By Allen White
Some pastors treat Super Bowl Sunday like the enemy of spiritual growth. Services get rescheduled reluctantly at some churches. Some persist with Sunday evening services and get very small crowds. I’ve even heard a few pastors over the years refer to those football-apathetic, church-loving types as “God’s Chosen.” After all, the “heathen,” (a.k.a. the rest of the congregation) are at home enjoying the game and probably are watching those commercials too. But, what if Super Bowl parties actually promoted group life?
The Super Bowl is a natural gathering time. Friends get together with a boatload of guacamole and other snacks. Cheer for their favorite team, or the winning team if they’re team isn’t playing, and hang out for several hours together. The kids run in and out, but nobody minds. (So much for the childcare issue.) What if your small groups looked more like a Super Bowl party than what people are afraid a small group might be? Groups could be fun, and casual, and fun!
The simple fact your people have friends to invite to a party is the first step toward group life. They already have a group! They just need something intentional and interesting to help them grow spiritually.
The Timing is Amazing
One of the biggest obstacles to kicking off a church-wide campaign or even a small group semester in January is that there simply is not enough time to recruit leaders and form groups before the series typically starts in early to mid-January. If you try to recruit leaders and form groups in December, forget it. People don’t think about the new year until they are in the new year. But, what if your series ran between Super Bowl Sunday and Easter? And, even if your semester or church-wide campaign already started, who says you can’t start a few more groups out of Super Bowl parties? There’s no law against it.
It’s Not Too Late
If you haven’t planned a group launch, you still have time. Find an easy-to-use video based curriculum. Ask your members to commit to a Super Bowl Party. Then, at the party have them casually mention they’re starting a small group, if anybody is interested. Instant groups!
By offering either a live and in-person briefing or an online briefing, you can give the new recruits enough to get them started with their group. Just cover the basics. Don’t overload them with details.
Ask your established group leaders to help by checking in on these new leaders over the course of the study. Each established leader should only be assigned to one or two new leaders, so the coaching doesn’t overwhelm the established leaders own small group. Read more basics about coaching here.
I realize I am springing this idea on some of you. Run a pilot. Do an experiment with a few people to see how groups can get started from Super Bowl parties. Try something new, and you could reach your small group goals for 2016!
Love your strategic thinking, as usual, Allen!