Back in the good old days, the school year started after Labor Day and ended before Memorial Day as God intended. Lately, however, school districts have gotten creative with school calendars. Some schools take a week or two off every six weeks now – all year ‘round. While I’m sure there is a lot of reason and research that have gone into creating these optimal learning environments, I feel for those missing the lazy days of summer, but I especially feel for you as you plan your small group launches.
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Good News: Old Calendar Habits are Hard to Break
Even in areas where the school calendar looks a lot like the annual calendar, the traditional school calendar is well embedded into the hearts and minds of most adults. Look at the workplace. Most people take vacation during the summer months and little gets done the last two weeks of the year. It’s just like the good old days when we had summer vacation and Christmas break. In a way this is good news.
My wife taught in the California public schools. At one school there were 900 students on a campus built to accommodate 300 students. They added as many portables as possible, but it was impossible to have the entire student body on campus at the same time. So, students were divided into four tracks. Each track took a month off every fourth month. This way only 75% of the students were on-campus at any one time. But, here’s the thing – the most popular vacation months were May, June, July, and August. While families could have gone on vacation during either of the other two months their children were out of school, vacations happened during the summer months. Old habits die hard.
If your small group launch is faced with a new or changing school calendar, don’t fear. Your people are still conditioned by the traditional school calendar. Most people won’t go on vacation every six weeks. Most people can’t afford it. Vacations by and large will occur during the summer months. There might be a trip to Branson in October or a skiing trip in the winter, but most people will be around.
Your Groups Can Flex
Often the fear is that if you launch groups, then there’s a “fall break” two weeks into the aligned series or semester, then your groups will fall apart. This is not true. Breaks that occur after a series or semester launches are not a problem for most groups. But, you want to avoid breaks while you’re gearing up for a launch.
In most cases, the best times to launch groups are in the fall, the New Year, and after Easter. These are normal seasons of the year for folks to start things. People are still driven by seasons regardless of what the school calendar dictates.
In South Carolina where our family lived for 14 years, many South Carolinians went on vacation either the week before or after the 4th of July. This tradition went back more than a century. Back in the day, the textile mills closed for two weeks on either side of Independence Day. That’s when everyone took vacation. Now, generations later, many people still vacation during those two weeks because that’s what their families have always done. Recent calendar changes won’t disrupt decades-long traditions.
First, if you live in Canada, forget what I just said. Plan for your groups to start AFTER your Thanksgiving and lead up to the Christmas season.
Next, respect the traditions and culture of your neck of the woods. Churches in the Northwest plan for big small group launches in January to June. That’s when groups run. What about the fall? Well, since people aren’t back until around Halloween, there’s just not much there. Inland Maine churches don’t plan groups during January and February due to winter weather. (After all, they live north of most of Canada’s population!)
Learn the patterns people follow. Whether you make adjustments for cold weather, hot weather, or hunting season, don’t fight these rhythms. The fight for off season groups is simply not worth the result. Besides often after people have a break for group life, the next group launch is even stronger.
Protect the Month Leading Up to a Launch
The key to any successful small group launch is the month leading up to the launch. You want to wait until your people are “back” from summer vacation, Christmas vacation, or wherever else they’ve been. If you’re big kick off weekend is the first weekend everyone is back, then you’re going to have a difficult time recruiting leaders and connecting people into groups. Let’s say you’re people are back around mid-August. You want to plan for a group launch around mid-September. If your groups and series launch in mid-August, well, you’ve left a lot of cards on the table.
The same is true for the New Year’s launch. You can’t recruit new leaders and connect people into groups during the Christmas season. It simply does not work. This means your aligned series or small group semester can’t start in January. That’s okay. Maybe your series should run between the Christian holidays of Super Bowl Sunday and Easter. Use the month of January to recruit.
You need plenty of runway to recruit new leaders and form groups. During the month preceding a launch eliminate as many competing values as possible – no other announcements, no guest speakers, just groups, groups, and more groups. Avoid the random weeks off from school. It’s okay if your fall break occurs during your series – that won’t hurt you. But, avoid a week off during your ramp up to the group launch. That disruption will dampen momentum for your launch.
