Let’s face it: it’s been hard to predict anything in the last two years. I certainly don’t claim to be a prophet, but I am seeing and learning some emerging trends when it comes to ministry during Coronavirus Year Three. You might be noticing some of these things too.
Digital Ministry is the Church’s New Front Door
You’ve known for a while that people were checking out your church website before they were entering the physical front door. Now, digital ministry has become the church’s new front door. When people show up in-person for the first time, they are no longer “first time guests.” They’ve been watching online for a while. When they show up, they are ready in engage in small groups and serving.
Many pastors are frustrated that people aren’t “back” and are worshipping at home. I believe there are three reasons why people are still worshipping online. First, some are COVID Cautious. They’re just not sure if they’re ready to worship in-person, so they stay away. Second, some are COVID Convenient. (I used to call this “COVID Lazy,” but someone accused me of being judgmental.) They enjoy the convenience of worshipping at home and not having to pile everyone in the car to go to church. The third group is new attenders. They discovered your church during the pandemic. They are watching as regularly or more regularly than your in-person attenders are showing up. A church in Texas recently baptized an online attender who flew in from England. My friends at Community Bible Church, Stockbridge, Georgia, baptized a police officer from New York City who came to Christ while watching online. This is more than a novelty. Digitial Ministry is a mission field.
Insight: Make your online worship service equivalent to your in-person worship service. It’s not the same (not even close). But, expect just as much from your online attenders as you do your in-person attenders when it comes to your growth track, small groups, giving, and serving. Specifically invite them to follow next steps. Give them a digital way to respond. For more on digital ministry, go here.
The Church You Have is the Church You’ve Got
Waiting for your pre-COVID worship attenders to return is like waiting for your old Blockbuster to reopen. It’s not going to happen. The church you have is your church, so lead it. As I wrote a few months ago, “Everyone gathered is united in mission with you. It’s too easy to go someplace else right now. If they are gathering with you, they are with you! They are just as shell shocked as you are, but they are there. Embrace Gideon’s army. Cast vision. Empower your people to serve. Repurpose serving in your church. “Right size” your serving teams and encourage more people to serve their neighbors, lead small groups, and make disciples. Lead the people you have.
“The regular, consistent givers are there. This is a tangible expression of the last point. Rather than lamenting all of the non-givers who have left, embrace the people you have. Call them regularly to see how they’re doing. Encourage them to serve and take next steps. Lead the people you have.” To read the entire post, go here.
People are Choosier in Committing Their Time
During the pandemic your people divested themselves of every type of involvement. They wiped the slate complete clean. And, as you’ve seen, they haven’t immediately brought back everything they were doing before. They will form groups. They will serve. But, the motivation is more aligned with their personal mission than with being told they “ought” to.
When it comes to serving, help people discover their spiritual gifts and see how they align with their personal passions. Use a course like Network by Bruce Bugbee, SHAPE from Saddleback or Find Your Place by Rob Wegner and Brian Phipps. Start new ministries from your people’s passions rather than from the top down.
Give your people permission and opportunity to start small groups on their terms. Let them invite their friends. Let them meet in-person or online with any format that suits them. Small groups can grow if you let people meet anywhere at any time with anyone.
Insight: If your church parking lot is half empty, then encourage your parking team to start small groups. Everybody can find a parking place on their own.
Processes and Programs Should Give Way to Personalization
There has been a growing shift in discipleship for quite some time. Every person is different. They are at different places in their spiritual growth. They came to you from very different circumstances. A process is not the answer. After all, you’re not making widgits! (Read more here).
While there is a part of discipleship that involves content, the vast majority of disciple-making is personal. Churches in general have produced an inordinate amount of content because that’s the easy way to go in indoctrinating people. But, the reality is that just because people “know right” doesn’t mean they “do right.” You know that’s true.
Community is equally as important as content. One definition of “disciple” is the idea of “rubbing off on.” People need to be together in smaller groups to rub off on each other and practice the one anothers of Scripture. While many pastor struggle with getting online attenders to attend in-person, some will join an in-person small group even if they are worshipping online. And, some in-person attenders have discovered that online groups are more convenient for them. Regardless of how they choose to meet, encourage community.
How are your people motivated to change? How are they motivated to grow in the New Year? I’m not going to give you the answer. Ask them. How do you ask dozens, hundreds, or even thousands of people? Enlist some help from your small group leaders and other mature church members. Conduct brief interviews, then make an action plan for each person.
