past about the reasons why Easter may be not an optimal time to launch groups, Easter is the biggest Sunday of the year. There are new visitors. Everyone who calls your church home is there. Talk about a captive audience! But, what’s the best way to go about launching at Easter?
1. Start the Series BEFORE Easter.
Starting before Easter has a couple of key advantages. First, you can get more people to your Easter services. As your church members (and attenders) invite their friends, family, co-workers, neighbors, and others to do a study with them, it’s very natural for your members to invite their group to an Easter service. (Notice the invitation is for new leaders to start new groups without using the word “leader” or “group.”) They’ve already committed to a study that involves Easter, so Easter services are a natural part of it. Studies likeThe Crucified Life from The Christian Life Triologyfits the bill.
The second advantage to starting the series before Easter is to keep people engaged in the weeks following Easter Sunday. The biggest Sunday of the year is often followed by one of the weakest Sundays of the year. The average person in the U.S. attends church 1.6 times per month. If they were there at Easter, you probably won’t see them for a week or two after.
By starting a series before Easter that continues after Easter, you not only get them to Easter services, but you keep them coming back the weekend after Easter. It’s part of the group study. They can’t miss. A study like All In: a small group experience based on the King’s Witness symbols covers five key events in the life of Jesus: He Came. He Died. He Arose. He Ascended He’s Coming Back.
The series starts two weeks prior to Easter, then ends two weeks after Easter. People will follow along with the series regardless of their normal pattern of skipping the Sunday after Easter because the series creates an open loop. Most people feel the need to complete what they’ve started. The pull through will benefit them as they study “He Ascended” about the coming of the Holy Spirit and the start of the Church and will get them to come back the Sunday after Easter to continue the series. For more information: allinsmallgroups.com. To preview and purchase the study guide, click here. (For full disclosure, I had something to do with this one.)
2. Start the Series ON Easter.
As stated earlier, everyone who calls your church their home church attends Easter services. A few years ago we created a study with Gene Appel, Senior Pastor of Eastside Christian Church, Anaheim, CA. Gene’s message on Easter was Hope Rising. We created a full video-based curriculum for Eastside in just 14 days (never again!).
Gene preached the Hope Rising message in their Easter services. On the way out the door, every person who attended Easter services received a copy of the study guide for the series. After distributing some 7,000 books that Easter, Eastside managed to launch 460 groups.
By capitalizing on the Easter attendance, the church formed more groups than they ever had. Attendance held for the weeks to come. After the Easter baskets and bunnies were stored away, the message of Hope Rising continued.
3. Start the Series AFTER Easter.
Now, you’ll notice a theme here…since Easter is the biggest attendance of the year…it’s a great time to advertise groups to your entire congregation in person on the one Sunday, weekend, or week when your Easter services happen. You really only have this one shot in the entire calendar year when everyone is there.
By promoting groups on Easter (and the Sundays leading up to Easter), you can give your people something to come back to the next week. While this does not have the same pull through of the other two strategies, it is an opportunity that is too good to pass up.
Consider a series that will appeal to your infrequent attendars and their unchurched friends. The great thing about CEOs (Christmas and Easter Only) is they have more relationships outside of the church than inside the church. While they could have invited their friends to Easter, for some that may have been too big of a step. But, inviting their friends into their home for a Bible study that meets a felt need is not only a much easier ask, but it’s also a much bigger impact on people seeking spiritual answers.
Don’t Waste the Easter Opportunity
Whether you decide to launch groups before, during, or after Easter, LAUNCH THEM! Some pastors would rather invest in a Fall or New Year launch, but Easter is unique. Everybody is there! You can’t pass that up.
How are you going to assimilate your Easter crowd this year? If you have other ideas to share, please leave your comments below.
Then Jesus went with his disciples to a place called Gethsemane, and he said to them, “Sit here while I go over there and pray.” He took Peter and the two sons of Zebedee along with him, and he began to be sorrowful and troubled. Then he said to them, “My soul is overwhelmed with sorrow to the point of death. Stay here and keep watch with me.” Matthew 26:36-38
Jesus consented to His mission long before He was wrapped in swaddling clothes. As God, He knew that there was no other way to redeem anyone except that He would lay down His life.
