Beyond Church-wide Campaigns Part 2

Beyond Church-wide Campaigns Part 2

Is your church already beyond church-wide campaigns? Before you start demonizing campaigns, first, you need to consider some solid reasons to launch campaigns in your church. Your progress will determine whether you need a church-wide campaign or not.

Why You Need Campaigns

First, if your church is rapidly growing, you will constantly need campaigns just to keep up. While the weekend service is a great attractor, groups are the place where you keep people and disciple them. Campaigns are the best way to recruit new leaders and get a lot of your people connected into groups very quickly. If you’re growing, then keep campaigns going.

Second, if your congregation faces continual turnover, campaigns are necessary. If your church is near a military base or in a college town or full of Millennials, your members are regularly deployed, graduating, or getting married and moving to the suburbs.

Manna Church, Fayetteville, NC sits next to Fort Bragg. They regularly lose 1,000 people every year who are either deployed or reassigned. Campaigns have helped them connect the regular influx of new members. Manna has “deployed” their groups all over the world. Then, they got really smart and started campuses near military bases across the U.S. Different bases, but the same church!

Rapid growth and steady turnover are fertile environments for church-wide campaigns. Every year you will need new groups. In order to have new groups, you need new leaders. After all,

The primary purpose of church-wide campaigns is leader recruitment.

Most of your people don’t see themselves as leaders. A six-week campaign gives them the opportunity to test-drive a group and show them they were the leaders they never knew they were.

When to Start Using Campaigns

Through my book, courses, and coaching groups, pastors learn how to launch and maximize church-wide campaigns. These are churches who have never done campaigns or who have just started. After 16 years of campaigns, we know a lot more about how to keep groups going once the six weeks is over. We can definitely begin with the end in mind. In fact, I encourage pastors to develop their coaching structure before they recruit a single leader or start a group. That’s one key to lasting groups.

If your church has a wide gap between your weekly attendance and your group participation, you need a church-wide campaign to catch up. Now, if there are other Bible study options available at your church, don’t count them in your group numbers. People who are committed to Sunday school, Midweek Bible studies, other Bible studies, or women addicted to Beth Moore don’t need to join a small group. That is their small group. Your concern should be for the people who are only attending the weekend service but are not connected otherwise. If it ain’t broke…

Once most of your people are connected into groups, you can certainly use campaigns with relevant topics to reach your community. You can also use campaigns occasionally to launch a new initiative in your church or just reinvigorate your groups. But, the continual use of campaigns will eventually produce a diminishing return.

Is it Time for Your Church to Move Beyond Campaigns?

Church-wide campaigns are great sprints toward connecting a lot of people in a hurry. But, disciple-making is a marathon, not a sprint. The ultimate goal of groups is to make disciples. Disciples are not the end result of a process. Disciples are crafted [Read more here]. Eventually, you want your video-based-curriculum-dependent newbies to be able to rightly divide the Word of Truth and facilitate a discussion leading toward on-going life change. You can’t grow disciples in fits and starts. As Eugene Peterson once titled a book, it’s A Long Obedience in the Same Direction: Discipleship in an Instant Society.

Where is your church? Do you need to recruit a bunch of new leaders and launch groups? Have you been doing campaigns for years? Are you seeing your groups going the right way? How well are you making disciples?

Campaigns can help you or hurt you. Just like hot sauce, you’ve got to know how much to use and when. Otherwise, you’ll numb your taste buds for campaigns. Is it time to start a church-wide campaign? Or, is it time to stop?

Join Allen White for a Free Webinar: Beyond Church-wide Campaigns on Tuesday, Nov. 13 at 3pm EST or Wednesday, Nov 14 at 12:30pm EST. CLICK HERE for more information

Beyond Church-wide Campaigns

Beyond Church-wide Campaigns

It’s time for your church to move beyond church-wide campaigns. The first widely publicized church-wide campaign, the 40 Days of Purpose by Rick Warren was launched in 2002. By far, it has been the most popular campaign to date. I am grateful for every person who ever “hosted” or joined a group for that season.