When Spring Hits, People Will be Gone
In their fourth quarter forecast for 2021, Gauge Research, a secular research firm in Washington DC, predicts that people are planning now for Spring 2022. They are booking vacation homes and cruises. What this says is that once the weather warms up, people will be gone. With Easter on April 17, 2022, your greatest ministry impact will come before Easter rather than after. Invest in a New Years’ small group launch or a Lenten series like The Crucified Life or All In (scripted to make your own videos), and then take your foot off the gas and plan for a strong fall 2022.
Think About It
Now that you’ve put your Blockbuster card away, what’s next for your church in 2022? As you look out over your congregation (in-person and online), do you see committed, motivated people who are with you? Do you see your faithful givers and servants? What future do you imagine could be achieved with these dedicated souls?
You can agree that it takes disciples to make disciples. When you think about groups, there are many parts – leaders, curriculum, group dynamics, training, coaching, and supervision. But, the most basic part of any group is someone who is willing to make themselves available to other people for the purpose of helping them to become more like Christ. While there is a definition of “disciple” that means student. There are other words translated “disciple” that mean “to follow” or “to rub off on.” Making disciples is a multidimensional enterprise. What does this have to do with getting the most new leaders next year?
Obstacles to Recruiting Leaders
Often the limitation of how many new leaders you can recruit stems from your definition of a leader. If you are looking for leaders according to the definition in Paul’s letters, then you are looking for a select group. You have a very small fishing pond in which to recruit new leaders. But, do you really need elders to lead small groups? Sometimes the word “leader” gets in your way.
If you think of disciples as students who are following a course of study, then you need very knowledgeable people to impart biblical and theological knowledge to the students in their small groups. You may have a few seminary trained folks or even a few who have spent copious hours in self-study, but you don’t have enough teachers or leaders to disciple as many people as you are responsible for.
Think about all of the people attending your in-person services, attending your online services, and listed in your church database. (To gauge the true size of your church, go here.) You have a much bigger responsibility than you realize. Yet, your methods of recruiting and developing leaders are lagging behind. (You’re probably thinking: Good grief, Allen. I thought you were trying to encourage me here. We are apparently still in a pandemic. Give us a break). Okay, I hear you, let’s talk about how you can get the most new leaders.
Every Church Attender Can Lead a Group
Every person in your church can lead somebody. If they can recommend a restaurant, they have influence. If they have influence, then they are leaders. If they know Jesus as their Savior and are filled with the Holy Spirit (according to your definition), they have the light of the world. They have hope. They have truth. They have something to offer.
Start looking at your congregation (in-person and online) as an army instead of an audience. Audiences need to be entertained. Armies need their marching orders. The people you have in your congregation right now are ready for their marching orders. The consumer Christians are gone. Don’t hesitate from challenging the people you have with bigger responsibilities. In the last two years you’ve lost just about as many as you are going to lose. If you ever wanted to change your church’s culture, now is the time.
Challenge every person in your church. Challenge every person in your worship service. Challenge every online attender to gather a group of friends and do something intentional about their spiritual growth. For the people you aren’t sure about, don’t advertise the group they gather. Start leading the church you have.
Stop Babying Your People
Your people have more to offer than you give them credit for. But, the only way you will find that out is if you stop doing things for them and encourage them to do things for themselves. I know some pastors are stuck on the “leader” or “teacher” concepts mentioned in the last section. Most of your people fall more in the category of “by now you ought to be teachers, but you still need to be taught” (Hebrews 5:12 – paraphrased).
Your people can gather a group of friends. Have they ever had a party?
Your people can follow the instructions of an easy-to-use, video-based curriculum. Have they ever watch a show on Netflix, followed a recipe, or built a piece of furniture from Ikea?
Your people are doing what you expect them to do. Or as Andy Stanley once said, “Your system is perfectly designed to achieve the result you’re getting.” (Amen or Ouch!?) Your people would do more if you expect them to do more. And, here’s the deal, your church has been through it over the last two years. The people you have right now are the survivors. They are committed. They are ready for action. If you give them permission and opportunity, they will start groups – even in a pandemic, even if they’ve never done it before, or even if you don’t think they can.
How did you get your children to move out of your house and become productive members of society? (I’ll be careful here. I’m still trying to launch one.) If you pay their bills, guide their every move, and let them stay, they will live in your basement for a very long time. If you expect them to pursue a career, start a family, and find a life on their own, they’ll do it. It’s natural. It’s normal. So, why do pastors create an abnormal relationship with their congregations? You will gain far more from sending people out than you ever will by keeping them. Who’s the next group leader? Who’s the next coach? Who’s the next small group pastor? Who’s the next church planter? Who’s the next senior pastor? They are sitting in your congregation just like you were at one time.