One of the mysteries of faith is that Jesus is fully God and fully man. This is not a 50/50 equation. He is 100 percent God and 100 percent man. That is difficult to wrap our minds around, but that’s okay.
As His crucifixion neared, Jesus went to the Gethsemane to pray and to work through some intense feelings. One might think that the Son of Man who so brashly proclaimed His divinity to the religious leaders would approach His death with more of a “git ur done” attitude. But, Jesus was overwhelmed with sorrow.
As a man, Jesus had never experienced death, especially a death accompanied by such torture and humiliation. Anyone who can sit through the scenes in the movie, The Passion of the Christ, without falling apart, must have a heart of stone. The agony is overwhelming. Jesus knew what was coming.
As God, Jesus faced taking on “the iniquity of us all” (Isaiah 53:6). This may have brought more anguish than the prospect of physical pain. Jesus had never been separated from the Father, not even in a small degree. Now, the Holy One, who had always been set apart from evil, would take on all of it and face separation from the Father.
The driving aspect of Jesus’ sorrow was over the lostness of people. He viewed us as “harassed and helpless like sheep without a shepherd” (Matthew 9:36). Jesus knew that there was no other way for us to be reconciled with God. We certainly couldn’t save ourselves.
At Gethsemane, Jesus proves many things to us. He gives us the most extreme example of fully surrendering ourselves to God. Jesus doesn’t present obedience to the Father as the path to a problem-free life. He shows us that there is something better than a life devoid of troubles; namely, a blessed life.
Jesus expressed that real men experience real emotions. It’s okay to be overwhelmed. It’s okay to feel sorrowful. It’s okay to take those things to the Father.
Jesus showed us how important we are to Him. At great personal sacrifice, He died for our sins. “God so loved the world that He gave His One and Only Son…” (John 3:16).
Where do these words intersect with your life today? What are you feeling deeply that you need to lay before God? What are you struggling with that you need might need to surrender to Him?
Now, you may be one of those pastors who plans everything in advance. Good for you. But, you might be like the pastors at one church I served where Easter always seemed to take us by surprise. How many services? How do we promote? What is our theme? Who is leading worship? How can we get them back after Easter? If those are your questions, you are in good company.
Every pastor wants to see new faces on Easter Sunday, and maybe even a few faces that haven’t been seen for a while. But, once you get them to the service, how do you keep them? How can they be connected? How can new believers be effectively discipled? These are important questions. Let me offer three tips to connecting your Easter crowd.
1. Everyone attends Easter Services.
Easter is the day when everyone who calls your church their home church shows up. Whether they are members, regular attenders or CEOs (Christmas and Easter only), Easter is the day they all come. This presents a unique opportunity for launching groups.
More than any other season, Easter is the time when everyone can hear the invitation for groups at the same time. While Christmas offers a similar opportunity, the end of December is not a great time to talk about the New Year. Your people just aren’t there yet. But, Easter gets everybody in the room and offers a window to start groups and get people to come back on the Sunday after Easter.
A few years ago, we created a video-based curriculum called Hope Rising for Eastside Christian Church, Anaheim, CA with Pastor Gene Appel. They handed out a copy of the study guide to everyone of the 7,000 people who attended Easter series. When it was all said and done, Eastside launched 460 groups for that series. Now you may not have 7,000 people, but you could have 65 percent of your people in groups like Gene did.
While some may have some misgivings about launching groups toward the end of the school year, the reality is when you have everybody present for Easter, you really can’t pass up that opportunity. If you offer these groups a next step, even if it’s in the Fall, as many as 80 percent will take you up on the offer.
2. Bless your CEO’s.
I served one pastor who used to end the Easter services by saying, “And, if I don’t see you in the near future, I would like to wish you a Merry Christmas.” We can have a bad attitude toward our “Christmas and Easter Only” crowd, but let’s not rule them out just yet.
When you think about the people who occasionally or rarely attend your services, wouldn’t you like to get them more engaged? Now think about this, who are their friends? Most likely they have far more friends outside of the church than inside the church. That’s great news for starting small groups. If you invite them to do a study with their friends, you can begin reaching people who’ve barely darkened the door of your church. Rather than inviting your CEO’s to join groups with church people, offer them a way to connect with their unchurched friends and do something intentionally to grow spiritually. The group experience will lead them to the worship experience.