At this point, some of you may be confused. I wrote a book called Exponential Groups: Unleashing Your Church’s Potential (Hendrickson 2017), which is all about church-wide campaigns or alignment series. You might ask, “Now you’re telling us that campaigns don’t work.” That’s not what I’m telling you.

Church-wide campaigns used to work. But, there was a time and a season for campaigns. Here are the reasons for those seasons.

When to Stop Using Campaigns

There are two measures for when campaigns are no longer effective. Your church will hit these marks, and then campaigns will no longer be helpful.

First, if a high percentage of your members are in groups, you no longer need to use campaigns. For most churches, there is a 1-3 year window when campaigns are highly effective to recruit leaders and connect people into groups. Beyond that three year window, your church will experience “campaign fatigue.” It’s a strange phenomenon.

Every week, your people will hear a message in the weekend service. Every week, your people will meet in their group and probably study something. But, the idea of continually aligning the weekend service with the group study gets exhausting for people. This seems strange since there is a sermon and a study every week. But, it’s a reality with a few exceptions.

Some churches use sermon-based groups, which I believe is genius from a Christian education point of view. The normal course of sermon-based groups is steady. You don’t face all of the ups and downs of church-wide campaigns. While there’s a push to join groups every semester, it’s not the bandwagon effect over and over and over again. The bandwagon is fatiguing, which leads to the second point.

If your church has used campaigns for more than 3 years, you will experience a diminishing return. For about 8 years now, I’ve told the story of a church who had dramatic success in connecting all of their people into groups within a 9-month 3-campaign push. The pastor was engaged. They were naturals at creating their own curriculum. They launched multiple campaigns year after year. They began facing a steady skid downward. When I caught up with them about a year ago, groups were at an all-time low. Did the campaigns fail?

Their campaigns succeeded for the first year or two. But, by year 3 campaign fatigue had set in. They were excellent at the sprint of the campaign, but suffered when the sprint became a marathon. Your church will suffer this too.

Once the majority of your congregation is connected into groups and you’ve run campaigns for two or three years, it’s time for a change. If you don’t make the switch, your groups will decline, except for two scenarios…Click Here for Part 2.

Join Allen White for a Free Webinar: Beyond Church-wide Campaigns on Tuesday, Nov. 13 at 3pm EST or Wednesday, Nov 14 at 12:30pm EST. CLICK HERE for more information

Guest Post: 6 Mistakes that Stunt Church Growth and How to Avoid Them

Guest Post: 6 Mistakes that Stunt Church Growth and How to Avoid Them

Ever wish you could jump in a time machine and undo some of your mistakes?

You wouldn’t hire that staff member, or ask that guy to lead a small group or preach that sermon.
Unfortunately, time machines don’t exist.
But the next best thing is learning from the mistakes of others.
In This NEW MASTER CLASS!
My good friend, Pastor Ariel Nieves shares 6 Mistakes that might be frustrating your churches growth. Almost 6 years ago Pastor Ariel hired me to help build his small groups ministry. He was the former Discipleship Pastor at Christ Tabernacle, a church of 4,000 members in NYC, and now he’s the founder of Thrive Church Coaching where he helps pastors overcome their growth barriers utilizing Assimilation, Discipleship, and Leadership strategies.
The Training is on Thursday, November 1st @ 1:30pm Eastern/ 12:30pm Central/ 11:30am Mountain/ 10:30am Pacific.
Here’s what you’ll learn:
Avoid the 6 Biggest “Connection Mistakes”: The mistakes Pastors make that keep guests from returning, connecting, and growing spiritually.
Discover How To Get More First time Guests To Call Your Church Home without feeling like a bad salesman (Even if you have a low budget or are short on volunteers!)
CASE STUDY: find out how Christ Tabernacle went from 10 First time Guests per month to over 100 per month and added 450 new members in one year.
Discover the “Lifestyle Evangelism” strategy that will encourage your congregation to personally invite others to your worship service.
PLUS: You’ll see how to automate your follow up process so that you can delegate them to a volunteer.
… and much, much more
This training is for you if you are:
  • Tired of trying the same ineffective assimilation strategies and hoping for different results.
  • Frustrated because you know you are called, your preaching is phenomenal, but leading a church has become extremely difficult.
  • Working extremely hard to develop church leaders.
  • Not sure how small groups fit into your overall discipleship strategy
  • Ready to take your church to the next level.
We’ve only got 100 seats available, so reserve your spot now. We expect a good crowd, and we’d love to see you there too!
See you soon!
Pastor Ariel
P.S. We’re going to introduce a special offer at the end of the Master Class, so you won’t want to miss it! Click here to register.


