What do you do with the new leaders you’ve recruited and the groups they started? Why are your groups declining after so much success? You’re not alone.
What worked yesterday is failing you today.
After living for years with the frustration of mature people who were well qualified to lead feeling rather unqualified, we made some radical changes. An invitation to leader training is not appealing to those who don’t consider themselves to be leaders. How do you get them to see they really can lead well, if they won’t even give it a try?
We had to change the entry point. We reversed the order. Training became second. Leading was first, but we didn’t call it that. At first, we asked people to HOST a group: Heart open to God, Open your home, Serve some snacks, and Turn on the VCR…you could be a star! Then, our people discovered that “HOST” just meant “leader.” Now what?
We went undercover. As our people were given permission and opportunity, we invited them to “get together with their friends and do a study.” We were asking them to LEAD a GROUP without using those words. After all, if they could gather their friends for a short-term study, they had the stuff to lead a group. We just didn’t call it that. If the HOST model brought us dozens of new groups, then this new way brought us hundreds of new groups. But, an unintended consequence rose up.
People were condition to both a low level of commitment and a short-term experience. One church I’m working with called their groups “burst groups.” These intentionally met for six weeks, then disappeared as quickly as they started. On-going groups weren’t even a consideration. Yes, people would join groups when a campaign was offered, but the reality was this church was only discipling their people in groups about 12 weeks per year. Sure, it was better than nothing, but it was also practically nothing.
Another church recently contacted me. They’ve faithfully launched short-term campaigns for six years now, but each campaign sees a smaller return. Their groups were in disarray. Coaching was non-existent. The thought of an on-going discipleship strategy seemed like wishful thinking.
A good idea had definitely gone bad.
How did we get here? The alignment series and campaign that helped us rapidly recruit leaders and connect people into groups outlived it’s lifespan. The HOST strategy wasn’t supposed to be the answer to starting groups 15 years after 40 Days of Purpose. They never grew up. They didn’t mature. These groups didn’t produce what they were supposed to.
The strategies weren’t wrong. They did exactly what they were supposed to do for a couple of years. They were never met to go on for a decade. What’s the fix?
We have to go back to all of those things we delayed for the six week campaign: requirements, training, coaching, leadership development, and discipleship training while maintaining momentum. You can’t lower the bar and leave it low. What was delayed initially must be reintroduced in the group leader’s first year! How did we miss that?
I want to help you. I am starting a completely different type of coaching group for 2018. We will explore how to turn our short-term groups into long-term groups and how to put our leaders and groups on a pathway toward growth and maturity. Your people are ready for a challenge. We made it easy to start, but now we must lead them into something more. We can no longer treat all of groups the same. While we will always start new groups with campaigns and short-term experiences, we won’t leave them there.
In this new coaching group, we will go deep on:
- “Converting” short-term groups to long-term groups.
- Challenging group leaders toward deeper commitment.
- Leadership Development.
- Well-rounded Discipleship.
- A Curriculum Pathway.
- Small Group Life Cycles.
- Mission, Outreach, Evangelism.
- Maintaining Momentum.
- And wherever else we need to go.
The bottom line is that it’s time to grow up your groups and leaders. What has gotten you this far will not serve you and your church well in the years ahead. Always start new groups. But, what are you leading them toward?
I’m calling this new group: Exponential Growth Coaching. This coaching group will run January – December 2019. The group of 5 churches will meet twice per month. During one meeting per month, we will invite a guest like Mike Breen, Pete Scazzero, Gary Thomas, Lance Witt, and other experts on making disciples. Since it’s a small group, you will not only hear from them, but you’ll have a chance to ask them questions. You and I will meet individually once per month. We are going to figure this out.
To apply for the Exponential Growth coaching group, please fill out this short survey: https://www.surveymonkey.com/r/KC8KQ9W
If you have any questions, please email me: firstname.lastname@example.org or give me a call 949-235-7428.
I hope you’ll join me.
By Allen White
Fall is a prime season to launch groups in churches across the country. In my consulting work, I am working with churches from Florida to Washington and Southern California to New York City. Among churches of various sizes and denominations, we are seeing some tremendous results. But, not every church hits a home run with their group launch. Here are some reasons why.
