By @allenwhite
If you have several different businesses, themes or interests, create different Twitter accounts for each interest. I write about small group ministry and some personal stuff (@allenwhite). I sell used, rare and out-of-print books and write book reviews (@halfreadbooks). I write daily inspirational posts from the Bible (@galatians419). I support the work of Water of Life , a water mission to villages in West Africa and India (@givefreshwater). I try to earn a little money through affiliate referrals (@half_or_less). I think that’s it. If I forgot one, I’ll tell you later.
My book people aren’t necessarily interested in my small group strategy posts. My bargain hunters might not be interested in daily inspiration. There might be a little crossover between these accounts, but different messages belong in different channels. If my mom were on Twitter, she would follow all five! But, not all of my followers will even be interested in this post.
Now, while Twitter is not the primary focus of this blog, it holds enough potential influence that it merits a few posts. When the Twitter followers of my small group friends exceed my followers, then I’ll stop writing these Thursday posts. Until then, I will speak the twitter truth in love.
What are you writing about? Who are you writing to? Are your topics on the right channel?
Allen, keep writing these posts about twitter. I am a twitter newbie and I find them very helpful. I have a lot of interests and find that i currently tweet about small groups, leadership, spiritual formation, and the occasional personal comment. Not sure that I’m ready to add more twitter accounts but your thoughts make a lot of sense.
Thanks, Brian. I will continue to guide the way.
Sir, I have been thinking about the very thing of which you wrote.
But how do you have more than one profile without twitter getting them mixed up? And how do you manage them? Do you continually have to go out of one to go into another, or is there a way to have them all at your fingertips for easy popping in and out of?
I’d be very appreciative of any tips you can provide 🙂
Hey Marlene,
To create multiple profiles on Twitter, you need to set up separate Twitter accounts with different names. You will need to have a unique email address for each. You can create new emails in Gmail or Yahoo easy enough.
As far as managing the accounts, I use Hootsuite. Hootsuite allows you to create columns for each of your accounts or lists. A Basic Hootsuite account allows you to track and post to five separate accounts. You simply type your tweet in the box, then choose which account to send from. Hootsuite also allows you to schedule your tweets in advance. You can check it out here: http://hootsuite.com/p_7096.
Hope this helps,
@allenwhite