Turn Your Sermons into Small Group Studies

Turn Your Sermons into Small Group Studies

By Allen White

Many pastors are interested in creating their own video-based curriculum. But, they put it on the backburner because they feel the pressure of creating the next Purpose-Driven Life. Let me relieve some pressure for you – that’s not going to happen. There is both good and bad news in that statement.

The bad news is that you’re probably not in line to write the second bestselling non-fiction book of all time (second only to the Bible). But, the good news is you have content. When you think about your sermon files, digital, analog, or otherwise, you are loaded with content. But, how do you repurpose your vast content into curriculum?

1. Pick a Dominate Theme.

What are you passionate about? Look at the recurring themes in your past sermons and series. Do you teach about leadership, relationships, marriage, parenting, spiritual gifts, finances, or evangelism? What topics get you the most excited?

Several years back, we were working with a pastor in Bakersfield, California who wanted to write a book and video-based curriculum on relationships. His small group pastor and his assistant went treasure hunting for past sermons on the theme. They came up with an extra large banker’s box full of sermon files. The content was there. Now, it needed to be organized.

2. Choose Six Big Categories within the Theme.

For a series on relationships, the material could be sorted into “stacks” of topics like Connection, Communication, Conflict, Care…you can come up with two more categories beginning with the letter C. (I was headed toward cucumber and calamari.)

Once the content is sorted, then choose one key verse for each category and a few supplemental verses. I’m old school. I believe a Bible study should be based on the Bible.

If sermons are only available as audio or video files, get the sermons transcribed. A service like rev.com is accurate, efficient, and affordable. (It’s what I use).

3. Get to Work on Your Video Scripts.

Take the six categories and their verses and write a 10-minute script on each topic. Since sermons are often 30-45 minutes, then you’ll need to dial back the content. Videos longer than 10 minutes tend to become passive and will cause group members to zone out. Keep them engaged by keeping the video short.

After your scripts have been reviewed by the senior pastor, then prepare for your video shoot. Take the production as far as you can go. You can’t compete with professional studios, but your pastor on camera is far more meaningful than high production value. Don’t try to out Netflix, Netflix. If you need direction in creating video curriculum, curriculum coaching is available. If you prefer to hire a professional full production video team, check out my partners at All In Small Groups. Even if your videographers create amazing video, small group curriculum video is a different genre. It’s a bit of a learning curve, but help is available.

One word of advice: If you are planning to launch a New Year’s series with your own curriculum, shoot the video in mid-October to mid-November. If you wait until January, it’s too late. If your series will launch after Easter, then you should shoot the video in February. If your series is for Fall, then shoot in May/June, before everyone heads off for vacation. Don’t wait until August, or you’ll be in the weeds.

4. Write the Study.

Once the video is shot, then it’s time to write the lessons. I prefer to write after the shoot, because the video doesn’t change. Some pastors will want to see the study guide content before the shoot. Do whatever your pastor wants to do, but if you can write after the shoot, it will save you from a rewrite.