Think About This
God has given you a calling and a mission. God has also given you the ability to fulfill your calling and mission. You cannot possibly care for and disciple every person in your church in a personal and profound way. But, that is not your calling. You are called to “to equip his people for works of service, so that the body of Christ may be built up” (Ephesians 4:12). That doesn’t mean you need to stop teaching and making disciples. But, it does narrow the focus of who you teach and what you teach them. You must be a ministry multiplier to effectively disciple everyone who is truly part of your church. To disciple every online attender you must multiply yourself. Sure you can dispense content, but content only does half the job of development and discipleship. It takes a disciple to make a disciple.
How will you activate your people to make disciples this next year?
Now, before you take all of this and create a mess for yourself, you need to have a system in place to manage and develop this new crop of “leaders.” You need coaches. You need training. You need next steps. Don’t get stuck here. Because your success only requires developing the minimal amount of structure necessary to support this. For a glimpse of what this looks like, follow the 5-part video series called the Small Group Restart. It provides a road map of how to build this. If you start right now, you can launch the most new group leaders in just a few weeks.
“We want to connect 80 percent of our people into groups in 2021,” announced Pastor Kevin Berry. That seemed like a loaded statement. To start, the church only had 19 percent of their adult worship attendance in groups. Next, small groups had never been a high priority at the church. Lastly, did you catch the date? 2021 was just more of the chaos and uncertainty of 2020, but God gave Pastor Kevin a vision. Here’s what happened.
Mount Hope is an Assemblies of God church in Lansing, Michigan. They have an in-person worship attendance of 1,000 adults and an online worship attendance of 500 (2021). The church was founded in 1925 but became what it is today under the leadership of Pastor Dave Williams (1981-2012) and is currently led by Pastor Kevin Berry. Mount Hope is known for global missions and supports works in over 150 countries. They are also known for serving their local community. Mount Hope has a goal to reach everyone within a 50 miles radius of Lansing, which they call the “Soul Zone.” But, small groups have never been a high priority for the church until this year.
Mount Hope began 2021 without a Life Group Pastor and only 29 groups. After a conversation with Pastor Kevin in early 2021, the Mount Hope Executive Team decided to hire me (Allen White) as their outsourced Life Group Pastor for 12 months. Our goal is to connect 80 percent of the average adult worship attendance into groups, connect every leader with a coach, and develop leaders for longer term service.
The Senior Pastor Led the Charge
The vision caster for every church is the senior pastor. It just makes sense. The senior pastor hears from God and shares the vision with the people. In this case, Pastor Kevin became the spokesman for small groups. He announced the series. He invited people to gather their friends, open their homes, and host online groups. He asked them to text “Host” to the church’s text line, then asked them to meet him after the service for a host briefing, which he introduced then handed off to other staff.
This is the influence of the senior pastor. I have served in full-time ministry since 1990. Most of that time I served as the Associate Pastor, Discipleship Pastor, Vice President, and now outsourced Life Group Pastor. What I’ve learned is that even if I said the very same words as the senior pastor, I would only get 30 percent of the result. How do I know? I cast vision for groups in my church in California for seven years and connected 30 percent of our adults into groups. That number was no coincidence. The day my senior pastor invited people to host a group, we doubled our groups in one day.
In the two alignment series at Mount Hope this year, groups grew from 29 at the start to 53 groups in the first series. Then in Fall 2021, groups went from 53 to 83. When student ministry groups under Pastor Peter Reeves as well as support groups under Pastor Josh Goodman were added in, Mount Hope peaked so far at 99 groups and 59 percent of the congregation connected into groups.
The Church Created Their Own Curriculum
In order to get more people into groups and raise the value of small groups at Mount Hope, the church launched two alignment series based on the sermon series. One series ran in the spring of 2021 (May-June). A second series ran in fall 2021 (September-October). A third series is being produced now for new year 2022. This seems like a lot to create, but several important factors drove all of this forward.
First, Pastor Kevin recognized that if the groups were aligned with where the teaching team taught on the weekend, the people would follow along. For most people who aren’t connected to groups, the reason they attend worship services is because of the senior pastor’s teaching. When you connect the small group study with the senior pastor’s teaching, you are giving your people more of what they already want.
