This year has been just as crazy of a year for Rock Church in San Diego, CA as it has for everybody else. They have not conducted in-person services since March. Pastor Miles McPherson streams his message every Sunday morning to a growing online congregation. Then, in addition to quarantine, the US began to experience racial unrest to a high degree. Pastor Miles just so happens to be the author of The Third Option: Hope for a Racially Divided Nation. Suddenly, he knew what his next sermon series would be. The church also decided to launch book groups to go along with the series. Even if your church isn’t a megachurch or your pastor has not written a book, the principles Rock Church used will help you launch more online and in-person groups. This is how they launched 119 new online groups in July:
The Senior Pastor Invited People to Join Groups.
Every week Pastor Miles invited people to start or join a new online small group during the online worship service. This invitation wasn’t relegated to the announcements or made by another staff member. Over the years, I’ve seen that when an associate pastor makes the invitation, the church gets about 30% of the result. In 30 years, of full time ministry, I’ve experienced the same. This is why a lot of churches get stuck with only 30% of their adults in groups. Pastor Miles gave the invitation, and he got a big response.
They Chose a Compelling Topic.
You want a topic that has a broad appeal to a large group of people. This is not the time to choose a mature topic like fasting or anything to do with money. There are times for those series. By choosing a topic on racial tensions and reconciliation, Rock Church was positioned well to start a maximum number of groups in the middle of the summer. Now, it helped that Pastor Miles was the author of a book on racial reconciliation, but your church could also start groups using Miles McPherson’s book or start groups with a weekly teaching video and discussion questions from your pastor. The more relevant the topic, the greater the appeal.
They Reframed the Invitation to Start a Group.
Rock Church did not start “small groups.” They started book clubs or book groups. Small groups already had a certain meaning in their church’s culture. Small groups implied high qualifications and a lot of training in advance. By inviting people to Book Clubs, they didn’t need a small group leader. They needed friends to discuss a book. Language defines culture. To change the culture of groups in your church, change the words you use.
They Gave Their People Permission and Opportunity.
People interested in starting book clubs simply invited people they knew who would be interested in the book. There was no lengthy sign-up process or website to build. People just leveraged their existing relationships to meet online and discuss a topic that was relevant to them at their pastor’s invitation. It doesn’t really need to be more complex than that. That’s how most of these got started.
Now Rock Church is a large church. Chances are that there were many people who wanted to join a book club, but didn’t feel they could start one and didn’t get invited. The opportunity was given to register to join a book club. About 600 people took them up on this offer. The risk comes when you assign prospective group members to book club “leaders” that the church doesn’t know well. Instead, the book clubs for those 600 are being led largely by the church staff. (The campuses are closed. Services are online. What else is the staff going to do….?).
They Gave New Leaders an Experienced Leader to Coach Them.
To prepare for this launch, Mark Richardson, the small groups pastor at Rock Church, began to recruit experienced group leaders to walk alongside these book group leaders during the series. With the pandemic everything is decentralized. They didn’t have the ability for large training meetings, so they delivered the training through experienced leaders who can support and encourage these new leaders and answer their questions as they come.
If you can get these five keys in place, you will see a big result: Senior Pastor’s invitation, relevant topic, reframe the invitation, give permission and opportunity, and give the help of a coach. It’s not as difficult or complex as you might think. In this past year, Mark Richardson and Rock Church were prepared through my small group ministry coaching group. When we started the year, none of us knew what this year would hold. In January, Mark didn’t know he would be starting book clubs in July. But, by being ready to try something new and having coaches standing by, when Pastor Miles decided on The Third Option series, Mark was ready. Their people and their groups have benefitted greatly.
If you are interested in a 2021 Small Group Ministry Coaching Group, we’d love to have you. Click here for more information.
For more information on online small groups, check out Leading Online Small Groups by Allen White
Excellent case study and post! Thanks for sharing.