At Harvest Church in Byron, GA, Pastors Jim and Jennifer Cowart used a strategy they called “Grab, Gather, and Grow.” The idea was to grab an easy-to-use curriculum, gather with a group of friends, and grow spiritually. Their congregation of 2,500 took them up on it. Some 5,000 or so friends were gathered for these groups. Many of those friends started attending the weekend services as well.
So often we think of groups as an assimilation strategy or discipleship training, but groups are very effective in reaching out to others in the community who may not have a connection to the church, but do have a connection to someone in your church.
By giving your members, and even your CEO’s, permission and opportunity to form a group with their friends, more people could end up in groups than in your services. Groups can become an entry point to your church.
3. Your Senior Pastor is the Key.
The key to launching groups at both Eastside and Harvest was the senior pastors. At both churches, the senior pastor was the spokesperson for groups. Not only that, the senior pastor was the teacher on the curriculum. While there is a lot to unpack in those two concepts think about this: if your people aren’t connected to each other, the reason they attend your church is because of your senior pastor. They enjoy the pastor’s style, teaching, and even the jokes. (One word of caution: don’t mention this to your worship pastor, it will break his heart.)
If your church creates curriculum based on your pastor’s teaching, you’re just giving your people more of what they already want. There are a variety of ways to do this. You could pay someone tens of thousands of dollars to do this for you. If you’re interested in that, I could recommend someone. But, you could also map out your own series, shoot the video, edit the video, write the study guide, design the study guide, and then duplicate everything yourself. That may sound daunting, but some churches are producing curriculum with an iPhone. A third way is to add your pastors teaching to a series that has already been created like All In.
However, you create your video-based curriculum, that teaching along with your pastors invitation on Easter Sunday will create more groups than you can imagine. While you’re in the process of calculating how many lilies and eggs your church will need, don’t miss out on the opportunity to launch groups off of Easter. Not only will unchurched people participate, but the Sunday after Easter won’t see the dip in attendance it usually does.
Join Allen White and Jeremy Gant from One Ten Pictures for a FREE On Demand Webinar on Effective Easter Launch Strategies: allinsmallgroups.com
Easter services are the biggest of the year in most churches. Everyone who calls your church home, their friends, and plenty of visitors pack the house. You and your staff give it your all. The music, the creative elements, the sermon — everything is planned, prepared, timed, and executed to a tee.
Our buildings are packed with dozens to thousands of people. A good number of those folks met Jesus for the first time. Now, we need to go lay down.
In fact, in our exhaustion, we might even question why we did everything we did. Some have even plunged from delight into despair. If Easter was the peak, then next Sunday will be the valley. In a culture where people attend an average of 1.6 times per month (or less often), we won’t see many of them again for at least six weeks or six months. Should we just throw in the towel?
Okay, what if I told you what you are experiencing is actually normal? You have an Easter hangover. Here’s what to do:
Take Care of Yourself.
After a big event, we all go through what Dr. Archibald Hart refers to as post-adrenaline depression. Dr. Hart said his most dreaded time of the week was the Sunday night at the airport after a successful weekend conference. He questioned himself. He questioned his content. He wanted to jump out of a plane at that point without a parachute (my words, not his). Why?
Once we’ve expended our energy and given it all we’ve got, our bodies and emotions tend to shut us down. We can’t do any more. The body needs to recover, so it will do what it takes to discourage you from taking on any more in the near future. Don’t fight it. Take a nap. Eat. Relax. Go hide somewhere. Your body will thank you. But, if you don’t, your body and emotions will punish you. You’ll question your calling. You’ll type out your resignation. You’ll grouch at your wife and kids. Your dog will resign as your best friend. It can get dark.
Drs. Minirth and Meier in their book, How to Beat Burnout, said we should take care of ourselves in this order: First, physically. If we don’t feel good physically, then we don’t feel good about anything. Second, emotionally. Do something you enjoy. Watch a comedy. Putter around your house. Veg out. Lastly, spiritually. Don’t take on any issue related to your calling, your mission, your effectiveness, and your ministry until you have recovered physically and emotionally.
When Will You See Your Easter Crowd Again?
It really depends on your next step. I just talked to a pastor today, who is launching a series alignment next Sunday. His sermons for the next eight weeks will go along with a small group study. Groups are forming next weekend at a luncheon. He announced the series on Easter and is ready to give everyone a next step so they can grow spiritually in a group.