Second, Pastor Kevin shares the pulpit with a qualified team of men and women who serve alongside him. Rather than creating every lesson for every aligned small group study, the teaching pastors created the video teaching for each week they preached. This created both continuity between the pulpit and the group study as well as shared responsibility for creating the resource.
Third, the church enlisted the help of Executive Pastor Joe Mead, Communications Director Roger Ackerman, and their outsourced Life Group Pastor to create either a downloadable resource (Spring 2021) or a full study guide (Fall 2021 and New Year 2022) to accompany the video teaching. Again, with a team approach, the church has produced three high quality small group studies in just nine months along with regular sermon discussion questions for the weeks between alignment series.
Lastly, the church made a consistent effort for groups with a sequence of small group alignments. Since they did not have a strong track record with groups, the consistency of offering three alignment series in one 12 month period showed the congregation that Mount Hope is serious about groups. Also, the people who might have been reluctant when the first series was announced joined the second series. And, those who were skeptical haven’t joined yet, but should warm up to the third series in New Year 2022.
Leadership Requirements Were Delayed
Prior to 2021, Life Group Leaders had to meet some stringent leadership requirements in order to start a group. Candidates needed to complete Growth Track and become church members in addition to completing a 12-part online or in-person leadership course called Accelerate. To maximize the number of new hosts, the church leadership chose to delay the requirements. This gave folks a chance to test drive a group before they decided to move forward. Now that many groups have completed one to two alignment series, these requirements are being gently reintroduced by invitation for those who have found their niche in leading a Life Group.
Every New Leader Connected to a Coach
There is a risk to starting groups with unproven group leaders. There I said it. It’s a calculated risk, in that, only about 2 percent of the people recruited in over 1,500 churches in the last 17 years have been any kind of a problem. And, by problem, I simply mean having a warm pastoral conversation about an issue they might be struggling with. To reduce the risk and to help more groups get started, each new leader was given an experienced leader to walk alongside them from when they first attended the briefing through the end of the alignment series. This experienced leader made a phone call to the new leader once a week to answer their questions, encourage them, and see how they were doing. This was also a great format for identifying and recruiting new on-going coaches. (Here’s more on why coaching matters).
The Rest of the Story
Mount Hope has accomplished a lot in building their Life Groups through a very difficult year. But, rather than waiting for everything to get back to normal (which it’s not so start leading the church you have), the pastors at Mount Hope are moving forward in leading the church they have into community, care, and growth through their Life Groups.
Mount Hope’s journey toward reaching 80 percent in Life Groups is still being written. Check back for updates. In the meantime, for more complete details of what’s working right now with small groups, join the Small Group Restart.
Numbers are important. You want to know if you are succeeding, failing, or holding steady. These hard metrics can be encouraging or even exciting. They can also be motivating. If your small groups are lagging in some way, then you can kick it into high gear, recruit more leaders, and get more groups started. Everybody likes numbers that climb up and to the right. But, when numbers start falling, you might feel all of your efforts don’t count. The good news is that numbers are only part of the equation.
Hard Metrics aren’t the Only Factor
Numbers are hard metrics: names on rosters, number of groups, meetings attended, verses memorized. Hard numbers don’t paint the entire picture. You also need to look at soft metrics: stories being told, how God is working through groups, lives being changed, problems overcome, next steps achieved, and so on.
In a recent episode of the Church Pulse Weekly podcast, Bill Willits reflected on this ministry season at North Point, “We’ve been averaging 35-40 percent of what we would typically connect in our short-term and long-term groups. I think that’s [because of] Covid. It’s been a challenging, challenging season.” Bill continued, “[Weekend] attendance is running between 40-50 percent compared to pre-Covid at North Point. We are looking at about a third of the typically connections we would see in a fall season.” Clearly, those are disappointing results for North Point and for your church as well.
In this challenging season like in every church, the North Point team has to navigate the emotions surrounding the ministry. Bill adds, “One of the biggest things is just reminding our team, ‘Let’s make sure that the people taking the step are finding a great experience. Let’s make sure that we are helping to onboard new groups, new group leaders and their members well.’ We are putting in a lot of touch points in the first 90 days of a new group just to make sure…that this experience in really unique times is still a good one. It’s taking a lot more effort.” Are you feeling that in your fall launch right now?
“For a staff going into a connection season when you’re used to having a [high] level of engagement, it can be a major bummer to have a [much lower] level of engagement. We keep reminding staff that in this unique time, we are dialing down the euphoria about numbers and let’s dial up stories about people who are having meaningful group experiences.”