You know what curriculum is, so I don’t need to explain that. But, as you write in conjunction with the video, don’t ask obvious questions. Also, it’s a waste of time to ask questions about the main passage, since your pastor explained what the main passage means in the video. Nobody’s answer will top the pastor’s answer.

Write questions pointed toward how the group members’ personal experiences connect with the topic. Focus toward application. Your goal is to hit where the rubber meets the road, not where the rubber meets the air. Include some direct quotes from the video and base questions on these quotes. This will show the tie between the study guide and the videos.

If you need help with curriculum writing, enroll in the Writing Effective Curriculum Workshop that starts on October 31, 2018. Professional writing services for creating video scripts and study guides are also available.

5. Designing Your Curriculum.

Before you think about the design, decide on the format(s) for your curriculum. Will you offer printed study guides? Services like CreateSpace/Kindle Direct Publishing offer affordable print-on-demand services. If you use a service like this, download their guidelines and templates to make sure your designer is designing the book correctly. You might also consider your local printer. If your printer doesn’t print books, they probably have a relationship with another company who does. Again, begin with the end in mind. Start with the print specs and make sure your designer has these.

If your church has its own graphic designer, then start bringing him or her Starbucks every day starting immediately. Seriously, allow plenty of lead time. Keep in mind, most church graphic designers are overburdened with projects.

If you don’t have a graphic designer on staff, consider using a member of your congregation who may volunteer their time. Word to the wise: Look at samples of their work before you agree to let them design your book. If their work is a match, then proceed. If not, then a gentle refusal is in order. Even if you decide to use a member to design your book, only commit to one design project. If the person does great work and is easy to work with, then maybe use them again. If the work is not great or if the person is difficult, then count the cost before you use them again.

Final Thoughts

I could write a book on curriculum writing. I have learned a great deal over the years in my time working for Brett Eastman and Lifetogether Ministries. Personally, I have written curriculum for Chip Ingram, Doug Fields, Michael Phillips, and have produced series including The Daniel Plan by Rick Warren. All of that to say, I know the ins and outs of curriculum production. If you need help, I can help you.

If you would like to talk further about curriculum production or writing, please contact me at info@allenwhite.org. I’d love to share more pointers with you.

Why Writing Curriculum is Better Than Buying It

Why Writing Curriculum is Better Than Buying It

Why Writing Curriculum is Better than Buying It

By Allen White

With so much curriculum available on the market today, why write your own curriculum? Curriculum from publishers is written by professional, well-known authors. It has been thoroughly edited and proofed. The curriculum is designed and printed. All you need to do is buy it, right? While you can purchase the right study with the right topic (and without the work of creating your own), there are some distinct advantages to writing your own curriculum.

Integrate Your Church’s DNA into the Study

Published curriculum is written based on someone’s else’s doctrine, point of view, and even denomination. If those things align with your church, then published curriculum should be the way to go. But, even if the curriculum comes from your denomination, doctrinal statement, and point of view, it won’t reflect the vision and values of your church. Every church is unique. Even churches in the same tribes vary widely according to their region, their culture, their setting (urban, rural, suburban), their demographic, their ministry approach and so many other things.

You can hang your church’s mission statement on the wall, where everybody can see it, but few will remember it or live it out. Or, you can bake your vision and mission into every lesson your group members study and help them better apply your church’s vision and values to their lives.

Some churches will even name the main sections of their curriculum template after their church’s values. Let’s say your church’s mission is summed up as Connect, Grow, Serve (which is a great assimilation strategy, but is not a discipleship strategy. Read more here…). The icebreaker section of your curriculum could be the Connect Section. The Bible discussion could be the Grow Section. And, the application questions could be the Serve Section. This is not a great example, but you get it.

In order to reinforce your church’s values and take your people deeper into your church’s interaction with the community, writing your own curriculum will remind people of where the church is headed. Vision leaks. Your curriculum can recast vision on a weekly basis.

