating your own video-based curriculum, you help both of you.
By offering a video-based (or podcast-based) curriculum to your congregation, your members can gather a group of friends, play your teaching video, and follow the instructions in the workbook. You will have more leaders than ever before by removing this one barrier. Now, to help you feel better about letting anybody lead, don’t advertise these groups. People gather their friends. Their friends already know them. They know what to expect. You simply provide an easy-to-use curriculum and an experienced leader to coach them. The coach will both help and supervise them. This doesn’t need to be overly risky.
Create Your Own Curriculum
The formula to create your own curriculum is simple. First, choose a topic. For the broadest reach choose a topic that people, both inside and outside of your church, are really interested in and a topic that you are the most passionate about. Have you thought of one?
Next, gather all of your great sermon content about that topic. Imagine if you wanted to create a series on relationships. You’ve already got a lot of great material on relationships – communication, conflict, parenting, friendship, marriage, the one anothers, and so forth. You probably don’t need as much content as you can probably gather. I helped one pastor create a six-week small group study from two sermons. Each sermon had three points. Each point became a session for the six-week study.
Then, turn your sermons into scripts. The video sessions can’t be 30-45 minutes long. There’s a big difference between video teaching and live preaching. You can engage a live audience much longer. So, why not just gather people midweek to preach another sermon? Well, sermons don’t actually make disciples, but they can catalyze a decision. Create a 10-minute video script to summarize your sermon content for each session. (You can make the sessions shorter than 10 minutes, but not longer).
Next, shoot your video. Hire a crew or a local wedding videographer. Shoot it on your iPhone and post it to Youtube. However you want to do it, just do it. If this is your first video-based curriculum, your people will overlook the quality because they’re excited about receiving your teaching. You can learn the tips and tricks of video production as you go. Just get started and do something.
Once your video is shot, write your discussion questions. I prefer to write the questions after the fact, because the video doesn’t change. Some pastors have preferred that I write the questions before the video shoot. Inevitably, I rewrite the discussion questions after the video shoot. For more on writing discussion questions, check out the Writing Effective Curriculum Workshop.
Lastly, promote your new series broadly, recruit new leaders, and form groups. (You can get the whole game plan in the Exponentials Groups book and workbook). You can either create fully downloadable resources through your church’s website or app. Or, you can create a physical workbook for people to buy. With so much virtual and downloadable stuff over the last two years, people will probably want to hold something in their hands. Services like Kindle Direct Publishing and Ingram Spark offer print-on-demand, so you only pay for the books you need and can order them as you go. Both services are pretty affordable whether you order dozens of books or thousands of books. The price is the same per book.
Think About This
The fall 2022 small group book is coming [LINK]. Use this summer to prepare for possibly the largest small group launch you’ve ever experienced. Producing your own curriculum is affordable and effective. Pastor, your people want more of you. Once their friends can meet you through the video, they will start coming to church!
Video-based curriculum is just one way to repurpose your great content. You can also craft your content into books, workbooks, courses, devotionals, and so much more. If you need help getting started with your project or even doing the whole thing for you, check out Allen-Writes.com for more information.