- You picked the wrong topic.
Small groups are a great vehicle for people to grow spiritually. But, in order for people to grow in a group, they need to actually be in a group. If a church’s goal is to connect their congregation into groups, then a felt needs topic is very attractive. If you give people something they want to study, they will jump right in. If you offer something they “should” study, it may not go so well.
Let me go on the record: Healthy, balanced small groups cannot live by felt needs topics alone. But, kicking off groups usually doesn’t go well with series on evangelism, stewardship, fasting, or other self-sacrificial studies. You need to establish your goal. If you want to increase the number of groups, then go felt needs. If you want to grow your people deeper, then offer these topics to your established groups.
- You set the bar too high.
The more requirements for group leadership, the fewer leaders you will recruit. If you required all of your new leaders to be church members, complete a lengthy leadership training process, or graduate with their Master of Divinity, you certainly limited the number of groups you could launch this Fall.
Your level of acceptable risk will greatly determine the reward. If you invite people to do a study with their friends, then you are only limited to people with friends. If you increase the requirements, you lessen the impact.
If you choose to lower the bar next time, then lessen the risk by forming “unpublished” groups. If the groups don’t appear on your church’s website, group listing, or bulletin, you are not implying any kind of official endorsement of the groups. If friends invite friends, you will form good, lasting groups, and if someone gets in a bad group, well, it was their friend’s group after all.
- You focused on recruiting group members.
As a pastor, if the invitation is for potential group members, you may or may not actually start groups. You will certainly give yourself a lot of busy work trying to find enough leaders to accommodate the prospects or trying to place people in the right group. But, you’ve missed the mark and the point.
If you have a bunch of prospective group members, you might have a group. If you have a leader, you WILL have a group. In fact, the best way to get into a group is to start a group — you’re automatically in! When the focus is on recruiting leaders, you will greatly increase your number of groups. If your focus is on members, you will probably just end up with a mess.
- You put too much distance between the invitation and the response.
When you or your senior pastor made the invitation for people to start a group, how and when did they respond?
If they were sent to the church website to register, they didn’t go.
If they were sent to the church lobby, they walked right by.
If they were invited to a meeting in the near future, they forgot.
If they had a sign up card in their hand during the service, bingo, they’re in!
If they were sent an email to remind them to sign up at church on Sunday, they forgot again.
If they were sent an email with a registration link, then they signed up.
The less distance between the invitation and the response, the greater the result.
- You gave too many steps from “Yes” to starting the group.
If the pathway from the response to the group starting took too many steps, then you lost leaders at every phase.
If you recruited months in advance of your group launch, there were too many days before they started. Cold feet and good intentions didn’t get them there.
If you required a training class, a membership class, a pastoral interview, a group orientation, a group connection, and a final debrief meeting, you lost, lost, lost, lost and lost new group leaders.
If you kept the steps to a minimum, based on your own acceptable level of risk, you kept far more than any of the above scenarios.
- Your recruitment period was too short.
A few years ago, I was working with two churches of similar size who were launching groups on the same week. One church recruited 20 new leaders. The other recruited 60. The first church recruited leaders for one week. The second church recruited for three weeks in a row. Triple the recruiting equaled triple the result. You do the math.
- Your senior pastor was not on board.
If your senior pastor was hesitant about your next series in any way, it hurt you. Half-hearted appeals and hit or miss invitations lead to lackluster results.
If your senior pastor didn’t make the invitation for leaders, that was a huge miss. The senior pastor will get three times the result of any other staff member. I’ve served as an associate pastor for 20 of my 28 years of ministry. As soon as I learned this, I never made the invitation again.
How do you get your senior pastor on board with the series you recommend? You don’t. If you want your group launch to succeed, you have to get on board with where your senior pastor wants to go. If you respect your senior pastor’s direction, you will see respectable results. If you try to pressure your senior pastor into a series that is not his idea, you are on your own (literally).