Things You Might Have Overlooked
When your numbers are strong, things are usually moving pretty fast. You probably don’t slow down to look at what’s happening with your coaches, your leaders, and your groups because too much is happening. But, when things aren’t moving fast enough, you can follow one of two approaches: frustration or evaluation.
If you expect things to work the way they always have, you will live in a lot of frustration. The world has changed. The culture has changed. New approaches are necessary in a new culture. Longing for the good old days of 2019 isn’t going to propel you forward. In fact, it will discourage you to the point of giving up. You and I both know pastors who have left the ministry in the last 18 months. When things aren’t happening fast enough for you, it’s time to slow down.
If you choose evaluation, then you ask yourself if what you’re doing is still effectively fulfilling the Great Commission. Be willing to strip away all of the plans and programs down to their core. What should you keep? What should you end? What new thing should you try? What does this make possible?
Another big question is: What is your current system producing? Are you seeing leaders developed? Are you seeing people become more like Christ? Do you see an increase in selflessness and a decrease in selfishness?
What you’ve been doing is not wrong. But, it’s not working at the level it once did. Riding this season out is not the answer. It’s time to take the thing apart – strip it down all of the way, evaluate each piece, and decide what to invest in.
Think About This
Counting your groups and leaders is important. After all, you count your money, why wouldn’t you count your people? People are far more important than money. Counting is important, but it’s not all important. The metrics that matter the most are difficult to measure. How are you creating environments where disciple-making can take place? How are you multiplying yourself? Are people coming to Christ? How are people becoming more like Christ? Who has surprised you by stepping forward to lead a group for the first time? What is God doing in your groups?
Be encouraged. You matter. Your work matters. God is using you. There’s much to do. There’s much to celebrate.
The church could not be more divided over the correct approach to in-person gatherings during Covid Church the Sequel. Should people meet in-person? Should people only meet online? Should masks be worn even by vaccinated people? Should people be vaccinated? Is the whole thing made up? You don’t have to talk to too many people before you hear any or all of the above.
How are you supposed to connect people who feel more comfortable disconnecting again? How are you supposed to form groups with people who haven’t returned to in-person worship? How are you supposed to create groups knowing that differences over Covid might cause more argument than agreement? Maybe this isn’t your problem to solve.
People are Connecting
In a recent edition of Wired magazine, Jennifer Berney wrote about her preteen son’s experience during the pandemic. “Over the past year, many parents like me have watched their children withdraw, become sullen and angry, and develop difficulty sleeping and eating. Getting West (her son) to shower and eat became an intense negotiation. Little seemed to cheer him, and yet I heard a clear lift in his voice when he played Minecraft while talking over Discord with his friends. He often carried his laptop downstairs and gabbed into his headset while finally eating the sandwich I’d offered him hours before.”*
People are created for community. It’s like we can’t be kept apart. There is a natural tendency to form community, even when it’s difficult or when circumstances dictate against it.
Now, most of you reading this post are not forming groups for preteens, but here’s the point: your people are finding community. Whether they are connecting in-person or online, they are connecting. The other night I looked out the window to see my wife Facetiming on the porch, or so I thought. When I looked again, I saw only her picture on the phone. I thought, “Is she Facetiming herself? This isn’t good. I need to be more available…” What I discovered was that she wasn’t Facetiming to herself. She was sending a video reply to her childhood friend in California over the Marco Polo app. People are connecting. So in those places where they are connecting, how can you help them grow spiritually together?
Get Out of the Connecting Business
In the first sentence of Exponential Groups: Releasing Your Church’s Potential, I wrote, “Everybody is already in a group.” Most people are in multiple groups – friends, families, co-workers, neighbors, Facebook, group chats, Slack, and the list goes on. People are created for community. The people in your church already connect with other believers on a regular basis. Rather than wearing yourself out trying to get them to de-group in order to re-group, leverage their existing relationships to start groups. Stop working so hard at creating unnatural connections that won’t last.
I spent a lot of years trying to place people into groups. They would fill out a sign up card or inquire from the website. After all, I was their pastor. I’m supposed to help them, right? But, here’s what I discovered – most people who inquired this way weren’t serious about joining a new group. Maybe they were emotionally motivated by a sermon, so they signed up. But, they didn’t show up. The people who I helped the most tended to show up the least. There is a better use of your time.
Where Do Your People Find Community?
