The Rise of the Microsite Church

The Rise of the Microsite Church

Multisite churches have multiplied ministries and reached the lost very effectively over the past decade in the US. What started as a desperate need for expansion at Seacoast Church’s Mt. Pleasant, SC campus and the subsequent denial by their city council to let them expand led to the launch of a new model that duplicated services across counties, states and eventually countries in the case of churches like Saddleback. The fix to a zoning problem became a launch pad for evangelism. Now, for the next wave.

A while back on a coaching visit to Seacoast Church, Josh Surratt mentioned to me that a family from their church had moved to the state of Maine and had 40 people meeting in their living room every Sunday watching the Seacoast service online. I said to Josh, “Maybe it’s time to redefine what a campus is.”

Prior to this, a multisite campus had always been a designated building, either rented or owned, some distance from the main/broadcast/original campus that provided a pastoral staff, worship, children’s ministry and other things associated with a church. Now there’s an opportunity for a new model that requires less overhead and could be put in any situation in a town of any size anywhere in the world.

While many churches will reach into the suburbs or into other metropolitan areas, few churches are reaching into small places. I don’t think it’s on the radar to plant a multisite campus in Possum Kingdom, South Carolina, the hometown of Bo and Bear from the band Needtobreathe. If you’re not familiar with Possum Kingdom, it’s right next to Honea Path. There are a lot of towns that no one’s ever heard of before and some of them have very strange names but every town has a group of people who could make up a microsite church.

Now some would object and say, “Doesn’t every small town have some sort of a small church already?” and the answer is yes. The problem is that we live in a national culture. We watch the same television programs and listen to the same music whether we live in New York City or in Podunk Holler, Arkansas. Small churches in small towns cannot compete with what the culture has to offer. It’s just hard to get people’s attention. There are churches, however, that have proven to develop effective ministries in our culture that have a broad reach. By bringing a microsite campus into a small town, you can bring in the quality and effectiveness of a large church ministry and package it for a living room. You could reach not just thousands of people in a metropolitan area but dozens to hundreds of people in a small town. If you do the math, there are more people in small towns than there are in large cities.

The idea of Microsite Churches is seminal at this point. A few churches are beginning to pilot this model or are considering a pilot. Let’s think about the keys to a worship service: you need music of some sort which can be prerecorded on video with subtitles and offered in a living room either through a download or DVD. You need teaching. Teaching on video is very common. I worship at a very large multi-site church and the teaching is by video. I’m at a multisite campus I have only ever met the senior pastor one time, but the video teaching makes you feel like you’re really there. The fact is when churches have the pastors on a screen, people will watch the screen even if the pastor is teaching live in the room.

There are a lot of things to think through: giving, childcare, counseling, marriage ceremonies, etc. But, let’s start with these few paragraphs and discuss what might be next. What do you like? What do you not like? Leave a comment below. I’d love to hear your thoughts on this.

Christmas is Not Your Birthday

Christmas is Not Your Birthday

By Allen White
When they saw the star, they were overjoyed. On coming to the house, they saw the child with his mother Mary, and they bowed down and worshiped him. Then they opened their treasures and presented him with gifts of gold, frankincense and myrrh. And having been warned in a dream not to go back to Herod, they returned to their country by another route. Matthew 2:10-12
Black Friday starts at 10 pm on Thanksgiving Day at Wal-mart. What better reason to get away from the family than by buying their Christmas gifts. But, let me ask you a question: what did you give and get for Christmas last year? Are your kids still playing with those toys? Are the clothes still worn? How much is in your garage or attic?

We live in a world of excess. I know, you need to do your part to stimulate the economy. And, don’t get me wrong. You and I can express the gift of Christmas through gifts. I’m not anti-gift. I am pro-gift. I will send a list upon request. But, so much of Christmas really has nothing to do with Christ.
One of the biggest problems of this Christmas 2011 is that it falls on Sunday. Many people don’t want to go to church on Christmas even though Christ is the reason for the “Christ Mass” and the reason we even go to church in the first place. Family traditions have overtaken a significant Christian holiday. (I get a double whammy – Easter falls on our wedding anniversary in 2012).
Will we go to Hell if we splurge on Black Friday or stay home and eat brunch on Christmas Sunday? Absolutely not. In fact, if we shopped every day and never went to church, we could still escape Hell. Salvation doesn’t rely on our works (Ephesians 2:8-9).
But, would you agree that Christmas has become excessive? And, for most of us, would you acknowledge that Christmas is not your birthday? What are you giving to Jesus on His birthday?
The Magi gave Jesus gold, frankincense and myrrh. No rattles. No Baby Einstein DVDs (for the record: Einstein didn’t have any DVDs. Jus’ sayin’).
Gold was a gift for royalty. Jesus is the King of kings and Lord of lords. Frankincense was burned as an offering to God. It expressed His divinity even as a newborn baby. Myrrh was a burial spice. This represented the fulfillment of His mission on this earth.
The heart of Christmas centers on God’s love for us. “God so loved the world that He gave…” (John 3:16). Jesus came to serve and to offer His life as a ransom for ours (Matthew 20:28). Mary and Joseph didn’t exchange gifts with the shepherds. Jesus was their gift.
Jesus’ gifts from the Magi represent His identity, His offering, and His sacrifice. Jesus gave His all to have a birthday. What are we giving Jesus for His birthday? You don’t need to scrap everyone’s Christmas gifts and give only to Jesus. But, if Jesus wrote a letter to Santa (that’s weird), what would He wish for?
Here are some things to think about this Christmas:
 1. Set a budget for your Christmas spending. Don’t presumptuously spend beyond your means because of the irresistibly deep discounts.
2. Buy presents for your loved ones.
 3. Buy a present for Jesus. Join me in giving to Jesus through the ministry of Water of Life. [LINK] Water of Life provides fresh water in West Africa and India alongside church planting. People without fresh water and without Christ are receiving both. Let’s give Jesus a water well this Christmas. Water of Life will inscribe “A gift from Jesus Christ” on the well. To donate, click here:
4. Take time to reflect on the meaning of Christmas on December 25. Whether you venture out to a Christmas service or read the Christmas story with your family, take a few minutes on Christmas to reflect on God’s love for you in sending His Son.

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