Last Sunday, I worshipped with a church who had never had small groups. Their senior pastor decided it was time. He cast vision for groups. He kept the response close to the invitation. He focused on recruiting leaders. He did it all right. Then, on Sunday afternoon, 360 new group leaders showed up for training (and they have two more weeks to recruit!)
Learn the lessons from your failed attempt. There is no shame in failure, but there is shame in not learning.
By Allen White
Almost every small group pastor or director will agree coaching small group leaders is important. Yet, many of those pastors would also admit they don’t know how to adequately coach their small group leaders. Having tried and failed at various coaching structures many times myself, I have found three key issues in unsuccessful (and eventually successful) coaching.
Many coaching structures fail simply because no one knows what a coach is supposed to do. Is the coach an administrator or record keeper? Is the coach a trainer? Is the coach a figurehead so we can say we have a coaching structure? What do we expect our coaches to do?
If we need coaches to train leaders, then why are small group pastors still running centralized training meetings? Do we really need coaches to collect rosters and reports? Don’t we live in the 21st century? After all, churchteams.com will solve all of these administrative issues. (In an effort for full disclosure, I believe ChurchTeams is the best small groups’ database on the planet. Boyd Pelley did not pay me to say that. He did buy me an ice cream once.)
What do we need coaches to do? We need coaches to do the things we can’t do ourselves. If we had, say, five small groups, then what would we do with those leaders? We’d call them on a regular basis. We’d get together for a cup of coffee. We would personally encourage them, answer their questions, and pray for them. We would invest in the relationship. What if our coaches started there? Coaching is based on relationship. If there’s no relationship, not much coaching will take place.
A friend of mind called me a while back. He was frustrated because many of his coaches were quitting. I asked him what he was asking them to do. He wanted his volunteer coaches to hold a monthly training meeting with their leaders on the church campus. Then, I asked him if he’d ever driven in his city?
This was a major metropolitan area. So, think of requiring volunteer small group coaches to hold monthly training meetings in the middle of one of the 10 largest cities in the U.S. It wasn’t working, and his coaches were quitting.
Face to face meetings are great. If you can pull them off with all of your leaders together, that’s really great. But, most people can’t. Fortunately, there are some alternatives.
Why not meet “together” with small group leaders on freeconference.com or Skype? Every day I coach small group pastors across the country over the phone or by teleconference. I’ve met few of them in person, but we connect on a weekly basis. We have a relationship, and they have seen success in growing their groups. This works with leaders locally too.
Facetime is necessary (the real, in-person version). Again, coaching is built on a relationship. But, maybe the face to face meetings are with one or two group leaders and not all of them. We can use other means to connect at other times. Don’t get me wrong. I am not advocating a simple “Like” on Facebook or a bulk email to all of the leaders at once. The connection must be personal to grow the relationship.
Lack of Accountability
None of us likes to make people uncomfortable. Some of us avoid this discomfort to the point of not asking our coaches if they’re coaching. Then, we discover not much coaching is taking place. We shouldn’t be surprised.
Only what we supervise gets done. Now, we don’t have to come down on our coaches like a ton of bricks, but we do need to ask. Rather than asking, “Have you contacted your leaders?” we should assume the good, qualified people we recruited to coach are actually coaching. The question could go like this, “What are you learning from your leaders?” They won’t get defensive.
They might respond, “Well, I haven’t contacted any of them lately.” That’s okay. Give them a deadline, “I understand you’re busy, but connect with your leaders in the next two weeks, then I’ll check-in with you again.” Presuming the best about our coaches both honors and motivates them. Giving them accountability helps them keep their commitment to coaching and eliminates the guilt of not fulfilling their commitment.
Effective, motivated coaches need direction that is clear, reasonable, and accountable. How do I know? A good coach taught me that…as he was resigning. Do your coaches know your expectations? Do you know your expectations? Are your requirements reasonable? And, if it’s truly important, are you holding them accountable? These three simple words will transform your coaching structure.
Catch The 10 Biggest Coaching Mistakes Webinar with Allen White on Wednesday, August 29, 2018 at 1pm Eastern. For more information: https://allenwhite.org/10mistakes
By Allen White
Nothing will accelerate your group launch faster than the right topic. When you choose a theme for an alignment series that is a common felt need in your congregation and your community, people will run to join groups. But, the reverse can also be true. Choosing the wrong topic will drive them away.