The Wired author continues, “Minecraft exists outside of Covid. Villagers don’t have to stay 6 feet apart or wear masks, and players can avoid death simply by shifting to Creative mode.”* While I have four Minecraft players in my family, I’m not sure you could create a small group meeting within Minecraft or on Twitch. But, the thought of a meeting place apart from Covid sounds pretty good. Relationships are formed on these platforms. Where there is relationship, there is potential for small groups. But, you don’t have to become an expert in this.
Years ago I had a leader who started a small group on a commuter train. Every Tuesday morning on the commute from Stockton, California to San Jose, Jennifer led a Bible study. Eventually, her group filled up an entire section of the train. I never cast vision for “Commuter Train Small Groups.” I never read a book on it or attended a seminar. I had never thought of it. Jennifer came up with the idea. She just needed permission and opportunity to start the group. The same is true of any person in your church connecting with other people in any space – digital or analog. How can they start a group in that community?
Think About This
You can’t provide community for people — just like you can’t provide sanctification for them. But, you can create an environment in your church to promote community (and sanctification). You can provide guidance and guardrails. You can supply an easy-to-use curriculum and a coach to guide them. You can offer a trial run at doing a study with their friends. You can lead a horse to water…
What opportunities do your people have to start groups with their connections?
*”Missing Peace” by Jennifer Berney. Wired. Volume 29, No 7. p. 22-23.
Just as we thought everything was going back to normal, we’ve discovered that normal is not so normal. COVID seems to be returning. While I’m not an epidemiologist and don’t want to weigh in on the politics of the pandemic, COVID is yet again making a real impact on life and ministry. From empty Olympic stands to empty seats in our churches to an increase in mask wearing, uncertainty appears to be our biggest obstacle. But, not for small groups.
In-Person Worship Services are Not Essential
A big learning from 2020 is that the church can thrive amid adversarial conditions. Most churches have not returned to their pre-COVID in-person attendance numbers, and that’s okay. Some churches have yet to reopen for in-person worship. As I mentioned in a recent video, while in-person attendance is down, giving is steady across North America, and salvations and baptisms are up! Churches are doing a better job of fulfilling the Great Commission at a worse time (and that’s not so bad).
Since many people are unnerved by the Delta variant (and the emerging Gamma variant), you see more people wearing masks in public. Vacation hot spots like Orlando and Branson, Missouri have become Delta variant hot spots. One church I’m coaching in Orlando has re-closed for in-person worship due to the number of new COVID cases in their church. What does this mean for you?
Online worship services are here to stay (I hope you already knew that). Churches who are doing online services well are recording a separate online service with the pastor speaking direct-to-camera rather than merely streaming the in-person service. Streaming video is not church online. Streaming services create a passive experience for the viewer. By offering an optimized online service, you have a better chance of engaging your audience. But, don’t just give them a service. Offer next steps like your growth track, membership class, Church 101, or whatever you call it. Encourage them to give, to participate in the level they are comfortable, and to start a small group. While this is a different way to do ministry, remember sermons don’t make disciples anyway.
Community is Essential
Your church can survive without in-person worship services. It already has. But, community is essential. The problem with small groups in this variant environment is your people’s varying discomfort in the pandemic. Do they only want to meet with vaccinated people? Do they want the group to wear masks? Do they want the group to meet outside? Do they want the group to meet online? Do they believe the whole thing is made up? Fortunately, this is not your problem to solve.
It was already difficult when you were trying to place people in groups based on their preference of day, time, location, study, affinity, childcare, language, or other variable. Now COVID has upped the ante. Here’s the good news: None of this is your problem to solve. Give your people permission and opportunity to gather their people in whatever way they feel the most comfortable. They can meet with anyone, anytime, and any place – in-person or online. If you will stop trying to figure that out for them, they will figure it out!
If people don’t get invited to join a group, then create an environment for people to meet face-to-face or at least face-to-screen. Don’t resort to sign up cards or online sign ups. These are a lot of work and don’t net many results. Offer prospective members an opportunity to meet group leaders and then sign up for the group they want to try. Sign up cards and online forms set people up on blind dates. At least by meeting the leader ahead of time, you’ve moved from blind dating to speed dating!
Think About This
Like you, I had hoped COVID would be completely behind us by now. The good news is that the fall small group boom has not been cancelled. People crave community. Small groups are more important than ever. Rather than putting all of your energy into getting people back to in-person worship services, double up on getting people into groups. After all, people in groups will attend more, give more, serve more, invite more, and reach more than people who aren’t in groups (To learn more about the research on groups, listen to this episode of the Exponential Groups Podcast with Dr. Warren Bird).