Covid forced every church online. This was both a great inconvenience and a great opportunity. To be honest, some churches have done better than others with their online services. Much of the result depends on the effort the church makes with their online services. For those who merely stream their in-person service, quality is spotty at best. (Take a few minutes to watch your church’s recent online service. You’ll see what I mean.)
Others put in the effort to pre-record their online service, like Pinnacle Church in Canton, NC. They provide a higher quality, direct-to-camera approach for their growing online congregation. Even this smaller congregation with limited equipment is doing a lot of the right things. Regardless of the quality of your online worship service, how are you discipling your online congregation?
Some churches are satisfied with using a multiplier to calculate their online audience based on the number of views. Certainly you want to know that your online service is effectively reaching others. But, your effectiveness online is far more than the number of eyeballs. Jay Kranda, the online campus pastor at Saddleback Church, had much to say about this in our interview earlier this year. Listen here.
Here’s what you know – people are watching online. Some are staying home out of an abundance of caution. Some are watching online because it’s just more convenient for them. Others are participating with your church online for the first time. This is the group I mentioned in last week’s post, Start Leading the Church You Have. Where are you leading them?
The Same Expectations
Prior to 2020, online ministry was a novelty. Then around March 2020, online ministry became a necessity. Today, online ministry is an opportunity.
While almost every church saw online ministry as a necessity during the pandemic, some still treat it like a novelty. They see the real congregation as the in-person audience and view the online congregation as a bit of a play thing. That may seem harsh, but let me ask you this: what do you expect from your online congregation? What are you leading them to do?
Typically, churches will ask their in-person congregation for contact information on their first visit in exchange for a welcome gift. They offer next steps, small groups, and serving opportunities. They expect participation, giving, community, and serving. Your online congregation is not any less than your in-person congregation. They are with you. And, they will take next steps when you offer them.
Engage Your Online Congregation
Online worship services can become passive unless you intentionally engage your online congregation. Some of this is accomplished by speaking direct-to-camera, which usually involves recording a separate online experience. Mere streaming video is not church online. Whether you stream live or pre-record, how you communicate with the online congregation is important.
If you direct your announcements and opportunities only to your in-person attendance, then your online folks won’t pay attention. You’re not talking to them. Make simple adjustments like referring to both your in-person and online congregations when you invite them to take next steps. Or during the announcements for your in-person service, have someone speak direct-to-camera to your online congregation. People will take a next step if you invite them.
Instead of asking them to respond with a card in the pew, ask them to text a word to your dedicated text line (check out Zipwhip) or send them to a dedicated landing page on your website for first time guests, giving, small groups, serving, etc. And, when they reach out, be prepared with a response. This could be a signed letter in the mail or an email sequence. When people contact you, reach out to them ASAP. In fact, you should have your response in place before you make the invitation.
Connecting into Community
Your online congregation might be around the corner, across the country, or on the other side of the world. Community Bible Church, Stockbridge, Georgia, recently baptized a member of their online congregation who flew to Atlanta from her home in New York City. She now has friends in NYC watching Community Bible Church online each week. Whether your church is large or small, by putting your worship service online, you can potentially see a global impact. But, don’t stop there.
While online worship services are a starting point for your online congregation, they are only part of the experience of making disciples. After all, sermons don’t make disciples. Worship services can catalyze a commitment to aspire to godly character, grow in faith, or improve their marriage or parenting skills, but the working out comes in biblical community or hesed. Without other believers encouraging, supporting, and holding each other accountable, lasting growth doesn’t happen. God designed us for community.
With an online congregation, community happens in various forms. Some people will join you in online small groups. These groups can meet by video, audio only, or asynchronously. Use the platforms that are the most familiar to your people. Different platforms will work equally as well for different people. But, don’t stop there.
Give your online congregation permission and opportunity to start their own groups – in-person or online. If people don’t live near the church, they can gather a group of friend just like Community Bible Church’s online member in New York. Whether the group meets in-person or online depends on the comfort level of the person starting the group. The church can support these group leaders by providing easy-to-use curriculum, offering a new leader briefing, and giving the support of a coach. Imagine if every member of your online congregation started his or her own group. Think of the impact.
Thoughts to Ponder
As I mentioned in last week’s post (Stop Leading the Church You Lost), the church you have today is your church. Too much has transpired since March 2020 for your church to just snap back to pre-Covid numbers. And, that’s okay.
For many church as many as 30 percent to 50 percent or more of their regular congregation worship online. You wouldn’t ignore a third of your congregation if they were in your church’s sanctuary, would you? Imagine turning toward the right side of your congregation, but ignoring those seated on the left side. That’s ridiculous. Don’t let this happen with the 30-50 percent who are gathering for worship online.
How will you engage your online congregation? How will you help your online congregation leverage their relationships to form groups either locally or online? Who needs a message of hope? Who needs encouragement? Think about it – the possibilities are endless.
Leading Online Small Groups: Embracing the Church’s Digital Future