Easter services can’t just be about Easter services. You have everyone who calls your church home and quite a few others under the same roof at the same time. While those make amazing worship services, it’s an even more amazing launch pad for groups. Just ask Gene Appel who launched 460 groups off of Easter weekend with his Hope Rising curriculum.
Okay, I’m frustrating you. Unless you have a modified DeLorean, Easter 2017 is now in the rearview mirror. What can you do now?
You could choose a small group study that goes along with your next message series or create your own THIS WEEK to launch with the groups next weekend. I might be crazy, right? But, you could write five or six questions to send out with a five minute video for your new groups to discuss. Next Sunday invite your congregation to get together with their friends and a few new friends, then have a get together. Promise them that you will have curriculum in their hands or in their Inbox by the next Sunday.
Curious? Join me for a webinar called The Easter Hangover Cure this Thursday, April 20 at 11am ET/10am CT/ 9am MT/ 8am PT. To register: CLICK HERE.
“All In” is a pledge and commitment at Clemson University. The Tigers and the fans are “All In.” Of course, this commitment led to Clemson to become the 2017 National Champions! Go Tigers! Even if you’re not a Clemson fan, you have to admit, that was quite a game.
What does it mean for a church to be All In with small groups? A church being “All In” with small groups doesn’t necessarily mean that everyone is in groups or that the church doesn’t offer anything else for connection and discipleship. Being All In speaks more to the church’s focus.
If a church’s focus is connecting people into groups, then the strategy is to recruit group leaders and assign people to groups. If the focus is developing group leaders in the traditional sense, then the strategy is typically training an apprentice and dividing the group into two groups. Both of these methods can get a church part-way in, but not All In.
All In speaks to equipping and empowering every member to lead others. While pastors would love to see all of their people serving, the reality in the church world is that we’ve made leadership, discipleship, and service far too complex. Let’s face it, by the time church members complete their training and fulfill the requirements, they have probably convinced themselves that ministry is beyond them, and they need more training! We don’t have that kind of time. We need leaders now.
Small groups are the number one way of equipping and empowering your people for service. In fact, I would even say while groups are great at connecting, discipling, and caring for people, the primary purpose of groups is leadership development. The more groups you have, the more leaders you develop.
But, how do you do this in a way that’s not watered-down or just plain scary?
Get Your Church “All In” This Easter.
By developing an easy-to-use resource, anyone in your church can gather a few friends and do a study together. How about that? I just gave you a strategy to recruit “leaders” and form “groups” without using either one of those words. You don’t need to. It works as long as your people have friends.
Now, please understand, I am a recovering control freak. For years no one led a group unless I recruited and trained them. And, no one joined a group unless I placed them in the group or approved it. It was safe, but we quickly got stuck. I couldn’t recruit enough leaders. Groups weren’t growing. Then, we tried something.
Put Your Pastor’s Teaching on the Curriculum.
We delivered our pastor’s teaching on a video and made it available to our congregation. Then, we told people if they were willing to get together with their friends, then we would help them. We saw something amazing happen.
First, our pastor was more interested in groups than ever before. He made an investment by creating the video teaching. Now, he wanted to make sure it succeeded. While I had been handpicking leaders for the seven years prior, my pastor made the invitation to this series and we doubled our groups in a day.
Oh, and here’s the second thing — our people were more interested in groups too. If people attend any church, but aren’t connected to each other, the reason they’re there, other than Jesus, is the senior pastor. They connect with the pastors’ teaching and laugh at their jokes. They like their pastors’ style and personality. When pastors offer their people exclusive content for small groups, guess what? You are giving people more of what they already like. It’s an easy sell. When you offer to help them get started, they’re All In.
Isn’t Producing Curriculum a Lot of Work?
Honestly, producing curriculum is a lot of work. But, you don’t have to do all of the work.
But, isn’t it expensive? Well, it all depends on how you go about it.
What if my pastor doesn’t have an idea for the next Purpose-Driven Life? You don’t need one. The team at One Ten Pictures already has a curriculum for you. In fact, the study guide, teaching scripts, graphic design, and template are already done. You just need to add your pastor on video at an affordable cost.