Think About This
Old habits die hard. Of course, the disruption of the Coronavirus pandemic has caused many to change course. They worship at home. They’re choosier about who they spend time with and how they spend their time. Things aren’t snapping back quickly. But, in this new normal, there is still underlying traditions and seasons. Get to understand the currents of your local calendar and follow that when you plan your small group launches.
How does your church navigate school calendars? Leave your comment below.
Numbers are important. You want to know if you are succeeding, failing, or holding steady. These hard metrics can be encouraging or even exciting. They can also be motivating. If your small groups are lagging in some way, then you can kick it into high gear, recruit more leaders, and get more groups started. Everybody likes numbers that climb up and to the right. But, when numbers start falling, you might feel all of your efforts don’t count. The good news is that numbers are only part of the equation.
Hard Metrics aren’t the Only Factor
Numbers are hard metrics: names on rosters, number of groups, meetings attended, verses memorized. Hard numbers don’t paint the entire picture. You also need to look at soft metrics: stories being told, how God is working through groups, lives being changed, problems overcome, next steps achieved, and so on.
In a recent episode of the Church Pulse Weekly podcast, Bill Willits reflected on this ministry season at North Point, “We’ve been averaging 35-40 percent of what we would typically connect in our short-term and long-term groups. I think that’s [because of] Covid. It’s been a challenging, challenging season.” Bill continued, “[Weekend] attendance is running between 40-50 percent compared to pre-Covid at North Point. We are looking at about a third of the typically connections we would see in a fall season.” Clearly, those are disappointing results for North Point and for your church as well.
In this challenging season like in every church, the North Point team has to navigate the emotions surrounding the ministry. Bill adds, “One of the biggest things is just reminding our team, ‘Let’s make sure that the people taking the step are finding a great experience. Let’s make sure that we are helping to onboard new groups, new group leaders and their members well.’ We are putting in a lot of touch points in the first 90 days of a new group just to make sure…that this experience in really unique times is still a good one. It’s taking a lot more effort.” Are you feeling that in your fall launch right now?
“For a staff going into a connection season when you’re used to having a [high] level of engagement, it can be a major bummer to have a [much lower] level of engagement. We keep reminding staff that in this unique time, we are dialing down the euphoria about numbers and let’s dial up stories about people who are having meaningful group experiences.”
Things You Might Have Overlooked
When your numbers are strong, things are usually moving pretty fast. You probably don’t slow down to look at what’s happening with your coaches, your leaders, and your groups because too much is happening. But, when things aren’t moving fast enough, you can follow one of two approaches: frustration or evaluation.
If you expect things to work the way they always have, you will live in a lot of frustration. The world has changed. The culture has changed. New approaches are necessary in a new culture. Longing for the good old days of 2019 isn’t going to propel you forward. In fact, it will discourage you to the point of giving up. You and I both know pastors who have left the ministry in the last 18 months. When things aren’t happening fast enough for you, it’s time to slow down.
If you choose evaluation, then you ask yourself if what you’re doing is still effectively fulfilling the Great Commission. Be willing to strip away all of the plans and programs down to their core. What should you keep? What should you end? What new thing should you try? What does this make possible?
Another big question is: What is your current system producing? Are you seeing leaders developed? Are you seeing people become more like Christ? Do you see an increase in selflessness and a decrease in selfishness?
What you’ve been doing is not wrong. But, it’s not working at the level it once did. Riding this season out is not the answer. It’s time to take the thing apart – strip it down all of the way, evaluate each piece, and decide what to invest in.
Think About This
Counting your groups and leaders is important. After all, you count your money, why wouldn’t you count your people? People are far more important than money. Counting is important, but it’s not all important. The metrics that matter the most are difficult to measure. How are you creating environments where disciple-making can take place? How are you multiplying yourself? Are people coming to Christ? How are people becoming more like Christ? Who has surprised you by stepping forward to lead a group for the first time? What is God doing in your groups?
Be encouraged. You matter. Your work matters. God is using you. There’s much to do. There’s much to celebrate.
Church Pulse Weekly Podcast
When Counting Doesn’t Add Up
What’s Still Working with Online Small Groups
Covid Church the Sequel?
