Your Focus Determines Your Small Group Ministry Success

Your Focus Determines Your Small Group Ministry Success

By Allen White crowd in line

When you think about connecting a congregation into community or taking a crowd and turning them into disciples, the task can be quite mindboggling. Sometimes in contemplating the enormity of the task, we expend a lot of energy on things that are either not great investments of our time or are things other people should be doing. There is only so much of any small group pastor or director. Knowing where to apply your efforts will determine your success and possibly your sanity.

I tend to learn best in the school of hard knocks. Please understand while I believe all of my efforts have been well intentioned, I have made quite a number of well intentioned mistakes along the way. The good news is I have learned or am learning from most of those failed attempts, and I am now passing these painful lessons on to you.

Every small group pastor, including myself, who considers how to connect a congregation into community, typically starts with the wrong questions, which lead to the wrong strategies, which ends up with poor results. It typically goes like this:

1. How do I connect people into groups?

This is question comes from the assumption that most people file in and out of church never talking to anybody and have no real friends outside of church. People are far more connected than you might imagine. In fact, I would go so far as to say your people are already in multiple groups. The question is: how are those groups helping them to grow spiritually? What are they doing to intentionally grow in their faith?

The reality is most people don’t have time for a small group and lack the capacity to maintain any more relationships. Now, before you quit your job, there’s a solution. Think about how people can leverage their existing connections to grow spiritually. Could you create an easy to use curriculum available for them to discuss spiritual things with their friends at dinner or their co-workers at lunch? The dilemma is not placing people into groups, but introducing a spiritual growth component to the groups they are already in.

If you feel your main task is to place people into groups via some dreaded system like a sign up card, trust me, you need to get out of that business ASAP. Yes, there are some exceptions to what I described above, but as Brett Eastman would say, “Let the exceptions be the exceptions.” If you build your entire system around the needs of exceptions, you will devote 90% of your energy to less than 5% of your people. For more ideas on how to connect people who are new to your church and who have truly no friends, click here.

2. How do I recruit group leaders?

You don’t. If your senior pastor is willing to create small group curriculum based on his teaching, then he will volunteer to recruit group leaders for you. You may be thinking, “That will never work in my church.” Let me ask you a question, “Has your senior pastor ever created his own curriculum?” Once a pastor has invested his time and energy in producing a small group curriculum, he won’t want to see that investment go to waste.

In just a few short weeks, your pastor can get half or more of your congregation into a study based on his teaching. All he has to do is ask. He will want to ask because he now has skin in the game. I’ve seen this happen in a church of 50 people, churches of tens of thousands of people, and both of the churches I have served on staff.

Small group pastors don’t need to recruit small group leaders. Your senior pastor will take care of this (and get a far better result).

3. How do I support and encourage small group leaders?

This is the right question. The real work of a small group pastor is to implement the systems and strategies to sustain groups over time (Wow, that really sounds like Brett Eastman). When I coach small group pastors in how to launch a church-wide series, the first task is to identify experienced group leaders and mature believers who will serve as a small group team for the first teaching series. Imagine if you suddenly had half or better of your congregation in groups, how would you manage the needs of those leaders?

Sure you could send a few email blasts or have your assistant call them, but the key to developing groups which will continue is a coaching structure to support them. This is a decentralized, one-on-one strategy. It’s the opposite of on-campus training meetings or robocalls. There is a place for training meetings. There is no place for robocalls. Everybody hates telemarketers…everybody. (I actually was a telemarketer for three days once. It was hard to live with myself for those 72 hours).

The hard work of small group ministry lies here. If you skip this step, then you will experience a short-lived, one-time success and then it will devolve into a number of leaders you can personally manage. Again, I’ve lived it. I’ve been there.

This is not a reason to become overwhelmed. This is a reason to pray. God knows what He wants to accomplish in your church during your upcoming launch. God also knows every person who can help you successfully start and sustain groups. If you ask God to direct you to the right small group team, pay attention to who crosses your path. God will answer your prayer. He’s certainly answered mine.

Why Should Our Church Produce Our Own Video Curriculum?

Why Should Our Church Produce Our Own Video Curriculum?

By Allen White

Video-based small group curriculum has been with us for about a decade now. Early innovators like Rick Warren and Brett Eastman at Saddleback Church brought the local pastor into the living room. Brett went on to found Lifetogether.com, which has sold about 4 million units to date. Many other video-based studies have followed and have succeeded.