Motivate Your People to Do and Not Just Talk

A great deal of published curriculum focuses on a knowledge-based approach to discipleship. Don’t get me wrong. God gave us a book and a brain. That’s not a coincidence. Reading and studying the Bible is important. But, living out what the Bible says is even more important. After all, “faith without works is dead” (James 2:17).

Often published curriculum leads people into gaining more knowledge about the Bible and a greater understanding of the meaning of the text. But, is it changing their lives? D.L. Moody put it this way, “The Bible was not given for our information but for our transformation.” If your people are growing in knowledge, but lacking in transformation, there is a problem with how they are studying the Bible.

By writing your own curriculum, you can help your members set weekly goals for themselves, participate in specific community projects, or take on an assignment to apply your Bible study where the rubber meets the road instead of where the rubber meets the air.

As Howard Hendricks said, “Most believers are educated well beyond their level of obedience.” By writing your own studies and directing your members toward lesson outcomes that focus more on obeying God’s direction rather than outcomes focused on mere education, you will take them closer to Jesus’ instructions to “teach them to obey all I have commanded you” (Matthew 28:20).

Include Future Leader Development

Curriculum does not need to serve just the single purpose of Bible study. You can integrate leadership development into each study. Rather than spending hours training group leaders to develop apprentices, you can put the leader training directly into the group study. Write questions that will help group members get further involved in the group. Nothing is off limits. Ask group members, in the lessons, to share responsibilities for the group like facilitating the discussion, leading a prayer time, opening with an icebreaker, hosting the group in their homes, bringing refreshments, organizing a serve project, or planning a social event. Group leaders can delegate everything they are currently doing to the group members. The only thing they can’t delegate is the responsibility for the group.

By including these instructions in the actual lessons, even if the leader is reluctant to ask group members to participate, the curriculum asks for them. If you provide a sign up sheet or calendar for group members to record their assignments, then it’s all set. The leader no longer has to carry the entire burden of serving the group. The members will feel greater ownership for the group. Future leaders will be identified and developed to lead future groups.

You have to do this yourself. Very little published curriculum includes small group leadership strategies as part of the lessons.

Reduce Your Curriculum Costs

Published curriculum is expensive. The average study guide will range from $8-$20 per person. While that’s merely the price of a good cup of coffee or two, for some people and for most budgets, curriculum costs are expensive. If your curriculum is video-based, then you’re probably shelling about another $25-$35 for DVDs or streaming video. Fortunately, this is not the only way.

By creating your own curriculum, you can output your lessons as a pdf and upload your videos to Youtube. There is very little cost. If you want to up the ante and provide a professional looking study guide for an alignment series or church-wide campaign, services like Amazon’s CreateSpace offer print-on-demand services. For instance, my All In study costs $2.34 per copy. You can publish books on Kindle for free or upload video to Amazon Direct Video and not charge anything. You could even use a digitally interactive format like Connector.org which integrates video and print content.

Creating your own curriculum will not only reduce costs, but will provide flexible formats for your groups. For more information on creating curriculum teaching videos, go here.

Keep What’s Important in Front of Your Groups

Publishers care about providing quality resources to help your group members interact with God’s Word. They use very gifted, well-known teachers and speakers to produce these resources. They can do a lot of things that most church’s can’t. But, there is something they cannot do.

Publishers cannot customize their curriculum for your church. But, you can. As I stated before, you can integrate your church’s mission, vision, and values into every lesson. You can lead your people toward serving your community by including details of upcoming outreach events in the lessons. Even better, you can lead the group through a discussion on serving and outreach with your serving opportunity as the outcome of the lesson. You can train your group members to become group leaders by including your leadership training in the actual lessons instead of a page in the appendices of your book.

I’m not saying to avoid published curriculum. But, I do want you to consider the possibilities of writing your own curriculum. It’s your responsibility to lead your people, not a publisher’s responsibility.

This fall I am offering a 4-week Writing Effective Curriculum Workshop. For more information, click here.

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