The church could not be more divided over the correct approach to in-person gatherings during Covid Church the Sequel. Should people meet in-person? Should people only meet online? Should masks be worn even by vaccinated people? Should people be vaccinated? Is the whole thing made up? You don’t have to talk to too many people before you hear any or all of the above.
How are you supposed to connect people who feel more comfortable disconnecting again? How are you supposed to form groups with people who haven’t returned to in-person worship? How are you supposed to create groups knowing that differences over Covid might cause more argument than agreement? Maybe this isn’t your problem to solve.
People are Connecting
In a recent edition of Wired magazine, Jennifer Berney wrote about her preteen son’s experience during the pandemic. “Over the past year, many parents like me have watched their children withdraw, become sullen and angry, and develop difficulty sleeping and eating. Getting West (her son) to shower and eat became an intense negotiation. Little seemed to cheer him, and yet I heard a clear lift in his voice when he played Minecraft while talking over Discord with his friends. He often carried his laptop downstairs and gabbed into his headset while finally eating the sandwich I’d offered him hours before.”*
People are created for community. It’s like we can’t be kept apart. There is a natural tendency to form community, even when it’s difficult or when circumstances dictate against it.
Now, most of you reading this post are not forming groups for preteens, but here’s the point: your people are finding community. Whether they are connecting in-person or online, they are connecting. The other night I looked out the window to see my wife Facetiming on the porch, or so I thought. When I looked again, I saw only her picture on the phone. I thought, “Is she Facetiming herself? This isn’t good. I need to be more available…” What I discovered was that she wasn’t Facetiming to herself. She was sending a video reply to her childhood friend in California over the Marco Polo app. People are connecting. So in those places where they are connecting, how can you help them grow spiritually together?
Get Out of the Connecting Business
In the first sentence of Exponential Groups: Releasing Your Church’s Potential, I wrote, “Everybody is already in a group.” Most people are in multiple groups – friends, families, co-workers, neighbors, Facebook, group chats, Slack, and the list goes on. People are created for community. The people in your church already connect with other believers on a regular basis. Rather than wearing yourself out trying to get them to de-group in order to re-group, leverage their existing relationships to start groups. Stop working so hard at creating unnatural connections that won’t last.
I spent a lot of years trying to place people into groups. They would fill out a sign up card or inquire from the website. After all, I was their pastor. I’m supposed to help them, right? But, here’s what I discovered – most people who inquired this way weren’t serious about joining a new group. Maybe they were emotionally motivated by a sermon, so they signed up. But, they didn’t show up. The people who I helped the most tended to show up the least. There is a better use of your time.
Where Do Your People Find Community?
The Wired author continues, “Minecraft exists outside of Covid. Villagers don’t have to stay 6 feet apart or wear masks, and players can avoid death simply by shifting to Creative mode.”* While I have four Minecraft players in my family, I’m not sure you could create a small group meeting within Minecraft or on Twitch. But, the thought of a meeting place apart from Covid sounds pretty good. Relationships are formed on these platforms. Where there is relationship, there is potential for small groups. But, you don’t have to become an expert in this.
Years ago I had a leader who started a small group on a commuter train. Every Tuesday morning on the commute from Stockton, California to San Jose, Jennifer led a Bible study. Eventually, her group filled up an entire section of the train. I never cast vision for “Commuter Train Small Groups.” I never read a book on it or attended a seminar. I had never thought of it. Jennifer came up with the idea. She just needed permission and opportunity to start the group. The same is true of any person in your church connecting with other people in any space – digital or analog. How can they start a group in that community?
Think About This
You can’t provide community for people — just like you can’t provide sanctification for them. But, you can create an environment in your church to promote community (and sanctification). You can provide guidance and guardrails. You can supply an easy-to-use curriculum and a coach to guide them. You can offer a trial run at doing a study with their friends. You can lead a horse to water…
What opportunities do your people have to start groups with their connections?
*”Missing Peace” by Jennifer Berney. Wired. Volume 29, No 7. p. 22-23.
Exponential Groups: Unleasing Your Church’s Potential (Hendrickson 2017).