With all of the professionally produced video curriculum out there, why would a church want to create their own? While well-known pastors have produced some excellent studies, your pastor’s face on the screen presents some strong advantages for your congregation.

1.       Takes the Weekend into the Week.

The hustle and bustle of life tends to edge out the Sunday morning sermon after a day or so. While some sermons are remembered better than others, most are long forgotten by mid-week. By providing small groups with studies based on the weekend message, the points made on Sunday can take deeper root.

By creating space in the small group to review the weekend message via a short video (no more than 10 minutes), the group has a chance to review the points, ask questions, discuss issues and make a specific application to their lives. Giving groups the opportunity to think about the message and what it means to them causes the group members to retain more. In groups they can involve more of themselves in the teaching. Rather than simply listening and maybe taking notes, group members can wrestle with hard questions and get the encouragement and accountability they need to live out the message.

2.       Engages the Senior Pastor’s Teaching Gift.

A senior pastor without a teaching gift is not a senior pastor for long. This is the most public and most personal role of any senior pastor. Speaking is hard work. Even the most gifted teachers spend hours gathering material, studying, collecting illustrations, and polishing their messages. Once Sunday is finished, for most pastors, the countdown clock to next week’s sermon begins. The one they worked so hard on for this week is now a thing of the past. But, it doesn’t have to be.

What if the pastor could sit down in a living room with his church members and teach them the part he couldn’t get to on Sunday morning? What if in that circle the pastor could share his heart about what the Bible passage means and what it would mean if people started obeying it? A video-based curriculum can breathe new life into a message destined for the archives. Not only will the congregation learn more, but the message will go farther through the group.

3.       Elevates the Role of Groups.

For most churchgoers, the initial draw to a church is the pastor’s teaching and the music. As hard as the other church staff work in their roles, this is the simple truth. Other than Jesus Himself, the senior pastor plays a highly significant role in the spiritual lives of his congregation.

By connecting the small group study to the weekend message, you can leverage the influence of the senior pastor in leading his people to connect in small groups. Once the pastor has created a video curriculum, his next question will be “How do we use this? How do we recruit more leaders? How do we get people into groups?” Don’t you want your senior pastor asking those questions?

What’s important to the senior pastor will be what’s important to the congregation. Bulletins, video announcements, website – none of these come close to having the #1 influencer in the church direct the congregation. When the pastor asks for people to host groups, people will host groups. When the pastor invites members to join groups, members will join groups. When E.F. Hutton talks…

I learned this lesson about a decade ago. I had spent seven years recruiting and training leaders only to find 30 percent of our congregation in groups. But, the first time our senior pastor stood up and asked for host homes, we doubled our groups in one day. I never looked back. He did all of the recruiting and leading from that point forward.

4.       Moves the Weekend Message Beyond the Church Walls.

When church members invite their friends, neighbors, co-workers, relatives and others to join them for a church-produced Bible study, the senior pastor is introduced to many more people than actually attend the church on Sunday. In homes, workplaces, Starbucks and even commuter trains, the pastor’s teaching goes out to many new people.

Often new people will meet the pastor via video before they meet him in person. But, the transition from the living room to the church auditorium now is not quite as daunting. New folks feel they’ve already met the pastor through the weekly group studies. And, don’t tell the group hosts and leaders, but they’re actually doing evangelism. Shhh.

5.       Puts Group Multiplication on Steroids.

A DVD curriculum is easy to use. In fact, someone who has never led before simply needs to follow the instructions. The teaching on the DVD provides the wisdom and expertise. The questions in the book provide the pathway for a great discussion. Pushing play and reading questions is not so hard.

Think about this: every person in your church has friends. The people who are less involved in the church will actually have far more friends outside of the church. What if your church members each gathered a group of 8-10 people for a video-based study featuring your senior pastor? Could a church of 100 members reach 1,000 people? What about a church of 1,000 going after 10,000? What about a church of 13,000 reaching over 100,000? Is it possible? The Bible says all things are possible with God.

I’ve created quite a few DVD-based studies in both churches I’ve served at over the last 10 years. If you’d like some help creating your own curriculum, shoot me an email at allen (at) lifetogether.com (For non-Outlook users, replace (at) with @).

