Connecting the congregation into groups is a big challenge. I love this question from one of the members of the Small Group Reset Facebook Group (It’s free. Join here!) Today, it’s an even bigger challenge because you also need to connect your online congregation into groups.
Why Do They Like the Worship Gatherings?
Let’s start by what people like about your worship gatherings. (Hint: It’s not the fog machine.) If people are not connected to each other, the reason they attend your worship gatherings is because of the senior pastor. They laugh at the jokes. They like your pastor’s teaching style. They enjoy your pastor’s personality. They are there because of your senior pastor. (Caution: Don’t mention this to your worship team. It will break their hearts).
To get your people interested in small groups, give them more of what they already like: your senior pastor’s teaching. Put your pastor’s teaching on video-based curriculum. Get your pastor to shoot 5-10 minute teaching segments for the groups to watch before they launch into the study. This takes the pressure off of the people starting groups. They don’t need to be the teacher. (And, you don’t want them teaching in the group anyway). People who start or join groups get exclusive content from your senior pastor. That’s a big win. But, how do you get your senior pastor to do it?
Well, this is just a guess, but I imagine if you tell your senior pastor that your congregation and your small groups want more of the pastor’s teaching, your pastor will find that pretty irresistible. With video-based curriculum based on your pastor’s teaching, not only will your people be more interested in small groups, but your pastor will be more interested in small groups. That’s a huge win!
Where is your senior pastor headed with a series this fall? Chances are your pastor has preached on some version of this topic before? Dust up a few sermons from the files. Create 5-10 minute scripts from the sermons. Ask your pastor to commit two hours and six clean shirts, and you’ve got your video-based curriculum. Now just write a downloadable discussion guide or create a study guide for your congregation to purchase. (If this sounds like too much work, I can either coach you to do it, or do it for you).
What are Your People Interested in?
Since you are reading this post, chances are you’re a little “small groups on the brain” like me. You know all of the reasons why your people SHOULD be in groups. Yet, are your reasons the same as their reasons?
What do your people need? How do they believe a small group could help them grow spiritually? What kind of small group might they consider? What conditions would need to be in place in order for them to join?
I’m not giving you any answers on this one. But, now that I’ve given you some questions, go and ask your people what they might consider or what they are looking for. Listen to their objections. Listen to what would work for them. Then, offer them what they’re interested in. Remember: one size does not fit all.
How do you get this information? Send out a survey. Conduct a focus group (without calling it that). Talk to people who you think should have started a group by now, but haven’t. What’s going on with them? Once you’ve heard from your people, then create a new offering or multiple offerings for starting and joining groups. You don’t need to think through every possible contingency. As Brett Eastman says, “Let the exceptions be the exceptions.” You just need to give your people permission and opportunity to start a group on their terms.
Let’s Connect the Dots
How do you get people who enjoy your worship gatherings to take interest in groups? By creating curriculum based on your pastor’s teaching, both your pastor and your people will be more interested in groups. Then, by offering permission and opportunity to your people to start a group on their terms – how they meet, where they meet, who they meet with, and so on, you can get your people to take interest in small groups.
But, this is not without guardrails. You are determining what the group will study. It’s also wise to give a new leader an experienced leader to walk alongside them. You need enough of a structure to support your small group expansion without overwhelming the growth of your small group ministry. With the right system in place, you can start, sustain, and strengthen more groups in your church.