By Allen White
While some folks seem to prefer a Shallow Small Group, many small group members joined a group for relationships that lead to spiritual growth. If the conversation continually just skims the surface, some members will go looking for a scuba diving group or at least one that requires hip waders. But, what are these members looking for and how can your group get there?
1. How Deep is Deep?
If your group is looking for depth spiritual growth, I’m not sure that parsing Greek verbs will get you there. I don’t know if a cathartic experience of reciting the details of painful pasts will accomplish that either. The problem with most people seeking a deeper experience is that they don’t actually know what they want.
I recently recommended a curriculum named “Deeper” to a small group leader. She told me that it seemed kind of shallow. Every group is at a different place of maturity. What’s challenging to one group might be child’s play to another. The key is to ask your group to describe as best they can what they expect of the group. When someone throws out “deep,” ask them what they mean by deep. There are many varieties of deep.
2. Speed of the Leader = Speed of the Team
The leader sets the pace for the group. If you want your group to become more transparent, then the leader must become more transparent. If you want the group to personally apply God’s Word, then the leader needs to talk about his or her struggles with making that application.
Sometimes leaders resist opening up, because they’re the leader. They feel the need to come across as more together than the rest of the group. They might even aim for perfect. After all, if the group members knew their flaws, they might leave the group. Actually the reverse is true.
Your group members will identify with your weaknesses and failures more than they will connect with your strengths and successes. Why? Because every one of us has failed. Every person has weaknesses. When my wife and I brought our baby home after months in intensive care, people called me for counseling. I told them, “I’m really not a counselor.” They told me that they wanted to talk to me because I knew what it was like to hurt. That pain transformed my ministry.
As the leader, you set the tone for the openness of the group. If you’re group isn’t getting “deep,” check your own depth meter. It might be time to offer a little more transparency.
3. Confidentiality is Key.
In order for group members to share their thoughts and feelings about life, God’s Word, or anything else, they need to feel safe in the group. What happens in your group must stay in your group if you want your group members to share openly. Gossip is a group killer.
Make confidentiality a key point in your group agreement. When new members join your group, you don’t need to share the entire group agreement, but at least make it a point to talk about the importance of confidentiality. There will be awkwardness anyway, but getting the new folks’ agreement to confidentiality is the first step to everyone feeling safe in the group.
4. Fixing is Forbidden.
When someone shares in the group, the response can’t go to advice giving. They don’t want to be fixed. They want to be heard. When others in the group chime in with advice, the person sharing quickly shuts down. Remember what your mom said about why you have two ears and one mouth?
Probably one of the worst examples of fixing happened in a group I lead in the early 90’s. We were a group of six: one older couple, one younger couple, a middle-aged single guy, and me. During our prayer time at the end of the meeting, the younger couple asked for prayer because they were having trouble getting their one-year-old to go to sleep. She was often staying up until midnight.
The middle-aged single guy began to give them parenting advice. He had never been married. He didn’t have any children. Yet, he was carrying on about how they should put their child to bed. We all sat there frozen. We didn’t know what to say. Finally, after a few minutes he ran out of advice or at least words. It was the dictionary definition of awkward.
In a group meeting a few weeks later, I simply asked everyone to listen to each other’s prayer requests without making comments. Our offender wasn’t offended, and he obliged during prayer time. Fortunately for the group, that never happened again.
5. Acceptance is Oxygen.
Openness requires acceptance. Your group members are asking themselves, “If I share something hard, will the group accept me or will I feel embarrassed?” They aren’t looking for helpful hits or advice. They want understanding. They want acceptance. They want the group to not act weird after they share.
Appropriate responses sound like “Boy, that must have been hard” or “I can’t imagine how painful that would have been.” What they don’t want to hear is “My cousin had the exact same problem…” or “I know exactly how you feel.” Is that even possible?
The group should respond with enough so that the person sharing knows that he’s being heard. But, not so much that he feels interrupted or brushed aside.
If the sharer has a bad experience, he might leave the group. If he is a no show for the next meeting, it’s important to follow up with him. You don’t necessarily have to bring up the topic. Just let him know that he was missed, and you’re looking forward to seeing him next week. If he admits feeling awkward in the group now, diffuse his concern: “Everybody in the group has gone through tough things. No one is judging here. We accept each other just the way we are.”