Most Read Posts for August 2011

These are the Most Read Posts for allenwhite.org in August 2011:

By Allen White

1. How Do You Know When God is Speaking to You? 

2. Are You Discipling Your Online Followers? 

3. Why Bother? (Smallgroups.com article)

4. The Power and Potential of Small Groups By Brett Eastman

5. How Can I Get My Group to Share at a Deeper Level? 

6. How to Beat Small-Group Burnout 

7. Is Pornography Adultery? 

8. Is Worship in Small Groups Even Possible? 

9. Connecting the Last 30 Percent: Engaging Introverts (3-Part Series)

10. How Do We Balance Developing Relationships and Completing Lessons in a Group?  

Connecting the Last 30 Percent: Engaging Introverts

Connecting the Last 30 Percent: Engaging Introverts

By Allen White

Another important group in the last 30 percent are Introverts. Like Independents, Introverts don’t fit well in the system that serves the other 70 percent so well. Unlike the Independents, they aren’t going to form an unofficial group on the sly.

Introverts are not like the other 70 percent of members who have already joined groups. Granted some introverts joined a group with their spouse, and in the words of Joseph Myers, each week they endure “forced relational hell” (Read why I hated Joe’s book).

An introvert’s greatest fear is knocking on the door of a stranger’s house and meeting twelve new people. It’s overwhelming. It’s enough to make them pull the covers over their heads and call it a night. But, introverts are not anti-social.

Most introverts have good friends. The difference between an introvert and an extrovert is that introverts just need a few friends while extroverts have never met a stranger. Introverts don’t comfortably fit into the usual structure of a small group. They don’t do groups of 10-12 people. They are far more comfortable with one or two. Can three people count as a group? Jesus seemed to think so (Matthew 18:20).

But, who said that small groups should be comfortable? Shouldn’t we be challenged to grow? Shouldn’t we step out of our comfort zones? Down, pastor. Down. Pastors get up and speak before hundreds to thousands on Sundays. Introverts are back there in the corner. What works for you won’t work for them. But, how do you get introverts connected in groups?

1.       Friends are the Key to Attracting Introverts.

Introverts have friends. They probably have better friends than extroverts, in that, they’ve taken time to get to know a couple of friends very well. A pastor’s invitation to join small groups probably won’t do much to motivate introverts in that direction. It will only reinforce their greatest fear. But, if their friend thinks it’s a good idea and invites them, there’s a much better chance of them going to group.

The nuance here is that introverts connect in groups by relationship, not by strategy. Don’t plan to launch groups where no one has to talk. Instead, encourage current small group members to think about the people in their life – who would enjoy or benefit from the group’s next study. A simple exercise like the Circles of Life from Lifetogether.com is a great way for them to start praying about who to invite.

You won’t connect 100 percent of your introverts this way. But, it’s a much better way than sending them into a connection event.

2.       Rethink Your Small Group Model.

What is a small group? We usually come up with twelve, since Jesus had twelve disciples. But, is twelve the right number. Many small group pastors, like Saddleback’s Steve Gladen, advocate groups of eight and subgrouping when your group exceeds eight (Check out Steve’s book — Small Groups with Purpose). Then, there was the seminary class I took that defined a small group as three to 30 people. What?

Every group doesn’t need to be the exact same size. Sometimes things that happen with two or three in a group can’t happen with 18 members present. If we had a small group of only three men named Peter, James and John, would we give it the green light?

3.       Start Book Clubs instead of Small Groups.

Introverts aren’t friendless folks. They have good friends. In fact, we might even call good friends a small group with purpose. The formula is simple: friends + intention = growth. We provide the intention by directing the group’s focus, usually by offering small group curriculum. If we make the study available to any person who wants to get together with a group of friends, then you have a better chance of including introverts. I’ve even announced on a Sunday, “Some of you haven’t found a group yet. You might not even like our small groups. Why get together with your friends and start your own group?” Curriculum sold like hotcakes.

A women walked up to the “Start Your Own Group” table and said, “Four of us meet together at Starbucks every Thursday morning, could we do the study together?” Absolutely! They were in a group of friends, but they weren’t in a small group. Why not help them become a small group?

4.       Start Online Small Groups.

As more and more of life is pushed toward the intranet, we find ourselves in virtual family reunions and class reunions on Facebook practically on a daily basis. Technology allows us to encourage each other daily (Hebrews 3:13). Through online chat and video conference sites, it’s possible to connect online for a small group. Whether you’re represented by an avatar or your actual video, online small groups offer flexibility and allow members to meet from the comfort of their own homes.