1. More “Mature” Topics Will Limit Your Launch
Several years ago, I was working with a church that started every year with a 21 day fast. They wanted to design a curriculum to support the fast. While I would never attempt to talk a church out of such a significant initiative, I did caution them that forming new groups might be a little challenging. On the bright side, the refreshments would be very easy. They started a handful of new groups for their members and had a great experience with their fast. But, they were far from involving the entire congregation.
Some topics are for more mature believers rather than for people in the community who may have never darkened the door of your church. Anything to do with money: budgeting, giving, generosity, capital campaigns, and so on are challenging to form groups around. While many people need help managing their finances, too many evangelists desiring $65 million jets have created a poor association between the church and money for most of the world. Don’t go there.
Other topics like evangelism, spiritual disciplines, and spiritual gifts are great for the congregation, but probably won’t draw much interest from the community. There are ways to promote these topics more indirectly.
Instead of creating an alignment series around a capital campaign, why not create a series around what the church is raising money for? If the church is taking new initiatives to help the poor or become a resource in the community, then these are the topics to promote. Maybe the church is investing in the next generation. People are very concerned about the world their children will grow up in. They can get behind the vision of the church to reach the community, and then they might even give.
Instead of creating curriculum to teach your people evangelism, why not produce a series that is evangelistic? Talk about the needs in the community. You could even include a presentation of the Gospel. You could do evangelism with the curriculum rather than teaching how to do evangelism. A series like All In focuses on the story of Jesus and offers the Gospel message.
There are ways to introduce mature topics to a broader group. But, the largest group launches come from topics that touch a nerve.
2. Felt Need Topics Will Attract People Who Need Help
When you talk to your neighbors and others in your community, what are they concerned about? Many people struggle in their relationships, their marriages, and their parenting. These are great felt need topics which can reach a broad audience.
People also deal with anxiety, worry, and stress. Some feel like giving up or are lost in even successful careers. What will bring them meaning and hope? Anthony Bourdain, the celebrity chef who recently committed suicide once asked, “What do you do after your dreams have come true?” Even those who seem to have it all often feel a deep void. How can your series help them?
Of course, the granddaddy of all church-wide campaigns is The Purpose-Driven Life by Rick Warren. Other series which have drawn in the community include Kerry Shooks’ One Month to Live, Live Like Your Dying, and Half Time by Bob Buford. I’ve worked with churches to produce series that deal with leaving a legacy, common fears, hope, or ambition that have helped some churches more than double their current numbers of groups. A couple of churches now have twice as many people in groups than they have in weekend attendance.
3. What is Your Senior Pastor Passionate About?
The best topic you can choose for a successful curriculum and group launch is the idea that your pastor is the most passionate about. Does he have a life message or dominate them he speaks about often? Does she have a clear direction on what the Fall series should be? The best topic is not necessarily the hottest topic to the church, but the hottest topic for your pastor.
Once you have that direction, you don’t have to start with a blank piece of paper. Most pastors have files full of sermons they’ve preached over the course of their ministries. There is no shortage of content. Why not research the pastor’s hot topic in past sermon files? You’ll be surprised what you come up with.
And, remember, you’re not creating the next Purpose-Driven Life! Your study may not make the bestseller list, but your pastor’s teaching on your video-based curriculum will be very popular with your congregation. What’s even better is that when your felt need topic draws in the friends, neighbors, and co-workers of your members into groups, they will be introduced to your pastor through the video curriculum. When these new folks are invited to church, they will feel like they already know your pastor from the videos!
Where are you headed this Fall? If you’re creating your own curriculum, I hope you’ve already started. If not, there are semi-custom offerings from allinsmallgroups.com and other sources that have scripts and study guides already written. The hard work is taken care of. Your pastor just needs to personalize the scripts and shoot the video. If push comes to shove, curriculum you purchase can also help you form new groups as long as your pastor is passionate about it.
The topic will make or break your next alignment. Where are you headed?