Whether your group is looking for deeper Bible study, deeper sharing, or deeper dish pizza, it’s important to start with expectations of what the group should be. If your group is the place for your members to decompress from the worries of life, then make it a value to let it all hang out. If your group is longing for deeper spiritual things, then find an appropriate study, set the right tone, and remind the group of James 1:26-27. (If it’s pizza, I recommend Lou Malnati’s).
But, remember, the pace of the group starts with you. Group members typically won’t go any deeper than their leader. Take the plunge yourself, and your group will also go deep.
By Allen White
A small group leader complained to small group expert, Carl George, a while back, “My group members won’t come to the group. They would rather go to the movies with their friends. What should I do?”
Carl’s sage advice, “Thank God that they have friends.” If group members are reaching out to people, then your group will continue to grow and share the love of God with others. No meeting is a chance occasion. There are no coincidences in a committed life. Meeting leads to inviting.
Listen to what Small Group Leader Shannon Perry learned at our recent retreat:
Trouble viewing the video? http://www.youtube.com/watch?v=51zEkl90xyA
Inviting new people to a group is more than just adding names to a role or increasing attendance in a Bible study. We’re inviting new people into our lives. Group members aren’t merely students in our class. They are companions in our journey. Since the stakes can be a little high on both sides, here are some things to keep in mind:
1. Will this be the right fit?
Not every group is for everybody. As a pastor, people have a certain expectation of what a pastor’s small group will be like. Got that image in your head? Okay, that is not my small group. Last summer we did a study called “Jaded.” Get the picture. So, when I launched my small group, we packed out the big table at Panera Bread. The second week, we packed out half of the table.
My group is not “The Pastor’s Bible Study Group” where we can think deep and live shallow. We get real in my group. We avoid the softball questions like “If you were a tree what kind of tree would you be?” My group would simply answer, “Jesus.” If the questions start hitting where the rubber meets the air, then my group makes fun of the questions. It doesn’t matter that I wrote the questions or that I’m sitting right there. In this group, you’re going to get real or get lost. I tend to talk people out of coming to my group at times.
Not every group is for every person. Before you encourage someone to attend your group, find out what kind of group they’re looking for. Then, you might invite them to your group, or you might recommend another group.
2. Invite group prospects the right way.
Groups are not classes that go on regardless of who shows up. Groups are more like family. As Eddie Mosley shares in his book, Connecting in Communities,
“The family usually has an understanding about certain things…This is a courtesy that my mother-in-law taught me. Family members don’t bring someone to lunch without giving her warning first.”
We don’t just bring somebody along because they want to come to group. We ask the group how they feel about it. If they resist for the wrong reasons, then we must address their Bad Reasons to Close a Group . But, in doing the good thing of including others, we don’t want to commit the bad thing of disrespecting our group.
3. Who is God directing into your path?
As Steve Gladen says, “There are members you choose, members who choose you, and members God chooses.” God is at work around us. The question is whether we are aware of what God is doing. We don’t need to gear up for a big sales pitch about how awesome our group is. We just need to ask God who He wants to bring to our group, and then be willing to receive them.
4. Is your group prepared to receive new members?
Introducing new members into a group creates some awkwardness on both sides. It won’t always be awkward, but it might be a little awkward at first. The group must be prepared for a little discomfort. This is one reason why it’s good to warn the group in advance and not have visitors pop in at random every week. If the group is committed to including new members, then the new members may stick. If they don’t, then the group shouldn’t take it personally. Most of us didn’t marry our first blind date.
5. It’s not about you.
After that first meeting, it’s good to follow-up with the new member. At this point, a little fear of rejection will kick in. “Did they hate the group? Do they think I’m a terrible leader? Will they call me back?” Okay, now that that bit of neurosis is out of the way, have the person who brought them to the group follow-up with them. If they didn’t like the group, then help them find another group to try. If they liked it, then remind them of when and where the group meets next and of any preparation they need to make.
Groups are living things. Group members come and go. But, if group members only go without new members joining, then we all know where that group is headed. Inviting new members not only brings new life to the group, it just might bring eternal life to the new member. Pray about who to invite next, then pay attention to who crosses your path.