Some object to online small groups saying that people can pretend to be someone else online and don’t have to be themselves. If you’ve been in small group ministry for very long, you understand that this behavior is not limited to online small groups. Self-disclosure is an issue in both online and off-line groups.

Years ago, Robert Schuller started a church in a drive-in movie theater because people wouldn’t attend church because they didn’t have nice clothes to wear. He figured if they stayed in their cars at the drive-in, it didn’t matter what they wore. Online small groups can also provide a level of comfort that will get introverts into the game. Besides, if the leader asks a tough question, Google is but a click away.

Introverts will join small groups. But, most likely they won’t sign up to join a group of strangers. By innovating and taking a different approach, connecting introverts into groups or helping introverts start groups will close the gap on the last 30 percent.

I am an introvert, and I am in a group. But, I’m also a small group pastor, so there’s a little pressure there. I hope that I haven’t offended any of my introverted friends. For a more thorough and insightful perspective, check out Introverts in the Church by Adam S. McHugh.

More on Connecting the Last 30 Percent tomorrow…

Connecting the Last 30 Percent: Enlisting Independents

Including the Isolated

Connecting the Last 30 Percent in Groups: Enlisting the Independents

Connecting the Last 30 Percent in Groups: Enlisting the Independents

By Allen White

The delusion of success is that what we need next is more of what we’re already experienced. After all, if Host Homes and Turbo Groups and Apprentices and Church-wide Campaigns helped us connect the first 70 percent of our members into groups, then one last push should put us over the top. For those of us who have achieved 71 percent or more, we understand that this simply isn’t true. What connected the first 70 percent will not connect the last 30 percent – no matter how attractive the appeal.

The last 30 percent fall into one of three categories – Independent, Introverted or Isolated. These folks do not want to fit into anyone’s system. They would rather practice personal spiritual disciplines like contemplation rather than face their greatest fear – your living room. They might have a disability or a disadvantage that keeps them away. A cookie cutter approach is not the answer.

Independent people struggle with our systems. They are smart enough to know that they don’t really need one. They don’t buck the system as much as they just avoid it. There natural leaders look at things much differently than the connected 70 percent.

Our church was launching a church-wide campaign in Fall a few years ago. A long-time member called and told me that he had an unofficial small group. I’m never threatened by such an admission. Secretly, I wished every member had this news to share. He asked if his group could do the church-wide study. I told him, “Absolutely not,” and then I laughed. Then, I asked him why his group was flying under the radar.

“Well, it’s like Dean Martin used to say,” he started. (Huh?) “The difference between a drunk and an alcoholic is that drunks don’t go to all of those meetings.” (My apologies to folks in recovery. The meetings are a good thing).  I told him that I only had two meetings a year. He said that might be possible.

Independent folks don’t want to fit into a system. And, they know that they don’t have to. They’re not rebellious as much as they just dance to the beat of their own drummer. They don’t want recognition. They don’t want training. They don’t want supervision. They just want to get together with friends. Sometimes they’ll discuss spiritual things. Other times they’ll go to dinner. They are a small group. They just don’t obsess over structure like most pastors do.

Independents won’t attend Host Briefings or Leadership Training. It’s not that they’re above that. It’s just against their nature. Most independents possess a leadership gift already. They are capable to lead. They just need an opportunity. So, how do you get independents involved in groups?

Give them the material with no strings attached. They know how to lead. They know how to gather a group. They just need the materials. Now, for all of the control freaks who are hyperventilating at this point — by selecting the curriculum, you have given direction to the group. Most leaders are not working hard to teach heresy or form a cult. They are devoting themselves to vacuuming their living rooms and preparing refreshments.

Starting groups for independents is as simple as putting a table in your church’s lobby with a sign that says, “Start Your Own Group.” Find out who they are and get their contact information. Give them all of the resources you would give any new leader. Give them access to a coach who can answer their questions at their request. When the six-week study ends, invite them to leadership training. They may or may not attend. That’s okay. When they need help, they will come and find you. Independents need a long, invisible leash.

Some pastors object. “Why can’t these independent folks honor the authority that God has placed over them by doing it my way?” Whoa. Calm down. That kind of thinking will keep you right at the numbers you currently have. Community is much bigger than your system or even your church.

To attract the Independents in the last 30 percent, you must be willing to take a different approach. If you start where people are comfortable, then you can lead them to other things. If you try to start where they’re uncomfortable, you’ll lead them nowhere.

Connecting the Last 30 Percent Part 2: Engaging Introverts

Including the Isolated

 

 

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